partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Daniel Lindsay
Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square
Ezugi, a live casino solutions provider, has launched a new Over-The-Table (OTT) Roulette – M!Live Empire Casino Roulette, in collaboration with Metropolitan Gaming, streaming directly from the renowned Empire Casino in Leicester Square, London.
The table is now available to Metropolitan Gaming customers via metgaming.com, delivering a seamless omnichannel experience that bridges the land-based casino environment with the digital world. In addition, the OTT Roulette is set to launch across the wider Ezugi network in the coming weeks, providing players with an authentic, real-casino live Roulette experience.
Ezugi’s OTT solution allows operators to broadcast live casino tables, combining the credibility and atmosphere of a physical venue, with the reach and scalability of online gaming. Streaming from Empire Casino’s vibrant gaming floor, the M!Live Empire Casino Roulette showcases professional dealers and real-time interaction, all designed to replicate the excitement of playing in one of London’s most famous casinos.
Jamie Fish, Regional Manager UK & West EU at Ezugi, said: “We’re delighted to partner with Metropolitan Gaming to implement our OTT solution to support their digital expansion plans and deliver an omnichannel experience to their customers across the UK.
“We’re equally thrilled to share the energy of this pulsating gaming floor in Leicester Square, London with our operators and partners across the globe.”
Daniel Lindsay, Managing Director of Interactive, added: “Partnering with Ezugi allows us to extend the unique atmosphere of Empire Casino beyond our walls and into the homes of our customers.
“This OTT M!Live Empire Casino Roulette launch is a key step in our omnichannel strategy, enabling us to engage players in new ways while staying true to the premium, authentic casino experience that Metropolitan Gaming is known for.”
The post Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EGT Digital has announced the official launch of a wide selection of its top-performing titles at bwin Casino, one of the most iconic and internationally recognised operators.
As a result of this strategic agreement, bwin players in Spain now have access to a portfolio of 20 games. This offering includes a balanced mix of its globally successful jackpot systems: Bell Link and Clover Chance, designed to provide a dynamic gaming experience filled with winning opportunities.
“Joining forces with a global brand like bwin marks a significant landmark in our expansion strategy. We are incredibly excited about the opportunities this collaboration unlocks and thrilled to work alongside them to offer an exceptional gaming experience to all their players,” said Nikifor Michel, Sales Director for Spain, Portugal and Gibraltar at EGT Digital.
On behalf of bwin, Mikel Lopez, Head of Iberia, said: “At bwin, we always seek to partner with the best providers to offer innovative and exciting content. The arrival of EGT Digital titles to our casino reinforces our commitment to being the leading operator in the Spanish market.”
The post EGT Digital Officially Launches its Top-performing Titles at bwin Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
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