partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Claudia De Santis Head of Gaming Integrations & Operations at Eurobet.it
Swintt titles take Italy by storm following Eurobet partnership
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Sought-after software provider enjoys highly successful market debut and confirms plans to expand current Eurobet.it line-up in the months to come
With Swintt having entered the Italian market last month via an exclusive partnership with Eurobet.it, the in-demand software provider has already announced plans to expand its line-up at the casino following the promising performance of its Elysium Studios titles.
Having initially launched with popular games Pirates Pledge Hold & Win, Battle of Myths, Supa Crew, Wizardz World and Crystalium, uptake among players proved so strong that Swintt is now seeking approval from the regulator to roll out a second round of releases on the Italian platform.
Once that greenlight has been received, Swintt intends to add the spell-binding fairytale slot, A Hopping Kiss, and the recently-released expanding reels game, Enigma of Egypt, to its existing content offering, granting players at Eurobet.it an even greater choice of Elysium Studios options.
Of course, as the portfolio of Elysium Studios titles offered at Eurobet.it continues to grow, Swintt will enjoy ongoing visibility opportunities on the platform that will help raise the provider’s profile in the Italian market and help it build on the strong momentum created by the first wave of games.
From Eurobet.it’s perspective, meanwhile, being the first Italian operator to host Swintt’s state-of-the-art titles will cement the platform’s status as the go-to online casino destination for Italian players while also adding another top tier software studio to its extensive collection of providers.
David Mann, Chief Executive Officer at Swintt, said: “Having only launched with Eurobet.it at the end of October, we’ve been really encouraged by the reception our Elysium Studios titles have received from Italian players and work is already underway to roll out our next round of releases.
“With both A Hopping Kiss and Enigma of Egypt ear-marked to launch on the platform in the coming months, our ongoing partnership with Eurobet will ensure we remain firmly in the public eye and can build on the early momentum created by our strong start to life in the Italian market.”
Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet.it, said: “At Eurobet.it, our strategy focuses on distinguishing our offer by securing the market’s most innovative content first. Partnering with Swintt allows us to maintain this competitive edge. We are thrilled to be the exclusive launch partner for Swintt in Italy; adding ‘Pirate Pledge Hold & Win’ to our library reinforces our commitment to delivering premium, first-to-market experiences to our players.”
The post Swintt titles take Italy by storm following Eurobet partnership appeared first on European Gaming Industry News.
David Yu Head of AM at VA Gaming
QTech Games marks another red-letter day with VA Gaming integration
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QTech Games, the leading game aggregator for all emerging markets, has announced its latest premier provider partnership with VA Gaming, allowing its platform clients access to another igaming catalogue of over 70 titles.
Integrating content from one of the more innovative and creative digital slots providers adds yet more muscle to QTech Games’ aggregation platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
VA Gaming’s portfolio has been optimised for mobile, a cornerstone of QTech’s offering, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integrations available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
This collaboration naturally broadens VA Gaming’s international scope, unlocking untapped regions for diversified growth, above all in Africa and Latin America, where QTech Games continues to consolidate its firm foothold.
Philip Doftvik, QTech Games’ CEO, said: “Each new integration enriches our offering, and it’s particularly rewarding to support game providers who are actively expanding into ‘margin markets’ such as Latin America and Africa. These emerging markets are enjoying an irresistible momentum at present, so we’re excited to help VA Gaming bring their popular titles to market across many previously uncharted territories for them.”
David Yu, Head of AM at VA Gaming, added: “VA Gaming is artfully blending creativity and technology to craft unique, engaging online slots with distinctive graphics and features, generating a high-quality gaming experience. This integration is a key part of our unfolding worldwide distribution strategy, especially as we expand our focus in emerging markets, and we look forward to a long and successful collaboration.”
The post QTech Games marks another red-letter day with VA Gaming integration appeared first on European Gaming Industry News.
Åland
Kambi Group plc and Paf sign long-term sportsbook partnership extension
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Latest extension deepens longstanding partnership between Kambi and leading international gaming operator Paf, first established in 2010
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term extension of its online sports betting partnership with Paf, an international gaming company known for its commitment to responsible gaming and sustainable entertainment.
This latest renewal further deepens the partnership between Paf and Kambi which was first established in 2010 and has seen Paf launch its Kambi-powered sportsbook in several regulated markets including Estonia, Finland, Latvia, Spain and Sweden.
Headquartered and licensed by the local government in Åland, Finland, the operator will continue to leverage Kambi’s Turnkey Sportsbook offering and a curated selection of front-end development services to power its flagship Paf brand, alongside brands such as Speedybet and Golden Bull.
Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”
Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”
The post Kambi Group plc and Paf sign long-term sportsbook partnership extension appeared first on European Gaming Industry News.
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