partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Alice Carraro
REEVO Announces New Partnership with Amigo Gaming
REEVO has announced a new partnership with Amigo Gaming, a Barcelona-based slot provider recognised for delivering immersive and high-performing gaming experiences across international markets. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with a wide range of engaging content designed to drive player retention and operator growth.
Through this partnership, Amigo Gaming’s portfolio is now available on the REEVO aggregation platform, providing operators seamless access to more than 150 certified titles through a single and efficient integration. The addition of Amigo Gaming reinforces REEVO’s commitment to continuously expanding its platform with diverse, engaging, and globally proven content.
For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative and fast-growing studios that enhance the value and performance of its aggregation platform.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Amigo Gaming is an exciting step forward for REEVO as we continue to strengthen our aggregation platform with engaging and high-performing content. Amigo Gaming has built a strong portfolio with a clear focus on player experience, creativity, and consistency, which aligns perfectly with our vision at REEVO. We are focused on building an ecosystem that helps operators stand out, and this partnership adds even more depth and variety to the content available through our platform.”
Alice Carraro, Senior Account Manager at Amigo Gaming, said: “At the end of the day, a great game is only as good as the platform hosting it, and that’s why working with REEVO feels so right. We pour a lot of energy into making our slots distinct, reliable, and genuinely fun to play, but REEVO has the seamless network needed to get them in front of the right audience. It’s the perfect match: we bring the engaging content players love, and they provide the smooth, hassle-free integration that operators appreciate. We’re really excited to grow together.”
The post REEVO Announces New Partnership with Amigo Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Claudia Georgevici
NetBet Enters into Partnership with Kalamba Games
NetBet has bolstered its content offering with a new partnership with Kalamba Games, facilitated via Relax’s Silver Bullet aggregation platform.
As part of this agreement, a range of Kalamba Games’ slot titles will be made available to NetBet players. This integration allows seamless access to high-performing content, combining innovative mechanics with proven revenue-driving features.
Over the past ten years, Kalamba Games has built a reputation for creating titles that balance entertainment with strong commercial performance. Its focus on game design innovation and player retention has positioned it as a valuable addition to any operator’s portfolio.
NetBet users will soon be able to explore Kalamba Games’ diverse catalogue, including Piggy Bank Plunder Hold and Win, Carnival Express 7s and Emerald Glory 7s. These titles will add a new dimension to their extensive and easily accessible library.
Claudia Georgevici, PR Manager at NetBet, said: “Partnering with Kalamba Games means we can further strengthen our content offering with innovative and high-performing titles. Kalamba’s ability to merge social casino elements with real-money gameplay creates a unique player experience that aligns perfectly with our strategies.”
Giovanna Calà, Head of Business Development at Kalamba Games, said: “Collaborating with NetBet gives us the opportunity to expand our reach, and bring our games to a broader audience. NetBet’s strong brand and international presence make them an excellent partner, and we’re excited to see our titles resonate with their players.”
The post NetBet Enters into Partnership with Kalamba Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brooks Boyd Sr.
Green Bay Packers Partners with Potawatomi Sportsbook
The Green Bay Packers and Potawatomi Sportsbook announced an extensive multi-year agreement for the Sportsbook to serve as the Official Sportsbook Partner of the Green Bay Packers.
The announcement was made in Milwaukee, where Craig Benzel, Packers vice president of sales and business development, and Brooks Boyd Sr., Forest County Potawatomi Chairman, introduced a comprehensive new partnership that will connect the organizations across multiple fan-facing touchpoints.
“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner. Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day,” said Benzel.
Beyond just serving as the Official Sportsbook Partner of the Packers, the partnership will be highlighted by Potawatomi Sportsbook’s presence at Lambeau Field, including as the naming rights partner of the stadium’s south gate, which will be named the Potawatomi Sportsbook Gate. Near the gate, Potawatomi Sportsbook will also be the title sponsor for the Champions Club, an exclusive club area on the eighth floor of the stadium’s south end, providing extraordinary views of Lambeau Field on gamedays and during special events.
“We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone. This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports,” said Boyd.
Potawatomi Sportsbook is operated by one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations. The Potawatomi Sportsbook center, which is located on Potawatomi’s ancestral land in the Menomonee Valley, opened for guests in 2024 and is part of an entertainment complex that welcomes more than six million guests annually.
The newly announced partnership will also integrate Potawatomi Sportsbook as the naming rights partner of the Potawatomi Sportsbook Podcast Studio, the production home of all Packers podcasts. Potawatomi Sportsbook will be prominently featured in the studio, which produces podcasts such as Packers Unscripted, hosted by Packers.com personalities Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.
Additionally, Potawatomi Sportsbook will be the presenting sponsor of the popular “Packers Predict,” a free, interactive online game offered in conjunction with each Packers game. Fans can forecast various gameday outcomes each week, with weekly prizes and season-long prizes including cash, gift cards, autographed items and gameday experiences.
The post Green Bay Packers Partners with Potawatomi Sportsbook appeared first on Americas iGaming & Sports Betting News.
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