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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Gabriele De Lorenzi

WorldMatch Partners with Solverde

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In a bold move set to redefine Portugal’s online gaming landscape, WorldMatch has partnered with Solverde.pt, taking the online casino experience to new heights.

Solverde.pt, the undisputed leader in Portugal’s online casino market, has been setting trends since 2017. Backed by over 50 years of expertise from the Solverde Group—known for its five iconic land-based casinos and hotels across the country—Solverde.pt offers players a thrilling blend of trust, innovation and an extensive gaming portfolio. Now, with WorldMatch joining forces, the stakes are higher than ever.

This partnership brings the best of both worlds: WorldMatch’s cutting-edge gaming technology and Solverde.pt’s unmatched market presence. Players can now enjoy WorldMatch’s rich catalog of slots, from thrilling themes to ground-breaking mechanics, on Solverde.pt. It’s the perfect combination of innovation and reliability, offering Portuguese players an immersive, next-level gaming experience.

“WorldMatch’s collaboration with Solverde.pt isn’t just another partnership—it’s a game changer. We’re bringing a world-class gaming experience to one of Portugal’s most trusted platforms. This partnership will not only elevate the online gaming scene but will also pave the way for future innovations in the industry,” said Gabriele De Lorenzi, Commercial Director at WorldMatch

“World Match’s reputation for high-quality, innovative games and features aligns perfectly with our commitment to offer the best games to our players. We look forward to bring their engaging content, further enhancing our portfolio within Portugal digital entertainment,” said Sérgio Pascoal, Head of R&D at Solverde.pt

Already recognized as the first Portuguese casino to introduce Crash Games in 2024, Solverde.pt continues to be a trendsetter in the market. With this partnership, WorldMatch strengthens its position as a global leader in iGaming, setting the stage for more thrilling releases and innovations to come.

The post WorldMatch Partners with Solverde appeared first on European Gaming Industry News.

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UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026

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UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.

Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.

The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.

“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.

Expansion Vision: 2026 and Beyond

Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.

This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.

“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.

Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.

The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.

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BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS

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BETBY, a Tier-1 sportsbook supplier, has announced a new partnership with Abelson Sports, a leading sports data and player props provider, to further enhance its soccer coverage and expand its range of betting markets with a market leading offering.

Through this collaboration, BETBY will integrate Abelson’s comprehensive player statistics and prop markets, bringing even greater depth to its soccer offering. The partnership will allow operators powered by BETBY’s sportsbook to access a richer variety of player-specific outcomes, such as first and anytime goalscorers, as well as card markets, for the world’s top soccer leagues and tournaments.

With Abelson’s player props now part of BETBY’s ecosystem, partners can deliver more engaging betting experiences tailored to modern user preferences. This addition reinforces BETBY’s commitment to continuous product innovation and to empowering operators with versatile tools to enhance retention and engagement, keeping in mind the upcoming World Cup.

Sergey Tsukanov, Chief Sportsbook Officer at BETBY, commented: “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour.”

Simon Temple, Chief Operations Officer at Abelson Sports, said: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move. They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem.”

 

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS appeared first on European Gaming Industry News.

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