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AGHANIM RESEARCH GAUGES DMA AWARENESS AND POTENTIAL IMPACT ON DIRECT-TO-CONSUMER DISTRIBUTION
Aghanim, a mobile gaming fintech company founded by the former CEO and CTO of Xsolla, today reveals fascinating new research among mobile game developers relating to the recently launched Digital Markets Act (DMA).
The research is based on interviews with 300 mobile game developers across the US, UK and Germany in the weeks leading up to the introduction of the Act. The new European Union legislation aims to ensure a higher degree of fairness and competition in European digital markets and designates a number of major tech corporations including Apple and Alphabet (Google) as “gatekeepers”.
The key findings of the study shows:
- 62% of mobile game developers are aware of the Digital Markets Act
- 82% have at least some understanding of how it will impact their business. Almost a fifth (19%) feel they have a complete understanding of the DMA’s impact
- 31% of mobile game developers feel they will have more freedom under the DMA, though just 9% are confident they’ll be able to keep more of their revenue
- Only 13% have ruled out making changes to their payment processes. A third (33%) have begun implementing them
- Awareness of the DMA is highest in Germany (70%), followed by the UK (68%). Less than half (47%) of US developers are aware of the legislation. While the DMA is a European framework, it applies to US developers operating in the EU
Constantin Andry, Co-founder and Co-CEO at Aghanim, commented: “This data shows that there’s an appetite for change among game developers. Yes, the platform holders instigated the $92 billion mobile games industry, but we need to be asking why game developers – the people who make the games – now only see about 10% of this. With direct-to-consumer distribution, there’s an opportunity to ensure a further $18 billion of annualized value remains within the video games industry, with game creators, which will help soften many ongoing issues including layoffs. Otherwise, the business of making mobile games could soon become unviable.”
Konstantin Golubitsky, Co-founder and Co-CEO at Aghanim, added: “The opportunity for game developers is to create a web-based game hub for their titles which provides added value for their most engaged and valuable users, keeping them coming back regularly. Ultimately, players spend where they see the most value, and our goal is to help developers provide them with the greatest value at the lowest cost.”
A key promise of the Digital Markets Act is to provide fairer competition and greater choice to gamers and game studios. However, Apple’s latest business terms introduced a Core Technology Fee which, for many game developers, cancels out the potential benefits of third-party distribution. Despite the game developers being surveyed before the introduction of the Core Technology fee, just 40% said Apple is a positive force for the games industry. 39% were neutral, while 21% felt Apple was having a negative impact. Since the introduction of App Tracking Transparency in 2021, game developers have increasingly explored direct-to-consumer platforms such as browser stores to supplement on-platform monetization with lower-fee options.
An online survey was conducted on behalf of Aghanim by Atomik Research among 305 mobile game developers in the UK (101), Germany (103), and the USA (101). The research fieldwork took place between 18-22 February 2024. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.
Latest News
Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market
With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.
The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.
Key topics include:
- The impact of 104 matches across 39 days on betting activity
- The rise of a new bettor profile seeking personalized and interactive experiences
- The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
- The role of AI in delivering personalized experiences and real-time engagement
Among the report’s findings:
- An estimated US$50 billion in betting handle globally
- 60% of consumers plan to bet online or via mobile apps
- 19% are expected to place their first-ever sports bet during the tournament
We hope you find these insights valuable for soccer’s biggest event.
The report is available here:
- Portuguese : LATAM_Sportradar_Industry Report_Copa_De_Mundo
- English: LATAM_Sportradar_Industry-Report_World-Cup
For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer
The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.
Gmonitor.ai
Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados
Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas
Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.
El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.
Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.
Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor
Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.
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André Boesing General Manager for South LatAm at OKTO PAYMENTS
OKTO says Argentina’s provincial rules complicate iGaming payments and operations
The payments provider points to fragmented licensing and local requirements as operators expand across Argentine jurisdictions in 2026.
OKTO PAYMENTS said the rapid expansion of iGaming across Argentina’s provinces is increasing operational complexity for operators, as each jurisdiction brings distinct regulatory requirements, licensing processes and local commercial dynamics. The company shared its view in a June 2026 statement focused on the country’s multi-jurisdiction framework.
Unlike other Latin American markets with a single national model, Argentina’s provincial approach forces operators to adapt to multiple regulatory environments within one country, OKTO said. The company argued that as the market matures, expectations around transparency, traceability and operational control are also rising.
“For years, growth was the industry’s primary objective. Today, the challenge lies in how to scale efficiently in a market where each jurisdiction may present different requirements, expectations, and operational dynamics,” said André Boesing, General Manager for South LatAm at OKTO PAYMENTS.
Boesing added that consumer expectations for consistent user experience can mask the complexity behind the scenes. “Users expect a simple and seamless experience regardless of where they play. But behind that experience lies increasing operational complexity that operators must manage efficiently as they expand into different jurisdictions,” he added.
OKTO said capabilities such as orchestrating deposits and withdrawals, treasury and liquidity management, and efficient settlement processes are becoming more important as operators work with multiple providers and payment methods across provinces. “In many cases, infrastructure goes unnoticed until something goes wrong. However, in highly fragmented markets like Argentina, the ability to manage multiple providers, maintain operational consistency, and adapt quickly to local requirements can become a competitive advantage in itself. At OKTO PAYMENTS, we call this ‘playing a different game’: competing not only through products and services, but also through operational resilience and adaptability,” he explained.
The company concluded that long-term success in Argentina will depend on balancing growth with operational control and adaptability. “The operators best positioned for long-term success will be those capable of combining growth, operational control, and adaptability. Financial infrastructure is no longer simply a technological support layer; it is becoming a strategic advantage in increasingly sophisticated markets,” Boesing concluded.
The post OKTO says Argentina’s provincial rules complicate iGaming payments and operations appeared first on Americas iGaming & Sports Betting News.
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