partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Agreegain has added Amusnet games to its aggregation platform through a partnership with IMK 365, the companies said.
IMK 365, founded in 2019, is an official reseller of Amusnet and said it now offers a portfolio of more than 240 titles across video slots, roulette, video poker, live casino games and keno.
Agreegain said the integration gives its operator partners access to Amusnet slots including 20 Golden Coins and Candy Palace, alongside other titles from the supplier.
Maria Afzaal, Senior Partner Manager at Agreegain, said: “We’re thrilled to announce our partnership with IMK 365 and the addition of content from Amusnet, a provider known for delivering high-performance, player-centric games. Bringing their diverse and innovative portfolio to our aggregation platform significantly strengthens our offering to operators worldwide.
“This collaboration not only enhances the variety and quality of games available through our network, but also underscores our commitment to partnering with industry leaders who share our vision for growth, reliability, and exceptional player engagement.”
Vasil Ganev, CEO at IMK 365, said: “We are pleased to announce our partnership with Agreegain, one of the leading aggregators of online casino games. By combining our commitment to delivering premium casino content with Agreegain’s professionalism and industry expertise, we are confident this collaboration will generate significant value and long-term success.
“We look forward to building a strong partnership and achieving outstanding results together.”
The post Agreegain adds Amusnet games via IMK 365 reseller deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps has partnered with UK betting operator the Tote, owned by the UK Tote Group, to launch a selection of its slot titles on the Tote’s casino platform.
The rollout includes the newly launched Paddy’s Payouts: Race for Riches, alongside recent releases Whole Lotta Honey and Wild Woof Returns.
The Tote said its casino offering features more than 1,500 titles. The operator also stated it has more than half a million registered customers, and that turnover on all Tote products has increased by 67% since 2019.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The Tote is one of Britain’s most recognisable betting brands, with a history that stretches back nearly a century. Bringing our content to the Tote’s casino offering allows us to introduce our games to a highly engaged audience while working alongside a partner that understands the value of innovation and entertainment for its customers.”
Ian Nicholls, Head of Gaming at the Tote said: “As the Tote continues to grow, expanding our casino portfolio with engaging new content remains a key focus in order to meet our customers’ expectations. Gaming Corps offers a distinctive mix of themes and mechanics, and we are pleased to bring their games to our players as part of our ongoing platform development.”
The post Gaming Corps brings slots to the Tote casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.
Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.
The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.
Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.
We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”
The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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