partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Betting brand takes prominent placement across broadcasts, arenas and digital, with a focus on the league’s Super Friday matchday.
HockeyAllsvenskan has appointed DBET as its main partner under a three-year agreement starting with the 2026/27 season. The deal runs through the 2028/29 season.
Under the partnership, DBET will receive visibility across HockeyAllsvenskan TV broadcasts, arenas and digital platforms, alongside joint activation opportunities. DBET will also take a central role in Super Friday, the league’s highest-profile matchday, with the parties planning new formats built around matches, statistics and the wider league experience.
DBET operates under Immense Group and focuses on the Nordic sports betting market. The company said it already works across basketball, handball and other sports, and positioned HockeyAllsvenskan as its next step in that portfolio.
Marcus Adler, Nordic Head of DBET, said: “HockeyAllsvenskan is one of Sweden’s most engaging and supporter-connected leagues, with strong local roots that we at DBET truly value. Sport that brings local communities together sits at the heart of our strategy, and ice hockey is a natural and welcome addition to a portfolio where we already work across basketball, handball and several other sports.”
Gabriel Monidelle, CEO of HockeyAllsvenskan, said: “We are very pleased to welcome DBET as the main partner of HockeyAllsvenskan. Together, we want to create an even stronger experience for our supporters and continue developing the league.” On Super Friday, he added: “Our ambition is to continue developing Super Friday together with DBET and the clubs through new activations around some of our biggest match days.” Linnea Leijonklo, Commercial Manager at HockeyAllsvenskan, said: “There is a shared ambition in this partnership to build on the commercial opportunities while also developing the collaboration responsibly together with the league and the clubs.”
The post HockeyAllsvenskan names DBET main partner in three-year deal from 2026/27 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
REEVO has announced a new partnership with Top Gaming, an innovative slot provider focused on delivering original casino content built around unique gameplay mechanics and strong player engagement. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with content designed to stand out in highly competitive regulated markets.
Through this partnership, Top Gaming’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a growing collection of entertainment-driven slot experiences through a single and efficient integration. The addition of Top Gaming reinforces REEVO’s commitment to continuously enhancing its platform with diverse and high-performing content that delivers real value to operators.
For REEVO, this partnership reflects its continued strategy of collaborating with creative and forward-thinking studios that bring originality and strong performance to its aggregation platform.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Top Gaming is another exciting step forward for REEVO as we continue to strengthen our aggregation platform with innovative and engaging content. Top Gaming brings a fresh and distinctive approach to game development that aligns perfectly with our vision of delivering diverse experiences that help operators stand out in competitive markets. At REEVO, we are focused on building an ecosystem that combines creativity, performance, and scalability, and this partnership is a strong reflection of that strategy.”
Top Gaming’s portfolio includes a variety of entertainment-focused titles that blend strong gameplay mechanics with modern slot design, helping operators deliver engaging experiences to a broad player audience.
Karlo Carlini, Commercial Director at Top Gaming, added: “We are very excited to partner with REEVO and expand the reach of Top Gaming’s content through such a strong aggregation platform. We believe this collaboration will help bring our innovative and entertainment-focused games to a wider international audience.”
The post REEVO Announces New Partnership with Top Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetMakers Technology Group has announced a long-term extension of its partnership with evoke plc, further strengthening the relationship between the two companies across global racing wagering solutions.
Under the renewed agreement, evoke brands including William Hill will continue to utilise BetMakers’ RaceOdds solution, formerly known as Price Manager, across key racing markets. The agreement reinforces BetMakers’ position as a leading provider of racing trading technology, pricing and managed services to tier-one operators globally.
The RaceOdds suite of products delivers automated racing pricing, trading and risk management functions across thoroughbred, harness and greyhound racing, enabling operators to efficiently scale racing offerings while improving operational performance and customer experience.
BetMakers Technology Chief Operating Officer, Martin Tripp said the extension “highlighted the strength of the long-standing relationship between the two businesses.”
“evoke brands; William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,”
“This extension reflects the confidence the team at evoke has in our racing technology and ability to support enterprise-scale operators across multiple jurisdictions.”
evoke plc Director of Racing Mark Howarth said BetMakers “continued to play an important role in the group’s racing strategy.”
“BetMakers has been a strong and trusted partner to our business for a number of years,” added Howarth.
“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”
The renewed agreement continues BetMakers’ momentum in delivering enterprise racing solutions to leading operators across regulated wagering markets globally.
The post BetMakers Extends Long-Term RaceOdds Partnership with Evoke appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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