partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Gamblers Connect, the acclaimed iGaming media and affiliate platform, has revealed a media collaboration with iGaming Real Talk, a rapidly expanding podcast platform within the iGaming industry.
iGaming Real Talk emphasizes genuine, straightforward discussions with the individuals influencing the iGaming sector. Via its podcast and expanding WhatsApp community, iGaming Real Talk has established a platform for operators, affiliates, and industry experts to communicate freely, exchange effective strategies, and bypass the distractions.
Gamblers Connect and iGaming Real Talk will collaborate on podcast episodes, feature guests on each platform, and create cross-promotional content for their shared audiences.
Gamblers Connect, a B2B iGaming media platform, aims to provide brands, podcasts, and industry voices with the visibility they merit.
Surya (Manesh) Palli, Host & Creator of iGaming Real Talk, commented: “Gamblers Connect is a fantastic platform that bridges B2B and B2C in iGaming, facilitating real conversations, valuable insights, and the latest industry news. iGaming Real Talk is all about the same spirit, driving authentic discussions through our podcast and real-time insights via our WhatsApp community. This feels like a partnership that was meant to be, and I’m genuinely excited about what we’ll create together.”
Luka Dimitrijevic, Partnerships & Operations Lead at Gamblers Connect, added: “I’ve been following what Surya and the iGaming Real Talk team have been building, and it’s refreshing, no fluff, no corporate scripts, just honest industry conversations. That’s always been our approach at Gamblers Connect too, so when we started talking about working together, it just clicked. I think our audiences are going to get a lot out of this, and I’m looking forward to what we cook up on the podcast side.”
The post Gamblers Connect and iGaming Real Talk Seal Media Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
SkillOnNet has announced a strategic partnership with ClearStake to streamline enhanced due diligence (EDD) and source of funds processes across its portfolio of brands, including PlayOJO.
The collaboration leverages ClearStake’s bank-based verification technology, replacing manual, document-heavy checks with real-time assessments and automated workflows. This approach reduces operational burden, accelerates decision-making, and creates a smoother experience for players.
ClearStake’s platform incorporates a gambling-specific intelligence layer, allowing operators to configure which checks to request, when to request them, and how to automate outcomes. The rollout is initially focused on the UK, with plans to extend into additional regulated markets globally.
Eyal Naor, COO of SkillOnNet, said: “Enhanced due diligence is central to sustainable growth in regulated markets. ClearStake allows us to strengthen controls while improving speed and consistency across the player journey.”
Martin Burt, CEO of ClearStake, added: “EDD is a core revenue, risk, and operational challenge for operators. Our platform optimizes these processes, enabling faster, better decisions without relying on manual document checks.”
This partnership highlights a broader trend in the industry, where operators are increasingly adopting automated verification solutions to protect margins, scale efficiently, and maintain compliance in demanding regulatory environments. Recent deployments of ClearStake by other leading UK brands underscore its growing adoption across the market.
The post SkillOnNet partners with ClearStake to transform EDD and source of funds appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading content supplier to the iGaming industry, has further enhanced its relationship with Cactus Gaming, adding its cutting-edge Smart Studio solution to their deal, now live across the operator’s brands.
Smart Studio offers flexible customisation and branding options, leveraging advanced technology to provide operators with complete control over the game environment’s design to offer premium, bespoke casino experiences.
With localised live casino favourites such as Blackjack, Roulette, and Baccarat, Cactus Gaming can now deliver an extensive range of best-in-class live dealer titles to its customers.
The agreement marks Pragmatic Play’s latest partnership expansion in Brazil’s regulated market, where demand for its market-leading content suite continues to rise across one of the region’s most dynamic and high-growth jurisdictions.
Victor Arias, VP of LatAm at ARRISE, said: “The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators.
“We’re delighted to see Pragmatic Play’s Smart Studio solution now live with Cactus Performance BR’s live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership.”
Thiago Garrides, CEO at Cactus Gaming, added: “Pragmatic Play’s products have supported our growth in Brazil, enabling us to carve a strong market position.
“Now that Smart Studio is live, we’re confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers.”
The post Pragmatic Play’s Smart Studio Goes Live with Cactus Gaming appeared first on Americas iGaming & Sports Betting News.
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