Latest News
New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone
The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.
The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona
Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate.
“The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.
“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”
Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.
“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.
“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”
The post New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone appeared first on European Gaming Industry News.
Latest News
Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025
Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’
In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:
- Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
- CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
- se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.
Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”
The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.
The post Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025 appeared first on European Gaming Industry News.
Latest News
DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP
DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.
The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.
JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.
Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.
Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”
Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.
From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”
The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.
Compliance Updates
Booming Games Receives Danish License Approval
Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.
Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.
This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”
The post Booming Games Receives Danish License Approval appeared first on European Gaming Industry News.
-
Australia5 days ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
Africa6 days ago
Altenar obtains National Manufacturer licence in South Africa
-
Australia6 days ago
Christine Howlett Appointed as New Commissioner of NSW Independent Casino Commission
-
Balkans6 days ago
Evoplay joins forces with Slotino to expand Bulgarian reach
-
Latest News5 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
-
Compliance Updates6 days ago
SYNOT Games Officially Certifies Over 140 Games in Brazil
-
Latest News6 days ago
ICONIC21 boosts product offering with slot games
-
eSports6 days ago
ComeOn Group and Astralis unite to drive esports engagement in the Nordics