partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.
The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.
DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.
“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.
Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”
The post DATA.BET Announces Strategic Partnership with Nubet appeared first on European Gaming Industry News.
Betly
Delaware North selects Playtech as new platform provider for Betly mobile sportsbook and casino
Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.
Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate license partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.
“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North.
“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said.
Responsible Gaming
Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.
With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalized messaging for those exhibiting at-risk behavior.
Delaware North has also partnered with Birches Health, a leading national behavioral addiction program providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customized behavioral health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counselors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.
The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Storefor Android and on desktop at oh.betly.com.
Additional Features
Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimized experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.
Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimized suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.
This collaboration will combine mkodo’s market-leading product suite with Amplifier AI to deliver real-time, player-centric innovation
mkodo, the leading provider of mobile apps, websites, front-end UX and geolocation technology to the regulated iGaming, Sports Betting and Lottery markets, has announced a strategic partnership with Future Anthem, the pioneering AI and data science powerhouse. Together, the companies will explore AI-driven real-time personalisation across every stage of the player journey.
This partnership brings together Amplifier AI, Future Anthem’s all-in-one personalisation product, with mkodo’s renowned product suite, aiming to elevate player experiences and expand both companies’ presence in the regulated Canadian market and the global WLA (World Lottery Association) landscape.
Leigh Nissim, CEO of Future Anthem, commented, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Will Whitehead, Commercial Director at mkodo, added, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
The collaboration is set to bring best-in-class technology to meet the rising demand for AI-driven, player-focused experiences, helping operators win the race to real-time personalisation.
The post mkodo and Future Anthem announce AI, Data and Mobile App Partnership appeared first on European Gaming Industry News.
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