partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Amusnet has officially launched its portfolio on www.bet365.es, marking an important step in strengthening its presence in the Spanish regulated market.
Through this local partnership, operated under Amusnet Spain, even more users can now enjoy a selection of the global iGaming provider’s most popular and proven titles, known for their engaging gameplay, reliability and high-quality design. The launch features a total of 81 games, all of them linked to the players’ favoirite Jackpot Cards.
The initial game release for Spain includes top-performing titles such as 20 Golden Coins, 100 Golden Coins, 20 Extra Crown, 100 Power Hot and Wild Traces, offering players a balanced mix of classical mechanics and modern features.
Commenting on the launch, Edwin Cruz, Country Manager for Spain and Portugal at Amusnet, said: “We are pleased to extend our collaboration with bet365 to Spain and bring our games to players on bet365.es. This launch reflects our focus on delivering high-quality entertainment through trusted local partnerships in regulated markets.”
The launch further reinforces Amusnet’s commitment to expanding its footprint in key regulated markets while delivering tailored, high-quality content to local audiences.
The post Amusnet Goes Live with bet365.es in Spain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino workers at Bally’s Hard Rock Hotel and Casino have voted to join Teamsters Local 891. The group of 66 bankers, front desk workers, and cashiers are seeking higher wages, better benefits, and improved job security.
“We joined the Teamsters to have a real voice on the job and fight for what we deserve. We work hard, and it’s about time we get the respect and pay that comes with it,” said Daphnia Lions, a front desk worker and proud new member of Local 891.
“This is another decisive organizing win for our union that builds on our undeniable record of success in the casino industry. The Teamsters are growing in Mississippi because we are taking action and getting results for workers. We are just getting started,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
The Hard Rock Hotel and Casino Biloxi is owned and operated by Bally’s Corporation. These newly organized workers join over 6000 casino workers nationwide represented by the Teamsters.
“We are proud to welcome these hardworking new members to our union. This organizing victory is a big step forward, and we are ready to help these workers secure a first contract,” said Jimmy Pinkard, President of Local 891.
Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.
The post Mississippi Casino Workers Join Teamsters appeared first on Americas iGaming & Sports Betting News.
$SCOR
BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl
BetOnline.ag, a preeminent global online sportsbook, casino and poker platform, announced a strategic partnership with Sweet to integrate $SCOR as a newly supported cryptocurrency.
$SCOR, the native token powering verified fan identity and rewards across major professional sports, is now available for deposits and withdrawals within the BetOnline cashier, just in time for Super Bowl Sunday on February 8.
This integration establishes a direct utility lane for the $SCOR, allowing fans to use tokens — earned through engagement in officially licensed sports games or purchased on exchanges — for real-world gameplay on a leading gaming platform.
For BetOnline, the partnership represents a strategic entry point into the burgeoning world of on-chain sports fandom, connecting the platform with high-value, verified fan liquidity.
“We are constantly evolving to meet our players where they are, and that now includes the intersection of sports fandom, gaming and blockchain. $SCOR isn’t just another cryptocurrency…it’s the premier token of the sports industry. This partnership allows us to directly engage with a new generation of sports fans who value real-world gameplay, verifiable achievements and interoperable rewards,” said Eddie Robbins III, CEO of BetOnline.ag.
$SCOR functions as the on-chain layer for fan identity, verifiable engagement and portable rewards across Sweet’s network of major professional sports IP partners that boast officially licensed sports-themed web3 PvP and mini games.
By accepting $SCOR, BetOnline gains a direct connection to verified fan activity from SCOR’s ecosystem of major professional sports IP partners, introducing a high-value audience of competitive sports fans and crypto-savvy players.
To celebrate the launch, BetOnline will offer exclusive deposit perks for $SCOR users, including free-play credits and casino spins for qualifying deposits. Future community activations are planned, featuring token-gated private poker and casino tournaments for verified $SCOR holders, with prizes awarded in both $SCOR and cash.
“We built $SCOR to bridge the passion of sports fandom with tangible utility and value. BetOnline’s integration is a landmark moment, turning fan-earned $SCOR into a key for premium gaming experiences. This partnership validates our vision of a reward-first portable fan identity,” Sweet EVP of Global Partnerships Betsy Proctor said.
The post BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl appeared first on Americas iGaming & Sports Betting News.
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