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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Avanti Studios

Avanti Studios brings first new live casino games to Spanish players via Luckia since 2013 Live Roulette launch

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Avanti Studios, known for its innovative live casino tech using motion capture and real-time cloud streaming, has entered the Spanish market with Luckia.es. This marks Avanti’s first approved agreement in Spain and the launch of new live casino titles, including Toro y Matador, Dragon Tiger, and Baccarat, with Blackjack En Vivo coming soon.

The deal is notable as RNG integration allows Luckia.es to offer fresh live casino content in Spain for the first time since 2013, giving the operator a strong competitive edge. Avanti’s games use lifelike digital clones modeled on professional dealers, created with MetaHuman and 3D animation tools, delivering a seamless, cost-efficient alternative to traditional live tables.

Operators can launch multiple tables at any limits, customise dealer appearance and language, and scale easily without extra capital or staffing. Luckia plans to introduce up to 10 new live casino tables at launch and promote Avanti content across its platform.

Jonas Delin, Co-Founder of Avanti Studios, said: “With Luckia.es being an omni-channel operator with a strong retail presence, we couldn’t think of a better partner. Our next-generation titles will give them flexibility and should be a huge hit with Spanish players.”

Eloy Fernández, Head of Product at Luckia.es, added: “It’s important for Luckia to stay at the forefront of innovation. Avanti’s lifelike digital dealers and cloud streaming make games look, feel, and play real, while RNG ensures fairness—allowing us to offer exciting new live casino content for the first time in over 10 years.”

The post Avanti Studios brings first new live casino games to Spanish players via Luckia since 2013 Live Roulette launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Agreegain

Agreegain expands game portfolio with Endorphina partnership

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Agreegain, the one-stop casino solutions provider, is excited to announce a new partnership with award-winning casino software supplier Endorphina.

With over a decade of experience in the iGaming industry, Prague-based Endorphina has built a globally-recognised reputation for delivering exceptional online slot games.

Having developed in excess of 200 quality crafted and engaging games, such as King Of Ghosts and Hell Hot 100, Endorphina is trusted by over 5,000 partners across the world and licensed in 31 regulated jurisdictions across Europe, Latin America and beyond.

This exciting partnership now ensures Agreegain’s operating partners have access to Endorphina‘s innovative slot portfolio, adding greater strength and diversity for operators whilst ensuring delivery on a promise to deliver cutting-edge solutions, driving growth and setting the highest standard in the market.

Maria Afzaal, Senior Partnership Manager at Agreegain, said: “At Agreegain, we are constantly looking for content that aligns with the regions and markets we focus on. Partnering with Endorphina is an exciting step that allows us to offer innovative and diverse games matching our operator partners’ needs across Europe and Latin America. We believe this addition strengthens our portfolio and provides our partners and players with content that fits their preferences and our market strategy.”

Inga Kadyrova, Endorphina’s Partnership Manager, said: “We’re proud to welcome Agreegain as our new partner. Collaborations like this help us grow stronger across the industry, and I believe our games will be a perfect addition to their offering.”

The post Agreegain expands game portfolio with Endorphina partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bede Gaming

OLG Launches Innovative New React Native Mobile App with Bede Gaming

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Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.

The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.

With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.

Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.

The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.

Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.

Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.

Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming. 

“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”

Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.

With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.

“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”

The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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