partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
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Casino games aggregator St8 has gone live with its first partner in the United Kingdom, following a successful integration with Annexio-owned lottery betting brand LottoGo.
Through the partnership, LottoGo now gains access to St8’s complete portfolio of premium casino content from hundreds of top-tier suppliers, along with a steady pipeline of upcoming releases all delivered through a single API.
The launch represents St8’s official entry into the UK market, coming shortly after the company secured its UK Gambling Commission (UKGC) remote gambling software licence in July this year.
Tom Brodie, Founder and CEO at LottoGo, said: “It’s an honour to be St8’s first partner in the UK. The integration has been remarkably fast and stress-free, with the St8 team supporting us at every step. With access to such a deep pool of high-quality content through a single API, we’re now able to bring LottoGo players an even richer selection of world-class casino content.”
Vladimir Negine, founder and CEO at St8, added: “LottoGo is a fast-growing, forward-thinking brand and an ideal match for us at St8. We’re proud to offer LottoGo seamless access to the industry’s best content. Delivering top-tier service is central to who we are, and we’re excited to support LottoGo as they scale their casino offering.”
St8 continues to rapidly expand its regulated footprint. As well as the United Kingdom, the aggregator holds licences or certifications in Romania, Malta, Isle of Man, Anjouan, and, most recently, Ontario.
Operators in regulated markets worldwide are choosing St8 not only for its deep content portfolio but also for the rich functionality offered beyond the core offering. This includes its powerful Bonus API for tailored promotions and instant rewards, a sophisticated reporting system with real-time, regulation-ready dashboards, and one of the industry’s most comprehensive thumbnail libraries- all available through St8’s unified API.
The post St8 goes live with first UK partner, LottoGo appeared first on European Gaming Industry News.
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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.
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