partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
Yaspa and Paysecure Launch Advanced Payments Intelligence for Payment Providers
Paysecure, a top global payment orchestration platform, and Yaspa, a prominent fintech focused on payments and identity solutions, have announced a strategic partnership today to introduce genuine intelligence to the payments market.
Utilizing Paysecure’s AI-driven routing and comprehensive transaction analysis alongside Yaspa’s Smart Payments, operators can minimize fraud and enhance the payment experience for users through a single platform, helping to maintain and expand their customer base.
Yaspa’s Intelligent Payments represents the peak of payment processing innovation, combining immediate bank-to-bank transfers with real-time data insights. Utilizing open banking infrastructure, the solution enables companies to execute Pay by Bank transactions that settle immediately while also extracting profound insights from the user’s financial habits. Unlike conventional payment gateways that merely facilitate money transfer, Yaspa’s platform transforms each transaction into an opportunity for identity verification, assessment of financial health, and risk evaluation. By connecting real-time bank information with AI-driven analytics, the platform delivers an all-encompassing perspective on a customer’s financial status and legitimacy at the precise moment a transaction occurs.
Paysecure is an advanced payment orchestration platform that allows businesses to enhance each phase of the payment process using AI-driven smart routing, real-time insights, and worldwide connectivity. Its sophisticated data and intelligence features examine payment trends and performance, delivering actionable insights that assist merchants in customizing the payment experience, enhancing customer retention, and optimizing revenue opportunities.
This collaboration will utilize the shared data and insights from both solutions to provide more intelligent and efficient payment experiences. By becoming part of Paysecure’s ecosystem, Yaspa’s open banking and PSP solutions can be activated via a single integration, providing merchants with access to account-to-account payments and a worldwide marketplace of providers. Collectively, the solutions utilize AI-generated insights regarding spending trends, currency, offers, fraud, and performance, allowing merchants to protect the experience and optimize the potential of each transaction.
Yaspa’s Chief Revenue Officer, Justin Fraser, said: “This integration and partnership with Paysecure is a genuinely game-changing moment in the payments industry. Never before have operators had this level of intelligence and data from a third party payments solution at their fingertips. We look forward to working closely with the Paysecure team.”
Mike Peplow, Chief Operating Officer at Paysecure, said: “The intelligence data we collect drives our AI analysis enabling real time decisions on routing, payment method and fraud management. Working with Yaspa not only provides a best in class open banking, but delivers access to account information that further enhances our ability to optimise payment selection, actively lower transaction risk and personalise the end customer experience. The partnership with Yaspa unites two data driven platforms to proactively support merchants transform their customer journey, offer more payment choice and better manage the transaction workflow.”
Paysecure was recently honored as the best newcomer at the Card and Payment Awards 2026. This came after the recent declaration of Paysecure’s fivefold rise in the number of merchants utilizing its technology. Its orchestration platform currently links merchants to more than 500 PSPs/acquirers and various alternative payment methods globally.
Yaspa was recently recognized by Sifted as the fourth fastest-growing start-up in the UK and Ireland. In the past year, it won the Real-Time Payments Innovation award at the 2025 Payments Awards and was included in CB Insights’ Top 100 Fintechs, a worldwide list that highlights the most innovative and promising companies influencing the future of financial services.
The post Yaspa and Paysecure Launch Advanced Payments Intelligence for Payment Providers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bally's
Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot
Playson, the successful digital entertainment provider, has considerably expanded its presence in the UK following its launch with Bally’s Intralot, a top global iGaming and lottery organization.
The notable collaboration involves the launch of Playson’s leading games across six of Bally’s Intralot’s UK brands, such as Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, providing its offerings to millions of engaged players across the country.
Enabled by a smooth integration through Relax Gaming’s aggregation platform, the launch showcases a range from Playson’s established portfolio, featuring 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. Every title is noted for its captivating mechanics, refined visuals, and effective performance in enhancing player retention and acquisition across regulated markets.
The agreement represents a significant milestone in Playson’s strategy for UK expansion, solidifying its status as a reliable supplier that can provide high-quality, data-driven content at scale in one of the most established and tightly regulated markets in the industry.
The partnership also creates a distinct avenue for additional growth, as both firms look into chances to broaden the collaboration into more regulated markets, such as Spain, Greece, and Ontario.
Conor Jenner, Senior Sales Manager at Playson, said: “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.
“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”
Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.
“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”
The post Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Kates
PENN Entertainment Partners with Birches Health
PENN Entertainment announced a new partnership with Birches Health, a leading online behavioral health services provider, to integrate new Responsible Gaming (RG) resources into its online gaming platforms, theScore Bet and Hollywood Casino. Patrons in the US now have access to RG focused content created by Birches Health and tailored to theScore Bet and Hollywood Casino users.
“Responsible Gaming is always our highest priority, and we’re thrilled to partner with Birches Health and expand the library of resources our players can access through our gaming apps. Birches is a leader in the behavioral addiction treatment space, and their curated content helps destigmatize gambling addiction and provides players information on identifying and treating problem gaming,” said Adam Kates, Vice President of Compliance at PENN Interactive.
Birches Health also offers specialized behavioral addiction treatments, including online counseling programs focused on sports betting and gambling, along with additional resources to support responsible play.
“PENN’s partnership with Birches Health showcases innovation in player protection at scale. We are excited to support them and their users with specialized content, educational initiatives and streamlined access to our specialized support services,” said Birches Health founder and CEO Elliott Rapaport.
Services, including problem gambling assessments, articles on responsible gaming, information on addiction counseling and more, can be found through the RG tools section of a player’s profile within the app, or by visiting this page.
PENN’s commitment to Responsible Gaming is deeply embedded across all levels of the organization. Under the leadership of its corporate RG Committee, PENN maintains a comprehensive RG framework that is continually evaluated and strengthened to ensure responsible gaming drives all decision making and remains top of mind.
The post PENN Entertainment Partners with Birches Health appeared first on Americas iGaming & Sports Betting News.
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