partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Andréia Oliveira Betsul’s Operations Director
Betsul and Vibra Solutions Debut Brazil’s First Native Betting App
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.
Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.
The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Don Barker Head of Operations for Hollywoodbets UK
Hollywoodbets UK Becomes Newest Operator Partner for Gaming Corps
Gaming Corps, a publicly-traded game development firm located in Sweden, has revealed a new collaboration with Hollywoodbets UK, signifying another advancement in its ongoing growth within the UK iGaming sector.
The deal will result in Hollywoodbets UK incorporating Gaming Corps‘ expanding game collection into its platform aimed at the UK market, featuring a variety of titles recognized for their striking visual style, straightforward game concepts, and mechanic-driven design. A recognized entity in the UK’s betting and gaming industry, Hollywoodbets UK has developed a robust sportsbook presence and is committed to enhancing its online casino selection through thoughtfully chosen third-party content collaborations.
The launch features beloved titles from the 3 Pigs series, like 3 Pigs of Olympus and 3 Pigs of the Caribbean, as well as popular standalone games such as Mighty Mammoth and Penalty Champion. The portfolio highlights Gaming Corps’ unique mechanics, featuring A-Maze-Cades
and Smash4Cash
, with games like Rampage! providing a quicker, feature-driven experience intended to complement more classic slot formats.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Hollywoodbets UK is a strong addition to our growing network of UK partners, and this agreement represents another important step in expanding our reach in the market. Our portfolio is built around distinctive mechanics, clear game identities and franchises that players recognise and return to, and we’re confident these titles will resonate well with Hollywoodbets UK audience.”
Don Barker, Head of Operations for Hollywoodbets UK, added: “Our ambition is to keep the casino experience feeling sharp, relevant and genuinely entertaining for our UK players. Gaming Corps impressed us with the creativity of their portfolio and their understanding of what makes players come back, not just on day one but also over time. Their games bring a different pace and personality to the lobby, and we’re really pleased to be partnering with them as we continue to grow and evolve our casino offering.”
The post Hollywoodbets UK Becomes Newest Operator Partner for Gaming Corps appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andréia Oliveira Betsul’s Operations Director
Betsul launches Brazil’s first native betting app in partnerships with Vibra Solutions
Vibra Solutions, the iGaming technology company specialising in regulated LatAm markets, has launched Betsul’s new betting app — the first fully native app of its kind in Brazil.
Built from scratch, the launch marks a new technological benchmark for the sector. Vibra Solutions has introduced a solution designed specifically for mobile devices from the ground up, making Betsul the only betting operator in the country to offer a fully native app.
The launch brings the platform even closer to its player base and reinforces its commitment to a faster, more integrated, and more secure experience. Available on the Play Store (Android) and the App Store (iOS), the app expands interaction channels with users and strengthens direct communication, offering features such as simplified login, instant access to betting, and exclusive promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
In addition to a modern and responsive interface, the Betsul app offers login via Face ID, Touch ID, or the device’s own password, ensuring convenience and a greater sense of security. Navigation has been optimised to reduce loading times, simplify deposits and withdrawals, and allow customers to quickly find their favourite sports, markets, and games. With native push notifications, the platform can now inform players in real time about betting opportunities, cashout releases, promotions, important results, and other actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul launches Brazil’s first native betting app in partnerships with Vibra Solutions appeared first on Americas iGaming & Sports Betting News.
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