partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
Jumio Enters into Partnership with BOYLE Sports
Jumio, the leading provider of AI-powered identity intelligence, has partnered with BOYLE Sports, Ireland’s largest independently owned bookmaker, to deliver a faster, safer, and more seamless onboarding experience for players across the UK and Ireland.
BOYLE Sports is using Jumio’s Identity Verification and Doc Proof solutions to automatically and rapidly verify new players’ identities during onboarding. Jumio’s AI-powered checks enable BOYLE Sports to verify customers’ identities while supporting a smoother, more efficient onboarding journey, helping the company manage compliance requirements, and maintaining the high levels of customer trust and assurance needed in online gaming.
Ireland recently overhauled its gaming framework with the passing of the Gambling Regulation Act 2024, which placed additional requirements on operators to balance customer experience, fraud prevention and regulatory readiness. Jumio helps BOYLE Sports and other operators to comply with new Gambling Regulatory Authority of Ireland (GRAI) mandates, by streamlining player verification workflows and providing robust, automated AML screening.
“BOYLE Sports is committed to putting customers first, and that starts with making onboarding as simple, secure and reliable as possible. Jumio gives us a more advanced identity verification experience, with AI-powered checks that help us protect our customers and our business. We have already seen higher automatic verification rates, which not only improves the customer onboarding experience, but also reduces our operating costs by minimising the need for manual checks,” said Gareth Mok, director of operational compliance at BOYLE Sports.
“Gaming operators are being asked to move faster, protect players better and meet new GRAI compliance expectations all at once. We know that a strong onboarding experience is not just about speed – it’s about building trust from the first interaction. We are proud to support BOYLE Sports as it continues to raise the bar for safe, customer-first gaming across the UK and Ireland,” said Mike Nawrocki, chief revenue officer at Jumio.
The post Jumio Enters into Partnership with BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PhilWeb Corporation Announces an Exclusive Partnership with Pragmatic Play
PhilWeb Corporation has announced an exclusive partnership with Pragmatic Play that will enable licensed gaming operators in the Philippines to utilise international ecosystem partner Pragmatic Play’s gaming services through PhilWeb. The partnership represents a significant expansion of PhilWeb’s technology-enabled gaming services business and further strengthens its position as a trusted technology and commercial partner for licensed gaming operators in the Philippines.
Under the arrangement, PhilWeb provides hosted services through remote technology infrastructure and API-enabled integration, enabling operators to efficiently make available a broad portfolio of gaming offerings to their end users, subject to applicable regulatory approvals and contractual arrangements, within the third quarter of 2026.
“This partnership represents an important milestone in PhilWeb’s long-term strategy of expanding its technology-enabled gaming services business. By collaborating with one of the industry’s leading international gaming services providers, we are positioned to broaden our commercial relationships with licensed operators while creating a scalable and recurring revenue stream through technology-enabled services,” said Edgar Brian K. Ng, President of PhilWeb.
Pragmatic Play is already utilised by a substantial majority of online gaming platforms licensed to operate in the Philippines. PhilWeb expects the exclusive commercial arrangement to strengthen its existing operator relationships while creating opportunities for further growth as additional operators adopt the hosted gaming services available through the partnership.
The partnership also establishes a platform for PhilWeb to pursue additional collaborations with international gaming services providers, supporting its objective of building a diversified portfolio of technology-enabled offerings for the regulated Philippine gaming market.
The post PhilWeb Corporation Announces an Exclusive Partnership with Pragmatic Play appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
NetWin.it Enters into Partnership with Fast Track
NetWin.it, the regulated Italian online casino and sports betting operator, has selected Fast Track’s CRM, Rewards and Greco to run player engagement across its Italian operation.
The agreement deepens Fast Track’s presence in the Italian market, bringing CRM, Rewards and Greco together in a single deployment. The operator is part of RB Holding, a group with more than 70 years in gaming, and runs an ADM-licensed online casino and sportsbook with a broad catalogue spanning slots, live casino, sports betting and Italian card games.
With CRM, Rewards and Greco working from a single real-time customer model, NetWin’s team will be able to design and run player engagement, gamification and loyalty mechanics, and gameplay-intelligent bonus strategy from one connected platform, alongside Fast Track AI, the platform’s natural-language and agentic-workflow capabilities that let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“Choosing Fast Track gives our team one platform to run engagement, gamification and bonus strategies together, built for the Italian market and the way we want to grow. We are excited about what this lets us build for our players,” said Stefano Giancotti, Head of Product at NetWin.
“There is real talent behind NetWin, with decades of gaming experience within the group and clear ambitions for its Italian players. With CRM, Rewards and Greco now running together, we’re looking forward to helping them move into agentic workflows across the full Fast Track suite, and building something built to last in this market,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post NetWin.it Enters into Partnership with Fast Track appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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