In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.

FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.

Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering. 

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OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.

10Bet Head of Marketing, Yuval Klein commented:

“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.

This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

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“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.

Tom_________, CEO of FIRST, said:

“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.

With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”

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Sought-after software provider teams up with leading online casino brand to share Select, Premium and Elysium Studios titles with players in the Austrian market

Innovative software provider, Swintt, has announced it has formed a new partnership with leading online casino brand, win2day, that will see its exciting catalogue of Select, Premium and Elysium Studios content officially launch in the regulated Austrian market.

Under the terms of the deal, win2day will both select and certify the games themselves, providing the platform with access to a dynamic collection of slots that feature their own distinct themes, signature mechanics and unique features that cannot be found with any other software provider.

As the country’s most popular online gambling platform, win2day already boasts a vast selection of slots, casino games and sports betting options, but this impressive line-up will now be further enhanced by Swintt’s portfolio, which is designed to cater to players of all tastes and preferences.

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With Premium titles replicating the look and feel of classic land-based slot machines, Select content introducing fresh and innovative bonus rounds and Elysium Studios slots providing a visually striking, mobile-first experience, there’s sure to be something for all win2day customers.

Once the aforementioned selection and certification process has been completed, all new Swintt content will be rolled out on the platform in the coming weeks, enabling the provider to raise its profile among Austrian players while also helping win2day cement its position as a market leader.

David Mann, Chief Executive Officer at Swintt, said: “The fact that win2day boasts one of country’s largest and most diverse player bases makes our new partnership the perfect entry point for Swintt into the regulated Austrian market – and we’re really excited about getting started.”

“Swintt’s goal has always been to provide truly localised content that can appeal to as wide an audience as possible, granting win2day access to our full suite of Select, Premium and Elysium Studios titles will ensure the site is able to hand-pick the perfect options for its customers, further increasing the quality of its line-up while introducing our slots to new players.”