partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
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LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting
- Landmark partnership will leverage X’s real-time content and xAI’s technology to advance LiveScore Group’s mission to converge sports media and betting.
- Collaboration will introduce richer media, new fan engagement features and AI-driven personalisation, setting a new benchmark for digital sports content experiences.
- With over 100 million annual users, LiveScore Group continues to lead in global sports media innovation, while driving betting growth across the UK and international markets.
LiveScore Group, a global leader in sports media and betting, has announced a pioneering partnership with X and xAI that promises to transform both the sports media and betting industries. By leveraging the vast real-time content of X and the advanced AI capabilities of xAI, LiveScore Group will accelerate its strategy of converging sports media and betting into a single, seamless experience for millions of fans worldwide.
This collaboration will allow LiveScore Group to tap into the unique scale, speed and interactivity of X to deliver richer, more engaging content experiences across its Livescore and Livescore Bet products. The integration will redefine how fans follow live sport, interact with breaking news and participate in betting, creating a new standard for fan engagement in the digital era.
The collaboration will leverage unprecedented access to X’s various data and content APIs, giving LiveScore Group the ability to capture real-time sports conversations, sentiment and breaking news at scale.
This integration will fuel innovation across LiveScore Group’s media and betting platforms, enabling:
- Richer sports media experiences with instant delivery of news, fan sentiment, and influencer commentary.
- New engagement features such as bet-slip and prediction sharing directly into X, connecting communities of fans and bettors.
- Smarter trading models that react to real-time sports developments and fan conversations, enhancing bettor value and retention.
- Faster, scalable customer support, including automated responses to fan inquiries via X.
The partnership will also leverage the power of xAI’s cutting-edge technology to develop personalised fan experiences, predictive insights and new AI-driven engagement tools across LiveScore and LiveScore Bet. From smarter trading models that adapt to real-time sentiment, to tailored content delivery that anticipates fan preferences, xAI will play a pivotal role in shaping the next generation of products within LiveScore Group’s integrated ecosystem.
Sam Sadi, CEO of LiveScore Group, said: “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry”.
Christopher Park, Director & Global Lead of Developer Platform at X Corp, commented: “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”
With more than 100 million annual users, LiveScore Group has established itself as a leading force in converging sports media and betting. This new partnership with X and xAI cements its position at the forefront of industry innovation and marks a bold step in shaping the next era of fan engagement.
The post LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting appeared first on European Gaming Industry News.
Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing
1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.
The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.
The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.
Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.
1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.
Key features of the deal include but are not limited to:
- Comprehensive Coverage: exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
- Cutting-Edge Technology: high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
- Enhanced Viewer Engagement: accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”
Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.
“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”
The post 1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup appeared first on Gaming and Gambling Industry in the Americas.
In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.
Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.
The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.
Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.
The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.
John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”
The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.
A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.
“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”
The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.
- Only available to new and eligible bet365 customers.
- Customers must be aged over 18 and verified by bet365.
- Only one entry is permitted per person.
- Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
- Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
- Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
- Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge
The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.
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