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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Casino Guru

Casino Guru Awards partner with Ethical Gambling Forum to champion transparency and player protection

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Casino Guru is excited to announce a strategic collaboration with the Ethical Gambling Forum (EGF), a leading industry event focused on responsible gambling, sustainability, and ethical business practices. This partnership represents a major step forward in promoting ethics, transparency, and player protection across the iGaming sector.

As part of the initiative, the Casino Guru Awards will take a prominent role during the upcoming EGF conference, bringing the awards process directly into a space where industry stakeholders are united in their commitment to raising standards and safeguarding players.

From April 30 to May 1, Casino Guru will host an exclusive judges’ session during the conference week. This hands-on gathering will allow the Awards jury to actively review shortlisted nominees, conducting direct calls with candidates to gain deeper insight into their operations, values, and dedication to responsible gambling. This approach ensures that the Awards remain rigorous, transparent, and merit-based.

Additionally, Casino Guru will lead a panel discussion at the conference, featuring Awards judges and industry experts. The session will explore the significance of independent evaluation, ethical standards in iGaming, and how initiatives like the Casino Guru Awards contribute to a safer, more transparent gambling environment.

Daniela Sliva, PR & Creative Projects Director at Casino Guru, said:
“This partnership with the Ethical Gambling Forum is a natural fit. We share core values around ethics, transparency, responsible gambling, and player protection. By enabling judges to engage directly with shortlisted candidates, we add an extra layer of integrity and depth to the evaluation process, which truly sets the Casino Guru Awards apart.”

Jo Abergel, Co-Founder of the Ethical Gambling Forum, added:
“Partnering with Casino Guru for the Leeds event reinforces the message that accountability must be at the heart of our industry’s future. Together, we are creating a space for honest dialogue and meaningful progress, celebrating those who lead by example in player protection and industry integrity.”

This collaboration underscores the shared mission of Casino Guru and EGF: to elevate industry standards, support responsible operators, and recognize organizations that prioritize player well-being. By embedding the Awards judging process within the Ethical Gambling Forum, both organizations aim to foster transparency, encourage accountability, and celebrate ethical leadership in iGaming.

The post Casino Guru Awards partner with Ethical Gambling Forum to champion transparency and player protection appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Animo Studio

Animo Studios launches first multiplier roulette gameshow exclusively with Stake

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Cutting-edge live casino studio Animo Studios has unveiled its most ambitious release to date – Stake City Roulette. A first-of-its-kind multiplier roulette gameshow launched exclusively with Stake, the world’s most popular online casino.

Marking a significant milestone in Animo’s mission to redefine live casino entertainment, Stake City Roulette delivers a gameshow-style experience unlike anything currently on the market.

Players can win up to 500x their bet, all presented by Animo’s signature animated dealers inside a fully realised virtual world. Players can even spot billboards featuring Stake co-founder Ed Craven as the “Mayor of Stake City”, with in-scene placements dynamically integrated to reflect Stake’s brand and new initiatives.

The game is the product of Animo Studios’ proprietary technology stack, combining advanced technology, live broadcasting, machine learning and bespoke software to transform human hosts into live-action animated characters in real time. Rather than featuring a rendered simulation or an AI shortcut, games are hosted by a live human being, delivering the energy and authenticity of a real dealer inside a world that has never existed in Live Casino before.
This exclusive launch deepens the partnership between Animo Studios and Stake – both headquartered in Australia – following the initial beta integration and live debut of Animo’s titles in late 2025. Animo Studios was founded by Australian content creator, Fortnite champion and entrepreneur Harley Fresh.

Unique experiences – only on Stake

Harley Fresh, founder of Animo Studios, said: “We’ve built Animo to reimagine how players engage with live casino games, blending real-time entertainment with technology that brings any recognisable characters and interactive environments to life. Features like dynamic in-game content and evolving worlds are only the starting point, Animo demonstrates a level of scalability and flexibility that simply hasn’t existed in Live Casino before.”

“Stake City Roulette is an early example of our technology’s possibilities, we’re here to advance live experiences that push beyond the current limitations of traditional products.”

“Stake’s focus on unique, ‘only on Stake‘ experiences aligns perfectly with our ambition to redefine what live gaming can be. Our partnership allows us to bring that vision to life, and this launch is truly just the beginning of what’s possible with our technology.”

Animo Studios is continuing to set the bar for the Live Casino industry, accelerated by their latest release of the electric Stake City Roulette. With each spin the City comes to life, revealing up to 5 multipliers, reaching up to 500x.

Brais Pena, Chief Strategy Officer at Easygo – Stake’s parent company – said: “We’re constantly looking to push the boundaries of what online casino experiences can look like, and Stake City Roulette is a perfect example of that in action.

“Our partnership with Animo Studios gives us the ability to deliver something genuinely different – not just in terms of gameplay but in how players engage with the product as a form of live entertainment. This is about moving beyond traditional formats and creating experiences that feel immersive, social and uniquely Stake.

“By working with forward-thinking partners like Animo, we’re able to offer our community innovative content they simply won’t find anywhere else, reinforcing our position at the forefront of the industry.”

The post Animo Studios launches first multiplier roulette gameshow exclusively with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SCCG Management Expands Strategic Partnership with Tom’s Watch Bar to Accelerate Growth Across Tribal and Casino Markets

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SCCG Management, a leading advisory firm in the global gaming industry, is pleased to announce the expansion of its strategic partnership with Tom’s Watch Bar, a premier and rapidly growing chain of large-format sports entertainment venues. This extended partnership reflects the continued success of Tom’s Watch Bar’s concept and its increasing demand across casino, tribal, and destination entertainment markets.

Since the initial partnership announcement, Tom’s Watch Bar has continued to expand its national footprint. In 2025, the brand announced new openings in Seattle, Cincinnati, Milwaukee, Phoenix, San Diego, and Inglewood, and now operates locations nationwide, including key markets such as Las Vegas, Los Angeles, Denver, Houston, Minneapolis, Orlando, Washington DC,  and Pittsburgh. Tom’s Watch Bar has also outlined continued expansion plans targeting additional locations across the United States.

Through this expanded partnership, SCCG Management will continue to support Tom’s Watch Bar’s strategic growth within the gaming industry, with a focus on tribal casinos, integrated resorts, and regional gaming properties. SCCG will leverage its global network of operator relationships and deep expertise in gaming operations to facilitate new partnerships, site placements, and long-term commercial opportunities.

Tom’s Watch Bar has established itself as one of the leading sports viewing destinations in the country, known for its immersive, technology-driven environments. Featuring massive central stadium screens, hundreds of high-definition displays, and a fully synchronized “All the Sports, All the Time” programming model, the concept delivers a premium fan experience that aligns directly with the evolving expectations of casino guests and younger demographics.

As casinos continue to prioritize non-gaming revenue streams and experiential offerings, Tom’s Watch Bar provides a proven model for increasing dwell time, enhancing guest engagement, and driving incremental food, beverage, and entertainment revenue.

Stephen Crystal, Founder and CEO of SCCG Management, commented: “Tom’s Watch Bar has quickly established itself as a category leader in sports entertainment hospitality. The expansion of this partnership reflects both the strength of their concept and the growing demand we’re seeing from tribal and casino operators for high-quality, experience-driven amenities. We’re excited to continue supporting their growth and bringing this best-in-class offering to more gaming destinations globally.

The post SCCG Management Expands Strategic Partnership with Tom’s Watch Bar to Accelerate Growth Across Tribal and Casino Markets appeared first on Americas iGaming & Sports Betting News.

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