partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

2 years ago

May 14, 2024

enteractive-partnership-with-optimove-adds-outbound-calling-to-all-in-one-crm-marketing-platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

Related Topics:partnerships Press Releases

Up Next

TIPICO CROWNED 2024 SBC RISING STAR OF THE YEAR

Don't Miss

Distinguished gaming industry leaders join CGS Santiago event in Chile

cybersecurity

Firesand and RiskCherry Unite for End-to-End iGaming Compliance and Security

Published

5 hours ago

January 7, 2026

Wladimir P.

firesand-and-riskcherry-unite-for-end-to-end-igaming-compliance-and-security

Firesand, a powerhouse in iGaming security, and RiskCherry, a specialist in automated iGaming certification, have announced a strategic partnership to deliver a unified, “one-stop-shop” service for the global gambling industry.

The collaboration bridges the gap between regulatory certification and cybersecurity resilience, providing operators and suppliers with a seamless pathway to enter regulated markets while safeguarding their infrastructure against sophisticated threats.

Filling the Security Gap in Certification

While RiskCherry is an accredited laboratory for RNG (Random Number Generator) and game certification, traditional certification processes often overlook the underlying technical security. Firesand’s integration adds a critical layer of “Offensive Security” to the compliance journey.

The Combined Service Offering:

RiskCherry (Certification): Handles end-to-end game and RNG certification, leveraging AI-driven tools to deliver reports in as little as five days.
Firesand (Security): Provides advanced Penetration Testing and Red Team operations—simulating real-world attacks to identify vulnerabilities that standard audits might miss.
ISO 27001 Collaboration: RiskCherry supports the implementation of the Information Security Management System (ISMS), while Firesand provides the independent auditing required for accreditation.

Efficiency in a Regulated Landscape

In 2026, as jurisdictions like Brazil, Peru, and the UK tighten their technical standards, speed-to-market is a competitive necessity. This partnership reduces the complexity of dealing with multiple vendors, ensuring that security audits and game certifications move in parallel.

“Security and compliance go hand in hand,” said Matthew Holloway, Director at Firesand. “By combining our security expertise with their certification capabilities, we’re helping businesses stay ahead of both regulatory requirements and evolving cyber threats.”

Rob Fell, CEO at RiskCherry, echoed this sentiment: “Our mission has always been to simplify certification. By joining forces with Firesand, we can now offer a seamless experience… making compliance faster, more efficient, and more robust.”

The Technical Advantage for Operators

By adopting this end-to-end framework, iGaming entities can achieve:

Reduced Friction: Single point of contact for both technical security and math-based game audits.
Regulatory Assurance: Documentation that satisfies the stringent ISO and penetration testing requirements of major global regulators.
Future-Proofing: Proactive resilience against account fraud, data breaches, and RNG manipulation.

The post Firesand and RiskCherry Unite for End-to-End iGaming Compliance and Security appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

24/7 Live Racing

SIS Partners with Midnite to Launch 24/7 Racing and Global Gaming League Content

Published

5 hours ago

January 7, 2026

Wladimir P.

sis-partners-with-midnite-to-launch-24/7-racing-and-global-gaming-league-content

SIS (Sports Information Services), a leading provider of 24/7 live betting content, has officially launched its premium racing and esports portfolio with Midnite, the technology-focused UK sportsbook.

The partnership integrates SIS’s extensive round-the-clock live events into Midnite’s “next-gen” platform, significantly expanding the operator’s daily betting opportunities across horse racing, greyhounds, and head-to-head esports.

A Breakdown of the Content Integration

The double-launch provides Midnite with two core content pillars designed for “always-on” engagement:

1. 24/7 Live Racing Portfolio

Midnite now benefits from a high-volume racing schedule that ensures content is available regardless of the time zone.

Volume: Over 60,000 annual events.
Global Reach: Coverage from more than 170 racecourses across six continents.
Content: Comprehensive horse and greyhound racing, including premier UK, Irish, and international tracks.

2. SIS Competitive Gaming (H2H Global Gaming League)

A purpose-built esports product specifically designed for sportsbooks, offering high-frequency betting cycles.

Volume: Over 225,000 annual matches.
Disciplines: Focused on eSoccer and eBasketball, which are proven to resonate with traditional sports bettors.
Integrity: The first esports product to receive the ESIC (Esports Integrity Commission) Gold Standard.

Impact on Sportsbook Growth

The integration of SIS content is more than a volume play; it is a strategic revenue driver. Competitive gaming content, in particular, acts as a bridge for traditional sports bettors, providing them with familiar markets (match winner, totals, handicaps) during periods when live sports are unavailable.

Key Performance Stat: SIS’s Competitive Gaming content has been proven to add up to 10% in turnover value to basketball and soccer verticals on sportsbook platforms.

Why the ESIC Gold Standard Matters

As the iGaming industry faces tighter regulations in 2026, the ESIC Gold Standard ensures that SIS’s Competitive Gaming matches are held to the highest possible levels of integrity.

Trained Referees: Every contest is overseen by dedicated personnel.
Controlled Environment: All matches take place in secure SIS studios to prevent external interference.
Anti-Fraud Protocols: Real-time monitoring and reporting to deter and detect match-fixing.

The post SIS Partners with Midnite to Launch 24/7 Racing and Global Gaming League Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alessandro Sorci

Stakelogic Strengthens Spanish Market Presence with Marathonbet Partnership

Published

5 hours ago

January 7, 2026

Wladimir P.

stakelogic-strengthens-spanish-market-presence-with-marathonbet-partnership

Stakelogic, a leading developer of premium online casino content, has announced a major partnership with Marathonbet in Spain. This agreement integrates Stakelogic’s full suite of classic and modern video slots into the marathonbet.es platform, which is already one of the largest in the country with over 3,500 titles.

The integration is powered by the Aristocrat Interactive (formerly Anaxi/Pariplay) aggregation platform, facilitating a seamless rollout of high-performance content to Marathonbet’s established Spanish player base.

2026 Strategy: Bringing Fresh Hits to Spain

This partnership focuses on Stakelogic’s newest and most innovative mechanics, specifically targeting players who demand high-quality visuals and engaging gameplay.

Featured New Releases Include:

Big Sugar Bonanza Xmas: A holiday-themed spin on the studio’s popular candy-style slots, featuring high multipliers and festive graphics.
Leprechaun’s Loot: A fast-paced Irish adventure utilizing Stakelogic’s signature “Super Stake” potential and vibrant animations.
Soul Slayer: A darker, blockbuster-style title released in late 2025 that pits players against demonic forces in a high-volatility battle for survival.

Executive Insights

Alessandro Sorci, Sales Manager at Stakelogic, highlighted the strategic importance of joining a platform of Marathonbet’s scale.

“Marathonbet has curated one of the most comprehensive slot selections in Spain, so becoming part of that line-up is an exciting moment for us. Their players expect choice, quality, and constant novelty—three things we pride ourselves on delivering.” — Alessandro Sorci, Sales Manager at Stakelogic.

The post Stakelogic Strengthens Spanish Market Presence with Marathonbet Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.