partnerships
THE MONEYMAKER TOUR PARTNERS WITH THE CARIBBEAN POKER SERIES TO HOST FIRST INTERNATIONAL MAIN EVENT
The upcoming Moneymaker Main Event will take place at The Casino Aruba, and feature a guaranteed prize pool of $200,000
The Moneymaker Tour has announced a new partnership with The Caribbean Poker Series to host the first international Moneymaker Main Event in Aruba in October 4 – 6, 2024.
Set against the backdrop of Aruba’s stunning beaches and lively culture, The Moneymaker Tour will coincide with the $300,000 guaranteed Caribbean Poker Series, which will take place at The Casino Aruba at Hilton from September 26 to October 6, and offer players of all levels the chance to compete for prestigious prizes.
“A collaboration between Moneymaker Poker Tour and The Caribbean Poker Series will create a synergy that benefits both organizations, as well as poker players and fans around the world,” said Craig Evans, Managing Director of the Caribbean Poker Series.
The Moneymaker Tour Main Event will bring players three days of fun poker action from Friday, October 4 to Sunday, October 6, 2024. The $1,500 buy-in Main Event, will bolster a guaranteed prize pool of $200,000.
Established by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns in 2023, the Moneymaker Tour was conceived as a way to provide poker players with the opportunity to experience their own ordinary to extraordinary moments, mirroring Moneymaker’s journey.
“Chris Moneymaker’s Main Event win in 2003 not only had an impact on poker in the United States, but around the globe. We are excited to partner with the Caribbean Poker Series to host our first international Moneymaker Tour Main Event”, said Tony Burns, Executive Manager.
The Moneymaker Tour, which saw its inaugural stop in May 2023, has been steadily increasing in popularity. Its second series of 2024 at Palm Beach Kennel Club in Florida, drew players from around the globe, where Pavlos Kasselouris seized victory in the $500,000 guaranteed Main Event, claiming $121,485 in prize money and the coveted Moneymaker crystal trophy.
The Tour’s current stop at Daytona Beach, Florida wraps up today, and after paying out over $600,000 in guaranteed prize pools.
Following the event at Daytona Beach, the Moneymaker Tour will return to Palm Beach Kennel Club in Florida from May 2-14, 2024.
PG Soft has been named a key sponsor for SBC Summit Malta 2026, set for 28-30 April 2026 at the InterContinental Hotel in Malta.
Under the deal, PG Soft will be the sole sponsor of a 3x2m LED screen positioned at the event’s main entrance and welcome area. The company said the installation will use a fully customisable frame for brand and video content.
PG Soft will also brand the LED Walkway Tunnel connecting the exhibition floor with the lunch and conference areas. The tunnel is described as two 6m-wide LED walls forming a corridor, with PG Soft’s video content and branding running on a loop throughout the event.
A PG Soft spokesperson said: “SBC Summit Malta is one of the premier events on the European iGaming calendar, and we’re proud to be part of the 2026 edition. Our sponsorship reflects PG Soft’s continued ambition to support and be present at the events that matter most to our industry.”
The post PG Soft signs on as key sponsor for SBC Summit Malta 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Sweden-based developer expands its UK operator network via Onyx Gaming Limited’s BetWright, adding slots and instant-win titles to the brand.
Gaming Corps has expanded its UK operator network after going live with BetWright, the UK-licensed sportsbook and casino brand operated by Onyx Gaming Limited.
Under the agreement, BetWright players can access Gaming Corps’ full catalogue across Slots, Plinko, Mine, Crash and Table formats. The rollout includes Midas Glory – Coin Collect and Instant Blitz, a new scratchcard-style title.
Graham Greensmith, CCO at Gaming Corps, said: “BetWright is a brand with a clear sense of how it wants to position itself in the market. There is a modern feel to the proposition, but also a real focus on quality, service and building a player experience that feels well considered. That makes it a strong fit for Gaming Corps and the type of operator relationships we are continuing to grow. We are pleased to see our content now live with them and look forward to building the partnership further – they are a terrific group of people willing to invest focus in Gaming Corps”
Dan Jukes, CBO at BetWright added: “Variety matters to our players, and Gaming Corps delivers exactly that. Their content brings something a bit different to the BetWright casino, distinctive styles and formats that stand out in a crowded market. We think they’re the Wright addition to our portfolio and we’re looking forward to seeing our players enjoy what they bring.”
BetWright launched in 2024 and operates sports betting and casino in the UK market, with the company citing a focus on safer gambling.
The post Gaming Corps rolls out full games catalogue with BetWright in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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