partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Baha Yahya
Spinmatic and Playlogiq Celebrate Winning 5-Year Partnership
Spinmatic, innovative developer of premium casino games, is celebrating its 5 years of successful partnership with Playlogiq.
Since 7 January 2021, Spinmatic has been working hand-in-hand with the Playlogiq team to deliver top-tier gaming experiences across the globe. It has been more than five years of shared goals, technical synergy and—most importantly—unbeatable results.
The partnership has been a primary engine for growth within the African continent. By leveraging Playlogiq’s robust platform and Spinmatic’s industry-leading content, they have successfully provided operators with a competitive edge that resonates with local players.
While the agreement reach is broad, the companies have seen exceptional success in East Africa, where the appetite for high-quality, fast-paced betting content continues to skyrocket. By focusing on online and mobile offerings, they have tapped into the heart of the modern African betting market, where accessibility and performance are the keys to high traffic volumes.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa,” said Martin Wachter, Softquo CEO and Founder.
One of the hallmarks of this relationship is Playlogiq’s commitment to innovation, as they’re always among the first to integrate and deploy GoldenRace and Spinatic latest releases, ensuring their operators have access to a diverse and thrilling portfolio.
“Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board,” said Baha Yahya, CEO of Playlogiq.
The Spinmatic product line has emerged as the undisputed champion of this partnership. It is, by a significant margin, the most successful product line provided to Playlogiq.
While Spinmatic slots are currently leading the charge, GoldenRace Virtual Sports remain a staple of the Playlogiq offering. They provide a consistent, reliable revenue stream and are particularly beloved by sports betting enthusiasts.
What makes this partnership truly special isn’t just the GGR or the traffic stats—it’s the very strong relationship between the companies, which speak the same language when it comes to quality and share a common vision for the future of igaming.
The post Spinmatic and Playlogiq Celebrate Winning 5-Year Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fiona Corless
MERKUR Donates £3225 to Ripples of Compassion Charity
Leading gaming company MERKUR has pledged a total of £3225 to Bristol based charity Ripples of Compassion, following an additional donation as part of its MERKUR Community programme.
Founded in 2018 by Fiona Corless, the charity honours the memory of her daughter, Ripley Olive Corless, who tragically passed away from Acute Myeloid Leukaemia at just two years old.
They are committed to ensuring that all parents, carers and families impacted by childhood cancer, life-limiting conditions, or the death of a child have timely access to high-quality social, emotional, and mental health support that is inclusive, accessible and compassionate.
The extra £1200 donation provided by MERKUR will allow the charity to continue to give additional self-care resources to grieving families, offer comfort items and memorial support so that no child is forgotten, and develop new wellbeing tools for families in crisis like relaxation cards and soft toys.
In addition to the £2025 donation made last year, the extended funding from MERKUR will mean that the organisation can meet the growing needs of families and children facing these life-changing challenges. The extra £1200 donation will allow the charity to continue to provide additional self-care resources to grieving families, offer comfort items and memorial support so that no child is forgotten, and develop new wellbeing tools for families in crisis like relaxation cards and soft toys.
Importantly, the funds will maintain their bereavement therapy service, which will reach those who struggle financially as well as those on the waiting list, greatly reflecting their mission to create an accessible space for all families and children going through difficult times.
Each year, there are approximately 1900 children diagnosed with cancer in the UK, and around 240 children pass away because of the disease ever year. These shocking figures have pushed the charity to create an even bigger supporting impact this year.
Since MERKUR’s first donation in 2025, the charity has been able to provide its free services to hospitals, hospices, and charities in supporting those children, parents, and families affected across the UK. The services range from bereavement therapy and home-cooked meals to self-care boxes and extra-activity resources.
The donation made by MERKUR comes at a time where this support is vital.
Fiona Corless, founder and chair of Ripples of Compassion, said: “We are so grateful for the additional donation made by MERKUR. Their continued support means that we not only can meet the growing needs of those families and children that are facing the hardest moments of their lives, but also, we can strengthen our mission. The support from MERKUR does not just provide resources, it gives those affected the space to feel seen, heal, and ultimately know that they are not alone. Every box, every toy, and every therapy session are critical to providing a little glimmer of light to families during their darkest of times. MERKUR’s extra funding will ensure that we can continue to make 2026 a year of hope and healing.”
The donation was made through MERKUR’s community programme, highlighting its dedication to promoting social responsibility and strengthening local connections. By partnering with nearby organisations, the initiative seeks out opportunities to make meaningful contributions and enhance the wellbeing of community members.
Since its launch, the programme, funded by MERKUR and voluntary donations from its customers from venues across the UK, has donated £323,773.67 (including 3 corporate partnerships from 2025) to support 150 community groups and charities nationwide.
Mark Schertle, Chief Operations Officer at MERKUR, said: “At MERKUR, we are committed to giving back to the communities we serve, particularly by supporting those facing some of life’s most difficult moments.
“Ripples of Compassion offers an essential service to families experiencing unimaginable grief and loss, providing both emotional and practical guidance when it is needed most. Their work delivers genuine, meaningful support that truly impacts people’s lives, and we are proud that our additional donation will help them maintain their resources and mission. Through the MERKUR Community, we strive to build lasting partnerships with organisations like Ripples of Compassion, whose dedication truly makes a real difference.”
The post MERKUR Donates £3225 to Ripples of Compassion Charity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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