partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.
The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.
The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Galaxsys expands its presence in key markets through a strategic partnership with Adjarabet, strengthening its footprint across the Caucasus region while delivering a diverse portfolio of slot and fast games.
“We are pleased to announce a strategic partnership with Adjarabet, one of the leading online gaming operators in the Caucasus region with a strong presence in Armenia and Georgia. This collaboration represents a significant step in our expansion strategy, reinforcing our presence in key regional markets and supporting continued growth,” Galaxsys said.
“Through this partnership, Adjarabet will integrate our diverse portfolio of games, recognized for engaging mechanics, high performance, and flexible customization. Titles such as Rocketon, Tower Rush, Cash Show, and Penalty are designed to deliver dynamic gameplay experiences aligned with the preferences of regional audiences.”
Teni Grigoryan, Chief Sales and Partner Development Officer at Galaxsys, said: “We are delighted to partner with Adjarabet, a well-established and respected operator in the region. This collaboration aligns perfectly with our strategy to expand into key markets and deliver high-quality, engaging content to a broader audience. We are confident that our games will add significant value to Adjarabet’s platform.”
Vagharshak Hakobyan, Head of Gaming Department at Adjarabet Armenia, said: “We are excited to partner with Galaxsys and integrate their innovative portfolio into our platform. Their games bring a fresh, engaging, and high-performing experience that aligns perfectly with our goal of offering top-quality entertainment. This collaboration reflects our ongoing commitment to delivering localized, dynamic experiences.”
This partnership further highlights Galaxsys’ commitment to building strong, long-term collaborations with leading operators worldwide while continuing to expand its global footprint through innovative and performance-driven content.
The post Galaxsys Enters into Strategic Partnership with Adjarabet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Zitro Digital, the online arm of global gaming supplier Zitro, continues to accelerate its expansion across Latin America with the launch of a new partnership with Solbet, one of Paraguay’s leading online operators. The deal represents a significant step in Zitro Digital’s drive to bring its content to new audiences throughout the region.
Solbet players now have access to Zitro Digital’s full portfolio — an extensive range of slots and Video Bingo titles built on the company’s land-based success, complemented by exclusive digital-first content. With this agreement, Zitro Digital adds another strong operator partnership to its growing operator base, reinforcing its commitment to delivering high-quality, trusted content to players in regulated markets worldwide.
“For Solbet, it is essential to continue expanding our gaming portfolio with content from globally recognized providers such as Zitro Digital. This partnership allows us to offer our players a high-quality gaming experience, aligned with market trends and their preferences,” said Rodrigo Iturralde, CEO of Solbet Paraguay.
“Partnering with an established operator like Solbet is a fantastic way to introduce our portfolio to players in what is a key market for us. We are committed to supporting our partners with content that players already know and trust, and we look forward to seeing our titles perform on Solbet’s platform,” said José Javier Martí, COO at Zitro Digital.
The post Zitro Digital Enters into a New Partnership with Solbet appeared first on Americas iGaming & Sports Betting News.
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