partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
EGT’s gaming equipment is now available in Iceland. The company has carried out its first installation at the biggest gaming establishment in the country – Casino Haspenna in Reykjavik. The venue operated under a license from Happdraetti Haskola Islands (University of Iceland Lottery), now offers its guests the opportunity to try their luck with the bestseller Bell Link, which is housed in the popular General Series cabinets G 27-27 ST.
Players are able to choose between the hit titles from the Bell Link 1 and Bell Link 2 mixes. The two lower jackpot levels – Mini and Minor, are stand-alone and individual for each machine, while the higher Grand and Major levels are common for all EGT cabinets in the casino floor, thus creating even greater chances to win big.
“We are pleased to establish our presence on the Icelandic market and consider this installation a significant milestone for our company,” commented Madlen Matevosian, Business Development Manager at EGT. “The installation process and overall cooperation have been very positive, and we highly appreciate the professionalism, support, and collaborative approach of the team of the University of Iceland Lottery. We are confident that our products have strong potential in the region and believe this partnership builds a strong foundation for long-term cooperation.”
Given the selective and regulated gaming environment in Iceland, this installation represents an important strategic step for EGT and further validates the enormous potential of the company’s products in the region.
Arna Ómarsdóttir, Director Operation at the University of Iceland Lottery, also expressed her positive expectations: “We welcome EGT as a new vendor and view this as a positive step in further strengthening our gaming offering. We’re particularly excited to see how their machines will be received on our floor, as this is exactly the kind of addition that keeps our gaming experience fresh and compelling for players.”
The post EGT made its first installation in Iceland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
A group of 221 table games dealers and dual rates at Hard Rock Hotel & Casino Bristol have voted to join Teamsters Local 519. They’re seeking a fair first contract that includes higher wages, improved benefits, and a strong voice on the job.
“Dealers and dual rates are the backbone of the gaming floor, and when they stand together, they have the power to win real improvements on the job. It was the best decision to choose the Teamsters, and we’re proud to support them as they move forward in securing a fair first contract,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
The dealers are responsible for operating table games such as blackjack, roulette, and poker. They manage the games, handle chips and payouts, and ensure games are conducted fairly and efficiently.
“It was a team effort from start to finish, and we had the best team to fight for representation, including our organizer, Marty Hinch. At the drop of a hat we were ready to support this group in their effort to join the Teamsters. Their determination carried over, and they’re going to reap the benefits,” said Wes Trotterchaud, President of Local 519.
“Choosing to join the Teamsters was about securing respect, stability, and a voice on the casino floor. We’re ready to negotiate a contract that reflects the hard work we do every day,” said Anthony Keen, a table games dealer/dual rate and proud new member of Local 519.
Nationwide, the Teamsters represent nearly 6000 members at casinos and casino hotels.
Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.
The post Hard Rock Workers in Virginia Join Teamsters appeared first on Americas iGaming & Sports Betting News.
REEVO has announced a new partnership with GBO PWO, marking a major milestone in REEVO’s expansion within the Italian market. Through this collaboration, REEVO’s in-house games will be available across leading brands including Lottomatica, Goldbet and Planetwin, significantly strengthening REEVO’s reach in one of Europe’s most established regulated markets.
This partnership represents a key step in REEVO’s growth strategy, reinforcing its presence in Italy by connecting its content with some of the most recognised and widely used platforms in the region. By integrating with GBO’s extensive network, REEVO continues to scale its distribution while delivering high-quality gaming experiences to a broader player base.
GBO PWO offers access to one of the most established gaming ecosystems in Italy, combining strong brand recognition, nationwide reach and deep digital expertise. Backed by Lottomatica Group, Italy’s largest public gaming group, GBO PWO plays a central role in delivering innovative and reliable entertainment across the market.
For REEVO, this collaboration highlights its ability to partner with major industry players and deliver content at scale through trusted and high-performing platforms.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with GBO PWO is a major milestone for REEVO and a significant step in strengthening our presence in the Italian market. Bringing our games to leading brands like Lottomatica, Goldbet, and Planetwin allows us to reach a wide and highly engaged audience. This collaboration reflects our focus on expanding through strong partnerships and delivering content that performs across some of the most competitive and regulated markets in the industry.”
The post REEVO Announces New Partnership with GBO PWO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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