partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

2 years ago

May 14, 2024

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

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Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming

Published

9 hours ago

March 9, 2026

Wladimir P.

downtown-vegas-alliance-partners-with-the-city-of-las-vegas-to-present-a-successes-&-insights-community-forum-on-the-state-of-downtown-gaming

The Downtown Vegas Alliance has partnered with the City of Las Vegas to host a Successes & Insights Community Forum focused on the state of downtown gaming and hospitality.

The public event will take place on Wednesday, March 18 at the Las Vegas Civic Center, bringing together key leaders from the city’s gaming and hospitality industry to discuss growth, challenges and future opportunities in downtown Las Vegas.

Event Overview

The forum will begin with welcome remarks from Shelley Berkley, Mayor of Las Vegas. The discussion panel will be moderated by Andrew Woods of the UNLV Center for Business and Economic Research.

Featured Panelists

The panel will include several prominent figures in downtown Las Vegas gaming:

Jonathan Jossel – CEO of Plaza Hotel & Casino
Chris Latil – General Manager of Golden Nugget Las Vegas
Jeff Victor – Vice President at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino
Joe Woody – CFO of El Cortez Hotel & Casino

Event Schedule

Registration: 4:30 PM
Panel Program: 5:00 – 6:00 PM
Networking Reception: 6:00 – 7:00 PM

The event is free and open to the public, but registration is required due to limited seating.

Strengthening Downtown Las Vegas

The forum aims to provide valuable insights into the evolving downtown gaming landscape, highlighting the successes of local operators while exploring strategies for continued economic growth and tourism development in the heart of Las Vegas.

For broader coverage on Las Vegas gaming industry developments, see:
https://www.reviewjournal.com/business/casinos-gaming/

The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming

Published

9 hours ago

March 9, 2026

GamingAmericas.com

Speakers include downtown gaming and hospitality leaders
Event is free and open to the public with registration

WHAT: The Downtown Vegas Alliance (DVA), a member-driven 501(c)(6) nonprofit organization that connects its members and downtown stakeholders to influence growth in the heart of Las Vegas, partners with the city of Las Vegas to host a Successes & Insights community forum on the state of downtown gaming.

Following welcome remarks from Mayor Shelley Berkley, City of Las Vegas, the event features a panel moderated by Andrew Woods, Director, UNLV Center for Business and Research. The panel includes:

Jonathan Jossel, CEO, Plaza Hotel & Casino
Chris Latil, General Manager, Golden Nugget Las Vegas
Jeff Victor, Vice President, Circa Resort & Casino/The D Las Vegas/ Golden Gate Hotel & Casino
Joe Woody, Chief Financial Officer, El Cortez Hotel & Casino

WHEN:

Wednesday, March 18
Registration starts at 4:30 p.m.
Program: 5 to 6 p.m.
Complimentary reception: 6 to 7 p.m.

WHERE:

Las Vegas Civic Center, Building A, Second Floor
525 Main Street, Las Vegas, NV 89101

TICKETS:

Free with registration at [email protected].
All attendees must register due to limited seating.

MEDIA

RSVP: Melissa Warren, The Warren Group, [email protected]; 702-528-6016

The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Americas iGaming & Sports Betting News.

Curious Games

Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal

Published

17 hours ago

March 9, 2026

Wladimir P.

curious-games-enters-igaming-via-relax-gaming’s-silver-bullet-deal

Relax Gaming, an aggregator and supplier of unique content in the iGaming sector, has revealed a new collaboration with Curious Games, a game studio established by veterans of interactive entertainment and a creative team responsible for several major Hollywood blockbuster films, including multiple Oscar and BAFTA winners, signaling the studio’s debut in the online gaming market.

With the agreement, Curious Games will become part of Relax Gaming’s Silver Bullet program, allowing access to Relax’s broad distribution network of top-tier operators and regulated markets globally.

The studio seeks to deliver a unique perspective on slot development, merging captivating design, top-tier production quality, and advanced player mechanics with entertaining gameplay tailored for contemporary gaming audiences.

Curious Games, in collaboration with Relax Gaming, will create a next-gen lineup of visually captivating titles aimed at enhancing entertainment and player engagement in the iGaming industry.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Curious Games represents exactly the kind of ambitious and creative studio we are proud to support through our Silver Bullet programme.

“The team brings a truly unique perspective to our industry, combining world-class film production experience with a passion for interactive entertainment. Their approach to game creation aligns perfectly with our commitment to delivering differentiated, high-quality content to operators and players worldwide.

“We’re pleased that Curious Games has chosen Relax Gaming as their partner for this journey, and we look forward to helping bring their vision to the global iGaming audience.”

Soner Memish, Co-Founder and Chief Executive Officer at Curious Games, added: “With our background in interactive entertainment and large-scale creative productions, we saw a clear opportunity to include more immersive experiences and next-generation player mechanics into the iGaming space.

“Relax Gaming stood out immediately as the ideal partner for this next chapter. Their reputation, collaborative approach and powerful distribution network made them the natural choice for our entry into the industry. Together, we look forward to introducing a new style of gaming entertainment that blends high production values with compelling gameplay experiences.”

The post Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.