Connect with us

partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

on

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

 

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

eSports

MEGA hires Leapfox founder Patrick Collins as VP of Growth

Published

on

mega-hires-leapfox-founder-patrick-collins-as-vp-of-growth

The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Aigars Jurgelans

Amusnet Announces Strategic Partnership with Concorde Casino Group

Published

on

amusnet-announces-strategic-partnership-with-concorde-casino-group

 

Amusnet, a leading provider of next-generation gaming solutions, has announced a new strategic partnership with the Concorde casino group, which operates three casinos in Cyprus: Concorde Tower Casino in Nicosia, Concorde Luxury Casino in Bafra and Concorde Aria Casino in Kyrenia. This collaboration marks a significant step in Amusnet’s strategy to expand its gaming portfolio into the vibrant Cyprus Land-based casino market.

The partnership’s initial phase includes installing 16 of Amusnet’s state-of-the-art Type S 32 slot cabinets across the two locations. Manufactured to the highest standards of the global casino industry, Amusnet’s premium slot machines combine cutting-edge technology, sleek design and exceptional player engagement. The game selection features some of Amusnet’s most popular titles, including Crazy Red, Candy Palace,100 Extra Crown, Art of Gold, Extra Crown, Vampire Beast and Phoenix Star.

The partnership started with the installation of 16 of Amusnet’s state-of-the-art Type S 32 slot cabinets at the group’s first two casino locations, Concorde Tower Casino in Nicosia and Concorde Luxury Casino in Bafra. Manufactured to the highest standards of the global casino industry, Amusnet’s premium slot machines combine cutting-edge technology, sleek design and exceptional player engagement. The game selection features some of Amusnet’s most popular titles, including Crazy Red, Candy Palace, 100 Extra Crown, Art of Gold, Extra Crown, Vampire Beast and Phoenix Star. The partnership continues with the installation of 8 Type S J55 slot cabinets at the newest Concorde Aria Casino, scheduled to open in May 2026.

“Our expansion into the Cyprus Land-based market is a testament to our shared vision and commitment to quality with Concorde Casino. This partnership provides us with a strong foundation of excellence and mutual trust. The collaboration allows us to continue our mission of providing exceptional gaming experiences, seamlessly introducing the success of our online portfolio to their premium Land-based venues,” said Borislav Marinov, Head of Business Development, Land-based at Amusnet.

“At Concorde Casinos, we are always looking for ways to diversify and strengthen our product offering. In my view, Amusnet brings a product that is particularly well-suited to players who are already familiar with and enjoy online slot games, helping us connect Land-based entertainment with modern player preferences. I am impressed by Amusnet’s innovations, the quality of their products, and the high level of technical support they provide. We are pleased to have them as a partner and look forward to developing this cooperation further,” said Aigars Jurgelans, Slot Director at Concorde Casinos.

The post Amusnet Announces Strategic Partnership with Concorde Casino Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

ADI Predictstreet

DAZN Enters into Strategic Partnership with ADI Predictstreet

Published

on

dazn-enters-into-strategic-partnership-with-adi-predictstreet

 

DAZN, the world’s leading sports entertainment platform, and ADI Predictstreet, the new dynamic prediction market, have entered into a landmark strategic partnership to deliver a new era of interactive engagement to fans around the world.

DAZN will integrate ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026, into its platform, enhancing DAZN’s ecosystem of live and on-demand sports viewing, real-time scores, news, betting, gaming and FanZone.

DAZN’s footprint provides unparalleled distribution for ADI Predictstreet’s prediction market infrastructure. Through this partnership, prediction becomes a native part of the fan experience—embedded before, during, and after live events—allowing fans to engage with market sentiment, probability, and collective insight in real time.

This collaboration brings together two FIFA partners to create a seamless ecosystem where sport and prediction converge. Embedded directly into DAZN’s live streams, ADI Predictstreet will enable interactive prompts, real-time sentiment tracking, and dynamic prediction experiences tied to the world’s biggest sporting moments.

ADI Predictstreet, powered by ADI Chain’s blockchain infrastructure, is a new forecasting market platform that is programmed and trained on FIFA’s official historic data, allowing fans to predict things such as match outcomes, tournament statistics, and breakout players throughout the competition using an educated approach.

While the FIFA World Cup 2026 will serve as a launchpad, the partnership extends across DAZN’s premium sports portfolio. ADI Predictstreet will roll out across major leagues and events, driving deeper, more continuous fan engagement.

Shay Segev, CEO of DAZN Group, said: “DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan. Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”

Dimitrios Psarrakis, CEO at Predictstreet, said: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants. This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”

Designed to reward insight and informed participation, and with community building and interactive engagement sentiment at its core, ADI Predictstreet offers supporters new ways to engage with iconic sporting moments across DAZN’s sporting portfolio, including the FIFA World Cup 2026.

Underpinning this ecosystem is ADI Chain, an institutional-grade digital infrastructure designed to support high-volume, real-time transactions with transparency, security, and scalability at its core. This foundation enables ADI Predictstreet to operate seamlessly at global scale, supporting millions of users across live environments while maintaining a trusted and robust digital framework.

The post DAZN Enters into Strategic Partnership with ADI Predictstreet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania