FIRST.bet, the Tier-1 sportsbook technology provider, announced its integration with Pragmatic Solutions’ iGaming Player Account Management (PAM) platform for regulated gaming and betting operators.

Under this collaboration, FIRST.bet is now available to operators through the Pragmatic Solutions platform ecosystem, providing access to its full sportsbook engine, trading stack, risk management and managed services.

The integration combines two core layers operators need to build and scale competitive betting operations: Pragmatic Solutions’ modern PAM platform and the trading-led sportsbook technology from FIRST.bet. The Pragmatic Solutions platform is designed to support end-to-end player journeys, multiple brands and flexible operations through a stable, scalable central infrastructure layer. Its open API model enables operators to integrate and manage sportsbook, casino, payments, CRM, compliance, reporting and third-party services within a single platform environment, while retaining control over their product roadmap, front-end experience and vendor strategy.

FIRST.bet is already live within the Pragmatic Solutions ecosystem, establishing FIRST.bet as a major sportsbook supplier and making its full managed offering available to operators across the platform. It is positioned as a managed sportsbook solution with advanced in-play betting and player engagement features.

Tom Light, Founder and CEO of FIRST.bet, said: “This is a major step for FIRST.bet. Operators don’t need another basic sportsbook connection – they need real trading depth, product innovation and managed execution that moves the business. That’s exactly where we focus: a sportsbook engineered to perform, run by a team that owns the result. Being available through Pragmatic Solutions puts that in front of operators who are serious about competing in sports.”

Ashley Lang, CEO of Pragmatic Solutions, said: “Sportsbook remains a core component of the product offering for many operators, particularly in regulated markets where flexibility, compliance, and speed to market are important. FIRST.bet brings a strong sportsbook product to our platform ecosystem, giving operators access to a modular product with proven in-play and player engagement capabilities.”

Two things set the FIRST.bet stack apart: API and gamification. SportOS, an open API, lets operators build and customise their own betting products on top of the FIRST.bet engine – the sportsbook becomes a platform they can extend, not a fixed product. GMFY, a full sportsbook gamification engine, makes engagement and retention native to the betting experience. Around them sit the essentials operators expect – Bet Builder, Player Props, Cash Out, Early Payout and ACCA Promotions – plus Fast Markets and SnapBet , all backed by FIRST.bet and its Managed Services for full trading, risk and operational expertise.

FIRST.bet powers a growing global partner network handling millions of daily transactions across LATAM, Europe and Africa.

This collaboration positions FIRST.bet as a leading B2B sportsbook supplier for operators that want more than standard sports betting technology. Through Pragmatic Solutions, operators can combine a proven Tier-1 PAM core with a fully managed sportsbook built around product depth, local-market execution, player engagement and trading performance.

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Operator cites higher turnover and retention after rolling out crash titles and QTech Promotions in Tanzania, Zambia, Kenya and Uganda.

BongoBongo has gone live with QTech’s aggregation platform across Tanzania, Zambia, Kenya and Uganda, with the operator reporting higher turnover, player engagement and retention following the launch this year.

The operator said growth accelerated during this summer’s FIFA World Cup, pointing to cross-sell activity between casino and sportsbook. It did not disclose specific figures for turnover or active players.

BongoBongo attributed much of the casino uplift to crash games from Smartsoft Gaming, highlighting JetX as one of its strongest-performing titles. The company also said it integrated Free Spins and Slot Of The Week campaigns via QTech Promotions, which it claims added another layer of engagement for new and existing users.

Separately, BongoBongo said it deployed “light” games from TaDa Gaming via the QTech gateway to support players facing device and connectivity constraints, including handset limitations, slower networks and higher data costs. QTech, in its own comments, said its strategy is to tailor performance tools market by market, adding: “What works in one market won’t by extension work in another, even if it’s a neighbouring one.”

QTech also said it invested heavily in data and BI last year and plans to continue, positioning its multi-operator and multi-supplier view as a platform advantage for spotting trends and optimising performance.

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