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Pioneering platform solutions provider adds first poker solution to Elantil’s Marketplace after teaming up with award-winning software company

Elantil, the disruptive iGaming technology company looking to revolutionise the industry through its adaptable platform solutions, has announced it has added its first poker product to its innovative online marketplace after integrating with EvenBet Gaming.

Named “Best Poker Supplier” at the EGR B2B Awards 2024, EvenBet Gaming is a company with over 20 years’ experience powering online card games. Enabling operators to launch their own poker room or connect to a vast network that shares databases and hosts common tournaments, EvenBet Gaming offers a number of unique solutions to maximise liquidity and increase revenue.

Providing upwards of 40 poker variants – including mixed games such as Omaha Hi/Lo mixed and H.O.R.S.E. that help operators engage different player segments – EvenBet Gaming software is currently used by over 200 customers with 72 million players and can be integrated with any major cryptocurrency.

With this presenting operators with a unique opportunity to connect with new audiences and add another highly sought-after vertical to their line-ups, EvenBet Gaming will undoubtedly be a popular addition to Elantil’s Marketplace for all partners looking to broaden their market share.

As with all Elantil’s Marketplace partnerships, clients will be free to reach out to the provider directly and form their own agreements, with this ensuring that they will have control over a fully-customisable contract capable of supporting their unique business needs.

John Debono, Chief Technical Officer at Elantil, said: “At Elantil, we’re always looking to broaden the range of services that are available via our online marketplace – and by integrating with EvenBet Gaming, we’ve added yet another string to our bow that will provide partners with a flexible and cost-effective way to tap into the booming online poker and crypto poker markets.”

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Becoming the first poker solution to feature in Elantil’s online marketplace certainly speaks volumes about the trust the company has placed in our products, and we’re excited to repay that faith by showing their clients why our software is currently being enjoyed by over 72 million players in 41 countries worldwide.”

The post Elantil adds poker to online marketplace with EvenBet Gaming integration appeared first on European Gaming Industry News.

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• GGPoker has launched the ‘Face Off’,  fronted by comedy legend Johnny Vegas, celebrating the drama, tension, and humour of live poker with a bold, cinematic creative approach.

• The campaign repositions GGPoker.co.uk as the home of ‘real players and real emotion’, combining offbeat British comedy with high-impact visuals to shake up a stagnant gambling marketing space.

• Marking a renewed commitment to the UK market, ‘Face Off’ spans digital, broadcast, and live-event activations, signalling GGPoker’s ambition to lead the next era of poker entertainment and brand storytelling.

GGPoker, the World’s Biggest Poker Room, has reignited the UK poker scene with the launch of ‘Face Off’, a new project which celebrates the drama and pure entertainment of live poker, fronted by comedy legend Johnny Vegas.

The campaign marks GGPoker’s most ambitious UK marketing push to date, shining a light on the human side of the game: the bluffing, bravado, rivalry and emotion that make poker far more than just a hand of cards.

Brimming with Vegas’s trademark humour and offbeat British charm, ‘Face Off’ delivers a cinematic look and feel rarely seen in poker advertising. The creative mixes character-driven comedy with moments of high-stakes intensity, capturing the personality and unpredictability that define real poker.

Developed with leading creative partners, the campaign sets out to reimagine how poker is portrayed in the UK, positioning GGPoker.co.uk as the home of genuine competition and real players. It’s designed to connect with everyone from casual fans to seasoned grinders, and to show poker as something social, human and alive with character.

The rollout will span digital, broadcast and live activations across the UK and Ireland, with exclusive content, social challenges and player-focused experiences bringing the ‘Face Off’ world to life:

• Digital: Search, SEO, META, Snap, X, PGM, YouTube

• Audio: talkSPORT, ACAST, Sports Social

• TV: BVOD, Cinema, CTV

• Outdoor: High-impact displays and standard BAU executions

• PR: Stunts and live events with celebrity involvement, WSOP Poker Event coverage, and story seeding to highlight real player experiences

• CRM: Email, SMS, and retargeting campaigns, all optimised to enhance the player experience.

Angela Martin, Head of Marketing UK & Ireland at GGPoker said: “With ‘Face Off,’ we wanted to remind people why they fell in love with poker in the first place. It’s not just about the cards; it’s about the tension, and the moments of genius (or madness) that make it such a uniquely human game.

“Johnny Vegas is not just a legend of comedy, his name says it all. It brings a touch of Vegas flair to the UK poker scene, while keeping it witty and completely human. ‘Face Off’ is our way of saying that poker should be fun, social, and full of personality again. This is GGPoker doubling down on the UK and on the players who make the game what it is.”

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