partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Compliance Updates
KSA Intensifies its Cooperation with Sports Associations to Combat Illegal Gambling Advertising
The Netherlands Gambling Authority (KSA) has intensified its collaboration with sports associations and clubs to combat illegal gambling advertising. Since the implementation of the ban on untargeted advertising, the KSA has been monitoring advertising by gambling companies more closely. To combat illegal advertising in sports, the KSA is working more closely with sports organisations.
Consultation with sports associations and clubs
After the ban on sports sponsorship came into effect, the KSA (Dutch Sports Federation) wrote to all sports associations about their responsibilities in this regard. The KSA found no significant violations by license holders after the ban was implemented. However, the regulator noted that confusion can arise, for example, when foreign clubs play with the logo of a legal sponsor in that country on their shirts. The KSA supports sports organisations where possible by explaining the rules and providing input on their application.
Positive examples
Several matches have shown that clubs are making efforts to correctly implement the ban. For example, Olympiacos Piraeus played in the CEV Cup match (volleyball) against Draisma Dynamo in Apeldoorn wearing shirts without the logo of a foreign gambling provider.
Consultations were held with the KNVB (Royal Dutch Football Association) before the match between AZ and Jagiellonia Białystok on December 18. The shirts displayed a logo from a score website. This logo differed significantly from that of the gambling provider, and the name was also different. Furthermore, no references to gambling services were found on the score website.
The KSA also sees matches in which players play with blank shirts or with shirts from its own foundation.
Extra supervision at international competitions
There were also situations where the rules were not met. Following matches like the Ajax vs. Internazionale and Go Ahead Eagles vs. Stuttgart matches, letters were sent to the clubs involved. A banner from an unlicensed gambling provider was visible during the Go Ahead Eagles vs. Stuttgart match. However, this gambling provider was not visible in the stadium itself or in the regular Dutch TV broadcast. For international matches, various image recordings are used, which can include virtual billboards. For the Dutch market, the gambling provider was replaced by an alternative advertisement. When distributing a summary in the Netherlands, part of the imagery in which the sponsor message was visible was mistakenly used. As a result, clubs and associations were again reminded of the importance of due care in international productions and summaries.
Continued attention
The KSA continues to consult with sports associations and clubs in the coming period and actively monitor compliance with the ban on untargeted advertising by gambling providers. Enforcement action will be taken where necessary. With this approach, the KSA contributes to a sports environment free of advertising for (illegal) gambling services.
The post KSA Intensifies its Cooperation with Sports Associations to Combat Illegal Gambling Advertising appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jose Félix Herreros Fernández Country Manager at Gran Madrid | Casino Online
Stakelogic and Gran Madrid | Casino Online Join Forces to Strengthen Spanish Presence
Curated slot collection debuts in Spain through Light & Wonder aggregation
Stakelogic, a top supplier of high-quality slot games, has revealed a new collaboration with Gran Madrid | Casino Online, highlighting further progress in the studio’s growth throughout the regulated Spanish iGaming market.
Under the agreement, Gran Madrid | Casino Online will debut a curated collection of Stakelogic’s slot games through the Light & Wonder aggregation platform, emphasizing essential gameplay experiences.
The first launch will feature well-known titles like Candy Links Bonanza 2, Book of Adventure Super Stake Edition, and Book of Jones Golden Book.
Established in 1981, Gran Madrid is among Spain’s premier gaming operators, featuring three physical casinos and an expanding online presence via Gran Madrid | Casino Online.
Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Spain continues to play an important role in Stakelogic’s regulated market strategy. Working with a well-established operator like Gran Madrid | Casino Online allows us to introduce a carefully curated selection of our slot content to Spanish players, while ensuring a strong alignment on quality, performance and long-term partnership value.”
Jose Félix Herreros Fernández, Country Manager at Gran Madrid | Casino Online, added: “Stakelogic’s portfolio brings both variety and consistency to our online casino offering. The selected titles balance engaging themes with proven gameplay mechanics, supporting our focus on delivering a premium experience that resonates with Spanish players across both retail and online channels.”
The post Stakelogic and Gran Madrid | Casino Online Join Forces to Strengthen Spanish Presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
David Fall Business Development Manager at St8
Gaming Corps and St8 Extend Partnership Reach to the UK and Ontario
Gaming Corps, a publicly traded game development firm located in Sweden, has broadened its collaboration with St8, enlarging the contract to include the markets of the UK and Ontario. The extension enhances a productive partnership between the two firms and bolsters Gaming Corps’ ongoing commitment to expanding distribution via reliable aggregation partners.
With the revised agreement, St8 will disseminate a wide array of Gaming Corps’ offerings across various sectors through its integrated API. This encompasses various slot titles in addition to the company’s growing collection of Crash, Mine, Table, and Plinko games.
Included in the highlighted titles is Bass Rewards, a Smash4Cash
powered game that demonstrates one of Gaming Corps’ most favored mechanics. The launch also features the infernal, machine-driven Gates of Hell Fire and the legendary Anubis vs Horus: Twin Titans, where divine wilds and grand elements merge, both showcasing the studio’s ability to blend striking themes with engaging gameplay design.
St8 is a casino games aggregator that has won awards, assisting operators in simplifying integrations and enhancing growth. Its unified API links operators to numerous game providers across various verticals, simplifying processes and accelerating time to market. Holding licences in crucial regulated areas, St8 enables its partners to grow globally with smooth, fully compliant solutions.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our agreement with St8 to cover the UK and Ontario is a meaningful step in reinforcing our position in two of the most established gaming markets in the world. By deepening this relationship, we can bring more of our latest and most distinctive content to a wider audience through a partner that understands the operational and compliance demands of highly regulated environments.”
David Fall, Business Development Manager at St8, added: “Our partnership with Gaming Corps has already delivered strong results. Their mix of creative slot themes and innovative game formats fits perfectly with our goal of offering diverse, high-quality content through a single, streamlined integration.”
The post Gaming Corps and St8 Extend Partnership Reach to the UK and Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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