partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
TaDa Gaming has announced a new partnership with full service B2B iGaming technology provider, iGP.
The new deal will enable more players in multiple European facing markets to access TaDa’s award-winning casino content, including latest release 3 Lightning Blitz, part of its “triple pots” Triluck slots series.
With a portfolio comprising 230+ titles across genres, four new releases added monthly and an award-winning suite of gamification tools, TaDa’s brand is well-known for its innovative approach, especially through its unique, multiplayer fish-shooting games.
Founded in 2016 and headquartered in Malta, iGP has built a reputation for turnkey platform solutions, game aggregation and enterprise lottery. It recently introduced VIBE (Value Incentive Bonus Engine), its all-in-one-place loyalty and retention tool.
iGP is purely a B2B provider ensuring full alignment with operator partners. GLI-19 certified, the platform is built on modern architecture designed to enable a clear focus on delivering operator control and growth, fast market entry, scalable infrastructure and real-time data intelligence across markets.
Ray Lee, Director of Business Development at TaDa Gaming, said: “TaDa’s successful growth has come through strategic partnerships with a wide network of proven operators alongside our expertly localised and immersive content. Choosing the right partner fit is critical and we are delighted to have found that in iGP. We look forward to working together.”
Jovana Popovic Canaki, CEO of iGP, said: “iGP’s evolution in iGaming continues and through partnerships like this, we can expand the offer to match industry and operator needs. TaDa’s individual style and proven performance more than align with those demands and we are happy to be onboard with them.”
The post TaDa Gaming Announces New Partnership with iGP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.
The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.
Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”
Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.
The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup 2026
Seminole Hard Rock Casino Named Official Miami World Cup 2026 Host City Supporter
The FIFA World Cup 2026 Miami Host Committee announced a landmark collaboration naming Seminole Hard Rock Casino as an Official Miami World Cup 2026 Host City Supporter, strengthening Miami’s platform as a global destination for sport, culture, and world-class entertainment.
“The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter. With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors.
As an Official Miami World Cup 2026 Host City Supporter, Seminole Hard Rock Casino will host a pop-up experience at the FIFA Fan Festival Miami at Bayfront Park from June 13 to July 5, 2026, where fans can engage with the brand, sign up for the Unity Rewards program, and enjoy surprise promotions and live entertainment.
Seminole Hard Rock Casino Hollywood will host themed events and fan programming, extending tournament excitement beyond the stadium, and will support the Miami Host Committee’s Mobility Plan through an expanded shuttle network to Miami Stadium.
“Seminole Hard Rock Casino has always been about bringing people together through the power of music, entertainment, and unforgettable experiences. As soccer fans gather in Florida for the FIFA World Cup 2026, we are thrilled to be part of the celebration and to create memorable fan experiences in Miami that capture the energy and global spirit of this historic event,” said Keith Sheldon, President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming.
“Hosting the FIFA World Cup 2026 is about more than matches, it is about creating a complete destination experience for fans. Seminole Hard Rock Casino’s leadership in hospitality, live entertainment, and gaming will play an important role in energizing the region and extending the celebration throughout South Florida, helping us deliver an unforgettable experience for fans from around the world,” said Rodney Barreto, Chairman of the FIFA World Cup 2026 Miami Host Committee.
The post Seminole Hard Rock Casino Named Official Miami World Cup 2026 Host City Supporter appeared first on Americas iGaming & Sports Betting News.
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