partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
BC.GAME has partnered with sportsbook supplier BETBY, bringing the supplier into BC Engine, the platform’s rewards and participation model powered by its native $BC token.
BC Engine launched in April and is positioned by BC.GAME as a mechanism that links platform-generated profits and activity to ongoing rewards for $BC holders. Under the model, players earn $BC by playing casino games on BC.GAME, with tokens allocated and staked in BC Engine. Rewards are then distributed based on users’ holdings.
BC.GAME said stakers have earned more than $2.5 million in rewards since launch. The company also cited on-platform data showing more than $74.3 million in total wager and over 5.8 million bets.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.
“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.
“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”
Christos Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”
“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”
BC.GAME said the BETBY deal is part of a wider push to expand $BC utility and add more ecosystem partners contributing to BC Engine. The company also pointed to recent international expansion, including moves in Africa via Nigeria and Kenya, alongside initiatives in Latin America.
The post BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bringing Branded Mobile Services to Casinos, Sportsbooks, Sports Franchises, and Prediction Market Operators Nationwide
SCCG Management, a global advisory firm specializing in the gambling and sports entertainment industries, today announced a strategic partnership with Bumble Mobile, Inc. to bring white-label wireless solutions to casinos, sportsbooks, sports franchises, prediction market operators, and affinity brands across the global gambling industry. The partnership positions SCCG as Bumble Mobile’s market representation channel into the gaming and entertainment sectors.
Bumble Mobile operates as a mobile virtual network operator (MVNO) with partnerships across major U.S. carrier 5G networks and satellite connectivity. The company enables organizations to launch fully branded wireless services, including mobile plans, home internet, and device warranty programs, without any infrastructure investment, regulatory burden, or customer service overhead. Bumble Mobile handles all compliance, billing, and customer care as the carrier of record, allowing brand partners to focus entirely on marketing and fan engagement.
The white-label wireless model has already gained significant traction globally. More than 25 sports brand MVNOs have launched successfully worldwide, including programs with FC Barcelona, Red Bull, Bayern Munich, Fenerbahce, and Celtic FC. Year one revenues for these programs have typically ranged from $4 million to $11 million, driven by strong initial adoption, low marketing spend relative to subscriber revenue, and approximately 30% lower churn than standard carrier plans.
“Bumble Mobile gives every casino, team, and operator the ability to put their brand in the customer’s pocket 24/7. That changes the relationship entirely,” said Stephen Crystal, Founder and CEO of SCCG Management. “We see wireless as one of the most under-explored revenue and engagement channels in the gambling industry, and Bumble Mobile has the infrastructure, the carrier relationships, and the global proof points to deliver it at scale.”
Under the partnership, SCCG will deploy its commercial network, media footprint, and industry relationships to identify, qualify, and introduce brand customer prospects to Bumble Mobile across several target verticals, including tribal casino operators, commercial casino groups, online gambling operators covering sports betting, online lottery, and online casino, sports leagues and franchises, prediction market platforms, retailers with established loyalty programs, and other affinity brands with customer bases exceeding 25,000 end users.
Beyond connectivity, the partnership unlocks a significant data advantage for operators. Bumble Mobile’s platform captures first-party subscriber data from both carrier networks and satellite sources, delivering substantially greater data volume than standard carrier sources alone. Combined with behavioral insights generated across the company’s ecosystem of over 15,000 apps worldwide, this creates a personalization and player development layer that no social media channel or email marketing campaign can replicate. For casinos and sportsbooks focused on lifetime value and player retention, this data capability represents a material competitive edge.
Bumble Mobile also offers fixed wireless internet solutions for both commercial and residential use, along with in-house credit card processing capabilities spanning standard and high-risk verticals. These additional services create further revenue and bundling opportunities for gaming and entertainment brand partners.
SCCG’s marketing support for Bumble Mobile will include features across the SCCG Weekly Newsletter, which reaches over 26,000 gambling industry professionals, targeted articles with SEO backlinks, LinkedIn amplification, dedicated email campaigns, co-branded webinars, and conference visibility at major industry events including G2E Las Vegas, ICE, SBC, NIGA/IGA, and SiGMA Americas.
Matthew Kincaid, CEO of Bumble Mobile, added, “We built this platform so that any brand with a loyal audience can offer wireless as a service. SCCG’s network and credibility in the gambling industry gives us the fastest possible path to the operators and franchises that will benefit most from this model.”
About SCCG Management
SCCG Management is a global advisory firm with more than 30 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.
About Bumble Mobile
Bumble Mobile, Inc. is an MVNO with partnerships across major U.S. carrier 5G networks and satellite connectivity, providing white-label wireless solutions to organizations across sports, entertainment, retail, education, and financial services. The company’s backend infrastructure supports global brands and enables rapid deployment of branded mobile services within 16 weeks of contract execution. For more information, visit bumblemobile.com.
The post SCCG Announces Partnership with Bumble Mobile for White-Label Wireless appeared first on Americas iGaming & Sports Betting News.
Stake on Monday, 8 June 2026 released its 2026 global football tournament hero video, starring brand ambassadors Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard. The ‘It’s All At Stake’ creative is running across YouTube, Instagram and X, with the major tournament a week away.
The video places the four ex-players in short scenes built around football culture. Casillas is shown grabbing the attention of a fellow nightclub guest, Aguero helps a player off the deck in a five-a-side game, Hazard plays a coach, and Evra appears in a tattoo parlour where he inks a customer with the slogan “I love this game”.
Stake said the campaign is part of its wider tournament activity, with ambassadors positioned at the centre of its marketing around the event. The company said the creative is designed to capture the “highs and lows experienced by fans throughout the competition” and includes “humour, nostalgia and the personalities” of the four players.
Stake Director, Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.
“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.
“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”
The company also reiterated its position on responsible gambling, stating it is “committed to ensuring that our customers are educated on our various responsible gambling tools available for use”.
The post Stake releases ‘It’s All At Stake’ football tournament hero video appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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