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Games Global signs exclusive partnership with UFC to produce unique branded slots

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Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organisation, for the development of branded content influenced by the popular sports brand.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July of this year, following an exclusive soft launch in May.

UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.

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As UFC has a similar target audience to Games Global, the deal provides many great partnership opportunities including the ability to collaborate on new game titles with the goal of allowing both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.

Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

The post Games Global signs exclusive partnership with UFC to produce unique branded slots appeared first on European Gaming Industry News.

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Altenar agrees sponsorship extension for Isle of Man Marathon

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Sportsbook provider builds on commitment to local sporting initiatives by extending sponsorship deal to 2027

Altenar, a leading sportsbook and iGaming software provider, has agreed to sponsor the 2025 Isle of Man Marathon and Half Marathon for another three years, taking its agreement up to 2027.

This year’s edition of the popular event will take place on 10th August and will mark the third year of the provider’s sponsorship deal, which forms part of its broader strategy to invest in the Isle of Man community.

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At the heart of the action, Altenar’s Chief Financial Officer (CFO) John Quaye will once again take to the undulating course, reinforcing the provider’s dedication to hands-on local engagement. This year, participants will also receive newly designed medals, t-shirts, and trophies, while extra medals will be awarded to winners of the Isle of Man Marathon Championships.

Fundamental to Altenar’s strategy is forging successful ties with Isle of Man locals and finding proactive ways to reinforce its affinity with the area. As part of its wider CSR goals, Altenar has also signed a new deal to sponsor the island’s Gran Fondo cycling race, further expanding its presence in the sporting scene.

John Quaye, CFO at Altenar, said: “We are delighted to support the Isle of Man Marathon and Half Marathon for a third year. It has been such a rewarding journey, and we’ve thoroughly enjoyed being part of such a meaningful local tradition. We are also pleased to announce that Altenar will remain the official sponsor for another two years at least.

“Being able to actively support our community and engage in events like this is something we take great pride in at Altenar.”

The post Altenar agrees sponsorship extension for Isle of Man Marathon appeared first on European Gaming Industry News.

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Darwin Filho CEO of Esportes Gaming Brasil

Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer

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Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.

“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.

With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.

“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”

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The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.

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PG Soft releases fantasy-fueled Dragon’s Treasure Quest

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PG Soft, a world-class digital mobile games company, has unveiled its fantasy-fueled video slot, Dragon’s Treasure Quest. The game is presented within a  5-reel, 3-row frame and features expanding reels and multipliers.Players must track down hidden treasures while navigating through legendary lore to find Wilds and Scatters, represented by a dragon eye and treasure chest respectively.

The Dragon Wild symbol only appears on reels two, three, four and five, and substitutes for all symbols except the Scatter symbol. Four Scatter symbols found anywhere will trigger the Free Spins Feature with 15 free spins – each additional Scatter symbol will trigger two more free spins. It’s possible to retrigger Free Spins.

At the end of every winning free spin, the total win for that spin is multiplied by both the multiplier at the bottom of the reels and the combined multipliers from the multiplier symbols on

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the reels. Any multipliers collected during free spins will be accumulated and will remain at the bottom until the end of the Free Spins Feature.

Players can also take advantage of the Expanding Reel Window feature in Dragon’s Treasure Quest. At the start of each spin, all reels begin with three large reel windows. After each cascade, any reel window involved in a winning combination is split into two smaller windows—boosting the number of ways to win with every round.

A final element is the Multiplier symbol which is in play for any spin within the main game. One or more Multiplier symbols with values ranging from x2 to x100 may appear on the reels. At the end of the spin, all multipliers from the Multiplier symbols on the reels will be added together, and the total win for that spin will be multiplied by the total multiplier. The Treasure Chest may randomly add additional Scatter symbols if there are 1, 2 or 3 Scatter symbols present.

PG Soft’s spokesperson commented: “Dragon’s Treasure Quest delivers an action-packed reels adventure packed with exciting moments as players spin through a magical realm. Dragon’s Treasure Quest captures the spirit of heroic quests and the fiery power of dragons, keeping the adrenaline red hot with every spin.”

The post PG Soft releases fantasy-fueled Dragon’s Treasure Quest appeared first on European Gaming Industry News.

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