partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Digicode, a leading provider of next-generation iGaming solutions, announced its participation in NEXT.io Summit NYC 2026: Innovation in iGaming, one of North America’s most influential iGaming and sports betting events taking place March 10–11, 2026, at Convene, 225 Liberty Street, Downtown New York.
NEXT.io Summit NYC 2026 brings together more than 1,200 senior executives, investors, technology leaders, operators, and innovators from across the global iGaming and sports betting ecosystem to explore breakthrough technologies, partnerships, and growth opportunities shaping the future of online gaming.
“At a time when the industry is rapidly evolving, NEXT.io Summit NYC serves as the premier stage for strategic conversation, innovation, and partnership,” said Elkhan Shabanov, CEO of Digicode Americas. “We’re excited to showcase our cutting-edge solutions that empower operators and suppliers to build faster, scale smarter, and take ownership of their technology stack.”
During NEXT.io Summit NYC 2026, Digicode will demonstrate how the Diger Suite empowers iGaming businesses to modernize their technology stack, offering a modular ecosystem of advanced solutions engineered to replace legacy systems with flexible, scalable, and performance-driven infrastructure:
- DigerRGS – Next-generation iGaming platform with full IP control and capacity for high throughput performance
- DigerPAM – Cross-market ready player account management system
- DigerPay – PSP-agnostic payment gateway supporting 200+ methods with real-time fraud protection
- DigerClick – Fully owned affiliate management platform with customizable tools and analytics
- DigerCompanion – AI-driven assistant for multilingual support, responsible gaming automation, and compliance management
During the event, Digicode experts will share real-world use cases and actionable frameworks to help industry leaders transition from legacy constraints to competitive advantage. Key topics include scaling rent-to-own iGaming platforms, automating support and compliance with AI, building resilient payment stacks, owning affiliate systems, and operating in regulated markets with adaptive technology.
The post Digicode at NEXT.io Summit NYC 2026: Driving the Future of iGaming Technology appeared first on Americas iGaming & Sports Betting News.
Dominic Sawyer VP Growth at Tequity
Tequity Rolls Out Originals Program with Spartans to Boost Branded Content
Tequity, the emerging iGaming software innovator, has effectively collaborated with Spartans to enhance its branded Originals experience.
The partnership has led to Spartans integrating Tequity’s complete range of Originals titles to enhance a tailored house games selection in its casino lobby.
The integration finished in only one week, offering Spartans a rapid pathway to market. The swift implementation allows the operator to launch an entire range of branded material before a substantial increase in traffic, fueled by notable creator engagement and streaming-focused distribution.
Spartans has been gaining considerable traction through various strategic partnerships, featuring collaborations with prominent creators like X7Dave, as well as notable personalities such as Lil Baby and Conor Benn.
In addition to the Originals suite, Spartans has incorporated Mirror Image Gaming’s Royal Drop, a burst-style game, via Tequity’s Publishing division. The operator intends to enhance its offerings by adding more Tequity-powered content in the upcoming months.
Tequity Originals allow operators to quickly launch fully branded in-house games within days, providing total control over the user interface and player experience. Designed for high-capacity performance, the suite effortlessly manages the significant traffic spikes commonly associated with creator-driven promotions and live broadcasts. Tequity reduces technical burdens by emphasizing a streamlined, efficient integration process, offering a scalable solution that evolves with the brand.
Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”
A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”
The post Tequity Rolls Out Originals Program with Spartans to Boost Branded Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Formula 1 has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal.
Spanning countries across Europe, the Middle East and Africa, as well as Canada and Mexico, the deal represents the first of its kind in the F1 betting market. The partnership will build on ALT Sports Data’s expertise as the Official Betting Data Supplier of the series, providing real-time predictive analytics from Formula 1’s huge data banks, in addition to creating proprietary data and priced odds solutions.
As a sport that is built on strategy and millions of data points, this new partnership unlocks a modern and innovative way for eligible audiences over the age of 18 to engage with cutting edge metrics that are accurate, consistent and official.
Betway will enable eligible fans to place in-play bets on driver and team strategy – from safety car occurrences, pit windows, on-track battles and more – taking them ever-closer to the action.
The 2026 season marks one of the most anticipated and exciting starts to a Formula 1 campaign in its 76-year history, with the new regulations pushing the boundaries of technological development that are set to deliver even more action for fans. This creates a unique time for Betway to increase its presence in the sport and offer an unrivalled range of products that motorsport fans can engage with while watching the sport live.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers event more engagement and excitement for fans.”
Neal Menashe, CEO of Super Group, said: “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”
The post Formula 1 Announces Betway as its First Official Betting Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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