partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Andy Phillips SportingRisk.com CBDO
Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports
Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.
Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.
The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.
According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.
Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”
David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”
The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.
Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.
Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.
Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”
Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”
The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has signed a sponsorship deal with football podcast The Good, The Bad & The Football, running branded integrations across episodes during the World Cup.
The show features former Manchester United and England midfielders Paul Scholes and Nicky Butt, alongside presenter and comedian Paddy McGuinness. Midnite said its branding will appear throughout World Cup episodes.
The Good, The Bad & The Football launched in September 2025 and has more than 169,000 subscribers on YouTube, alongside distribution on Spotify, Apple Podcasts and other platforms, according to the company.
The agreement is Midnite’s second podcast partnership, following its sponsorship of Fight Your Corner, a boxing debate show hosted by former world champion Tony Bellew and content creator Charlie Parsons. Midnite also pointed to recent above-the-line marketing activity, including being revealed this month as front-of-shirt sponsors of Wolverhampton Wanderers and launching its first out-of-home “Built Different” advertising campaign in April.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “This partnership is another step in our mission to build a sports betting brand that’s genuinely Built Different.
“We’re investing in partnerships that football fans actually care about, launching standout campaigns or working with creators and personalities who have real credibility with supporters.
“As Midnite continues to grow, we’re focused on showing up in the places where fans spend their time and engage with the sport they love. The World Cup is set to be one of the biggest sporting moments of the year and we’re excited to be part of the conversation alongside one of football’s most popular shows.”
The post Midnite sponsors The Good, The Bad & The Football during the World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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