partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Bruce Waynne
QCI and IWP Complete Live Entertainment Streaming Pilot at Pala Casino
Quick Custom Intelligence (QCI) has announced the successful completion of a live entertainment streaming pilot at Pala Casino in collaboration with Itibari-Waynne & Partners (IWP), an entertainment financing company with its own Studio Network.
Completed in under one week, the pilot enabled live performances to stream directly inside the Pala Casino player app, allowing guests across the gaming floor to view real-time entertainment taking place elsewhere on property.
The deployment served as the first live implementation of Live-House, a new entertainment infrastructure vertical developed by QCI and IWP. Live-House securely streams performances within the property, integrates sponsors, and transforms live events into evergreen media inventory designed to support recurring advertising revenue. The pilot validated that this model can be deployed rapidly and compliantly within a live casino environment.
“This pilot represents exactly what our Studio Network was designed to support — creators retaining ownership while their work reaches audiences in new, monetizable environments. By working with QCI and forward-thinking operators like Pala Casino, we’re building a model where entertainment, finance, and technology operate together to unlock sustainable revenue for both venues and creators,” said Bruce Waynne, Founder and CEO of Itibari-Waynne & Partners.
“At Pala Casino, we’re committed to continuously elevating and evolving the guest experience. This pilot showed how live entertainment can be seamlessly and securely integrated into Pala’s utilization of the QCI Player app in a way that’s immersive, engaging, and aligned with the spirit of the resort. It also deepens our connection with our most loyal guests who proudly serve as PALA ambassadors,” said Fred Buro, Chief Executive Officer of Pala Casino.
The implementation leveraged live streaming technology through VYRE Network, IWP’s AVOD and live streaming platform partner within its Studio Network, integrated with QCI’s real-time operational intelligence platform. Controlled broadcast delays and in-property distribution safeguards were incorporated to support content governance and regulatory confidence.
“This pilot proves that live entertainment can move beyond the stage and across the entire property — securely, compliantly, and in real time. We’ve shown that tribal gaming resorts can extend the energy of live performance to every guest touchpoint without adding operational friction,” said Andrew Cardno, Co-Founder and Chief Technology Officer of QCI.
The pilot marks the first live deployment under the QCI–IWP strategic partnership. Additional integrations across tribal gaming and large-scale entertainment venues are planned as part of QCI’s broader “Fun Economy” initiative, unifying entertainment, technology, and data into a connected ecosystem for operators, creators, and guests.
The post QCI and IWP Complete Live Entertainment Streaming Pilot at Pala Casino appeared first on Americas iGaming & Sports Betting News.
Andrea Rossi
REEVO Goes Live with Betsson in Mexico
REEVO has announced that it is now live with Betsson in the Mexico market, marking another key milestone in the companies’ growing global partnership. As part of this launch, Betsson Mexico now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content and original titles through a single integration.
This rollout represents the latest step in a series of market expansions between REEVO and Betsson, further strengthening the collaboration as REEVO continues to go live across Betsson’s international network of regulated markets.
With the launch in Mexico, Betsson’s platform now benefits from REEVO’s aggregation ecosystem, providing access to a wide range of third-party gaming content through a streamlined integration. At the same time, REEVO’s in-house games are now available to Betsson’s players in Mexico, bringing fresh and engaging entertainment experiences to the market.
For REEVO, the Mexico launch highlights the company’s continued growth as both an innovative game provider and a trusted aggregation partner for leading operators worldwide. By combining original content with a scalable aggregation solution, REEVO enables partners to expand their offering, reach new audiences, and drive stronger player engagement.
Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Mexico is an exciting milestone for REEVO and another important step in our expanding global partnership. Mexico is a vibrant and fast-growing market, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s local players. This launch reflects our commitment to delivering high-quality content, scalable technology, and real value to operators across international markets.”
Andrea Rossi, Commercial Director for LatAm at Betsson, said: “Bringing REEVO’s diverse and high-performing portfolio to our Mexican platform is another step in our mission to provide the most tailored and engaging gaming experience in the region. Mexico is a sophisticated market where players expect both variety and quality; by integrating REEVO’s in-house titles and aggregation platform, we continue to strengthen Betsson’s offering and expand the range of entertainment available for our players. This collaboration reinforces our long-term commitment to the LatAm market and our focus on partnering with suppliers who share our ambition for quality and innovation”
The post REEVO Goes Live with Betsson in Mexico appeared first on Americas iGaming & Sports Betting News.
Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.
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