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Caesars Entertainment

Caesars Entertainment Celebrates Grand Opening of Company’s First Nebraska Property, Harrah’s Columbus Nebraska Racing and Casino

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Harrah’s Columbus, NE Racing & Casino, Caesars Entertainment’s first venture into the Cornhusker State, opened its doors to guests for the first time. Caesars, Columbus Exposition and Racing and the Columbus community celebrated the momentous occasion with a ribbon cutting, giveaways and more.

Opening day guests received commemorative Harrah’s shirts before making the property’s historical first spins on the slots, table game wagers and first bets at the Caesars Race & Sportsbook. The first jackpot was hit at 10:14 a.m. with a lucky guest winning $1,876 on Power Push.

“We’re so proud to open the doors to Harrah’s Columbus, NE Racing & Casino for the first time today,” said Todd Connelly, Regional President of Caesars Entertainment. “Harrah’s is an iconic brand that our guests have come to know and love across the country. We’re so happy to be here with our partners and friends as we celebrate what is sure to be a bright future in Nebraska.”

The new destination features a 17,000-square-foot casino with 400 slot machines, 11 table games and a Caesars Race & Sportsbook featuring a 2,100-square-foot sports and simulcast betting area conveniently located on the casino floor. The area contains 17 viewing screens, including a massive 163-inch video wall for the ultimate sports viewing experience. The opening of Caesars Race & Sportsbook at Harrah’s Columbus, NE Racing & Casino marks the first time Caesars Sportsbook has accepted sports wagers in the Cornhusker State.

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Harrah’s Columbus, NE Racing & Casino is also home to the award-winning restaurant Brew Brothers, founded by the Carano family in 1995, and a bar called Wishbones. A Marriott Fairfield Inn and Townplace Suites is under construction next door and will connect directly to the casino once complete later this year.

In partnership with Columbus Exposition and Racing, Harrah’s Columbus Nebraska will be home to a one-mile racetrack, the longest track in the state. The track will host 15 live races every Friday – Sunday from Aug. 16 to Sept. 15, as well as one on Labor Day. Each date will offer all-ages Grandstand seating, along with 21+ in-person and kiosk betting.

Harrah’s Columbus NE, Racing & Casino is also part of Caesars Entertainment’s expansive Caesars Rewards® network. Guests who play at the new destination can earn and redeem Reward Credits at any of Caesars Entertainment’s 50+ properties in North America.

Caesars Entertainment

World Series of Poker Makes Online Poker History with Launch of All-new WSOP Online

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Caesars Entertainment Inc. and the World Series of Poker (WSOP) announced the launch of an all-new real-money poker platform, WSOP Online that combines player pools in Michigan, Nevada, and New Jersey into one network. The move makes online poker history, as WSOP becomes the first poker operator to pool liquidity across three U.S. jurisdictions.

WSOP.COM officially rebrands as WSOP Online, featuring upgraded functionality such as four-table capabilities on mobile, including Omaha, multi-flight re-entry tournaments, in-app gift drops, and exciting game derivatives, including Mystery Bounty. Poker players can also expect exciting new features, bigger promotions, and weekly tournaments with more players than ever before.

“This platform upgrade is long overdue and is a big win for our players. The best is yet to come for WSOP Online tournaments, and we’re thrilled to bring Michigan players into the fold with Nevada and New Jersey, resulting in a better experience, more value, and the biggest prize pools of the year,” Danielle Barille, Vice President of Online Poker at Caesars Digital, said.

Effective immediately, existing players in Nevada and New Jersey should go online to complete the pre-registration process to create an account on the new platform. Once players create a new username, any existing balances, tournament tickets, and rewards points will be transferred into the player account within 72 hours of the launch of the new platform. After the pre-registration period, current players will be prompted to re-install the WSOP Online app.

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The launch of the upgraded WSOP Online real-money poker app comes at the perfect time, as the 55th edition of the World Series of Poker kicks off on May 28 at Horseshoe Las Vegas and Paris Las Vegas, and features the largest slate of online bracelet events ever.

This summer will see 30 online bracelet events beginning June 1 and culminating with the last WSOP bracelet contest on July 21. Every Tuesday, Saturday, and Sunday of the series will feature an official gold bracelet up for grabs, from the $333 Triple Treys No Limit Hold’em event celebrating the professional basketball championship series to the new $10,000 WSOP Online Championship on July 11.

In addition, exclusive satellites to qualify for land-based tournaments will be offered on WSOP Online, with entry fees as low as $1. There will also be daily single-table satellites and massive promotions, such as the guaranteed 25-seat Main Event mega-satellites on June 30 and July 3.

Five high-roller events will also begin on WSOP Online, playing under a hybrid format, with their final tables contested live in Las Vegas at the WSOP. The hybrid events that begin online on June 18 and June 29 will play through their final six players live on July 14, those that take place on July 10 and 11 will play live on July 15, and the online event on July 13 will have its final six players finish live on July 17.

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Caesars Entertainment

Elys BMG Group Announces Approval for Grand Central’s H Street Sportsbook in Washington, DC.

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Elys BMG Group Inc., an interactive gaming and sports betting technology company, announced that Grand Central Sportsbook in Washington D.C. (Grand Central) has been granted provisional approval to open its H Street sportsbook by the DC Office of Lottery and Gaming, Regulation and Oversight Division. As previously announced, this represents the third independently owned sportsbook venue in Washington, D.C. powered by Elys’ Gameboard betting technology.

The grand opening of Grand Central H Street, located at 625-D H Street NE in Washington, D.C., is expected to take place ahead of the 2024 March Madness tournament and which will be announced along with planned promotions and events within the coming days.

The Company is preparing to sequentially open multiple new retail sportsbook operations in Washington D.C. and other states throughout 2024 and looks forward to launching its online sportsbook in Colorado on a B2C basis through the Market Access Agreement with Caesars Entertainment.

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2024 Casino Player Trends Report

Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study

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Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit

LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.

Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X

Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.

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All Generations Budgeting Time and Money for Non-Gaming

Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.

Visiting with Groups has Become Increasingly Important

The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.

“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.

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Additional Noteworthy Findings:

Affluent Players are a Unique Segment, Value Non-Gaming Activities

Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.

Hard Rock Leading Competition Among Non-Gaming Offerings

When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.

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Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players

When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.

Opportunities to Entice Online Bettors to Visit In-Person

Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials

Webinar Presenting Key Research Findings

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The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.

To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.

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