partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
ELA Games
ELA Games adds slots portfolio to Fonbet.gr in Greece
Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.
ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.
The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.
ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.
Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”
The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ADI Predictstreet
BetConstruct AI partners with ADI Predictstreet on FIFA-linked prediction markets
Deal adds ADI Predictstreet’s prediction market product and “official match streaming rights” to BetConstruct AI’s operator ecosystem.
BetConstruct AI has announced a strategic partnership with ADI Predictstreet, which it described as “FIFA’s Official Prediction Market Partner.” The companies said the deal will bring ADI Predictstreet’s prediction market solution into the BetConstruct AI ecosystem for operators across Europe and selected international markets.
BetConstruct AI also said the partnership will enable operators to access “official match streaming rights,” alongside the prediction market integration. The release did not specify which competitions, territories, or term lengths the streaming rights cover.
“Partnering with ADI Predictstreet, FIFA’s Official Prediction Market Partner, marks another important step in expanding the capabilities of the BetConstruct AI ecosystem. Together, we are enabling operators across Europe and selected international markets to benefit from official match streaming rights and next-generation prediction market experiences.” – Vigen Badalyan, Co-Founder of BetConstruct AI.
The companies positioned the integration as a product expansion focused on live sports engagement and retention tools for operators. No commercial terms, launch timeline, or operator rollout details were disclosed.
The post BetConstruct AI partners with ADI Predictstreet on FIFA-linked prediction markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dreams of Horses Farm
SiGMA Foundation Continues its Longstanding Support for Dreams of Horses Farm in Gozo
SiGMA Foundation is continuing its longstanding support for Dreams of Horses Farm in Xagħra, Gozo, strengthening a partnership built around mental wellbeing, inclusion, rehabilitation and practical care.
The farm, a long-term beneficiary of the SiGMA Foundation, provides equine-assisted learning and animal-assisted therapy for children and adults who benefit from structured support in a calm rural setting. Its work reaches children with special needs, adults managing mental health challenges and people on rehabilitation pathways, including former inmates and individuals facing social vulnerability.
The Foundation’s support has focused on both immediate needs and the programme’s future sustainability. In 2024, the SiGMA Foundation donated EUR 50,000 towards the construction of a new block at the farm, dedicated to Equestrian Assisted Learning and Animal Assisted Therapy programmes. The continued relationship reflects an approach that looks beyond single interventions, supporting the facilities and operational foundations that keep the farm open, stable and useful to the community.
In addition to this contribution, SiGMA Foundation is donating this year a further EUR 30,000 to support the farm’s ongoing operations and help sustain its therapeutic and educational work. The continued relationship reflects an approach that looks beyond single interventions, supporting the facilities and operational foundations that allow the farm to remain open, stable and useful to the community.
Dreams of Horses Farm has become a safe and structured environment where people can work with animals, develop routine and build trust through direct care. For many participants, the farm offers a setting where progress is measured not by pressure but by small acts of connection, confidence and responsibility.
Equine-assisted learning is increasingly recognised as a meaningful form of non-clinical support. Horses respond to human behaviour without judgement. Their sensitivity can help participants notice their emotions and actions in the moment, while grooming, feeding, leading and caring for the animals can encourage patience, communication and self-regulation.
For people experiencing anxiety, developmental challenges, trauma or social reintegration, this interaction can support emotional awareness, confidence, self-esteem and the ability to relate to others. The rhythm of farm life can also provide structure and purpose, especially for those rebuilding a sense of routine.
The farm’s programmes are designed for a wide range of beneficiaries. Children with additional needs can engage with animals in ways that support communication and social development. Adults facing mental health challenges can access a setting that encourages calm, responsibility and physical presence. People moving through rehabilitation pathways are given space to reconnect with themselves and others through constructive, care-based activity.
The partnership reflects the SiGMA Foundation’s commitment to supporting initiatives that promote inclusion, wellbeing and opportunities for personal development. Through its continued investment in Dreams of Horses Farm, the Foundation is helping to ensure that therapeutic and educational programmes remain accessible to those who benefit from them most.
Victor Muscat, owner of Dreams of Horses Farm, has also spoken about the importance of the relationship between people and animals, noting that such interactions provide knowledge, sensory experience and emotions that are not always transferred through conventional education.
The post SiGMA Foundation Continues its Longstanding Support for Dreams of Horses Farm in Gozo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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