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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Hub88

Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PrizePicks Announces a Multi-Year Partnership Extension with SHOTS

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PrizePicks announced a multi-year partnership extension with SHOTS, a media company, continuing a longstanding relationship between two industry giants that connects PrizePicks players with SHOTS’ roster of engaging shows and personalities.

As part of the partnership, PrizePicks will maintain category exclusivity across sports entertainment, including fantasy sports, prediction markets, event contracts, and free-to-play experiences and will continue to serve as a leading sponsor across SHOTS’ slate of shows, including Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy. The partnership also features integrations with SHOTS talent, including the NELK Boys’ Kyle Forgeard, Salim Sirur and Aaron “Steiny” Steinberg, and MMA champion “Suga” Sean O’Malley.

“SHOTS is a true online powerhouse that aligns with our focus on meeting fans and players where they already engage. Over the past few years, we’ve built a strong partnership grounded in authentic entertainment, and we’re excited to continue evolving how we connect with our community in meaningful, relevant ways,” said PrizePicks CMO Mike Quigley.

The partnership also reunites PrizePicks with Theo Von and includes sponsorship of his chart-topping podcast, This Past Weekend with Theo Von. The collaboration will feature podcast integrations, and a dedicated Responsible Gaming initiative led by Von. This effort will incorporate Responsible Gaming specific messaging and ad reads to promote informed play and encourage healthy engagement. Leveraging Von’s authentic voice and broad audience reach, the initiative is designed to connect with fans in a way that is accessible and culturally relevant, reinforcing PrizePicks’ and Von’s commitment to Responsible Gaming.

“PrizePicks has been a great partner to our network, and we’re excited to continue connecting our audiences in meaningful ways. We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our listeners,” said SHOTS Co-founder and CEO John Shahidi.

PrizePicks has also introduced a Content Development Fund to support new programming and creative opportunities throughout the partnership. Early initiatives include Speakeasy, hosted by Emmanuel Acho, LeSean “Shady” McCoy, Kieran Hickey-Semple, and Trey White, as well as new content featuring former MMA star Jorge Masvidal and football player Shilo Sanders. PrizePicks and SHOTS will also collaborate on co-branded in person activations throughout the year. In January, the brands teamed up for NELK’s 100 Mile Run Challenge with Kyle Forgeard, which raised over $300,000 for cancer research.

As PrizePicks continues to grow its footprint nationwide, it remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, the company earned iCAP accreditation from the National Council on Problem Gambling (NCPG), becoming the first and only fantasy sports operator to receive this certification.

The post PrizePicks Announces a Multi-Year Partnership Extension with SHOTS appeared first on Americas iGaming & Sports Betting News.

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PlayStar Expands New Jersey Casino Offering with Greentube Content Integration

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PlayStar has expanded its online casino offering in New Jersey through a new content partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division.

This fresh integration now makes a selection of the supplier’s top titles available on PlayStar, adding both recent releases and established games that have performed consistently across regulated US markets.

The launch is also an action of PlayStar’s ongoing strategy to broaden its content portfolio with suppliers that have a proven track record of success in the United States.

New additions to the PlayStar online casino include Greentube’s latest titles, such as Piggy Prizes™: Wand of Riches™ 2Firecracker Frenzy™: Empress Wealth and Starlight Jackpots™: Odds of the Gods. These are complemented by several established games familiar to US players, including Charming Lady’s BoomSilver Lux Big Win Spinner, and Thunder Cash™ – Dolphin’s Pearl™.

The selected titles newly featured on the platform were ultimately chosen for their suitability to the New Jersey market and for their demonstrated performance with American audiences. Greentube has been active in the US since 2021, supplying localised content to a growing number of regulated jurisdictions.

For PlayStar, the agreement supports its focus on delivering a curated casino experience tailored to local player preferences, while maintaining a broad mix of recognised and newer titles. For Greentube, the launch marks further expansion of its US distribution footprint, this time in the Garden State.

Commenting on the collaboration, Director of Gaming Operations at PlayStar, Duncan Hamilton, said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.

“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”

Patryk Igras, Sales and Key Account Manager at Greentube, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.

“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”

The post PlayStar Expands New Jersey Casino Offering with Greentube Content Integration appeared first on Americas iGaming & Sports Betting News.

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