partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Logo will appear on West Ham’s Men’s and Women’s home, away and training kits under the Principal Partner agreement.
BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, the company said today. The BOYLE Sports logo will feature on the club’s Men’s and Women’s team home, away and training kits.
The extension keeps BOYLE Sports in place as West Ham’s Principal Partner into 2026/27. The company said it will continue supporter-facing activity across matchdays, digital channels and other club moments.
BOYLE Sports pointed to a “strong first year” of the multi-year partnership, including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.
BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
West Ham United’s Interim Chief Executive Officer, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
The post BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.
Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.
Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.
Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”
Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”
The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Realms has partnered with BetMGM, a leading iGaming and sports betting operator, to launch Marilyn Monroe Slingo. The new title celebrates one of Hollywood’s most iconic stars whose legacy continues to resonate a century after her birth.
Developed exclusively for BetMGM, the game combines the glamour of Marilyn Monroe with Gaming Realms’ unique Slingo mechanic, blending the excitement of slots with the familiarity of bingo to create an engaging player experience.
Inspired by the elegance of Hollywood’s golden age and launched as part of celebrations marking the centennial of Marilyn Monroe’s birth, the game features luxury-themed symbols and stylish visuals as players spin the reels, match numbers on the Slingo grid and climb the prize ladder in pursuit of rewarding wins.
The release further strengthens the successful partnership between Gaming Realms and BetMGM, while showcasing the provider’s ability to create bespoke branded content that helps operators differentiate their offering and engage players through recognisable entertainment brands.
Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.
“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”
Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”
The post Gaming Realms and BetMGM roll out the red carpet for Slingo Marilyn Monroe appeared first on Americas iGaming & Sports Betting News.
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