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Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

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Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

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“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

 

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NBA star Tristan Thompson signs for Sportsbet.io

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NBA superstar Tristan Thompson is the latest big name to partner with Sportsbet.io, the world’s favorite crypto-first sports betting site, as its newest global ambassador.

Thompson, a Cleveland Cavaliers center and 2016 NBA Championship winner, will bring his star power and passion for cryptocurrency to the Sportsbet.io community for the next two years.

The Canadian basketball legend will be sharing his views on the latest action for Sportsbet.io, where fans will have the opportunity to take part in some exclusive promotions.

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Tristan Thompson, Sportsbet.io ambassador, said: “Sportsbet.io brings together my two biggest passions: sports and cryptocurrency. I’ve been following the crypto sector for some time now and have seen how transformative it can be. There’s no better place to combine that with my love of sports than Sportsbet.io.”

Shane Anderson, Director Partnership, Content and Brand, Yolo Entertainment, the operator of Sportsbet.io, added: “We’d like to give a huge Sportsbet.io welcome to Tristan, an elite athlete whose passion for both basketball and cryptocurrency makes him a perfect match for us. We’re thrilled to have him on the team, and we already have some exciting plans in the works. Watch this space.”

Thompson’s crypto credentials are already well established; he’s been a vocal supporter of Bitcoin, and recently celebrated as it reached a new all-time high in price.

He will be providing weekly betting tips on a range of sports, including NFL, MLB, European soccer, tennis, golf, UFC and boxing.

The partnership with Thompson marks another exciting new chapter for Sportsbet.io, which has earned a reputation for both its innovative approach to gaming, and its star-studded line-up of ambassadors, including cricket legend Brett Lee, Kenyan rapper King Kaka and many more.

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Sportsbet.io is also an official partner of LALIGA and Newcastle United.

The post NBA star Tristan Thompson signs for Sportsbet.io appeared first on European Gaming Industry News.

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Betsson and Boca Juniors Announce Renewal of Successful Partnership

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Betsson, the leading Sports Betting and Online Casino operator, and Boca Juniors, Latin America’s best-known international club, announced the extension of their successful partnership. Betsson will continue supporting the club as its main sponsor and front jersey partner through December 2028.

Juan Roman Riquelme, President of Boca Juniors, said: “We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028. For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.”

Jesper Svensson, CEO of Betsson Operations, reflected on the impact of this collaboration, highlighting how the initial agreement, signed in June of 2023, marked a pivotal moment in Betsson’s growth in Latin America: “We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”

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Maximiliano Bellio, Betsson’s Country Manager for Argentina, said: “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region. With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”

The post Betsson and Boca Juniors Announce Renewal of Successful Partnership appeared first on European Gaming Industry News.

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REEVO Announces Partnership with Turbo Games

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REEVO has announced a dynamic partnership with Turbo Games, a leading provider of provably fair games known for their fast-paced, engaging content. This collaboration brings REEVO’s mission of delivering innovative, high-quality gaming experiences to new heights, expanding its portfolio with Turbo Games’ thrilling and unique offerings.

With Turbo Games’ impressive catalogue of 40+ titles—including popular hits like Mines, Crash X and Plinko—REEVO’s partners will gain access to a fresh wave of fast-action, high-reward games. Turbo Games’ commitment to transparency through provably fair mechanics perfectly complements REEVO’s dedication to excellence, creating a winning combination for operators and players alike.

Daniel Cuc, Head Account Management at REEVO, said: “Turbo Games brings a new level of excitement and innovation to REEVO’s portfolio. Their fast-paced, provably fair games align perfectly with our vision of delivering exceptional gaming experiences. Together, we’re set to redefine what’s possible in the world of online gaming.”

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Vadim Potapenko, Head of Sales at Turbo Games, said: “Partnering with REEVO strengthens our mission to deliver innovative and transparent games. We’re confident this collaboration will drive remarkable success, and we’re thrilled to embark on this journey together.”

This partnership reinforces REEVO’s commitment to providing cutting-edge content that keeps players engaged and operators competitive. By teaming up with Turbo Games, REEVO continues to push boundaries, delivering fast, fun and fair entertainment experiences across the industry.

The post REEVO Announces Partnership with Turbo Games appeared first on European Gaming Industry News.

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