partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Christos Zoulianitis
ENJOY Announces New Partnership with Marathonbet
iGaming content developer ENJOY has strengthened its presence in the Italian market through a new partnership with Marathonbet.
The agreement expands ENJOY’s position as it continues its expansion across one of its core European jurisdictions. Through the collaboration, Marathonbet’s Italian players now have access to a selection of ENJOY’s top-performing slot titles, including Diamond Slam, the popular Hotfire Diamonds and Fire Express series, and the developer’s latest release, Diamond Slam: Xtra Power.
The partnership lays the foundations for a broader rollout of ENJOY’s full portfolio, further enhancing the operator’s offering with a growing range of premium content.
The deal represents the latest step in ENJOY’s growth strategy in Italy, maintaining its momentum and enhancing the reach of its products through alliances with leading operator brands.
Christos Zoulianitis, CCO at ENJOY, said: “Italy remains a key market for ENJOY, and this co-operation with Marathonbet further bolsters our position in a highly competitive regulated environment.
“Marathonbet has built a strong brand and a well-established player base, making it an important strategic partner for us. While our slot portfolio is already live, this agreement creates a platform for the broader rollout of our content and supports our long-term growth ambitions.”
Gabriele Girgenti, Head of Gaming & Operations at Marathonbet, said: “Our focus is on providing players with a diverse and high-quality gaming experience, and ENJOY’s carefully designed games align well with that objective.
“It has developed a library that combines proven mechanics with strong player engagement, adding incredible value and diversity to our lobby. We look forward to expanding the integration over time and making more of ENJOY’s content available to our customers.”
The post ENJOY Announces New Partnership with Marathonbet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Amusnet Announces New Partnership with World Sports Betting (WSB)
Amusnet, a leading global provider of premium iGaming solutions, has expanded its presence in South Africa through a new partnership with World Sports Betting (WSB), one of the country’s most established and trusted online gaming operators.
Following the successful launch, WSB players can now enjoy a selection of Amusnet’s most popular online casino titles, further strengthening the operator’s premium casino offering and bringing engaging gaming experiences to one of South Africa’s largest and most active player communities.
Recognised as one of the market leaders, World Sports Betting has built a strong reputation through its extensive customer base, high-volume operations, and commitment to delivering high-quality entertainment. The integration of Amusnet’s portfolio reflects the shared ambition of both companies to provide players with premium content supported by reliable technology and seamless performance.
The launch introduces a carefully selected portfolio of Amusnet’s proven-performing titles, including popular releases from the iconic Hot Series, such as 20 Super Hot and Burning Hot, alongside a variety of engaging themed games enjoyed by players across regulated markets worldwide.
Players will also have access to Jackpot Cards, Amusnet’s signature four-level mystery jackpot system, adding an additional layer of excitement and rewarding gameplay. Built with a mobile-first approach, the games deliver smooth performance across desktop and mobile devices, ensuring a consistent experience regardless of platform.
Cameron Green, Country Manager South Africa at Amusnet, said: “Launching with World Sports Betting represents another important milestone for Amusnet’s growth in South Africa. WSB has established itself as one of the country’s leading operators with a highly engaged player base and a strong reputation for quality. We are delighted to bring our premium gaming portfolio to their platform and look forward to supporting their continued success by delivering engaging content and reliable performance that players can enjoy every day.”
Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “At World Sports Betting, we continuously invest in expanding our offering with premium content that delivers exceptional player experiences. Partnering with Amusnet allows us to strengthen our online casino portfolio with globally recognised games that have consistently demonstrated strong player appeal across regulated markets. We are pleased with the successful launch and look forward to seeing our players enjoy this exciting new addition to our platform.”
The post Amusnet Announces New Partnership with World Sports Betting (WSB) appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BePlay
REEVO Enters into a New Partnership with BePlay
REEVO has entered into a new partnership with BePlay, an innovative game studio recognised for combining handcrafted design, proprietary technologies and data-driven game mechanics to deliver engaging player experiences. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of high-performing content built to maximise engagement, retention and operator success.
Through this partnership, BePlay’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a growing collection of distinctive slot experiences through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its content offering with studios that bring originality, innovation and measurable performance.
At REEVO, building a world-class aggregation platform means partnering with providers that challenge convention and deliver content that stands out. BePlay has earned a reputation for creating games powered by custom technologies, advanced mechanics and its unique SMART DATA MODE approach, helping operators deliver experiences that resonate with players and drive commercial results.
As REEVO continues to grow its global network, partnerships like this play an important role in strengthening the diversity and quality of content available through the platform. By bringing together innovative studios under one ecosystem, REEVO empowers operators with greater choice, stronger engagement opportunities and scalable growth.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BePlay is another exciting step for REEVO as we continue to strengthen our aggregation platform with studios that bring a fresh perspective to game development. BePlay’s focus on innovation, technology, and player engagement aligns perfectly with our vision of delivering content that creates real value for operators. We are committed to building an ecosystem where quality content and seamless distribution come together, and BePlay is a fantastic addition to that journey.”
Sam Mamedov, Business Development Manager at BePlay, said: “Reevo has always stood out to me as an aggregator with genuinely top-tier standards, both in how they run their processes and how they do business. What really sets them apart is the warmth of their team. It’s something many companies lose as they grow, but REEVO has managed to maintain that human approach while operating at the highest level. I’m genuinely happy our partnership is taking off, and I think everyone will see the results of it very soon.”
The post REEVO Enters into a New Partnership with BePlay appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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