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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

Andrea Petersen

Betsoft Gaming Launches its Popular Slot-style Titles on Legendz.com

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Betsoft Gaming has launched its popular slot-style titles on Legendz.com, one of the world’s leading online social casino and sweepstakes brands.

Following their recently announced deal, the teams have worked together to integrate Betsoft’s top-tier content onto www.legendz.com, and the games are now LIVE.

This strategic partnership marks the beginning of an exciting chapter for both Betsoft Gaming and Legendz Casino, promising players a world-class, seamless gaming adventure for years to come.

Jake Davey, Team Lead at Betsoft Gaming, said: “As a long-time innovator in iGaming, it is our strategy to collaborate with operators like Legendz, who share our commitment to quality customer service and high-quality products. This partnership is long overdue, and we cannot wait to thrill the Legendz players with our content.”

Andrea Petersen, COO of Legendz Casino, said: “At Legendz, we’re committed to delivering exceptional entertainment experiences to our players. Welcoming Betsoft’s portfolio strengthens our offering and supports our continued growth in the social gaming space.”

Emil Ulleberg, Head of Legendz Casino, said: “Betsoft’s strong presence in the social casino and sweepstakes markets, along with its reputation for quality and innovation, aligns perfectly with our values. We’re excited to introduce their renowned content to our social casino platform.”

The post Betsoft Gaming Launches its Popular Slot-style Titles on Legendz.com appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Becomes Official Sponsor of EXPOJOC 2026

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Amusnet has become the Official Sponsor of EXPOJOC 2026, taking place on March 25 at the Santiago Grisolía Auditorium within Valencia’s iconic Príncipe Felipe Science Museum.

Organised annually by Sector del Juego magazine, EXPOJOC is an international expo and congress that, since its first edition in 2013, has brought together Spain’s leading gaming companies and a wide audience of industry professionals. The event serves as a key meeting point for companies in the gaming sector, showcasing the latest products and providing a platform to debate and discuss trends and opportunities.

This collaboration comes at a pivotal moment as the company celebrates its 10th anniversary. This milestone marks ten years of consistent progress and a future-focused strategy centred on sustainable expansion. It honours the provider’s technological achievements, the vital partnerships and the dedicated people who have shaped Amusnet’s journey to become a global industry player.

“Sponsoring EXPOJOC during our 10th anniversary underscores our long-term commitment to the Spanish market. As proud collaborators with Sector del Juego, we believe in winning together – this event is a strategic platform to share insights, strengthen connections, and drive the next phase of growth in the region,” said Edwin Cruz, Managing Director at Amusnet Spain.

“Amusnet is synonymous with evolution in the gaming industry. Having their support represents a major step toward ensuring this edition of EXPOJOC is a resounding success,” said J. Ignacio Ferrer, Founder and Director of EXPOJOC.

By supporting EXPOJOC 2026, Amusnet reaffirms its commitment to the Spanish market and its leadership within the global community. As the brand celebrates a decade of innovation, this alliance highlights its readiness to shape the future of both Online and Land-based gaming.

The post Amusnet Becomes Official Sponsor of EXPOJOC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Media Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm

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Media Troopers is positioning itself for entry into Alberta’s soon-to-launch regulated online gambling market through a strategic partnership with Canadian law firm Segev LLP.

The collaboration will see the affiliate marketing and customer acquisition specialist work closely with legal experts Ron Segev and Alon Segev to navigate the province’s evolving regulatory framework. The firm will advise on compliance, licensing readiness, and market entry strategy as Alberta finalises its iGaming model.

Alberta is set to become only the second Canadian province to regulate commercial online gambling, following the launch of Ontario’s market in 2022. The province took a major step forward with the passage of the iGaming Alberta Bill, which establishes a legal framework for private operators and introduces the Alberta iGaming Corporation to oversee the sector.

This regulatory shift is expected to open significant opportunities for operators and service providers alike, particularly as Canada’s iGaming landscape continues to expand. Industry observers often point to Ontario’s rollout as a benchmark, with oversight from bodies such as the Alcohol and Gaming Commission of Ontario, which has helped shape standards around licensing, compliance, and player protection.

As part of its expansion strategy, Media Troopers aims to support licensed operators entering Alberta with localized marketing solutions, including affiliate partnerships and compliance-led acquisition strategies tailored to the province’s regulatory requirements.

Commenting on the development, Shmulik Segal, CEO of Media Troopers, said:

“Alberta represents one of the most exciting emerging regulated markets in North America.

“Working with Ron Segev and the team at Segev LLP ensures that our expansion into the province will be aligned with the evolving regulatory framework and positioned for long-term success.”

Segal added:

“Canada’s iGaming market continues to evolve rapidly. Our goal is to be fully prepared to support operators entering Alberta from day one.”

The move highlights a broader trend in North America, where affiliate and marketing firms are increasingly aligning with legal and regulatory specialists ahead of market openings. This approach not only reduces compliance risk but also allows companies to establish early positioning in newly regulated jurisdictions.

For more on Canada’s evolving iGaming landscape, see Europa Gaming’s coverage of Ontario iGaming Market Launch and North America Gambling Regulation.

With Alberta’s framework nearing completion, early movers like Media Troopers are aiming to replicate the success seen in Ontario—where strong compliance foundations and localised strategies have proven critical to long-term growth.

The post Media Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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