partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Approved creators can now stream directly to Kick via the desktop client, alongside Twitch and YouTube.
GGPoker has expanded its Streamer Mode feature to support Kick.com, enabling approved creators to broadcast directly to Kick through the GGPoker desktop client.
Streamer Mode is GGPoker’s in-client streaming feature for approved broadcasters, offering tools and rewards while they stream. The company said benefits include up to 100% cashback on poker games played while actively streaming, automatic hole-card hiding to reduce stream sniping, and a dedicated Streamer Panel for managing open tables.
GGPoker also said Streamer Mode includes streamer-exclusive in-game cosmetics and the option for a live stream to be showcased within the main lobby of the GGPoker software.
“Our streamers are the heartbeat of the modern online poker community, sharing the thrill of the game with audiences worldwide,” said Sarne Lightman, Managing Director of GGPoker. “We are constantly looking for ways to empower these creators. Integrating a dynamic, creator-friendly platform like Kick into our Streamer Mode gives our players even more ways to build their brands, engage with fans, and maximize their rewards. We can’t wait to see the incredible content our community brings to Kick.”
To use Streamer Mode on Kick, YouTube, or Twitch, players must apply to become an approved GGPoker streamer. GGPoker said applicants who have streamed poker consistently for the past three months with an average of 40+ concurrent viewers are encouraged to contact its talent team at [email protected].
The post GGPoker adds Kick support to Streamer Mode appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The supplier says the move supports its lottery market expansion and engagement with global operators.
EGT Digital has been accepted as an Associate Member of the World Lottery Association (WLA), the company said.
The company described the membership as a milestone in its lottery sector strategy, positioning it to engage with the WLA’s network of lottery organizations and other stakeholders.
Vladimir Dokov, CEO of EGT Digital, commented: “Becoming an Associate Member of the World Lottery Association is an important step in our long-term strategy for growth within the lottery sector. We are committed to providing reliable, secure, and innovative solutions that help lottery operators meet evolving player expectations while maintaining the highest standards of responsibility and integrity. We look forward to collaborating with fellow WLA members and contributing to the continued development of the industry.”
EGT Digital said it will use the membership to exchange expertise with other WLA participants and contribute to industry discussions, while continuing to invest in technologies and products for gaming and lottery operators across regulated markets.
The post EGT Digital joins World Lottery Association as Associate Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Colorado Lottery
The Colorado Lottery Publishes Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for Lottery Digital Solution Contract
Pollard Banknote Limited announced that the Colorado Lottery has published a Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for the Lottery Digital Solution contract following a competitive procurement process.
The comprehensive program encompasses an iLottery platform, website and mobile application, player loyalty and rewards, marketing programs, and games. The award is subject to the protest period (reference §24-109-102, C.R.S., as amended, and Procurement Rule R-24-109-102-01, et seq.) and the completion of a standard background investigation and execution of the formal contract.
“We are honored that the Colorado Lottery has entrusted us with this opportunity,” said Doug Pollard, CoChief Executive Officer, Pollard Banknote.
The post The Colorado Lottery Publishes Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for Lottery Digital Solution Contract appeared first on Americas iGaming & Sports Betting News.
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