1/ST CONTENT
1/ST CONTENT and Assiniboia Downs announce long-term distribution deal
1/ST CONTENT, the leading provider of premium content for North American horse racing, has bolstered its international portfolio with the timely addition of Assiniboia Downs (ASD), the popular Canadian racetrack located in Winnipeg, Manitoba.
ASD’s season commences today (20 May), with live racing typically staged every Monday, Tuesday and Wednesday from 7:30pm local time as part of a competitive 50-fixture schedule that stretches from May to mid-September each year.
Forthcoming highlights include the prestigious Manitoba Derby, the opening leg of the Western Canadian Derby Series, alongside other Listed stakes action. Other classic championship races comprise the Gold Cup, the Manitoba Matron and the Winnipeg Futurity, while there will also be multiple stakes contests for rising-star juveniles, beginning with the Debutante in July.
Accordingly, ASD now sits alongside other Canadian racetracks – such as Woodbine, Fort Erie and Hastings – on 1/ST CONTENT’s flexible program of top-quality action. This weekly timetable of engaging content, whose chronology naturally complements international racing coverage across varied time-zones from Europe to South Africa and Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
This progressive deal is emblematic of 1/ST CONTENT’s broader commitment to ensuring that North American racing’s stakeholders, whether they hail from the biggest tracks or overlooked regional diamonds, become the primary beneficiaries of revenues generated through international wagering.
As a result, 1/ST CONTENT stands alone as the proven pacesetter for live horse racing content, mapping approximately 80% of all North American racing, and providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from thousands of annual meetings (and showcasing tens of thousands of races each year) North American racing is helping worldwide operators to engage untapped audiences by delivering 24/7 horse racing.
Darren Dunn, CEO of Assiniboia Downs, said: “The sheer distributional scope of 1/ST CONTENT’s international operator network is second to none. Therefore, it was a logical step for ASD to partner with them to distribute our upcoming calendar to a new legion of bettors outside Canada, thereby increasing returns to the core stakeholders of our domestic scene here in Winnipeg.”
Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “1/ST CONTENT is delighted to have added Assiniboia Downs to our all-encompassing North American roster, optimizing our wider Canadian content and introducing a fresh cohort of global racing fans to one of the true hidden gems in North America. ASD’s reliable off times and inimitable content, which sometimes shows events such as team-based bareback Indian Horse Relay racing, offers something different in an often homogenized marketplace.
“Observing other unsupportive models, we are more dedicated than ever to returning the value to racing’s stakeholders, who have historically missed out with grasping suppliers that return funds to non-racing organizations and simply aren’t committed to the sustainability and welfare of the sport.
“We look forward to delivering more coverage of high-class Canadian racing than ever before to fans and bettors around the world.”
1/ST CONTENT
North American racing pool betting arrives at UK tracks through Britbet and 1/ST CONTENT
1/ST CONTENT, the leading supplier of high-quality horse racing content from North and South America and an important segment of 1/ST, has revealed that its North American racing is now accessible for pool betting by UK bettors at racetracks throughout the UK, due to a significant partnership with Britbet.
Britbet serves as the on-course pool betting operator for its affiliated racecourses, delivering customer-focused pool betting services at 58 of the 59 tracks in the UK. Consequently, this agreement will provide additional pari-mutuel liquidity for 1/ST CONTENT’s extensive range of North American racetracks.
This agreement also utilizes 1/ST TECHNOLOGY’s extensive range of products and services, featuring the AmTote International brand, which is a global leader in pari-mutuel tote and ADW technologies.
Bet categories will encompass, but are not restricted to: Win, Show, Exacta, and Trifecta. These betting types can be easily aligned with well-known UK pool wagers. Additional betting options are anticipated to emerge, but the initial available types largely reflect the more favored on-course betting selections in the UK.
Britbet’s UK staff on-site, available in fixed retail roles or as roaming couriers in hospitality zones, are committed to enhancing the customer experience at racetracks. Incorporating US racing will support this initiative, providing greater content and interaction for customers.
The latest rollout introduces the top stateside races to UK racecourses – starting with this Saturday’s Pegasus World Cup, continuing with the spring’s Triple Crown events, the summer Travers Stakes at Saratoga, and concluding at the Breeders’ Cup World Championships in November. In a broader sense, 1/ST CONTENT’s vast content collection now encompasses almost 90% of all racetracks in North America, seamlessly aligning with the UK’s domestic program around 17:00 (approximately) each day, and especially relevant during winter and spring when evening racing events are significantly reduced in Britain.
Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.
“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”
Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”
The post North American racing pool betting arrives at UK tracks through Britbet and 1/ST CONTENT appeared first on Americas iGaming & Sports Betting News.
Britbet is the on-course pool betting operator for its partner racecourses, providing customer-facing pool betting services for 58 of the 59 UK tracks. Accordingly, this deal will deliver further pari-mutuel liquidity for 1/ST CONTENT’s expansive portfolio of North American racetracks.
This agreement also leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the AmTote International brand, the world’s market leaders in pari-mutuel tote and ADW technologies.
Bet types will include but not be limited to: Win, Show, Exacta and Trifecta. These bet types can be readily mapped on to familiar UK pool bets. Other bet types are expected to follow, but the initial bet types available largely mirror the more popular on-course bet types in the UK.
Britbet’s on-site UK staff, whose presence can be found in either fixed retail positions, or roaming couriers in hospitality areas, are dedicated to improving the user experience at racetracks. Adding US racing will assist in this effort, delivering broader content and engagement for customers.
The recent rollout now brings the premier stateside races to the UK racecourses – from this Saturday’s Pegasus World Cup, through the spring’s Triple Crown contests, the midsummer Travers Stakes at Saratoga, and then culminating at the Breeders’ Cup World Championships in November. More broadly, 1/ST CONTENT’s extensive content portfolio now covers nearly 90% of all North American racetracks, neatly following on from the UK’s domestic program at 17:00 (approx.) each day, and particularly pertinent in the winter and spring when there are far fewer evening racing fixtures in Britain.
Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.
“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”
Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”
The post Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
-
Africa7 days agoDive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins
-
Book of Sobek7 days ago
Hölle Games Releases Book of Sobek
-
Danske Spil7 days ago
S Gaming lands in Denmark with Danske Spil
-
ACMA7 days ago
ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules
-
Australia7 days ago
Finalists Announced for Inaugural Regulating the Game Global Awards Following Strong Global Engagement
-
Latest News6 days ago
BMM TESTLABS GRANTED NEW LICENSE IN BRAZILIAN STATE OF MINAS GERAIS, EXPANDING ITS PRODUCT TESTING AND CERTIFICATION FOOTPRINT IN BRAZIL
-
Latest News7 days ago
Thunderkick Unveils Pan’s Arcadia, a Utopian Wilderness
-
BMM Innovation Group6 days ago
BMM Testlabs Secures Minas Gerais License, Expanding iGaming and Sports Betting Certification in Brazil
