partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Canada
RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026
RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.
RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.
The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino games
ScatterKings signs Silverspin aggregation deal for multi-market distribution
ScatterKings has signed a global aggregation partnership with Silverspin to expand distribution across selected international markets.
Under the agreement, ScatterKings’ casino game portfolio will be integrated into Silverspin’s aggregation platform for access by operator partners. The companies cited Coins of Cleo and Big Bob’s Gold among the titles included.
Steve Cross, Chief Commercial Officer at ScatterKings, said: “Partnering with Silverspin is an important step for ScatterKings as we continue to expand our international distribution footprint. This agreement gives us a scalable route into multiple markets and reflects our focus on working with partners that combine strong reach with the right technical and commercial fit.
“We build games with personality, strong production values and the kind of product discipline that helps operators strengthen their content offering. Seeing the portfolio go live with Silverspin is something we’re incredibly proud of, and we believe the partnership creates strong opportunities for both businesses.”
Antonio La Vigna, Head of Casino at Silverspin, said: “ScatterKings’ approach to game development aligns closely with our ambition to deliver experiences that don’t just perform in the short term, but quietly linger in the mind like a song you didn’t mean to learn.
“Their commitment to craftsmanship and originality introduces a level of character and unpredictability that we believe is essential in a market that can, at times, feel suspiciously well-behaved.
“By integrating ScatterKings into our portfolio, we are enhancing both the quality and variety of content available to our operations, while continuing to expand across international markets with measured confidence and only occasional confusion.”
The post ScatterKings signs Silverspin aggregation deal for multi-market distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
White Hat Studios rolls out Super Mode promo tool with Fanatics Casino
White Hat Studios has launched Super Mode, a new promotional tool, with Fanatics Casino in the US iGaming market. The company said the feature is being integrated with Fanatics Casino across all four states where the operator currently runs iGaming.
Super Mode is a configurable random-prize mechanic that can be activated on eligible White Hat Studios games. According to White Hat Studios, prizes can include free spins and cash payouts, with the operator controlling promotional parameters such as scheduling, duration, and participating titles.
White Hat Studios positions the launch as the first phase of its upcoming Amplify Suite, an “all-in-one operational ecosystem” intended to bring together its game families, jackpot content, bespoke products, and gamification solutions in a single framework.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Debuting Super Mode with Fanatics Casino is a landmark moment for White Hat Studios, and an important step in bringing our all-in-one solution, Amplify Suite, to operators across regulated US iGaming markets.
“Fanatics Casino is an ideal launch partner. It is a leading brand in multiple states with a clear focus on engagement, and the addition of Super Mode to its gamification portfolio provides the operator with a powerful new way to create standout moments for players.”
Kieron Shaw, Sr. Manager Casino Content at Fanatics Casino, added: “Super Mode allows us to add a new layer of excitement to White Hat Studios’ already popular titles. With customisable graphics and full control over promotions and player segmentation, it will enable us to deliver more engaging campaigns that prioritise the user experience.”
The post White Hat Studios rolls out Super Mode promo tool with Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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