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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Casinò Portorož

SYNOT Games Enters Slovenian Market with Casino Portorož Partnership

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SYNOT Games continues its European expansion by officially entering the Slovenian market through a strategic partnership with the renowned Casino Portorož and its platform Casino.SI. This marks the provider’s first collaboration in Slovenia and a significant milestone in strengthening its presence across regulated European jurisdictions.

As part of the launch, SYNOT Games has successfully certified an extensive portfolio of 190 games for the Slovenian market – effectively making its full suite of content available to local players. The offering includes a comprehensive range of products, from top-performing slots to popular alternatives such as crash games and roulette, enabling Casino Portorož to deliver a diverse and engaging gaming experience.

The go-live will be supported by the introduction of a SYNOT Progressive Bonus with a €10,000 jackpot pool, designed to keep player engagement from day one. Looking ahead, the partners aim to further expand the integration by fully leveraging SYNOT’s proprietary ecosystem of promotional and engagement tools. The long-term plan is to introduce the full portfolio, including PEAK, Feature Free Rounds and Free Round Bonuses, enabling Casino.SI to maximise player engagement, boost retention, and deliver highly personalised, dynamic bonus experiences.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to enter the Slovenian market through our partnership with Casino Portorož, a respected and established operator with a strong local presence. Bringing nearly our entire portfolio to Slovenian players demonstrates our commitment to delivering premium content tailored to regulated environments.”

Ksenija Bezek, Head of Online Operations at Casino Portorož, said: “We are delighted to partner with SYNOT Games and introduce their rich and diverse portfolio to our players. Their proven performance across regulated markets, combined with engaging features such as the SPB jackpot, aligns perfectly with our strategy to continuously enhance our offering and deliver innovative entertainment experiences to our customers.”

The post SYNOT Games Enters Slovenian Market with Casino Portorož Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sportradar extends Wimbledon official data and AV betting rights deal

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Sportradar Group AG has agreed a multi-year extension of its official data and audiovisual (AV) betting rights deal for The Championships, Wimbledon, the company said on 04 June 2026. The agreement is with the All England Club and renews rights beyond 2026.

Sportradar said the partnership continues its exclusive global distribution of Wimbledon’s official data and AV betting rights, covering both the main draw and the Qualifying Competition. The rights were originally secured via Sportradar’s acquisition of IMG ARENA in 2025.

The company said the renewal supports deeper integration of official data into betting and fan engagement products, including “expanded micro betting and player markets” powered by real-time odds.

Moritz Gloeckler, EVP Rights and Strategic Projects Sportradar, said: “The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”

Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, added: “We are pleased to extend our relationship with Sportradar and for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”

The post Sportradar extends Wimbledon official data and AV betting rights deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Haspenna

EGT made its first installation in Iceland

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EGT’s gaming equipment is now available in Iceland. The company has carried out its first installation at the biggest gaming establishment in the country – Casino Haspenna in Reykjavik. The venue operated under a license from Happdraetti Haskola Islands (University of Iceland Lottery), now offers its guests the opportunity to try their luck with the bestseller Bell Link, which is housed in the popular General Series cabinets G 27-27 ST.

Players are able to choose between the hit titles from the Bell Link 1 and Bell Link 2 mixes. The two lower jackpot levels – Mini and Minor, are stand-alone and individual for each machine, while the higher Grand and Major levels are common for all EGT cabinets in the casino floor, thus creating even greater chances to win big.

“We are pleased to establish our presence on the Icelandic market and consider this installation a significant milestone for our company,” commented Madlen Matevosian, Business Development Manager at EGT. “The installation process and overall cooperation have been very positive, and we highly appreciate the professionalism, support, and collaborative approach of the team of the University of Iceland Lottery. We are confident that our products have strong potential in the region and believe this partnership builds a strong foundation for long-term cooperation.”

Given the selective and regulated gaming environment in Iceland, this installation represents an important strategic step for EGT and further validates the enormous potential of the company’s products in the region.

Arna Ómarsdóttir, Director Operation at the University of Iceland Lottery, also expressed her positive expectations: “We welcome EGT as a new vendor and view this as a positive step in further strengthening our gaming offering. We’re particularly excited to see how their machines will be received on our floor, as this is exactly the kind of addition that keeps our gaming experience fresh and compelling for players.”

The post EGT made its first installation in Iceland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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