partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
MGB Completes Migration of betM to BetMakers’ Apollo Platform

BetMakers Technology Group has announced that betM has successfully migrated to BetMakers’ state-of-the-art Apollo platform and will now utilise BetMakers’ Managed Trading Services (MTS).
After operating in the Australian market for the past three years, betM sought to enhance its technological infrastructure and service offerings. The transition to the Apollo platform represents a strategic move to leverage BetMakers’ cutting-edge technology and comprehensive MTS suite.
BetMakers and betM agreed to terms in mid February, and within just six weeks have successfully launched betM after completing a smooth data migration of the existing customer base, providing a seamless journey with minimal operational impact.
The Apollo platform is designed to provide wagering operators with a seamless, efficient and scalable solution, enabling them to deliver superior betting experiences to their customers. By integrating with BetMakers’ MTS, MGB aims to optimise its trading operations, manage risk more effectively and expand its market presence.
This partnership underscores BetMakers’ dedication to empowering operators with advanced solutions that drive business growth and enhance user engagement.
Ryo Kitamura, Chief Executive Officer at MGB, said: “We are delighted to have completed the migration to BetMakers’ new Apollo platform. We’ve been able to achieve the switch very quickly and we are now ready to provide new and existing customers with an advanced betting solution. We are very excited about the upcoming products available through Apollo and the opportunity to work with the BetMakers team to deliver the best possible results”
Lucas Hopkins, Head of Commercial at BetMakers, said: “BetMakers is very pleased to welcome betM to the BetMakers’ Apollo platform. I’m incredibly proud of the speed and precision the team has shown in handling the migration of an existing business from another technical solution. We are excited about sharing our roadmap of new features with betM and are thrilled to get this validation for the hard work and planning that the team have put into building the Apollo platform.”
The post MGB Completes Migration of betM to BetMakers’ Apollo Platform appeared first on European Gaming Industry News.
Latest News
REEVO Announces New Partnership with Comtrade Gaming

REEVO, a leading force in the iGaming industry, has announced an exciting new partnership with CG Games, a premier software supplier known for its cutting-edge gaming platforms and enterprise solutions. This collaboration will see CG Games’s extensive portfolio of high-quality CG Games seamlessly integrated into REEVO’s rapidly growing aggregation platform, further strengthening its position as a one-stop shop for operators worldwide.
This partnership is yet another bold step in REEVO’s mission to provide operators with a diverse and high-performing content offering, ensuring they have access to the most engaging and innovative games on the market. By adding Comtrade Gaming’s premium titles to its ecosystem, REEVO reinforces its commitment to delivering an unparalleled gaming experience that caters to the evolving needs of players and operators alike.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with CG Games is a testament to REEVO’s relentless drive to push the boundaries of iGaming innovation. Their extensive experience and industry-leading technology perfectly align with our mission to provide operators with the very best content. By integrating CG Games’s top-tier games into our aggregation platform, we are not only expanding our offering but also empowering our partners with even more opportunities to engage their players. We are incredibly excited about what this partnership will bring and look forward to a long and successful collaboration.”
CG Games’s well-established reputation as a trusted software supplier makes them an ideal partner for REEVO. Their portfolio, which includes server-based gaming systems, live casinos, and open gaming platforms, is renowned for its seamless performance and exceptional player engagement.
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are delighted to form a partnership with REEVO. They are a very well-respected company and trusted for content delivery by some of the biggest operators. We not only look forward to bringing our CG games brand to their network, but also being able to offer the REEVO integration to all our iGaming platform clients.”
The post REEVO Announces New Partnership with Comtrade Gaming appeared first on European Gaming Industry News.
A247
A247 Launch in Brazil Powered by Delasport’s Turnkey Solution

Leading B2B software provider Delasport is powering up A247’s innovative iGaming operation in Brazil with its turnkey solution. The platform has just launched and marked the bold entry of the new brand in the now-booming market of regulated Brazil.
A247, the new brand of renowned operator Hilgardo Gaming is led by industry veterans and is set to redefine the online experience for players in Latin America. Their goal is to provide memorable betting experiences while prioritizing responsibility and transparency to their customers.
Delasport’s localized iGaming solution is fine-tuned to boost the betting experience in a compliant and responsible way while going beyond content and offering an exciting entertainment environment to Brazilian players. This includes Player Engagement through missions and tournaments, unmatched personalization capabilities, as well as fun and tailored retention features.
Some of the benefits A247 players will now start to enjoy:
• Innovative features that players love and that elevate the experience.
• Personalized betting with My Sportsbook, My Casino, My Combo, and My Event Builder, Featured bets, Combo of the day, and Casino Games Recommendation
• Next-level engagement with Missions, Leaderboard, Tournaments, Quick mini-games like Scratch Cards, Spin the Wheel, etc.
• The innovative Casino Booster Panel that allows deposits directly from game screen, Hot & Cold game categories, and more.
“We’re thrilled to power A247’s entry into the regulated Brazilian market with our full turnkey solution. Brazil holds tremendous potential, and A247’s ambitious vision aligns perfectly with our commitment to delivering localized, engaging, and responsible iGaming experiences. A247 players can now enjoy the best Casino and Sports Betting experience in the Brazilian market. This launch showcases the agility and depth of our platform, and we look forward to supporting A247’s growth across the region,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Partnering with Delasport has enabled us to launch A247 with confidence, speed, and impact. Their technology and expertise gave us exactly what we needed to make a strong entrance into the Brazilian market, with a fully licensed and compliant product. Our priority is to bring the next generation to iGaming and combine technology, security, and entertainment to create memorable experiences. All of this is always with responsibility and customer safety in mind. This is just the beginning, and we’re excited about what’s ahead,” said Ian Balchin, Director and Project Leader at A247.
The post A247 Launch in Brazil Powered by Delasport’s Turnkey Solution appeared first on Gaming and Gambling Industry in the Americas.
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