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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

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Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis

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  • Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.
  • New AGO framework will responsibly license official data and IP to regulated sportsbooks, who implement robust integrity safeguards, including eliminating risky bets, information sharing and cooperation, and refusing bets from prohibited bettors.
  • Genius Sports’ Moment Engine to enable brands to synchronize advertising with game action across broadcast, streaming and digital inventory.

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.

The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions – creating a single, intelligent foundation for tracking data and video capture, real-time insights, and commercial activation.

Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.

Authorized betting and integrity safeguard

Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide. Through this role, the company will administer a new Authorized Gaming Operator (“AGO”) program designed to safeguard the integrity of Pac-12 competitions and protect student-athletes.

In addition to eliminating any negative and risky bet types, the AGO program will create greater transparency, information sharing and cooperation between the Pac-12, Genius Sports and licensed sportsbooks, and prevent prohibited bettors from placing wagers; all designed to combat the threat of betting-related corruption and protect student-athletes.

A new era of moment-based marketing

Genius Sports’ Moment Engine will enable brands to activate advertising in real-time around key moments in Pac-12 games across broadcast, streaming and digital platforms, transforming live sports data into programmable advertising opportunities.

For Pac-12 advertisers, this unlocks the ability to activate around Pac-12 moments that matter most, instantly, with greater precision and at scale.

Next-level performance insight

The partnership will also support Pac-12 schools by offering the most advanced performance analysis on the planet.

Programs will have access to the GeniusIQ-powered Performance Studio platform, providing coaches and athletes with cutting-edge analytics and video tools used by the majority of NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

 

The post Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis appeared first on Americas iGaming & Sports Betting News.

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SPFL academy players developing safer gambling awareness with William Hill and EPIC sessions

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Scotland’s most promising young footballers are being supported in making informed, responsible choices around gambling, as a continued collaboration between the Scottish Professional Football League, William Hill, and EPIC Global Solutions delivers meaningful impact across the country’s leading academies.

So far this season, more than 350 academy players and coaches have taken part in the programme. Post-session feedback highlights its effectiveness, with 93% of attendees describing the sessions as “really impactful,” and noting an increased likelihood of making informed decisions about their relationship with gambling.

The initiative is offered to SPFL member clubs as part of William Hill’s title sponsorship of the league and sits alongside the company’s support for the UK-wide statutory levy funded by gambling revenues. EPIC Global Solutions was brought in to deliver the programme, leveraging its expertise in promoting safer gambling practices, particularly within elite sporting environments.

A key feature of the sessions is EPIC’s “lived experience” approach, with presentations led by former professional footballers who have faced their own challenges with disordered gambling. These include former Wales U21 forward Marc Williams, who leads most sessions, and former Scotland international defender Dominic Matteo, known for his time at Liverpool and Leeds United.

Carolanne Gay, academy education executive at Rangers F.C., emphasised the programme’s value for both player welfare and performance:

“We welcomed these sessions from EPIC as a valuable part of our ongoing commitment to player care and wellbeing, seeing them as a key opportunity to ensure that young players who are new to gambling are aware of both the integrity issues involved, and the need for safe engagement with any forms of betting.

“The delivery method, from a former professional player, was a welcome peer-to-peer style that was relatable to our squads and has helped to provide a real-world example of why this education and advice exists. It helps to provide confidence that young players have the knowledge on how to avoid off-field distractions and can focus on their performance and professional growth.”

A similar view was shared across the city by Erin Degg, player wellbeing officer at Celtic F.C.:

“We recognised the importance for our squads to have this educational input and felt EPIC were best placed to deliver this. The main reason being that Marc, the facilitator, is an ex-professional footballer and was able to share his own unique story which brought relevance and relatability to our players.

“Players were overwhelmingly positive after taking part in the workshop, finding the content delivered by Marc very engaging and thought provoking.”

While most sessions during the 2025/26 season have focused on academy age groups — particularly U17 to U19 squads — the programme has also been extended to top-flight women’s teams, as well as staff and participants involved in SPFL Trust initiatives such as “Football Fans in Training,” which promotes fitness and mental wellbeing.

Per Widerström, CEO of evoke, the parent company of William Hill, added:

“We are proud of our partnership with the SPFL and EPIC Global Solutions, and the latest expansion of the programme to academies as a central part of our league sponsorship.

“Equipping young players with the knowledge and confidence to engage with gambling responsibly is essential. The strength of the post-session feedback demonstrates the real impact this education is having, and we remain committed to building on that progress in the season ahead.”

The post SPFL academy players developing safer gambling awareness with William Hill and EPIC sessions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kylie Jenner

Nina Drama stars in Stake’s cheeky Kylie Jenner poker parody

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Nina Drama has set poker fans buzzing after a viral video breaking down the basics of the game captured widespread attention online.

The UFC content creator and model — whose real name is Nina Marie Daniele — shared a tongue-in-cheek clip explaining the fundamentals of Texas Hold’em on behalf of Stake, one of the world’s largest online sports and casino brands.

Posted with the caption “rate my poker outfit,” the innuendo-filled video quickly gained momentum, amassing more than four million views across X and Instagram.

Viewers were quick to recognise the inspiration, drawing comparisons to Kylie Jenner’s recent Vanity Fair video released the week prior, with Stake encouraging audiences to weigh in on who did it better.

The lighthearted tutorial resonated strongly with both poker enthusiasts and Nina’s fanbase, many of whom praised her comedic approach to introducing the game to newcomers.

Nina has built a substantial online presence through her coverage of the Ultimate Fighting Championship, where her interviews and social content frequently go viral. She now commands millions of followers across platforms including Instagram, X, and TikTok.

The campaign forms part of Stake’s broader strategy of collaborating with top creators and sports personalities to produce social-first content for its global audience of sports and gaming fans.

The post Nina Drama stars in Stake’s cheeky Kylie Jenner poker parody appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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