partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
famous games
QTech Games integrates Famous Games portfolio in new supplier deal
QTech Games has signed a supplier partnership with Famous Games, integrating the studio’s catalogue of more than 100 game releases into its aggregation platform for customers operating in emerging markets.
QTech said the initial rollout includes titles such as The Stretchables, Big Rig Convoy, Flamin Hot 7’s, and Soccer Star Frenzy.
QTech Games CEO, Philip Doftvik, said: “Famous Games’ titles are renowned for their high quality, diverse themes, and engaging features that will give our customers a breadth of fresh experiences to explore. Accordingly, this partnership strengthens our commitment to delivering the very best in digital entertainment.
“We are thrilled to welcome Famous Games to our aggregation platform where they sit proudly alongside the best providers in igaming. We’re confident that their rich and varied selection of hits will resoundingly connect with new players. While their pipeline of regular releases, frequent updates and sharp ideas keep Famous in the vanguard of gaming innovation.”
Gabino Stergides, Director at Famous Games, added: “At Famous Games, we prioritise collaborating with some of the biggest and most commercially aware businesses, and QTech Games has ensured that we sustain excellent company on both fronts. They share our passion for innovation and agility, and do all they can to make things work for the client in the integration process.
“This deal organically broadens our international footprint, unlocking untapped jurisdictions for diversified growth from Latin America to Africa, continents where we hold high hopes for expansion. Consequently, collaborating with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and introduce our fantastic games to a range of top-tier partners.”
The post QTech Games integrates Famous Games portfolio in new supplier deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Blueprint Gaming and bet365 roll out exclusive open account free spins offer
The promotion features four Blueprint slots, including Fishin’ Frenzy: Lure Em’ In, and targets eligible bet365 sign-ups.
Blueprint Gaming has launched an exclusive open account offer with bet365, giving eligible customers access to free spins on four Blueprint slot titles as part of a sign-up promotion.
The offer includes Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash. The companies said the promotion is the latest activation in their long-running partnership.
Blueprint said Fishin’ Frenzy remains one of its top-performing franchises, with five titles currently in its top-ranked games. The supplier also said Fishin’ Frenzy: Lure Em’ In delivered a “record-breaking opening weekend” after launching in April 2026.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.
“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”
Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.
“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”
The post Blueprint Gaming and bet365 roll out exclusive open account free spins offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alex Malchenko Head of Sales at Evoplay
Evoplay enters Spain with Casino777.es distribution deal
Supplier launches its slots and Penalty Shoot-out titles on the Spanish-facing operator, expanding its regulated Europe presence.
Evoplay has entered the Spanish market after signing a content partnership with Casino777.es, which will add the supplier’s games to its local platform.
Under the agreement, Casino777.es will integrate Evoplay’s portfolio, including the Penalty Shoot-out game franchise and Hot Triple Sevens. The companies said the titles will be available to Spanish players for the first time via the operator.
Alex Malchenko, Head of Sales at Evoplay, said: “Spain has been firmly on our radar for some time as it’s an established market defined by high standards, strong player awareness, and a real appetite for premium content.
“We’re bringing games that are designed to stand out through fast-paced mechanics and strong visual identities. Casino777.es gives us the perfect stage to introduce that experience to Spanish players and we are looking forward to the collaboration.”
Alexander Stoeckl, Market Lead for 777.es, added: “Our focus is always on delivering content that feels fresh and engaging for our players, and Evoplay’s portfolio does exactly that.
“Their games will bring a different energy to our platform and we’re thrilled to be the first operator to introduce their high-performing offering in Spain.”
The post Evoplay enters Spain with Casino777.es distribution deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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