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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

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“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Conferences in Europe

Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025

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The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.

Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.

“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!

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Topics on the agenda include:

  • Scalable architecture & infrastructure
  • AI & machine learning in iGaming
  • Compliance & security in regulated markets
  • Future-ready platform innovation
  • Engineering teams, DevOps, and automation

“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director. 

Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.

“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.

The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.

Registration is now open with tickets currently discounted by £200 until 31st May.

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The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.

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NetBet UK elevates casino game collection through Blueprint Gaming™ partnership

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NetBet UK has strengthened its online casino offering via its latest partnership with industry-leading provider Blueprint Gaming™. An intricate selection of their top-performing games is now available to all NetBet players in the UK.

Over the years, NetBet has been meticulously updating its casino games library, establishing partnerships with a plethora of the world’s best and most innovative providers.

Developing and maintaining the most extensive and diverse casino offering in the market is part of NetBet’s mission – and the addition of Blueprint as a provider only strengthens their ability to provide the finest online gaming experience.

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Founded in 2007 and a key part of Germany’s trailblazing Merkur Group, Newark-based Blueprint Gaming™ is one of the UK’s top five providers of digital games, with their iconic titles available both online and on mobile devices.

Some of the most popular and played games within Blueprint’s extensive library include Fishin Frenzy The Big Catch 2, Fishin Frenzy Even Bigger Fish and King Kong Cash Even Bigger Bananas 2.

Claudia Georgevici, NetBet PR manager, said: “This partnership with Blueprint Gaming™ is incredibly exciting and we cannot wait for NetBet UK players to enjoy the studio’s captivating slot portfolio. This move once again demonstrates our commitment to customer satisfaction, ensuring our users have continued access to the leading releases on market.”

Jack Lawson, Account Manager at Blueprint Gaming™, said: “It really is brilliant to extend this partnership with NetBet and further enhance our UK offering. We look forward to the NetBet player base getting involved in our intriguing range of unique slots including the recent Cash Strike™ series as well as cult classics featuring King Kong Cash™ and Eye of Horus!”

The post NetBet UK elevates casino game collection through Blueprint Gaming™ partnership appeared first on European Gaming Industry News.

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

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Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).

This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.

“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”

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Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”

The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.

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