partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Imagine Live, the live casino provider, has partnered with MaxBet, one of the leading sports betting and gaming operators in the Balkans.
The partnership extends Imagine Live’s presence across regulated markets, bringing its live dealer games and game show content to MaxBet’s player base.
Now agreed and rolling out, the collaboration will go live first in Montenegro, followed by Serbia and then Bosnia & Herzegovina.
MaxBet serves around 95,000 online players each month, holding a leading position in its core Serbian market. The business has been majority-owned by Flutter Entertainment – the global operator behind brands including Paddy Power and Betfair – since 2023.
Its players will gain access to Imagine Live’s portfolio of live dealer tables and game shows, streamed from the provider’s studios in Armenia, Romania and Spain.
Launched in 2022, Imagine Live operates more than 200 tables and holds licences with the UKGC, MGA, ONJN, HGC and other regulators, extending its footprint in a region where regulated online play continues to grow.
Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.
“MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”
Tornike Tordia, Head of Gaming at MaxBet, said: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.
“Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”
The post Imagine Live Goes Live with MaxBet Bringing Live Casino to the Balkans appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive has launched Diamond Tree Jackpot on Alphawin’s website in Bulgaria, marking another step in the company’s expansion across regulated European markets. The multi-currency jackpot system combines some of CT Interactive’s most successful slot titles into a progressive jackpot experience, offering players enhanced excitement and greater winning opportunities.
The Diamond Tree Jackpot portfolio features ten popular CT Interactive games: 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon, and Win Storm.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Diamond Tree Jackpot is designed to provide players with a more exciting and rewarding gaming experience. By combining proven slot titles with attractive jackpot features and seamless multi-currency functionality, we are bringing a product to Alphawin’s website that delivers both outstanding entertainment and strong performance. Bulgaria remains an important market for CT Interactive, and we are confident that Diamond Tree Jackpot will become a popular choice among Alphawin players.”
Lilyana Runeva, Commercial Manager at CT Interactive, said: “It is a real pleasure working with the Alphawin team, and we are excited to strengthen our partnership with the launch of Diamond Tree Jackpot in Bulgaria. Their professionalism, collaborative approach, and commitment to delivering the best possible player experience make them a valued partner for CT Interactive. We truly believe this launch will bring a significant uplift to Alphawin’s results by increasing player engagement and enriching their gaming portfolio. We look forward to celebrating many more successful milestones together.”
Radoslav Milanov, Head of Casino at Alphawin, said: “We at alphawin.bg are delighted to expand our exceptional partnership with CT Interactive through the launch of Diamond Tree Jackpot. It is a great addition to our portfolio and aligns perfectly with our commitment to delivering a premium gaming experience to our players.”
The launch of Diamond Tree Jackpot on Alphawin in Bulgaria strengthens CT Interactive’s European presence and commitment to delivering high-quality gaming content.
The post CT Interactive Brings Diamond Tree Jackpot to Alphawin’s Website in Bulgaria appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Accel Entertainment Inc
Chippewa Cree Tribe Expands Partnership With Century Gaming Through Full Conversion at Northern Winz Casino II
Accel Entertainment Inc, a leading locals-focused gaming operator, announced that its Montana subsidiary, Century Gaming Inc. (operating as Century Gaming Technologies), has completed a full machine conversion at Northern Winz Casino II in Box Elder, Montana. The Chippewa Cree Tribe retired its 51 legacy, privately owned electronic gaming terminals and replaced them entirely with 51 new Century Gaming machines powered by Century’s proprietary systems platform. The conversion marks a significant expansion of the existing tribal gaming partnership and brings Century’s footprint across both Northern Winz properties to 100 electronic gaming terminals.
Century Gaming has operated at the Tribe’s adjacent Northern Winz Casino for several years, where it vends 49 machines on that location’s broader gaming floor. The Tribe’s decision to convert Northern Winz Casino II to a full Century Gaming platform – machines and systems alike – reflects the confidence built through that ongoing relationship and the Tribe’s firsthand experience with Century’s service standards and technology.
Prior to the conversion, Northern Winz Casino II operated legacy, privately owned terminals that had reached the end of their useful life. Century’s field team had supported those machines over time, giving Tribal leadership direct visibility into Century’s operational capabilities and technology platform.
“Earning the trust of a tribal partner who knows your work firsthand is the highest compliment in this business. The Chippewa Cree Tribe has had a front-row seat to the performance, reliability, and service Century Gaming delivers every day at Northern Winz Casino, and their decision to expand our role to Northern Winz Casino II speaks to the quality of our team and our platform. We’re proud to deepen this partnership and committed to providing their players with a modern and reliable gaming experience,” said Andy Rubenstein, Chief Executive Officer of Accel Entertainment.
“Working with Century Gaming at Northern Winz Casino gave us a clear picture of what their equipment and service could do. When we decided it was time to upgrade Northern Winz Casino II, there was no question who we wanted as our partner. Century’s systems and their team’s commitment to delivering a better player experience made this an easy decision,” said Calvin Jilot, Tribal Business Committee Member/Acting General Manager of the Chippewa Cree Tribe.
The conversion equips Northern Winz Casino II with Century’s full suite of proprietary systems, providing the Tribe with enhanced operational visibility, cash management, and player engagement capabilities not available under its owned-equipment model. The Chippewa Cree Tribe operates Class II and Class III gaming, with its Class III gaming conducted under a compact with the State of Montana. Northern Winz Casino II operates exclusively as a Class III facility.
The post Chippewa Cree Tribe Expands Partnership With Century Gaming Through Full Conversion at Northern Winz Casino II appeared first on Americas iGaming & Sports Betting News.
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