GGPoker and Grosvenor Casinos have agreed a live events partnership covering Grosvenor’s UK tournament schedule, including The Goliath, the Grosvenor UK Poker Tour (GUKPT) and the UK Open. The companies said the agreement is designed to link online qualification on GGPoker with live play across Grosvenor’s casino network.

Under the deal, GGPoker will sponsor more than 50 poker festivals annually across the majority of Grosvenor Casinos’ 35 poker rooms nationwide, with additional local and regional events also included.

The partnership includes added-value incentives for players who qualify or buy in via the GGPoker client. These include a 20% cash boost on winnings at The Goliath, G200 and G300 events, and a 10% cash boost at all GUKPT stops. Promotions also include a “£5,000 GGPoker x Goliath Last Longer competition,” plus on-site perks such as GGPoker merchandise.

Angela Martin, UK & Ireland Head of Marketing at GGPoker, said: “We are incredibly proud to partner with Grosvenor Casinos. At a time when rewards are being scaled back across much of the gaming industry, GGPoker is determined to do the opposite. Supporting the live poker scene is vital for the health of our favorite game, and we are thrilled to give real value back to this fantastic community. With our massive cash boosts and dedicated satellite tournaments, if you plan to play a Grosvenor Casinos event in the future, you’ll now have new pathways with added value for players qualifying through GGPoker.”

Sue Price, Director of Gaming, Grosvenor Casinos, added: “This is a hugely exciting partnership for us and the poker community in the UK. We’re confident that the strengths we both bring will result in improved experiences with more value delivered to our players. We also aim to grow our Poker offer over the duration of the partnership -whether that be through bigger events, more events or increased prize pools. We’ve very much looking forward to working with the team at GGPoker who’ve shown they have a very clearly aligned ambition to ourselves, which is exciting for our teams and our players alike.” Satellite qualifiers for The Goliath are already live in the GGPoker client, with qualifier schedules for the GUKPT and other events to be announced in the coming weeks.

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The supplier says the integration is complete and plans missions, bonus campaigns and tournaments to support Fonbet’s casino growth strategy.

Spinmatic has launched its slot content with Fonbet.gr in Greece, formalising a new partnership focused on growing Fonbet’s casino offering in the market.

Spinmatic said Greece is a priority territory in its expansion strategy and that the deal is designed to introduce its slot portfolio to Fonbet’s customer base via the operator’s cross-selling approach from sportsbook to casino.

The supplier said the partnership will be supported by a roadmap of activations, including bespoke missions, bonus-driven campaigns and competitive tournaments, aimed at driving sustained engagement and “long-term GGR growth” as play shifts toward the casino vertical.

Norbert Mathies, Managing Director at Spinmatic, said: “Greece is a market where we see incredible potential, and partnering with a reputable brand like Fonbet is a key step in our growth journey. We have been following their work in building a solid casino vertical with great interest. By combining our engaging, mobile-first slot games with Fonbet’s proven ability to activate and retain players, we are creating a powerful synergy. We are fully committed to supporting this partnership with a dedicated strategy to ensure our content becomes a firm favourite among their Greek audience.”

Mr. Yiannis Gangas, Heading Casino at Fonbet.gr, added: “At Fonbet, we continuously aim to strengthen our casino offering by introducing engaging and high-quality content. Our collaboration with Spinmatic marks an important step in that direction, allowing us to further diversify our portfolio with games that combine strong design, proven mechanics, and player appeal. We see this partnership as an opportunity to build long-term value, leveraging targeted activations to gradually grow our casino vertical and deliver a more dynamic entertainment experience.”

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BETER, the award-winning provider of live streams, real-time data, and odds for fast-paced esports and sports, has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners.

Under the terms of the agreement, Irish bettors now have access to BETER’s exclusive ESportsBattle content, with eFootball and eBasketball the first disciplines to be integrated into the BAR 1 platform.

Founded in 1995 as a family-run business operating from a brick-and-mortar shop in Dundalk, County Louth, BAR 1 Betting has since expanded its operations across Ireland, establishing a strong market presence. In 2018, the company launched its online platform, BAR1betting.com, offering a range of betting markets, odds, and promotions.

As the industry’s leading provider of fast-paced betting content, BETER delivers over 500,000 events annually through its ESportsBattle tournaments, covering eFootball, eBasketball, eHockey, and eTennis, while offering up to 50 markets, with an average operator margin of 7.5%+.

BETER’s trading team also powers its Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally. The offering covers over 40,000 pre-match and live events annually.

Gal Ehrlich, CEO of BETER, said: “As the leading provider of live streams, live data, and odds for the betting industry, we’re delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”

“With BAR 1 being one of Ireland’s most respected and well-loved sportsbooks, this partnership allows us to bring our award-winning esports content to a wider audience across regulated markets. At the same time, we look forward to supporting BAR 1 Betting in further strengthening its position as a leader in odds, event coverage, and betting opportunities.”

Barney O’Hare, CEO of BAR 1 Betting, said: “From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen so when they asked for more esports content, we knew BETER was the ideal partner.

“With its reputation for innovation, extensive coverage, and reliable delivery, BETER stands out as a true leader in the esports space. By adding its eFootball and eBasketball content to our platform, we’re confident we can further enhance the online betting experience for our customers.”

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