partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Gaming Corps, a publicly traded game development firm located in Sweden, has secured a major new UK launch after going live with Rank Interactive across 12 online brands managed by Rank Group Plc.
The contract provides Gaming Corps with entry to one of the UK’s most prominent and well-known gaming and entertainment organizations, with the studio’s content debuting in Rank’s diverse brand portfolio, featuring familiar names like Grosvenor Casinos, Mecca Bingo, and Mecca Games.
Covering both physical and online platforms, Rank Group is a prominent name in British entertainment, with a legacy that goes back to 1937. Currently, the company caters to 3.1 million active clients, runs 109 casinos and bingo halls, and oversees over 80 online brands.
Currently, Rank Interactive players can access new Gaming Corps titles such as Wild Woof Returns, featuring Sheriff Woof Garret on a mission to catch the outlaw Feline Four, and Whole Lotta Honey, a high-volatility scatter-pay slot centered on an exciting Beehive feature. The launch also provides Rank with access to the broader identity of the Gaming Corps portfolio, defined by unique mechanics like Smash4Cash
, A-Maze-Cades, and X-My-Way, which have enabled the studio to establish a more identifiable product style.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The collaboration with Rank Interactive is a very exciting step for Gaming Corps because these are brands with real history, real scale and a very broad player base. It gives us the opportunity to place our content in front of audiences that engage with online gaming in very different ways, whether that is through casino, bingo or slots-led brands. For us, that is what makes this partnership so compelling. It is not just about reach; it is about relevance across a portfolio that plays an important role in the UK gaming market.”
Nolan Frendo, Head of Content at Rank Interactive, said: “When content is being introduced across a multi-brand estate like ours, it needs to have broad appeal while still bringing something fresh into the mix. Gaming Corps gives us that balance. Their games bring strong visual themes, real personality and plenty of energy, and we see this launch as an exciting addition across a number of our key brands.”
The post Gaming Corps Makes Strategic UK Entry Via Rank Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA. The partnership will expand fan engagement through innovative experiences and content.
Through the league partnership, PrizePicks will integrate NBA intellectual property across its daily fantasy and free-to-play products and marketing initiatives. This includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The partnership was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.
“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO of PrizePicks.
“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game,” said Eric Rimsky, Head of Domestic Fantasy at NBA.
The agreement also enables PrizePicks to execute promotional campaigns and participate in co-marketing efforts across NBA digital and media platforms. Additionally, the National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple NBA players across its marketing, content, and promotional initiatives.
As PrizePicks continues to expand its national footprint, the company remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to receive this certification.
The post PrizePicks Becomes Official Daily Fantasy Partner of NBA appeared first on Americas iGaming & Sports Betting News.
FanDuel, the premier online gaming company in North America, announced the launch of PokerStars exclusively on FanDuel, a new best-in-class poker experience available in Michigan, New Jersey and Pennsylvania. The new platform brings together FanDuel’s market leading presence and the PokerStars legacy to deliver an elevated player experience through a new dedicated poker app and desktop site.
PokerStars exclusively on FanDuel merges player liquidity across markets, forming one of the largest regulated online poker networks in North America. Customers will have access to bigger games, larger prize pools, and a broader selection of tournaments and cash games.
“The launch of PokerStars exclusively on FanDuel brings together two of the most iconic names in gaming and represents a major step forward for online poker in North America. By combining PokerStars’ industry-leading poker experience with FanDuel’s scale and reach, we’re able to deliver bigger games, larger prize pools and a more dynamic experience. We look forward to welcoming players to the tables,” said Aaron Dugan, General Manager of PokerStars at FanDuel.
Players across Pennsylvania, New Jersey and Michigan will be able to participate in the previously announced two $500,000 guaranteed Sunday Million tournaments. A range of promotions and events, including a $150,000 guaranteed “No Sweat” series alongside a full schedule of tournaments and cash games for players of all levels will also be introduced.
The post PokerStars Exclusively on FanDuel Goes Live with Bigger Player Pools and Bigger Prizes appeared first on Americas iGaming & Sports Betting News.
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