partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Deal starts with the 2026 PMCO Western Europe Wildcard and adds a JanickaGaming ambassador program.
G2 and PUBG MOBILE Esports have announced a partnership aimed at growing the PUBG MOBILE esports ecosystem in Western Europe, the companies said on June 15, 2026 in Berlin.
The partnership begins with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, with registration open now. G2’s in-house media and production unit, 62, will support tournament operations and community activations, spanning creator campaigns, media buying, and event management.
The first major activation under the agreement will be the 2026 PUBG MOBILE Global Open (PMGO) Western Europe Finals, scheduled for 11–13 September, with registration opening today, according to the announcement.
The companies are also launching an ambassador program for the region, naming German PUBG MOBILE content creator JanickaGaming as the Western Europe ambassador. PUBG MOBILE said she will stream PUBG MOBILE weekly and cover esports topics and tournaments alongside her existing social content.
“PUBG MOBILE has built something really special over the years. It’s one of the biggest games in the world and one of the most impressive esports ecosystems,” said Alban Dechelotte, CEO of G2.
Shaowei Chen, Head of Western Europe Publishing at PUBG MOBILE, added: “Western Europe represents one of the most promising growth frontiers for PUBG MOBILE esports, and G2 stands as a great strategic partner to drive this expansion.”
The post G2 partners with PUBG MOBILE Esports to scale Western Europe competition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
DraftKings has renewed a multi-year agreement with GeoComply to continue providing real-time geolocation and compliance services, the companies said.
The extension comes after DraftKings’ Super App launch, a unified platform approach that lets customers access either sportsbook or sports predictions depending on their location. The press release positions the renewal as supporting scale, fraud controls, geolocation and compliance requirements tied to that rollout.
GeoComply said its geolocation signals are embedded into DraftKings’ internal risk workflows, including step-up authentication and automated decisioning. The vendor said it processes 2.5 billion checks a month across its platform.
Under the extended agreement, the companies said GeoComply will continue to support DraftKings with dedicated forward-deployed engineering support.
“The operators winning this next cycle are treating geolocation intelligence as critical trust infrastructure,” said Kip Levin, CEO of GeoComply. “DraftKings has done that for years. This extension reflects how seriously they take the architecture behind player trust—and it’s what lets them keep moving fast on everything else.”
The post DraftKings renews multi-year geolocation deal with GeoComply appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SCCG Management Founder and CEO Stephen Crystal has been named one of ten industry ambassadors for SiGMA North America 2026, the summit’s inaugural Mexico City edition. The event takes place September 1 to 3 at Centro Banamex and is expected to welcome 4,000 delegates, 1,000 operators, more than 150 speakers, and over 200 exhibitors and sponsors.
The ambassador appointment recognizes leaders working across iGaming in North and Latin America who will support the summit’s positioning as a new regional hub for the industry. Crystal joins a group of C-level executives, founders, and specialists from across the Americas, including Javier Troncoso (InsightPlay.ai), David Fica (Land Vegas Group), Fellipe Fraga (Stellar Gaming), Iliana Maria Pineda Echeverri (Wplay), Fernando Garita (Kabata Group), Juan Pablo Barahona (BETBY), Elizabeth Maya Cano (Cornazar), Gonzalo Perez (Apuesta Total), and Rosa Ochoa (Blue Global Gaming).
“Mexico City is the right location and the right moment for a summit of this scale,” said Stephen Crystal. “Latin America’s gaming markets are maturing rapidly, regulatory frameworks are taking shape across the region, and the companies operating in these markets need a dedicated forum that bridges North and South. SiGMA’s decision to plant its North American flag in Mexico reflects where the industry’s growth trajectory is heading, and SCCG is proud to support that vision as an ambassador.”
Crystal is confirmed on the Day 2 conference agenda for the panel “Regulation and Revenue: Dissecting North America’s State and Provincial Affiliate Ecosystem,” which will examine how affiliate structures are evolving across the region’s regulated markets.
SiGMA North America 2026 marks the group’s first event in Mexico City, following BiS SiGMA South America 2026 in Sao Paulo earlier this year. The two events give the industry two major regional touchpoints in the same calendar year, covering both Spanish-speaking and Portuguese-speaking markets across the Americas. The September calendar also connects to the SiGMA Affiliate Retreat in Cancun (September 4 to 6) and Affiliate World Americas in Cancun (September 7 to 8), creating a full circuit for companies active in performance marketing and business development across the region.
The three-day summit program includes a full conference agenda, expo floor, the SiGMA Pitch North America startup competition, the SiGMA North America Awards, networking dinners, and VIP programming throughout Mexico City.
With more than 33 years of experience in the global gambling industry, SCCG Management works with operators, suppliers, startups, investors, and technology companies across more than 50 jurisdictions. The firm’s advisory and business development practice spans sports betting, iGaming, tribal gaming, payments, emerging technology, media partnerships, and international market expansion.
SiGMA North America 2026 takes place September 1 to 3 at Centro Banamex in Mexico City. Tickets and registration are available at sigma.world.
The post Stephen Crystal Named Ambassador for SiGMA North America 2026 in Mexico City appeared first on Americas iGaming & Sports Betting News.
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