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AGHANIM RESEARCH GAUGES DMA AWARENESS AND POTENTIAL IMPACT ON DIRECT-TO-CONSUMER DISTRIBUTION
Aghanim, a mobile gaming fintech company founded by the former CEO and CTO of Xsolla, today reveals fascinating new research among mobile game developers relating to the recently launched Digital Markets Act (DMA).
The research is based on interviews with 300 mobile game developers across the US, UK and Germany in the weeks leading up to the introduction of the Act. The new European Union legislation aims to ensure a higher degree of fairness and competition in European digital markets and designates a number of major tech corporations including Apple and Alphabet (Google) as “gatekeepers”.
The key findings of the study shows:
- 62% of mobile game developers are aware of the Digital Markets Act
- 82% have at least some understanding of how it will impact their business. Almost a fifth (19%) feel they have a complete understanding of the DMA’s impact
- 31% of mobile game developers feel they will have more freedom under the DMA, though just 9% are confident they’ll be able to keep more of their revenue
- Only 13% have ruled out making changes to their payment processes. A third (33%) have begun implementing them
- Awareness of the DMA is highest in Germany (70%), followed by the UK (68%). Less than half (47%) of US developers are aware of the legislation. While the DMA is a European framework, it applies to US developers operating in the EU
Constantin Andry, Co-founder and Co-CEO at Aghanim, commented: “This data shows that there’s an appetite for change among game developers. Yes, the platform holders instigated the $92 billion mobile games industry, but we need to be asking why game developers – the people who make the games – now only see about 10% of this. With direct-to-consumer distribution, there’s an opportunity to ensure a further $18 billion of annualized value remains within the video games industry, with game creators, which will help soften many ongoing issues including layoffs. Otherwise, the business of making mobile games could soon become unviable.”
Konstantin Golubitsky, Co-founder and Co-CEO at Aghanim, added: “The opportunity for game developers is to create a web-based game hub for their titles which provides added value for their most engaged and valuable users, keeping them coming back regularly. Ultimately, players spend where they see the most value, and our goal is to help developers provide them with the greatest value at the lowest cost.”
A key promise of the Digital Markets Act is to provide fairer competition and greater choice to gamers and game studios. However, Apple’s latest business terms introduced a Core Technology Fee which, for many game developers, cancels out the potential benefits of third-party distribution. Despite the game developers being surveyed before the introduction of the Core Technology fee, just 40% said Apple is a positive force for the games industry. 39% were neutral, while 21% felt Apple was having a negative impact. Since the introduction of App Tracking Transparency in 2021, game developers have increasingly explored direct-to-consumer platforms such as browser stores to supplement on-platform monetization with lower-fee options.
An online survey was conducted on behalf of Aghanim by Atomik Research among 305 mobile game developers in the UK (101), Germany (103), and the USA (101). The research fieldwork took place between 18-22 February 2024. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.
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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.
Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.
With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.
The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.
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The rollout of mandatory carded play at the casino marks the delivery of a major recommendation from the Perth Casino Royal Commission.
From 1 December, all patrons using electronic gaming machines at the Crown Perth Casino will need to use a personalised membership card that sets time and loss limits.
The card, which will be linked to each player’s account, will cap play at 12 hours a day and 28 hours a week, and include mandatory breaks every three hours.
Players can adjust their own limits within these caps but any increase to limits will take effect only after a seven-day cooling-off period. Requests to decrease loss limits are applied immediately.
Existing members will need to update their cards, while new players can sign up, taking a photo and setting their limits with the help of casino staff.
The system provides on-screen tracking and monthly activity statements to help players monitor their spending. It also allows the casino to identify risky behaviour and offer support when needed.
The introduction of carded play represents a major step towards reducing the risk of gambling harm at the casino.
The post Western Australia: New Casino Carded Play Set to Reduce Gambling Harm appeared first on European Gaming Industry News.
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HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.
Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.
With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.
By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.
This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.
The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.
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