partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Colombian market
GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales
GoldenRace, a global leader in Virtual Sports and the first and only ACDV-certified provider in Colombia, has signed a partnership with Olympia Apuestas Virtuales. This collaboration expands GoldenRace’s footprint in the Colombian retail sector while raising standards for virtual gaming.
Colombia has long been a strategic market for GoldenRace, and its compliance with Coljuegos regulations ensures operators can run certified, fully transparent products. Olympia’s terminals now feature GoldenRace’s full virtual sports portfolio, demonstrating how advanced technology can seamlessly adapt to local legal and operational requirements. Since November 2025, Olympia has successfully deployed multiple terminals, highlighting growing player demand for fast, secure, and accessible gaming experiences.
GoldenRace virtual betting delivers instant excitement, with events every five minutes and betting options across football, horse racing, dog racing, motorcycling, and more. The platform requires minimal registration while offering immediate results, catering to players seeking quick, adrenaline-filled entertainment.
Martin Wachter, CEO and Founder of GoldenRace, commented:
“Our track record in Colombia has allowed us to understand what operators need and what players love. Partnering with Olympia lets us expand in the retail sector, bringing certified virtual games to physical points of sale where trust and immediacy are crucial.”
David Cadavid, Betting Coordinator at BetPlay and Olympia Casinos, added:
“This partnership is central to our diversification and growth strategy. Virtual betting represents both fast, accessible entertainment and a contribution to the national economy. GoldenRace’s certified products are a clear opportunity for innovation, development, and profitability in Colombia.”
The GoldenRace–Olympia alliance is set to continue transforming the virtual betting landscape in Colombia, offering players instant action while supporting sustainable business growth.
The post GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The comprehensive Onrise network will now be able to signpost to services that educate athletes and coaches on better gambling-related choices.
Onrise, the trusted mental health platform for athletes across the US, has agreed to a strategic partnership with leading harm prevention consultants EPIC Global Solutions to enhance gambling harm prevention services for athletes and coaches at professional and collegiate level.
Collaborating to deal with the growing issues connected to sports wagering and other forms of gambling, EPIC’s expertise – grounded in lived experience of gambling addiction – will support the 250+ peer support experts at Onrise by providing face-to-face or digital education options for sports organizations to promote awareness of safer relationships with gambling products.
The additional service will be made available to supplement the comprehensive Onrise network, which includes peer support from retired and certified athletes, licensed therapist, psychiatric care and sports performance, delivered through secure one-on-one sessions with flexible scheduling.
Kim Quigley, founder and CEO of Onrise, brokered the partnership after seeing evidence of EPIC’s delivery method, which currently includes education programs to NCAA student-athletes and staff as well as major league professionals.
“Student-athletes live in a time where gambling and sport intertwine in so many ways, with significant wagering interest in collegiate sport,” said Kim Quigley, MD, CEO of Onrise.
“This partnership with EPIC Global Solutions is about getting in early, before a bet becomes a burden they carry in silence. By pairing world-class gambling education with Onrise’s always-on, athlete-specific mental health care, we can spot risk sooner, intervene faster, and protect their health, future, and the team communities depending on them.”
Paul Buck, CEO of EPIC Global Solutions, added: “This strategic partnership has arisen because we both felt there was a real alignment of shared values between the two organizations. Gambling and sports wagering is growing fast in the US, not least in the sports and college sectors where we both operate.
“The two organizations are on a growth curve and will be stronger together for our clients and beneficiaries. We are both people centered and athlete focused, dedicated to doing good for mental health, wellbeing and performance.”
The partnership is announced as Problem Gambling Awareness Month begins in the US, running throughout March to raise wider understanding of how gambling issues can be identified and prevented.
The post Onrise and EPIC agree strategic partnership for gambling harm prevention appeared first on Americas iGaming & Sports Betting News.
The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.
ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.
With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.
Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.
“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk
Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”
The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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