Connect with us

partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

on

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

 

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

b2b partnerships

Dynabit Gaming goes live on BetB2B aggregation platform

Published

on

dynabit-gaming-goes-live-on-betb2b-aggregation-platform

The supplier says its cross-platform games are now rolling out to operators connected to BetB2B.

Dynabit Gaming has gone live on BetB2B, with the supplier saying its content is already rolling out to operators connected via the platform.

The announcement positions the integration as a distribution step for Dynabit Gaming’s cross-platform games, extending reach through BetB2B’s operator network.

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming, said: “We’re really happy to be partnering with BETB2B. They bring great energy, strong expertise, and a platform that fits perfectly with where we want to go next.”

No further commercial or technical details were disclosed, including which operators are first to launch, which titles are included, or timelines for broader rollout.

The post Dynabit Gaming goes live on BetB2B aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Brightstar Lottery PLC

Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters

Published

on

brightstar-lottery-signs-five-year-extension-with-sony-pictures-for-exclusive-omnichannel-lottery-licensing-rights-to-ghostbusters

 

Brightstar Lottery PLC announced that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.

“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences. We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide,” said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing.

“Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways. To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.

The post Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Akhil Sarin

Everton & Stake Extend Partnership with Official Sleeve Agreement

Published

on

everton-&-stake-extend-partnership-with-official-sleeve-agreement

 

Everton Football Club has announced that Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement.

The groundbreaking agreement will see the Stake logo move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase of Stake’s long-standing relationship with the Club.

Stake has been Everton’s Main Partner for the past four seasons, supporting the Club during one of the most significant periods in its modern history. As Everton’s men’s and women’s teams build on their first seasons at Hill Dickinson Stadium and Goodison Park respectively, this new agreement marks the next chapter in that successful partnership.

As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.

Founded in 2017, Stake has quickly risen to become the world’s largest online sportsbook and casino, with millions of users worldwide and a growing presence across global sport and entertainment.

The partnership has so far brought together fan giveaways, matchday experiences, digital content, international ambassador visits, UFC-led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby, when Stake donated its warm-up shirt space to promote the campaign’s work tackling sexism and championing women in football.

Stake’s wider sports and entertainment portfolio spans UFC, X Games, Street League Skateboarding, eSports and Cricket, supported by a global ambassador roster that includes UFC stars Alex Pereira, Max Holloway and newly announced Tracy Cortez, inaugural skateboarding ambassadors Chris Joslin and Nyjah Huston and former Premier League players including Sergio Aguero, Patrice Evra and Eden Hazard.

Andrew Middleton, Everton’s President of Business Operations, said: “Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.

“It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club.

“As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium and the direction of the Club.

“We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.”

The partnership will now move forward in a refreshed format, with both organisations focused on building on the strong foundations established over the past four seasons.

Stake’s Chief Marketing Officer, Akhil Sarin, said: “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.

“Stake is built around sport, entertainment and culture. The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities.

“Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history.

“We look forward to building on the partnership as Official Sleeve Partner and to continuing to work with Everton to deliver engaging content, experiences and activations for fans.”

The post Everton & Stake Extend Partnership with Official Sleeve Agreement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania