High Roller Technologies Inc. (High Roller), operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has executed a definitive strategic marketing partnership agreement with Leverage Game Media (LGM), a social-first digital media company focused on sports, gaming, and emerging market engagement.

The agreement formalizes the parties’ previously announced Letter of Intent and establishes Leverage Game Media as a marketing and distribution partner to support customer acquisition and brand awareness initiatives tied to High Roller’s planned launch of a regulated event-based prediction markets product in the US.

Under the terms of the agreement, Leverage Game Media will leverage its proprietary digital content platforms, data-driven marketing capabilities, and expansive social media audience to support High Roller’s prediction markets growth strategy. The partnership is designed to accelerate user acquisition, enhance brand visibility, and engage new audiences interested in event-based market participation.

“As we move from intent to execution, formalizing this partnership with Leverage Game Media represents an important milestone in our U.S. prediction markets strategy. We are building a diversified marketing ecosystem designed to reach consumers who are increasingly engaging with event-based markets. LGM’s social-first distribution model and highly engaged communities position us well to drive awareness and customer growth,” said Seth Young, Chief Executive Officer of High Roller Technologies.

Leverage Game Media owns and operates some of the most highly engaged sports, crypto, and entertainment-focused communities on social media, including @NBAMemes, @NFT, @NFLMemes, @FightClub, @2KMemes, and @SlamDunk, delivering more than 1 billion annual views to over 5 million followers across its owned and operated channels.

“We are excited to formalize our partnership with High Roller as they expand into prediction markets. Prediction markets represent a compelling evolution of digital engagement for sports and event-driven audiences. Through our platforms, we believe we can meaningfully support High Roller’s launch and long-term growth in this category,” said Jason Falovitch, Co-Founder of Leverage Game Media.

The partnership will be subject to all necessary regulatory considerations and is aligned with High Roller’s broader strategy to responsibly expand into regulated event-based markets in the US.

Caesars Entertainment Inc. and Westgate Las Vegas Resort & Casino announced a new partnership under which Caesars Sportsbook will operate the Westgate SuperBook, pending Nevada Gaming Commission approval. The partnership brings together the SuperBook’s storied legacy and expansive footprint with Caesars Sportsbook’s platform and market-leading sports betting menu, creating a next-generation sports wagering experience. Widely recognized as one of the largest and best sportsbook viewing experiences in the world, the Westgate SuperBook has long set the standard in Las Vegas for scale, atmosphere, and immersive sports viewing.

Under the partnership, the legendary sportsbook will operate as the Westgate SuperBook, powered by Caesars Sportsbook. With a planned transition prior to football season, Caesars will oversee race and sportsbook operations and technology, expanding wagering options and access while preserving the identity, scale and atmosphere that have defined the SuperBook for decades. The Westgate Las Vegas SuperContest franchise will remain an integral part of the SuperBook experience.

As part of the enhanced experience, sports fans will enjoy Same Game Parlays, expanded parlay offerings, and live in‑play wagering across a wide range of professional and collegiate sports, both in-person and on the Caesars Sportsbook app. Additionally, Caesars Sportsbook will introduce self‑service betting kiosks inside the SuperBook and throughout the resort, providing faster, round-the-clock access to wagering. Guests will be able to complete in‑person registration for the Caesars Sportsbook app while on property and also seamlessly use their account and manage funds seamlessly across the platform’s Universal Digital Wallet in participating markets for convenient deposits and withdrawals.

“The Westgate SuperBook is one of the most recognizable sportsbook destinations in the world, and we are proud to partner with Westgate on the next chapter of its evolution. By powering the SuperBook with our sportsbook platform, we’re combining a legendary sportsbook environment with a modern betting menu and added convenience that reflects how sports fans want to wager today,” said Eric Hession, President of Caesars Digital.

“Since opening in 1986, our SuperBook has been a defining part of the Las Vegas sports betting landscape. We are incredibly proud of that legacy and thrilled to partner with Caesars Sportsbook to take it to the next level, combining decades of history with innovation, scale, and an even more dynamic guest experience,” said Cami Christensen, President & General Manager of Westgate Las Vegas Resort & Casino.

Casino games aggregator and full-service technology provider St8 has entered into a partnership with kwiff, an established UK sportsbook and casino operator, further expanding its presence across regulated jurisdictions.

Through the partnership, kwiff will leverage St8’s platform to support its operations, accessing premium content, promotional tools, real-time reporting and full compliance coverage through a single integration.

kwiff offers a vast and diverse casino portfolio, complemented by a range of innovative sports betting features that differentiate its product in a competitive market.

Over the past year, St8 has expanded into new markets, including gaining supplier licenses in the UK, Ontario and most recently Sweden.

As the company continues to develop its platform, the partnership with kwiff represents another step in its broader growth strategy.

Vladimir Negine, Chief Executive Officer at St8, said: “Our approach at St8 is centred on giving operators the right foundations to grow in regulated markets.

“Partnering with kwiff strengthens our presence in the UK and allows us to support a distinctive brand with scalable technology and a broad content offering. We look forward to working together as they continue to grow.”

Kaupo Kangro, Casino Director at kwiff, said: “At kwiff, everything we build is centred around making the experience feel more rewarding for players – whether that’s through innovations like Supercharge or how we structure our content and promotions.

“Partnering with St8 gives us the flexibility to scale that vision faster, while maintaining the performance and compliance standards that are critical to our business.”