partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

2 years ago

May 14, 2024

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

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Alex Malchenko Head of Sales at Evoplay

Evoplay deepens Czech reach after partnering with Bonver Win

Published

13 minutes ago

July 17, 2026

Wladimir P.

evoplay-deepens-czech-reach-after-partnering-with-bonver-win

The rollout starts with 30 titles on bonvercasino.cz as Evoplay continues its regulated Czech push after entering in 2024.

Evoplay has partnered with Czech operator Bonver Win to distribute its online casino content in the market, expanding its local footprint after entering the regulated Czech Republic market in 2024.

Under the initial agreement, 30 Evoplay titles will be integrated on Bonver Win’s licensed online casino platform, bonvercasino.cz. Games named in the announcement include The Greatest Catch, Hot Triple Sevens, and Fruit Super Nova 40.

Alex Malchenko, Head of Sales at Evoplay, said: “Building our presence in the Czech Republic has been an important objective since entering the market two years ago, and partnering with a well-established brand like Bonver Win is a significant milestone in that journey.

“The operator has a deep understanding of its player base and a long-standing reputation for delivering quality entertainment. We know our games resonate strongly with Czech players, and we’re excited to begin this collaboration to reach new audiences.”

Martin Varta, Casino Manager for Bonver Win, added: “At Bonver Win, we are always looking to enhance our offering with content that delivers both quality and entertainment value.

“Evoplay has built an impressive portfolio with games that combine engaging mechanics and outstanding presentation. We are delighted to welcome its portfolio to bonvercasino.cz and look forward to introducing their renowned titles to our players.”

The post Evoplay deepens Czech reach after partnering with Bonver Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

12 hours ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

22 hours ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.