Connect with us
European Gaming Congress 2024

partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

on

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

 

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Latest News

DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP

Published

on

devilfish-social-poker-announces-evenbet-gaming-partnership
Reading Time: 2 minutes

DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.

The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.

JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.

Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”

Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.

From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”

The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

Stakelogic Enhances Offerings in Italy with Scommettendo Deal

Published

on

stakelogic-enhances-offerings-in-italy-with-scommettendo-deal
Reading Time: 2 minutes

Stakelogic and Scommettendo are set to level up the latter’s online casino experience through an exciting new partnership. 

Per this deal, Scommettendo will enhance its existing game offering by adding Stakelogic’s innovative online slot catalogue and immersive portfolio of live casino games.

Stakelogic’s suite of online slot games has taken the Italian market by storm. The developer’s commitment to innovation has been a huge success with Italian players, and now Scommettendo customers will be able to enjoy this experience first-hand.

New titles like The Watcher, Piggy Town, and Trident of Legends all showcase Stakelogic’s desire to combine quirky and unique themes with dynamic gameplay mechanics, exciting bonuses, and big winning potential.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

This new partnership will also see Stakelogic’s live casino portfolio made available. Stakelogic Live uses state-of-the-art streaming technology to broadcast thrilling live casino action directly from custom-built studios in Malta and The Netherlands.

As with its slot games, Stakelogic prides itself on pushing the boundaries of what live casino games are capable of, and this is on full display with titles like Super Wheel™ Game Show, Super Boost Blackjack VIP, and the Spin to Win™ Progressive Jackpot game.

Giovanni Fodera’, Country Manager at Stakelogic, said: “At Stakelogic, we are always looking for exciting new partners to continue our journey with. Scommettendo is an operator with its finger on the pulse of what Italian players are looking for, and we believe that this relationship is going to be extremely fruitful for both parties.”

Rosalba Turrisi, Product Manager at Scommettendo, said: “Our players have come to expect the best online slots and live casino games on the market, and this new partnership with Stakelogic allows us to continue to provide that.

The provider’s commitment to innovation and excitement perfectly aligns with our own brand values, and we are excited to get started.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Stakelogic Enhances Offerings in Italy with Scommettendo Deal appeared first on European Gaming Industry News.

Continue Reading

Balkans

Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba

Published

on

amusnet-expands-balkan-presence-through-strategic-partnership-with-mbet.ba
Reading Time: < 1 minute

 

Amusnet continues its strategic growth by partnering with mbet.ba, an online gaming operator in Bosnia’s Republic of Srpska. This collaboration highlights the company’s commitment to strengthening its presence in the Balkan region, leveraging its top-notch portfolio to enhance local players’ gaming experience.

“We are excited to work with Mbet, as this partnership opens up opportunities to reach a more diverse player base. By combining our premium game offerings with their market reach, we are confident that we can deliver exceptional, tailored gaming experiences that will captivate players and drive growth for both companies,” said Dimitar Nacev, Sales Specialist at Amusnet for Bosnia and Herzegovina.

“We are very pleased to be able to offer our players games from a world-renowned provider. Amusnet is a leader in the gambling industry, and cooperating with this company is a great privilege,” said Dragan Djekic, Head of Gaming Sector at Mbet.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania