partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Gambling in the USA
Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership

Fanatics Sportsbook Plans To Launch Online Statewide, Open Retail Sportsbooks Serving Kansas City and St. Louis Markets –
Today, Fanatics Betting and Gaming announced that it is partnering with Boyd Gaming Corporation in the state of Missouri.
Under the terms of their multi-year agreement, Fanatics Sportsbook will operate mobile sports betting under Boyd’s sports betting license in Missouri. The companies will open Fanatics-branded retail sportsbooks at Boyd’s Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles, located near St. Louis. Fanatics plans to launch its online and retail betting products with the debut of regulated sports wagering in Missouri this December, contingent upon receipt of all required regulatory approvals.
Upon launching this December, sports fans across Missouri will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience. Winning Hits Different in Missouri on Fanatics Sportsbook with up to 10% FanCash back on every bet, win or lose; Fair Play injury protection; and events and experiences that only Fanatics can pull off.
The Fanatics Sportsbook retail locations at the two Ameristar casinos in Missouri will cater to guests looking to enjoy the ultimate sportsbook experience, offering legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, tennis, soccer, golf, MMA, boxing and more. All development and trading of sports betting markets will be done in-house by Fanatics.
For more news and information on the pending launch of legal sports betting in the state of Missouri, follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER
The post Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Swintt forms new partnership with popular Austrian platform win2day

Sought-after software provider teams up with leading online casino brand to share Select, Premium and Elysium Studios titles with players in the Austrian market
Innovative software provider, Swintt, has announced it has formed a new partnership with leading online casino brand, win2day, that will see its exciting catalogue of Select, Premium and Elysium Studios content officially launch in the regulated Austrian market.
Under the terms of the deal, win2day will both select and certify the games themselves, providing the platform with access to a dynamic collection of slots that feature their own distinct themes, signature mechanics and unique features that cannot be found with any other software provider.
As the country’s most popular online gambling platform, win2day already boasts a vast selection of slots, casino games and sports betting options, but this impressive line-up will now be further enhanced by Swintt’s portfolio, which is designed to cater to players of all tastes and preferences.
With Premium titles replicating the look and feel of classic land-based slot machines, Select content introducing fresh and innovative bonus rounds and Elysium Studios slots providing a visually striking, mobile-first experience, there’s sure to be something for all win2day customers.
Once the aforementioned selection and certification process has been completed, all new Swintt content will be rolled out on the platform in the coming weeks, enabling the provider to raise its profile among Austrian players while also helping win2day cement its position as a market leader.
David Mann, Chief Executive Officer at Swintt, said: “The fact that win2day boasts one of country’s largest and most diverse player bases makes our new partnership the perfect entry point for Swintt into the regulated Austrian market – and we’re really excited about getting started.”
“Swintt’s goal has always been to provide truly localised content that can appeal to as wide an audience as possible, granting win2day access to our full suite of Select, Premium and Elysium Studios titles will ensure the site is able to hand-pick the perfect options for its customers, further increasing the quality of its line-up while introducing our slots to new players.”
The post Swintt forms new partnership with popular Austrian platform win2day appeared first on European Gaming Industry News.
Latest News
Maverick studio’s games to go live on BVGroup’s flagship BetVictor brand and partner sites

Award-winning game developer Peter & Sons has announced a new content deal with leading betting supplier BVGroup.
The rollout of Peter & Sons’ portfolio to BVGroup’s platform is facilitated through the studio’s global distribution agreement with Light & Wonder, and it marks another major milestone in its unstoppable growth story.
Players at BVGroup’s partner brands, including BetVictor will now gain access to Peter & Sons’ full portfolio, including fan-favorites like Voodoo Hex, Johnan Legendarian, and Barbarossa Revenge. The studio is celebrated for its visually distinctive art style, offbeat themes, and high-quality game mechanics – qualities that are now poised to entertain a whole new player base.
BVGroup have extensive knowledge in the gaming industry. Based in Gibraltar, it is one of Europe’s most established online betting and gaming companies. Known for its competitive odds, state-of-the-art platform, and strong stance on responsible gambling, the brand reaches a wide audience through its sportsbook, casino and live casino offerings.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “BetVictor has a storied history and a reputation for innovation and that matches our own. At Peter & Sons, we’re not just making games – we’re all about delivering a new kind of player experience. Through BetVictor’s wide reach, we’re able to bring that experience to even more players across key regulated markets.”
The post Maverick studio’s games to go live on BVGroup’s flagship BetVictor brand and partner sites appeared first on European Gaming Industry News.
-
Latest News7 days ago
GAMESCOM 2025: GAMELOOP INTERACTIVE CHANNEL COMING TO SAMSUNG GAMING HUB
-
Bell Link Jackpot7 days ago
EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
-
BMM Innovation Group6 days ago
BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week
-
AGLC5 days ago
Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links
-
Asia6 days ago
Indian Gaming Industry Expresses Concern About Proposed Online Gaming Bill
-
Asia6 days ago
CGMC Awards Competency Certificates to 40 Trainees
-
Africa6 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
Africa6 days ago
Ghana Gaming Commission Introduces Mandatory Biometric Verification