partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Casino Admiral
SYNOT Games Enters into Strategic Partnership with Casino Admiral
Reading Time: 2 minutes
SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.
The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.
This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”
Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”
Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.
As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.
The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.
Amusnet Italy
Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year
Reading Time: < 1 minute
Amusnet Italy proudly participated as the Headline Sponsor for the EGR Italy Awards 2025 on November 21. Supporting this prestigious event for a second consecutive year reaffirms the provider’s commitment to the industry and celebrates the collective achievements of the Italian market.
Prior to the gala, Amusnet Italy participated in the EGR Italy Briefing, joining leading executives to discuss critical topics, including the new licensing regime and responsible gambling. The company was excited to play an active role in shaping insights that inspire progress across the sector.
“Our presence in the region continues to evolve, shifting from supplier to a strategic partner. With an ever-growing game catalog and launching new competitive bonus platforms, we remain dedicated to driving mutual success and strengthening our standing as a leading force in the Italian market,” said Polina Nedyalkova, Director at Amusnet Italy.
During the awards ceremony, Polina had the honour of presenting the accolades for Operator of the Year and Casino Operator, underscoring the company’s close collaboration with the industry’s top performers.
The EGR Italy Awards celebrate the very best of the Italian iGaming sector since 2014, recognising and rewarding Operators, Affiliates and Service providers that have led the way in the past 12 months in terms of innovation, sustainability, customer experience and product development.
The post Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year appeared first on European Gaming Industry News.
Anja Ortmanns Account Manager at Push Gaming
Push Gaming strengthens Dutch market presence with Starcasino.nl partnership
Reading Time: < 1 minute
B2B gaming supplier Push Gaming has broadened its profile in the Netherlands through a new commercial deal with prominent operator Starcasino, increasing access to its award-winning content within the regulated market.
Now live, the partnership makes Push Gaming’s full portfolio available on www.starcasino.nl, giving players access to popular titles across Push Originals, Push Action, and Reel Hot Games. These include hits such as Razor Returns, Goat Getter, and Wild Swarm 2.
The deal strengthens the strong relationship between the two companies, following a successful rollout with Starcasino in Belgium. It also supports Push Gaming’s wider growth strategy in the Netherlands, one of its key regulated markets in Europe.
The agreement marks the latest milestone in Push Gaming’s ongoing expansion, as the supplier continues to grow its operations with trusted partners and proven content strategies.
Anja Ortmanns, Account Manager at Push Gaming, said: “The Netherlands remains a key market in our European strategy, and we’re pleased to be expanding our presence there with Starcasino in the Netherlands.
“It’s a trusted name with a strong local following, and this partnership enables us to reach even more Dutch players through a platform that shares our commitment to quality content and regulation growth.”
Pieter Van den Bos, Director at Starcasino.nl, said: “Push Gaming’s reputation precedes it, and we’re excited to bring its acclaimed content to our players in the Netherlands.
“Our mission is to provide the best possible experience, and this partnership is another step towards achieving that. We look forward to a fruitful relationship together.”
The post Push Gaming strengthens Dutch market presence with Starcasino.nl partnership appeared first on European Gaming Industry News.
-
Asia4 days agoPacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
-
Meridianbet7 days agoMeridianbet Founder and Golden Matrix’s Largest Shareholder Aleksandar Milovanovic Completes $8 Million Cash-to-Equity Conversion Under Post-Closing Agreement with Company
-
Aviamasters4 days agoBGaming’s Viral Hit Aviamasters™ Gets an Exciting X-Mas edition
-
Christmas slot4 days agoSpinomenal marks the start of the holiday season with Majestic Santa
-
Expanse7 days agoExpanse Studios Signs Strategic Game Distribution Agreement with Admiral Bet
-
Big Sugar Bonanza Xmas4 days agoStakelogic adds festive flavour to fan-favourite with Big Sugar Bonanza Xmas
-
Reliable6 days agoReliable Crypto Casinos 2025: JACKBIT Bitcoin Casino Has Gained Popularity for Rakeback Bonuses and No ID Verification
-
Africa4 days agoLogifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight



