partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
AbraCadabra
QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform
Editor’s Take
Why this matters: In regions like Africa and LatAm, players aren’t always looking for heavy, 4K video slots. They want fast, lightweight, high-frequency games—often called “Turbo” or “Crash” games. AbraCadabra’s Crazy Rocket has already proven it works with thousands of daily users in Africa. By adding this studio, QTech is doubling down on the type of content that actually converts in low-bandwidth, high-volume jurisdictions.
The Full Story
QTech Games, the leading game aggregator known for its dominance in emerging markets, has announced a new content distribution deal with AbraCadabra, a supplier specializing in high-paced, instant-win casino experiences.
The partnership ensures that QTech’s robust pipeline remains stocked with the specific genre of games currently driving growth in territories across Africa, Latin America, and Asia.
The “Crash” Factor AbraCadabra has carved out a niche by producing dynamic content that appeals to the modern, mobile-first player. The standout title in the integration is Crazy Rocket, a crash game that has reportedly “taken Africa by storm” in recent months, logging thousands of daily active players due to its fast mechanics and suitability for markets with variable internet speeds.
Beyond crash games, the deal brings a suite of crypto-ready and “Turbo” style games to the QTech platform, including:
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Mayan Plinko
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Narco Mines
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Lucky Fish
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Football Keno
These titles rely on sophisticated math modeling to vary volatility, creating the engagement loops necessary for retention in competitive markets.
Management Commentary Philip Doftvik, CEO at QTech Games, noted that localized content is the aggregator’s primary metric for success:
“AbraCadabra’s content brings a level of gameplay that reliably brings players coming back for more, improving repeat-session and dwell-time metrics. Like us, they know that localized solutions represent the key to success across a patchwork array of global opportunities.”
Serob Vardanyan, CEO at AbraCadabra, emphasized the distribution power of the deal:
“We are aiming to become the leading B2B casino game provider, delivering high-engagement games that offer superior player retention and crypto-ready solutions. Deals with aggregators of QTech’s stature bring that goal closer to realization.”
The integration is effective immediately, making the AbraCadabra portfolio available to QTech’s extensive network of operator partners in emerging territories.
The post QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform appeared first on Gaming and Gambling Industry Newsroom.
African Casino Market
Nairobi’s Simba Casino Upgrades Floor with EGT’s ‘General Series’ VIP Cabinets
Editor’s Take
Why this matters: The African land-based market is often overlooked in global news, but Kenya remains a key jurisdiction. This installation is significant because it’s not just “machines”—it’s the full ecosystem. By installing the Spider CMS alongside the hardware, EGT is locking in a deeper operational relationship with Simba Casino. This “hardware + software” strategy is how major suppliers like EGT build long-term moats in emerging markets.
The Full Story
Simba Casino, one of Nairobi’s prominent gaming establishments, has completed a significant upgrade to its casino floor, partnering with Euro Games Technology (EGT) to install a suite of advanced hardware and management software.
The deal sees the arrival of EGT’s popular General Series cabinets, specifically the G 50-50 C VIP and G 55 C VIP models. These units are now live for guests, featuring the manufacturer’s high-definition General HD multigame mixes, including the Red, Blue, Green, and Fruits editions.
Upgrading the “Brain” of the Casino Beyond the slot machines, the partnership extends to the operational infrastructure of the venue. Simba Casino has installed Spider, EGT’s proprietary Casino Management System (CMS). The system is designed to streamline daily floor operations, covering accounting, security, and player tracking, while offering tools to enhance the guest experience through jackpots and bonusing.
Management Commentary David Maingi, Director of Simba Casino, noted that the decision was driven by EGT’s strong track record across the African continent:
“EGT’s gaming equipment is a preferred choice in a number of markets on the continent. The time has come for us to also try it out in our casino. From the very first days of the installation, we knew that we had made the right decision, as the results demonstrated so far have fully met, and even exceeded, our expectations.”
Zuzi Zeibig, Sales Manager at EGT, highlighted the strategic importance of the installation:
“I am very happy that our machines and games quickly won the hearts of their customers, having become one of the most sought-after products in the hall. This partnership is a step forward in achieving our goal to provide more and more players in Kenya and Africa as a whole with high-quality gaming solutions.”
The post Nairobi’s Simba Casino Upgrades Floor with EGT’s ‘General Series’ VIP Cabinets appeared first on Gaming and Gambling Industry Newsroom.
Behavioral Analysis
SCCG Bets on ‘Emotion AI’: New Tech Can Read Player Faces for Trust & Fraud
Editor’s Take
Why this matters: “Emotion recognition” usually raises immediate red flags regarding privacy and GDPR. However, Gotcha’s differentiator—processing micro-expressions in real-time without storing biometric data—could be the key to unlocking this tech for regulated markets. The potential use cases in iGaming are massive: from detecting distress for Responsible Gambling interventions (e.g., stopping a tilt) to identifying “tells” or stress indicators in potential fraud/bonus abuse scenarios.
The Full Story
SCCG Management, the global advisory firm led by Stephen Crystal, has announced a strategic partnership with Gotcha, a technology company specializing in real-time emotional intelligence and behavioral analysis.
The deal will see SCCG spearheading Gotcha’s go-to-market strategy, introducing its proprietary “Emotion AI” platform to a network of over 100 client partners across the sportsbook, iGaming, and digital entertainment sectors.
How It Works: The Science of Micro-Expressions Gotcha’s platform utilizes advanced behavioral science to analyze facial micro-expressions—involuntary muscle movements that reveal genuine emotions—in real-time. By detecting these subconscious signals, the software enables operators to look past what a user says or clicks and understand how they actually feel.
The technology targets critical operational areas including:
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Customer Experience: Measuring genuine engagement levels.
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Fraud Detection: Identifying behavioral stress markers associated with deceit.
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Employee Performance: Evaluating service quality in support or VIP management roles.
The Privacy “Firewall” Crucially for the highly regulated gaming industry, Gotcha has designed its system with a “privacy-first” architecture. The technology delivers instantaneous emotional insights without retaining or storing biometric data. This “no-storage” approach is designed to keep operators compliant with stringent global data protection standards (such as GDPR), solving one of the biggest hurdles for biometric adoption in Europe and North America.
Management Commentary Stephen Crystal, Founder and CEO of SCCG Management, highlighted the regulatory fit of the tech:
“Emotion-driven insights represent a powerful next step in how gaming and digital platforms understand trust, engagement, and user experience. Gotcha has developed a scientifically grounded, privacy-first technology that aligns well with the needs of regulated gaming markets… We’re excited to support their expansion.”
The partnership signals a broader industry trend toward AI-driven behavioral intelligence, moving beyond simple transactional data to deeper, psychological metrics for decision-making.
The post SCCG Bets on ‘Emotion AI’: New Tech Can Read Player Faces for Trust & Fraud appeared first on Gaming and Gambling Industry Newsroom.
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