partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.
Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.
According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”
The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.
Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.
The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The UK-facing Kinetic Digital brand gets first access ahead of the game’s wider global rollout.
Prime Casino has launched Crystal Lotuses, a new slot from Eyecon, as an exclusive early release ahead of the title’s wider global rollout.
The game is live on Prime Casino, a UK-facing casino brand that is part of Kinetic Digital. The operator said Crystal Lotuses expands its exclusive games portfolio.
According to the company, Crystal Lotuses features a crystal-themed setting with gems and lotus symbols, alongside “collectible cash symbols and crystal prize mechanics.”
Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Crystal Lotuses to Prime Casino as an exclusive early release and continue expanding our portfolio with fresh and engaging content for players.
“Eyecon has a strong reputation for producing high-quality titles that combine immersive gameplay with memorable player experiences, and Crystal Lotuses is a fantastic addition to our offering. With its vibrant visual design, engaging mechanics and exciting prize potential, we’re confident the game will resonate with players and become a strong addition to our exclusive games lineup.”
Prime Casino said it offers more than 8,000 slot titles, and noted that other Eyecon games on the brand include Shaman’s Dream, White Wizard and Fruity Burst 2.
The post Prime Casino launches Eyecon slot Crystal Lotuses as exclusive early release appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
RLX Gaming, the iGaming aggregator and supplier of unique content, is launching its aggregation service in the US, with ReelPlay named as its first partner.
The ReelPlay games rollout will begin in New Jersey and Pennsylvania, with further state expansion planned in the coming months, marking the beginning of a new era for the company’s North American ambitions.
Under the partnership, a selected portfolio of ReelPlay’s highly successful slot games will be distributed via RLX Gaming’s aggregation platform, bringing proven-performing content to players across regulated US jurisdictions. Lucky Lady Leprechaun will be the first of many ReelPlay games to launch across RLX distribution.
ReelPlay has built a strong reputation among North American audiences through a portfolio of innovative and feature-rich titles that have resonated with players across the region. Known as the studio behind the hugely popular 10K WAYS series of games and widely recognised Infinity Reels mechanic, which allows reels to expand with increasing multipliers, ReelPlay will work closely with RLX Gaming to introduce a selection of its established content through the platform, while building a long-term roadmap for expansion across additional states.
The partnership represents another strategic step in RLX Gaming’s ongoing international growth and underlines its ambition to become a leading aggregation partner in the US market.
Martin Stålros, Chief Executive Officer at Relax Gaming, said: “This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.
“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
David Johnson, Chief Executive Officer at ReelPlay, said: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.
“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”
The post RLX Gaming Debuts US Aggregation Platform Through ReelPlay Partnership appeared first on Americas iGaming & Sports Betting News.
-
2026 FIFA World Cup6 days agoBetano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
-
Amusnet6 days ago
Weekend Reels | Week 23: Slot Drops & Trends
-
Asia7 days ago
NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest
-
Asia6 days ago
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Affiliate Industry7 days ago
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
-
Casinò Portorož6 days ago
SYNOT Games Enters Slovenian Market with Casino Portorož Partnership
-
GoldenRace7 days ago
GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026
-
Balkans6 days ago
Strong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC
