Emerging-markets leader expands its offerings with an international sportsbook plan as the 2026 World Cup approaches.

QTech Games, the top game aggregator for emerging markets, has revealed the launch of a multi-sportsbook strategy coinciding with the significant 2026 sporting calendar, led by the FIFA World Cup soccer, which will serve as a major acquisition and retention catalyst for its clients in the emerging markets of Africa and Latin America, where football reigns supreme.

This week, Song88, an emerging sportsbook, leads the launch of multiple sports-betting platform integrations, captivating the Far East with an extensive array of sports and exciting markets offered both before and during events. The suggested range of highly adaptable sportsbook options indicates QTech’s strategic growth and consolidation in promising new markets where the cross-selling potential between sports betting and igaming is still mostly unexploited.

Song88 has swiftly gained popularity as a sportsbook, having been specifically designed for the preferences and needs of customers in developing markets. This innovative sportsbook operates on advanced pricing models and data streams – enabling users to experience dynamic and responsive in-play odds right until the final moment of a game, featuring competitive pricing across all sports. This service has come at the ideal moment for next year’s amazing sports calendar – featuring the FIFA World Cup, NBA basketball, and ATP Tennis – and can also be customized for local markets and specialized sports.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to finally be able to offer a sportsbook in our product portfolio. It will support our continued growth and we are really looking forward to finally being able to deliver to clients who have long been keen to take the sports-betting component from us. It’s a natural step for us as a pioneering aggregator across emerging markets to be able to offer more in the value chain, and this localised versatility will give our partners a competitive edge. We are also very happy to partner up with Song88 with their strong product and talented team.

“To which end, over the coming months, we will reveal a roster of several other renowned sportsbooks, handpicked by QTech in order to allow our clients to choose and refine what is most suitable for them. A handful of suppliers with complementary strengths is the perfect model for optionality and flexibility on a worldwide stage, since every operator will have their own USPs, local market adaptions, or specific managed trading requirements. And the timing couldn’t be better with the World Cup coming up fast!”

Magnus Karlsson, CEO at Song88, added: “Song88’s is fast-becoming a favourite among new sportsbooks, having been developed from the ground up with local customers in mind. Now, with QTech’s expert stewardship and reach, we can take it to more territories across global emerging markets, especially given next year’s spectacular sporting schedule which revolves around massive events in football, basketball, baseball and tennis – all key trading competencies at Song88.”

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Strive Gaming, the contemporary multi-state, multi-tenant platform provider designed for the North American market, has unveiled a new collaboration with prominent online casino operator PlayStar.

According to the agreement, Strive will offer its top-tier PAM technology, aiding PlayStar’s ongoing expansion throughout North America. PlayStar is set to transition its New Jersey operations from its existing player account management (PAM) provider to the Strive platform, with subsequent launches planned in more regulated areas, such as Ontario and Alberta in Canada.

PlayStar chose Strive after a comprehensive assessment as it sought a platform partner that could facilitate its long-term goals throughout North America. Strive’s exclusive emphasis on the U.S. market, along with the robustness and scalability of its technology, distinguished it as the obvious partner of choice.

Max Meltzer, CEO at Strive Gaming, said: “PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.

“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”

PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.

Fredrik Liljewall, CEO at PlayStar, added: “As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.

“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”

This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.

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