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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Curious Games

Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal

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Relax Gaming, an aggregator and supplier of unique content in the iGaming sector, has revealed a new collaboration with Curious Games, a game studio established by veterans of interactive entertainment and a creative team responsible for several major Hollywood blockbuster films, including multiple Oscar and BAFTA winners, signaling the studio’s debut in the online gaming market.

With the agreement, Curious Games will become part of Relax Gaming’s Silver Bullet program, allowing access to Relax’s broad distribution network of top-tier operators and regulated markets globally.

The studio seeks to deliver a unique perspective on slot development, merging captivating design, top-tier production quality, and advanced player mechanics with entertaining gameplay tailored for contemporary gaming audiences.

Curious Games, in collaboration with Relax Gaming, will create a next-gen lineup of visually captivating titles aimed at enhancing entertainment and player engagement in the iGaming industry.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Curious Games represents exactly the kind of ambitious and creative studio we are proud to support through our Silver Bullet programme.

“The team brings a truly unique perspective to our industry, combining world-class film production experience with a passion for interactive entertainment. Their approach to game creation aligns perfectly with our commitment to delivering differentiated, high-quality content to operators and players worldwide.

“We’re pleased that Curious Games has chosen Relax Gaming as their partner for this journey, and we look forward to helping bring their vision to the global iGaming audience.”

Soner Memish, Co-Founder and Chief Executive Officer at Curious Games, added: “With our background in interactive entertainment and large-scale creative productions, we saw a clear opportunity to include more immersive experiences and next-generation player mechanics into the iGaming space.

“Relax Gaming stood out immediately as the ideal partner for this next chapter. Their reputation, collaborative approach and powerful distribution network made them the natural choice for our entry into the industry. Together, we look forward to introducing a new style of gaming entertainment that blends high production values with compelling gameplay experiences.”

The post Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGS

AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf

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AGS, the global gaming supplier, teamed up with Yaamava’ Resort & Casino at San Manuel in Southern California to host a two-day launch celebration for its newest slot family, Ultra Werewolf™.

The event kicked off on Wednesday, March 4, with special guests Kevin Smith and Jason Mewes, reprising their iconic roles as Jay and Silent Bob from the 90s cult classics Clerks, Mallrats, and Jay and Silent Bob Strike Back. Smith and Mewes were the first to experience the game and shared their impressions during a live recording of their SMPodcast, “Jay & Silent Bob Do Yaamava’.”

The fang-tastic festivities continued the following day with an unveiling celebration attended by Yaamava’ Resort & Casino and AGS representatives, culminating in an exciting slot pull for Club Serrano Members.

Guests were immersed in a comic book–inspired world, featuring a life-sized Werewolf, two werewolf “hunters” from the game, interactive photo opportunities, and custom werewolf-themed slot chair covers. The VIP reception offered themed mocktails, wolf-ear headbands, and free spins on Ultra Werewolf Fury™ and Ultra Werewolf Strike™. Four lucky participants who played the Ultra Werewolf games were entered into a draw for $1,000 in Free Play, with one lucky winner receiving $5,000 in Free Play.

Mark DeDeaux, Senior Vice President and General Manager, Slots at AGS, said:
“Yaamava’ Resort & Casino is the perfect venue to celebrate the dedication and partnership that goes into a world premiere of a slot game. The Ultra Werewolf brand extension builds on the thrilling storyline of the original Werewolf™, one of AGS’ most successful premium games. The new franchise takes it further with a unique comic book theme, more bonus features, and all-around excitement. Our collaboration with Yaamava’ and shared focus on delivering innovative, unforgettable player experiences made this the ultimate way to ‘Catch the Wolf.’”

Kenji Hall, General Manager of Yaamava’ Resort & Casino, added:
“Ultra Werewolf represents the kind of creative, high-impact game design that elevates the entire industry. Yaamava’ is dedicated to leading the market in entertainment innovation, and we’re proud to host the launch of AGS’ latest breakthrough.”

The excitement continues, with Ultra Werewolf slot drawings scheduled for March 22, where four Club Serrano players will each win $1,000 in Free Play, and one lucky winner will receive $5,000 in Free Play plus a limited-edition silver Justice League comic collector card.

Ultra Werewolf™ will be available exclusively at Yaamava’ Resort & Casino for a limited time before expanding to additional casinos nationwide.

The post AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetWright

BetWright teams up with Sky Sports Racing as official sponsor

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BetWright has revealed a new sponsorship agreement with Sky Sports Racing, enhancing the brand’s visibility in horse racing and broadening its exposure through one of the sport’s most popular broadcasting platforms.

As a result of the partnership, BetWright sponsor idents will be included in Sky Sports Racing’s live coverage of UK racing, connecting the brand with a top horse racing broadcaster in the UK and Ireland.

The agreement signifies another advancement in BetWright’s ongoing growth in major sports media agreements as the company aims to engage racing fans through top-tier coverage of the sport.

Sky Sports Racing presents live racing from prominent racecourses in the UK, France, the US, and other key international racing regions, providing daily coverage, in-depth analysis, previews, and reviews for an avid audience of racing fans.

Chris Dilley, Sales Director of Sky Sports Racing added: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”

David Matthews, CEO of BetWright, said: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.”

The post BetWright teams up with Sky Sports Racing as official sponsor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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