partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agreegain has signed a partnership with 18Peaches to integrate the studio’s slot games into Agreegain’s aggregation platform.
The companies did not disclose the commercial terms, rollout timeline, or how many titles will be added.
Maria Afzaal, Senior Partnership Manager at Agreegain, said: “We’re delighted to welcome 18Peaches to our aggregation platform. Their commitment to crafting high-quality, thoughtfully-designed games aligns perfectly with our own focus on delivering standout content to our operator partners.
“In a market often driven by volume, 18Peaches’ approach – prioritising depth, innovation, and long-term player engagement – brings a refreshing perspective. We’re confident their titles will resonate strongly with players and further enrich the diversity and performance of our portfolio.”
18Peaches, founded in 2022, describes itself as a curated game development studio.
Aziz Akylbekov, Chief Product Officer at 18Peaches, said: “At 18Peaches, we’ve always believed in quality over quantity. Our focus is on building fewer games, but making each one count, with stronger mechanics, human-crafted visuals, and exceptional sound design, built for long-term impact.”
The post Agreegain adds 18Peaches slot games to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
SYNOT Games has expanded its European presence through a new partnership with Topwin, an emerging Bulgarian online gaming operator. This collaboration supports SYNOT Games’ long‑term strategy of delivering premium entertainment exclusively within transparent, fully regulated markets.
Through this partnership, Topwin now features a selection of SYNOT Games’ certified titles, including Atlantis Gold, 40 Coins of Chance and Crazy Free Fruits – each known for polished gameplay and strong appeal among both classic and modern slot players.
Martina Krajčí, CCO at SYNOT Games, said: “Partnering with Topwin strengthens our presence in a jurisdiction where regulatory integrity is essential. Our commitment to transparency and responsibility ensures players enjoy not only great entertainment but also fairness and security.”
Momchil Ivanov, COO at Topwin, said: “SYNOT Games’ dedication to regulated, transparent operations aligns perfectly with our values. Bringing their portfolio to our players enhances our offering and supports our mission to deliver trustworthy, high‑quality entertainment in Bulgaria.”
The post SYNOT Games Enters into a New Partnership with Topwin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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