partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
PlayCity, the state agency overseeing the gambling and lottery sector in Ukraine, has partnered with streaming platform Kick to further accelerate the blocking of illegal gambling ads on the platform.
“We are directly providing Kick’s headquarters with a list of channels that violate legislation and illegally advertise gambling,” PlayCity said.
The agency said that the first two channels on the platform were blocked during the past week.
In addition, at the agency’s request, access was restricted last week to 37 accounts across TikTok, Instagram, Twitch and Kick, with the blocked accounts having a combined audience of more than 895,000 users.
Specifically, access was restricted to 20 TikTok accounts with 473,000 followers, 11 Instagram accounts with 314,000 followers, four Twitch channels with 107,000 followers, and two Kick channels with 1200 followers.
“Blocking such content helps quickly stop the recruitment of users into gambling through illegal advertising campaigns,” PlayCity said.
The post PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Sky City Acoma Casino Hotel Selects QCI Resorts, the Unified Intelligence Platform for Resorts
Quick Custom Intelligence (QCI) announced that Sky City Acoma Casino Hotel has selected QCI Resorts, QCI’s Unified Intelligence Platform for Resorts.
Built on the QCI AGI Platform, QCI Resorts provides a single operational system encompassing hotel management, food and beverage, point-of-sale, marketing, player development, loyalty, analytics, enterprise intelligence, and integrated gaming systems. Operating from a single real-time software stack, the platform enables teams across the property to operate the entire business through a unified intelligence layer.
The deployment supports Sky City Acoma Casino Hotel’s commitment to operational excellence while establishing a foundation for AI-assisted decision-making across the entire enterprise.
“From both an operational and financial perspective, the ability to securely operationalize AI within the casino environment represents one of the most significant technology advancements we have seen in years. QCI Resorts provides a practical path toward AI-assisted resort operations while maintaining the governance, security, and operational controls required in gaming. The platform’s ability to deliver actionable intelligence through natural language interaction is particularly compelling,” said Dennis Amos, CFO of Sky City Acoma Casino Hotel.
Sky City Acoma Casino Hotel joins a growing group of forward-thinking operators moving beyond the fragmented technology architecture that has defined the industry for decades. As resort operations become increasingly complex, operators are recognizing that the future will not be built on more integrations, more data warehouses, and more disconnected applications. It will be built on a single unified operational system.
“For decades, the hospitality industry has pursued the vision of a unified platform through integration. QCI Resorts represents a fundamentally different approach. It is not an integration platform for resort systems. It is the system. Hospitality, food and beverage, marketing, loyalty, operations, and intelligence operate from a single real-time software stack and a common intelligence layer. Gaming remains integrated where regulations require it, but the resort itself operates as one unified system. We’re excited to partner with Sky City Acoma Casino Hotel as they help define the future of resort operations,” said Andrew Cardno, Co-Founder and CTO of QCI.
The deployment reflects growing recognition throughout the gaming industry that the future belongs to a single unified operational system that redefines how a resort runs.
“Resorts are approaching the same inflection point that transformed other industries. The future will belong to operators running on unified intelligence systems, not collections of disconnected software. Sky City Acoma is helping define what that future looks like,” added Cardno.
The post Sky City Acoma Casino Hotel Selects QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.
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