Connect with us

partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

on

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

 

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

content studios

155.io makes fintech debut with Coverd partnership

Published

on

155.io-makes-fintech-debut-with-coverd-partnership

155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game™ library, alongside Ducks.io and Snow Run.

The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

content-discovery

Belatra Games partners with SlotCatalog to expand player-facing game information

Published

on

belatra-games-partners-with-slotcatalog-to-expand-player-facing-game-information

Belatra Games has signed a partnership with SlotCatalog, the companies announced Thursday 21st May 2026.

The agreement will see SlotCatalog showcase Belatra’s game portfolio on its slot database and content discovery platform. The companies said the partnership is aimed at improving player-facing communication, including highlighting “strengths and areas for improvement,” and keeping players updated on new releases.

SlotCatalog, founded in 2016, positions itself as an independent database providing game information, reviews, and industry updates for players, operators, and studios.

Kateryna Goi, CMO at Belatra, said: “SlotCatalog’s metrics show just how much players trust the platform. In turn, SlotCatalog provides honest and transparent content and information for players, which is exactly what we, as a game provider, are looking for. After all, we are confident in the quality of our games and want to communicate that directly to players. We also have plenty of exciting things in store for players this summer and autumn, and we look forward to sharing them with the help of SlotCatalog.”

Daria Kushnir, CMO at SlotCatalog, added: “The best partnerships in our industry aren’t transactional, they’re goal-oriented. With Belatra, that goal is simple – matching the right games to the right players, faster. Their studio depth and our audience intelligence go hand in hand, giving both sides the ability to compound results over time.”

The post Belatra Games partners with SlotCatalog to expand player-facing game information appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Game Aggregation

Stakelogic rolls out full slots portfolio with PowerPlay in Ontario

Published

on

stakelogic-rolls-out-full-slots-portfolio-with-powerplay-in-ontario

Stakelogic has taken its full slot portfolio live with PowerPlay in Ontario, expanding the operator’s casino content offering in the regulated Canadian market.

The rollout is delivered via Relax Gaming and includes Stakelogic’s classic and video slots. The release highlights titles including Candy Links Bonanza 3 and Skyline Fortunes.

Selected games also include Stakelogic’s Super Wheel™ side bet and Spin to Win™ Jackpot, which connect to studio-hosted bonus wheel and jackpot experiences.

Neil Tanti, Director of Sales and Client Relations at Stakelogic, said: “Ontario is a market where content needs to work hard. Players have a huge amount of choice, and operators need partners that can bring depth, variety and genuine points of difference to the casino lobby.

“PowerPlay has built a strong local proposition across sportsbook and casino, and this partnership gives us a great opportunity to support that with the full Stakelogic slots experience. Through Relax Gaming, we are bringing together the breadth of our portfolio with the added engagement of Super Wheel™ and Spin to Win™ Jackpot, giving PowerPlay a content mix that can stand out in one of North America’s most competitive regulated markets.”

Lauren Holder, Head of Casino at PowerPlay, added: “At PowerPlay, we’re selective about what we bring to our players and Stakelogic earns its place. The slot content and feature-led experiences bring genuine personality and that’s exactly the kind of differentiation we look for when expanding our Ontario casino offering. We’re excited to get this portfolio in front of our players.”

The post Stakelogic rolls out full slots portfolio with PowerPlay in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania