partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.
The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.
Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.
Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.
“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”
Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”
The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
PandaScore has signed a partnership with Thrillzz, the US social sportsbook built by Geckos Games, to supply esports odds, statistics and betting products.
Thrillzz will use PandaScore’s esports products to expand its competitive offering across eBasketball, Counter-Strike, League of Legends and Dota 2, alongside an esports soccer product that is already live on the platform.
The agreement comes as Thrillzz scales across the US market. The company said it has surpassed one million installs across more than 40 states.
Oliver Niner, Head of B2B at PandaScore, said: “Thrillzz has built real momentum in the US social space, and we are delighted to support that growth with an esports offering that gives its players genuine choice and round-the-clock action.
“Our esports soccer product has already found an audience on the platform, and after so much interest in the World Cup the timing could not be better to broaden the range further. We look forward to working closely with the team as they continue to scale.”
Chen Sheleg , CPO & Co-founder of Geckos Games, added: “Thrillzz Social Sports players want competitive, sports-led entertainment that does not stop when the whistle blows, and PandaScore gives us exactly that.
“Adding a full esports range, on top of the soccer product already performing so well, lets us deliver the kind of 24/7 experience our community is looking for. PandaScore’s products and the support of its trading team made this an easy partnership to move forward with.”
The post PandaScore signs esports odds and data deal with Thrillzz social sportsbook appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The bespoke version of Wazdan’s 16 Coins
adds Betsson branding and keeps Hold the Jackpot and Cash Infinity features.
Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins title, in partnership with Betsson.
The release adapts Wazdan’s Coins series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.
In 16 Coins Betsson, rewards are delivered through the Hold the Jackpot bonus round rather than standard paying symbols in the base game. During the bonus, players collect Coin symbols across the grid with the objective of filling all positions to win the Grand Jackpot.
The game also includes Wazdan’s Cash Infinity mechanic.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Delivering tailored experiences for our partners has always been an important part of our approach, and 16 Coins Betsson is a strong example of how we can adapt proven content while preserving the quality of the user experience.
“We are proud of what our team has achieved with this release and delighted to collaborate with Betsson on bringing a customised version of one of our most well-loved game formats to its players.”
The post Wazdan launches 16 Coins Betsson as branded slot for Betsson players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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