partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

2 years ago

May 14, 2024

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

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Agreegain adds 18Peaches slot games to its aggregation platform

Published

15 minutes ago

May 22, 2026

Wladimir P.

agreegain-adds-18peaches-slot-games-to-its-aggregation-platform

Agreegain has signed a partnership with 18Peaches to integrate the studio’s slot games into Agreegain’s aggregation platform.

The companies did not disclose the commercial terms, rollout timeline, or how many titles will be added.

Maria Afzaal, Senior Partnership Manager at Agreegain, said: “We’re delighted to welcome 18Peaches to our aggregation platform. Their commitment to crafting high-quality, thoughtfully-designed games aligns perfectly with our own focus on delivering standout content to our operator partners.

“In a market often driven by volume, 18Peaches’ approach – prioritising depth, innovation, and long-term player engagement – brings a refreshing perspective. We’re confident their titles will resonate strongly with players and further enrich the diversity and performance of our portfolio.”

18Peaches, founded in 2022, describes itself as a curated game development studio.

Aziz Akylbekov, Chief Product Officer at 18Peaches, said: “At 18Peaches, we’ve always believed in quality over quantity. Our focus is on building fewer games, but making each one count, with stronger mechanics, human-crafted visuals, and exceptional sound design, built for long-term impact.”

The post Agreegain adds 18Peaches slot games to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

40 Coins of Chance

SYNOT Games Enters into a New Partnership with Topwin

Published

15 minutes ago

May 22, 2026

Wladimir P.

synot-games-enters-into-a-new-partnership-with-topwin

SYNOT Games has expanded its European presence through a new partnership with Topwin, an emerging Bulgarian online gaming operator. This collaboration supports SYNOT Games’ long‑term strategy of delivering premium entertainment exclusively within transparent, fully regulated markets.

Through this partnership, Topwin now features a selection of SYNOT Games’ certified titles, including Atlantis Gold, 40 Coins of Chance and Crazy Free Fruits – each known for polished gameplay and strong appeal among both classic and modern slot players.

Martina Krajčí, CCO at SYNOT Games, said: “Partnering with Topwin strengthens our presence in a jurisdiction where regulatory integrity is essential. Our commitment to transparency and responsibility ensures players enjoy not only great entertainment but also fairness and security.”

Momchil Ivanov, COO at Topwin, said: “SYNOT Games’ dedication to regulated, transparent operations aligns perfectly with our values. Bringing their portfolio to our players enhances our offering and supports our mission to deliver trustworthy, high‑quality entertainment in Bulgaria.”

The post SYNOT Games Enters into a New Partnership with Topwin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

Vermantia Named as General Sponsor of BEGE Awards 2026

Published

15 minutes ago

May 22, 2026

Wladimir P.

vermantia-named-as-general-sponsor-of-bege-awards-2026

BEGE has officially announced Vermantia as the General Sponsor of BEGE Awards 2026.

This marks yet another successful year of partnership between BEGE and Vermantia – a collaboration built on shared values, innovation and a common commitment to excellence within the gaming and entertainment industry.

As a globally respected technology and content provider for betting and gaming operators, Vermantia has continuously demonstrated leadership through cutting-edge solutions, premium live content, virtual sports and omnichannel technology designed to elevate the player experience across retail and digital environments. With a growing international presence and a reputation for delivering high-performance gaming solutions worldwide, Vermantia continues to shape the future of the industry through innovation, reliability and long-term partnerships.

“We are delighted to welcome Vermantia once again as the General Sponsor of the BEGE Awards. Their continued support means a great deal to us and reflects the strength of our growing partnership over the years. Vermantia represents innovation, professionalism, and excellence – values that strongly align with the spirit of the BEGE Awards,” BEGE Officials said.

Founded in 2007, Vermantia has established itself as a major force in the global gaming and betting sector, providing bespoke technology, live streaming, virtual sports and content aggregation solutions to operators across multiple regulated markets worldwide. The BEGE Awards 2026 will once again bring together industry leaders, innovators, operators, suppliers and stakeholders from across the gaming ecosystem for an evening dedicated to celebrating achievement, creativity and progress in the sector.

The post Vermantia Named as General Sponsor of BEGE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.