partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Christopher Reid
1X2 Network Signs Deal with Internet Vikings
Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, has signed a deal with the UK-based iGaming supplier and content aggregator, 1X2 Network. Under the agreement, Internet Vikings will deliver hosting services from its two West Virginia data centers, supporting 1X2 Network’s continued growth and operations in the regulated U.S. market. This dual-data center setup delivers built-in redundancy, ensuring operational resilience.
While 1X2 Network entered the U.S. market last year, this agreement reflects the strong alignment between the organizations and Internet Vikings’ growing presence and reputation as a trusted hosting partner in regulated states.
“We’re pleased to welcome 1X2 Network as a customer and to support their U.S. operations from our West Virginia infrastructure. This agreement is the result of our shared understanding of what’s required to operate reliably in regulated markets,” said Rickard Vikström, Founder and CEO of Internet Vikings.
Internet Vikings demonstrated its ability to deliver services rapidly while remaining flexible to accommodate customer-specific requirements.
“Internet Vikings showed a high level of responsiveness and flexibility throughout the process. Their willingness to adapt to our requirements made them a strong partner for this deployment,” said Christopher Reid, Commercial Director at 1X2 Network.
Internet Vikings continues to expand its customer base across regulated U.S. jurisdictions, providing hosting and disaster recovery solutions designed specifically for the iGaming and online sports betting industry.
The post 1X2 Network Signs Deal with Internet Vikings appeared first on Americas iGaming & Sports Betting News.
Ani Isakhanyan
FeedConstruct Expands its Presence in Latin America
FeedConstruct has announced a major expansion of its portfolio in the Latin American region. Through these new agreements, FeedConstruct secures the worldwide exclusive betting rights to data and video content for the top basketball competitions in both nations: the premier LNB and LNB2 of Chile, and the Libobásquet in Bolivia.
This strategic agreement ensures FeedConstruct will cover hundreds of matches annually, providing comprehensive coverage that will showcase the intensity, talent, and growing competitiveness of Latin American basketball competitions to a global audience.
Ani Isakhanyan, Head of Rights and Content, said: “We are excited to welcome both LNB and LNB2 of Chile and the Bolivian Libobásquet to our growing portfolio of international basketball rights. Basketball is experiencing a massive surge in popularity across Latin America, contributing to a global fanbase that now exceeds 3.3 billion. Both Chile and Bolivia represent key markets with highly competitive league structures and passionate local followings. Recognizing that basketball is one of the top sports worldwide, these partnerships allow us to deliver premium content from two vibrant markets to our global partners.”
The competitions are set to begin immediately, with the 2026 Liga Nacional de Básquetbol de Chile season commencing on February 22 with the Super Cup, followed by the regular season starting on March 25 and running through December. The schedule continues with Chile’s Liga DOS (LNB 2), expected to run from April to July/August. Additionally, the 2026 Libobásquet season in Bolivia is scheduled to begin in May, with an expected duration of four months, concluding in September.
Marcos Galindo, President of the Chilean National Basketball League (LNB Chile), said: “We have built a positive and collaborative relationship with FeedConstruct, and this initiative represents an important step forward for the development and visibility of Chilean basketball. Strengthening our digital and international presence through FeedConstruct allows us to reach new audiences and supports the continued professional growth of our league. We value partnerships that contribute to the sustainable expansion of the sport and help showcase the quality and competitiveness of Chilean basketball at both a regional and international level.”
Martín Cardozo, Audiovisual Director of LIBOBÁSQUET, said: “We are pleased to collaborate on this project, as it represents a key opportunity to enhance the audiovisual reach of Bolivian basketball. Expanding our digital distribution in partnership with FeedConstruct enables us to connect with broader audiences and elevate the presentation of our competition. Strategic collaborations like this are essential for the continued professionalization and growth of basketball in Bolivia.”
This partnership underscores FeedConstruct’s position as a leading provider of sports data feed and streaming solutions, further expanding its footprint in the Latin American region and delivering high-quality basketball action to a worldwide audience.
The post FeedConstruct Expands its Presence in Latin America appeared first on Americas iGaming & Sports Betting News.
Chatalytics™
Quick Custom Intelligence Marks Record Growth with 100 New Customer Engagements in 2025
Quick Custom Intelligence (QCI), a leader in applied AI and real-time decision intelligence for gaming and hospitality organizations, announced a strong close to 2025, marked by 100 new customer engagements deployed across hundreds of properties and in excess of 40% compound annual growth across gaming, hospitality, and tribal markets.
The milestone reflects rising demand for technology that enables operators to move from observation to action, as experience-driven businesses seek faster, smarter decision-making across complex operational environments.
“2025 was a defining year for QCI. Reaching 100 new properties demonstrates the trust operators place in us as long-term partners and reinforces our focus on helping teams make better decisions every day,” said Ralph Thomas, CEO of Quick Custom Intelligence.
A key driver of the company’s momentum was the launch of Chatalytics in November 2024, QCI’s conversational and agentic AI capability designed to bring enterprise intelligence directly into daily workflows. In its first year, Chatalytics was adopted by more than 400 properties, making it the most successful product launch in QCI’s history.
Beyond Chatalytics, QCI saw strong adoption across its broader platform, with continued momentum for VizExplorer customers, QCI Player, QCI Customer, and the company’s AGI56 framework, reinforcing a multi-product, multi-market growth strategy.
The company’s expansion spanned North America, Australia, Canada, and Asia, with growing interest across both brick-and-mortar and online offerings.
Entering 2026, QCI reports a strong start to the year, driven by sustained inbound demand and expanding enterprise partnerships.
“We’re seeing tremendous interest as operators move beyond AI curiosity and toward AI accountability. They want solutions that protect revenue, improve efficiency, and enhance the guest experience, and that’s exactly where QCI is focused,” Thomas added.
The post Quick Custom Intelligence Marks Record Growth with 100 New Customer Engagements in 2025 appeared first on Americas iGaming & Sports Betting News.
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