partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alvaro Ferreres Betano Country Manager for Argentina
Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program
A new partnership with Fundación Empate supports the development of athletes with Down Syndrome as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) Corporate Responsibility programme
In a meaningful step towards greater inclusion through sport, Betano, the premium online sports betting and gaming brand of Kaizen Gaming, has joined forces with Fundación Empate to launch an adapted football-friendly tournament, setting in motion the journey toward the foundation’s flagship annual tournament, one of the most significant inclusive sporting events in Argentina.
The initiative with Fundación Empate, a leading organisation in social inclusion through sports for young people with Down syndrome in Argentina, aims to create sustainable opportunities for growth within inclusive sport, with a strong focus on long-term athletic development.
The partnership, launched as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) programme, will see Betano support 192 athletes with Down syndrome through the funding of weekly practices. It will also see Betano provide operational resources to help strengthen the training pathway leading up to the FUT21 National Tournament in October, Argentina’s most important futsal competition for athletes with Down syndrome that brings together athletes from different delegations across the country.
Germán Laborda, President of Fundación Empate, stated: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
In addition, Alvaro Ferreres, Betano Country Manager for Argentina, commented: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
As part of its commitment, Betano will also expand its impact beyond the pitch by developing Teacher Training Workshops for Inclusive Sports, addressed to over 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The specialised program is designed to provide them with the latest methodologies and best practices for adapted sports environments. By combining grassroots sports development with professional training for educators, this partnership ensures a sustainable and high-impact ecosystem for inclusive football nationwide.
The foundation’s team, Empate Córdoba, is a benchmark in adapted Futsal. Last year, they achieved 3rd place in the championship zone at the 3rd National Futsal Tournament in San Luis in 2025. And in 2024, they were crowned champions of the 5th Argentine Futsal Tournament for people with Down Syndrome in Mendoza.
The partnership between Betano and Fundación Empate further builds on the company’s ongoing commitment to strengthening adapted sports, through its “Desafiá tus límites” programme, an area in which it is already making a tangible impact through its support of Los Murciélagos (The Bats), Argentina’s national blind football team. Through this partnership, the company has contributed to the development of more than 900 athletes across the country, investing in equipment, infrastructure, and direct support for high-performance athletes.
The post Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program appeared first on Americas iGaming & Sports Betting News.
AutoFull
AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat
IEM Cologne Major 2026 concluded on June 21, with Team FALCONS claiming the championship after intense competition. As the Official Gaming Chair Partner of ESL Pro Tour 2026–27, AutoFull provided full-event seating support, equipping pro players with its latest flagship, the world’s first massage gaming chairs with cooling and heating seats: the M6 Ultra+ 2.0 Shiatsu Massage Gaming Chair and the M6 Ultra 2.0 Ergonomic Gaming Chair.
AutoFull officially signed gaming chair partner with ESL Pro Tour in April 2026, covering major events across the 2026–2027 season including Intel Extreme Masters, ESL Pro League and ESL Challenger League. Prior to Cologne, AutoFull also supported IEM Rio and IEM Atlanta, establishing a strong presence across the global competitive circuit.
“We are truly honored to support the ESL Pro Tour 2026–2027 season as the Official Gaming Chair Partner. Elite esports athletes require sustained focus and endurance during marathon matches. Through our professional seating technology, we aim to help these world-class competitors perform at their absolute best,” said Anna Ding, the Founder of AutoFull.
“We’re also incredibly proud to celebrate our brand ambassador, NiKo, on his recent Major championship victory. Watching him achieve this milestone is a testament to the dedication, resilience, and pursuit of excellence that define top-tier esports competition.”
Two AutoFull ergonomic gaming chair models, the M6 Ultra+ 2.0 Shiatsu and the M6 Ultra 2.0, integrate professional ergonomic design with tailored features for high-performance users.
The AutoFull M6 Ultra+ 2.0 combines a professional-grade 3D Shiatsu back and leg massage system, a climate-controlled cushion with dual-fan ventilation and graphene heating, adaptive dynamic lumbar tracking, 720° mechanical armrests and a 160° recline with an extendable footrest.
The AutoFull M6 Ultra 2.0 features an integrated ventilation, heating and massage system as well, 6-way adaptive lumbar tracking that follows the natural curve of the spine, a 3D ErgoCloud Neck Pillow with ultra soft cloud-like neck support, 720° multi-directional armrests and a 90°–160° recline for total comfort.
The post AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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