partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Cryptocurrency
WSOP to Bring Crypto to Events Through Solana Tournament Purchases
The World Series of Poker (WSOP), the longest-running and most prestigious poker tournament series in the world, announced a first-of-its-kind collaboration with the Solana Foundation to bring cryptocurrency directly into the global poker experience.
This will be the first time in WSOP history where players can purchase tickets to tournaments directly with cryptocurrency, and by leveraging Solana’s technology, this payment method will have zero processing fees.
The integration will expand further at the 2026 WSOP Paradise in The Bahamas this December, where tournament winners can receive settlements in stablecoins on Solana, enabling near-instant access to payments and reducing the friction traditionally associated with international tournament settlements.
As part of this collaboration, Solana Foundation will also serve as the official Presenting Sponsor of the 2026 World Series of Poker and 2026 World Series of Poker Paradise.
The World Series of Poker, Dealt by Solana
The poker community has long been at the forefront of cryptocurrency adoption, with players embracing decentralized technology, like Solana, for its efficiency and transparency. As a high-performance blockchain, Solana is celebrated for its industry-leading transaction speeds – capable of processing thousands of transactions per second – and ultra-low costs, with average fees remaining below $0.001. By enabling players to make purchases through Moonpay, and cashout in stablecoins on Solana, these initiatives allow:
• Faster settlement and streamlined payment processing for eligible events
• Greater accessibility for international players traveling to WSOP events
• Near-instant global settlement, with reduced friction for users
• Expanded payment flexibility for players participating in marquee tournaments worldwide
Introducing Solana-powered purchases and settlements modernizes how money moves through the poker ecosystem and reduces friction for players around the world.
Where Poker and Cryptocurrency Converge
This initiative bridges the digital space and the poker world, reinforcing the growing demand among players for faster financial tools that simplify participation in global events. Beyond payments, the collaboration brings together communities that are closely aligned.
“We are incredibly proud to bring such an innovative and passionate community into the fold. Solana’s ecosystem, like the WSOP, constantly challenges conventions and remains laser-focused on the consumer experience. Solana’s speed and efficiency mirror the fast-paced energy of our tournaments, and we are excited to showcase their technology to our global audience,” said Ty Stewart, Chief Executive Officer of WSOP.
“Solana is a digital economy where people can own and trade millions of assets, make payments, earn on their money, and more. Trading in particular has been a huge area of growth on Solana over the last few years, generating over $4 trillion in volume. At its core, trading shares many of the same characteristics as poker: hard decisions, incomplete information, minding your bankroll. We’re incredibly excited to grow the game of poker with the WSOP and bring these two worlds together,” said Vibhu Norby, Chief Product Officer, Solana Foundation.
“Poker players have always lived at the forefront of innovation. They think in probabilities, move fast, and adopt the tools that give them an edge. Cryptocurrency is a natural fit. By powering purchases and settlements through MoonPay on Solana, we’re meeting that demand directly: faster, borderless payments that make it simple for players anywhere to take their seat at the world’s biggest tables,” said Jim Walker, President of MoonPay Commerce.
Beyond the Felt: Ambassadors and Hospitality
The Solana Foundation is set to sponsor a select group of individual poker player ambassadors who will represent the ecosystem at this summer’s WSOP event. Additionally, the Solana ecosystem will host exclusive hospitality events at the Paris and Horseshoe venues in Las Vegas, as well as a premier experience during WSOP Paradise in The Bahamas this winter. Solana users can also look forward to collaborative onchain poker products, developed with WSOP, to follow.
The post WSOP to Bring Crypto to Events Through Solana Tournament Purchases appeared first on Americas iGaming & Sports Betting News.
Dima Reiderman CCO at RubyPlay
RubyPlay partners with Fanatics Casino in New Jersey
Supplier aligns with one of America’s fastest-growing online casino brands as RubyPlay’s multi-studio ecosystem drives tier-one demand
RubyPlay, a studio-based layered content ecosystem, has partnered with Fanatics Casino, bringing its content to the operator’s New Jersey platform.
The partnership sees a selection of RubyPlay’s titles go live in the Garden State, including Mad Hit® Mr Coin, Immortal Ways® Magic Gems, and Mad Hit® Diamonds, giving Fanatics Casino’s fast-expanding player base access to some of the studio’s most established titles.
New Jersey is one of the US’ longest-established regulated iGaming markets and remains an important part of RubyPlay’s North American growth strategy, following the company’s initial entry into the state in early 2025.
The partnership with Fanatics Casino further strengthens the supplier’s presence across the country, bringing its games to a broad and highly engaged player base.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.
“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands.”
Kieron Shaw, Sr. Manager, Casino Content for Fanatics Betting and Gaming added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit® and Immortal Ways® to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”
Available only in Michigan, New Jersey, Pennsylvania and West Virginia, the Fanatics Casino app can be downloaded on iOS and Android. Fanatics Casino players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, and video poker. For exciting casino content please follow the Fanatics Casino on Instagram @FanaticsCasino, X @FanaticsCasino and Facebook @FanaticsCasino.
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The post RubyPlay partners with Fanatics Casino in New Jersey appeared first on Americas iGaming & Sports Betting News.
Chris Gayle
PG SOFT names Chris Gayle as global brand ambassador
The former West Indies star will lead marketing campaigns, promotions and social initiatives for the mobile games company.
PG SOFT has appointed international cricket figure Chris Gayle as its Official Global Brand Ambassador, the company said.
Under the deal, Gayle will front global marketing campaigns, promotional activations, social media initiatives, and “exclusive player experiences,” according to PG SOFT.
“I’ve always done things in my own style — with power, confidence, and maximum entertainment,” said Chris Gayle. “PG SOFT creates games that deliver the same thrill and big moments I bring to the cricket field. I’m proud to join the team and can’t wait to give fans an unforgettable experience.”
A PG SOFT spokesperson added: “Chris Gayle is a true icon who represents power, charisma, and success — values that perfectly align with PG SOFT’s vision and commitment in building a strong and positive brand image. His appointment as our Global Ambassador marks a significant milestone in our journey to deliver world-class entertainment and build deeper connections with players and fans globally.”
PG SOFT did not disclose financial terms or a timeline for the planned campaigns and activations.
The post PG SOFT names Chris Gayle as global brand ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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