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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Alexandra Head of Games management at TrueLabel

Zenith Connects OneAPI to TrueLabel to Scale International Content Distribution

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A new collaboration links OneAPI with TrueLabel’s operator network via a unified aggregation.

Zenith, Asia’s top iGaming platform provider and a prominent B2B ecosystem facilitator, has formed a new alliance with TrueLabel, incorporating its renowned game aggregator, OneAPI, to enhance efficient content aggregation across various markets.

The agreement will enable TrueLabel to obtain direct access to Zenith’s OneAPI, granting a wide, curated selection of casino content via a single integration. This collaboration facilitates effective content distribution and minimizes operational complexity for users of the platform.

With OneAPI, TrueLabel leverages Zenith’s robust aggregation infrastructure, enabling rapid content deployment, efficient scaling, and assisting operators in flexible portfolio management as they penetrate or grow in regulated and emerging markets.

Through OneAPI, TrueLabel will also access Zenith’s localized support structure and technical implementation model, guaranteeing content that meets market-specific standards.

As OneAPI drives Zenith’s worldwide aggregation strategy, the platform strengthens Zenith’s role as a reliable partner for operators looking for scalable content distribution and attractive commercial conditions.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Working with TrueLabel is a strong addition to our growing network of platform partners. OneAPI is built to simplify aggregation without compromising on flexibility and this integration shows how operators and platforms can move faster while staying in control of their content strategy.”

Alexandra, Head of Games management at TrueLabel, added: “This integration with Zenith marks another step in strengthening our platform ecosystem. By expanding our aggregation capabilities, we continue to give our partners greater flexibility, scalability, and confidence as they grow their operations.”

The post Zenith Connects OneAPI to TrueLabel to Scale International Content Distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA

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Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.

The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.

As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.

The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.

This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.

Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:

“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”

The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.

The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Elantil and Animo Unite to Redefine Live Casino Gaming

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Innovative platform solutions provider collaborates with specialized Live Casino supplier to offer clients real-time games featuring a pop culture flair.

Transforming the industry for operators through its cutting-edge technology and adaptable multi-currency choices, leading platform solutions provider, Elantil, has revealed the integration of a revolutionary studio into its online marketplace with Animo.

Centered on the commitment to employ actual dealers and genuine equipment to provide extraordinary experiences, Animo has revolutionized live entertainment by merging real-time table games with virtual broadcast production, resulting in an immersive format that harmoniously blends pop culture and iGaming.

Animo is presently providing various roulette versions and will expand into additional live gaming formats over the year, utilizing professional dealers in high-quality casino environments and applying its innovative technology to convert them into customizable virtual avatars that meet operators’ needs.

This opens the door to thrilling commercial collaborations that can enhance engagement; Animo’s product is anticipated to attract crypto operators, making the integration especially pertinent as Elantil will showcase at SiGMA Eurasia this month.

Due to the new collaboration, all Animo games will be highlighted in Elantil’s Marketplace, allowing customers to reach out to the supplier directly to establish their own tailored agreements; this eliminates any intermediary expenses and guarantees they receive the ideal package for their requirements.

After terms are settled, they will receive login credentials to access their games directly from Elantil’s Marketplace, while the company manages all technical aspects to ensure they are operational.

John Debono, Chief Technical Officer at Elantil, said: “As anyone who’s visited an Elantil stand at ICE will know, we’re a company that embraces the unconventional and loves to get creative. With this in mind, Animo is the perfect addition to our marketplace, and we believe their unique approach to Live Casino will prove incredibly popular with partners – especially those in the crypto space.”

Harley Fresh, Founder & Chief Executive Officer at Animo, said: “Like Elantil, Animo has forged its own path in the iGaming industry, the interactive experiences we provide are unlike anything else. By blending the real world and the virtual, we create a new level of engagement that supports both player acquisition and market penetration. We can’t wait to hear how our line-up can be tailored to Elantil’s customers’ needs and are excited to bring more brand IP to life.”

The post Elantil and Animo Unite to Redefine Live Casino Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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