partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
B2B
DATA.BET adds Infront official tennis data to sportsbook feed
DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.
DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”
“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.
DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.
The post DATA.BET adds Infront official tennis data to sportsbook feed appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
Jogabets, a licensed online betting operator in Mozambique, has migrated its operations to VeliTech’s iGaming core platform, the B2B supplier said.
VeliTech said the rollout is part of Jogabets’ growth strategy and is intended to strengthen its digital operations. Darren Calvia, Chief Product Officer at VeliTech, said Jogabets will use “the integrated VeliTech product suite, including the iGaming core system with built-in CRM, sportsbook platform, game aggregation capabilities, and exclusive crash and instant games.”
Calvia added: “Launching a brand like Jogabets isn’t just about going live — it’s about getting the fundamentals right from day one. The early performance and positive feedback from the Jogabets team confirm that when product, technology, and delivery are fully aligned, even complex migrations feel seamless. With the VeliTech platform at its core and a tailored mix of content and tools, the client is now well-positioned to deliver a high-performing player experience and rapid growth.”
Vasco Jafar, Marketing Manager at Jogabets, said the supplier supported local requirements: “We were particularly impressed by the VeliTech adeptness in navigating our intricate local compliance and payment provider requirements, given our specific operations in Africa. We have witnessed their exceptional professionalism and problem-solving capabilities firsthand.”
Mariam Mchedlishvili, Implementation Manager at VeliTech, said the launch is already showing early traction: “The successful launch of Jogabets in Mozambique is already delivering strong early results, with stable performance from day one and positive player engagement trends that confirm we’ve built the right foundation for growth. When an operator comes out of a launch confident and ready to scale, you know the work behind the scenes was done right. That’s what we aim for every time.”
The post Jogabets migrates to VeliTech iGaming platform for Mozambique operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hollywoodbets UK
Stakelogic Live rolls out live casino content with Hollywoodbets UK
Stakelogic Live has launched its live casino portfolio with Hollywoodbets UK, integrating a suite of streamed table games and live game shows into the UK-licensed operator’s offering.
The rollout gives Hollywoodbets UK players access to dealer-hosted titles including blackjack, roulette and auto roulette, streamed from studio environments, according to the companies.
The integration also includes Stakelogic Live game-show content such as Super Wheel
, a live money-wheel format featuring five bonus rounds: Vegas Hold ‘n’ Spin, Vegas Diamonds, Vegas Pachinko, Vegas Drops and Risky 100.
Joanna Fenech, Account Manager at Stakelogic, said: “We’re delighted to partner with Hollywoodbets UK and introduce our live casino experience to their players. Hollywoodbets has established a strong reputation in the UK market through quality and accessibility, and our live content is a natural component to that approach.
“From our professionally hosted table games through to Super Wheel
and Vegas Drops Roulette, we’re confident this partnership will bring a fresh dimension to their live casino lobby.”
Don Barker, Head of Operations, UK at Hollywoodbets UK, added: “Expanding our live casino portfolio remains a key focus for us in the UK, and integrating Stakelogic Live was a natural step in that direction. Their platform is well-built, flexible, and delivers the kind of quality we look for when bringing new content into our ecosystem.
“What stands out is the balance they strike between solid table game execution and more creative, game show-style experiences. It gives us the ability to offer something a bit different without compromising on performance or player expectations.”
The post Stakelogic Live rolls out live casino content with Hollywoodbets UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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