partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Codere
Yggdrasil inks partnership with Codere to expand in Italy
Yggdrasil has enhanced its footprint in the Italian regulated market through a partnership with Codere Italia, representing a major advancement for both organizations.
Customers of Codere Italia can now enjoy an extensive selection of Yggdrasil’s top-performing games, enhancing their casino portfolio with superior content that has consistently appealed to players worldwide and in Italy. Among the games currently offered are Easter Island, Golden Fish Tank, and Arthur’s Fortune.
In addition to its famous in-house content, Yggdrasil will also launch games developed through its YGG Masters program.
The partnership arises as Codere aims to grow in its initial European market beyond its home territory of Spain, with Yggdrasil chosen as a crucial content ally to aid its online casino growth in Italy.
Yggdrasil’s partnership with Microgame has enabled market expansion by allowing it to quickly work with its operator partners within the Italian regulated market.
Italy continues to be a key online gaming jurisdiction in Europe, and the chance to partner with a major operator like Codere reinforces Yggdrasil’s bold global expansion plan.
Giovanni Foderá, Client Success Manager for the Italian market at Yggdrasil, said: “Partnering with Codere marks an important step for Yggdrasil in Italy, and thanks to the integration of our games via Microgame, we believe this will be a great match for all.”
Roberto Russo, Online Gaming Operation Director at Codere Italia, said: “Italy represents our first European market outside Spain, so choosing the right content partners for this debut is critical.
“Yggdrasil’s reputation for high-quality, engaging games made them a natural fit, and we are proud to launch our Italian expansion with their portfolio.”
The post Yggdrasil inks partnership with Codere to expand in Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Austria
Wazdan strengthens European foothold with Austrian market entry via win2day
Wazdan has continued its European growth strategy by entering the Austrian iGaming market through a new partnership with win2day, the country’s only licensed online casino operator. The move represents a significant milestone for the developer as it strengthens its footprint in regulated markets across the region.
The agreement will see a selection of Wazdan’s most recognisable titles made available to Austrian players, including 9 Coins
, Hot Slot
: 777 Cash Out, and Mighty Wild
: Panther. These initial releases mark the beginning of a broader rollout strategy aimed at steadily expanding the studio’s presence on the platform.
Gradual Rollout Strategy
Following the initial launch, Wazdan plans to introduce one new title each month to the win2day portfolio. This phased approach allows the operator to continuously refresh its offering while ensuring each addition aligns with player preferences and market demand.
By focusing on quality over volume, the partnership is designed to enhance player engagement through carefully selected content that combines strong visual appeal with innovative gameplay mechanics.
Bringing Signature Features to Austria
In addition to its established titles, Wazdan will introduce Austrian players to its suite of proprietary features that have become central to its brand identity. These include Hold the Jackpot
, Cash Infinity
, Collect to Infinity
, Sticky to Infinity
, and Cash Out
.
These mechanics are designed to increase player interaction and extend gameplay sessions by adding dynamic elements and customizable experiences. As operators increasingly seek differentiated content, such features play a key role in enhancing retention and overall player satisfaction.
Partnering with a Trusted Operator
win2day is operated by Austrian Lotteries, a long-established organization with more than four decades of experience in the market. As the sole licensed online casino operator in Austria, win2day holds a unique position, combining strict regulatory compliance with a strong reputation for responsible gaming.
The collaboration brings together Wazdan’s expertise in game development with win2day’s established market presence, creating a partnership focused on delivering high-quality and secure entertainment to players.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Entering the Austrian market with win2day is a significant milestone for Wazdan and a rewarding step in our continued European expansion. Partnering with a trusted, long-established operator allows us to deliver the quality user experience we are known for to a new audience.”
Georg Wawer, Managing Director of win2day, added:
“As Austria’s only licensed online gaming operator, we are committed to offering a carefully curated portfolio of high-quality games. Partnering with Wazdan allows us to combine engaging gameplay with the highest levels of safety and responsibility.”
Strengthening Regulated Market Presence
As the European iGaming landscape continues to evolve, expansion into regulated jurisdictions remains a key priority for leading developers. Wazdan’s entry into Austria highlights its commitment to sustainable growth through strategic partnerships and compliance-driven market entry.
By aligning with a trusted operator and delivering proven content alongside innovative features, Wazdan is well-positioned to establish a strong presence in the Austrian market.
The post Wazdan strengthens European foothold with Austrian market entry via win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AMUSEBOX
Casino Iveria Tbilisi Installs Amusnet’s Type S 50 F Slot Cabinets at its Gaming Floor
Casino Iveria Tbilisi has installed Amusnet products to enrich its gaming floor. At the centre of this evolution are Type S 50 F slot cabinets, thoughtfully selected to elevate the player experience through their sleek design, advanced hardware and vivid high-definition visuals. From the very first spin, these cabinets invite players into an environment that balances comfort and thrill, seamlessly blending into the dynamic pulse of the casino floor.
Each unit is powered by AMUSEBOX, a curated selection of 51 engaging games that caters to a wide variety of tastes. This broad portfolio enhances session variety, enabling operators to refresh their offering and encourage sustained play while maintaining operational reliability throughout each visit.
A standout attraction of the installation is the Jackpot Cards Plus system, which is a compelling four-level jackpot mechanic randomly activated during gameplay. Inspired by classic card suits, each level – Clubs, Diamonds, Hearts and Spades – adds anticipation to every spin. At its core lies a bonus Wheel feature that further elevates the excitement with multipliers and cash prizes, ensuring that every session has the potential for unforgettable moments.
For the team behind the rollout, this installation is more than just another addition to the floor, it’s a testament to the strong momentum they’ve built across Georgia.
“Introducing these cabinets at one of Tbilisi’s foremost casinos underscores our confidence in the market and our belief in providing players with exceptional gaming experiences,” said the Amusnet Georgia Sales Team.
The installation at Casino Iveria adds yet another chapter to Amusnet’s expanding narrative in Georgia, complementing its ongoing engagements with operators across the country. By fostering closer partnerships and continuing to innovate in Land-based gaming solutions, the company is shaping an increasingly vibrant and immersive entertainment landscape that resonates with both players and operators alike.
The post Casino Iveria Tbilisi Installs Amusnet’s Type S 50 F Slot Cabinets at its Gaming Floor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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