BiS SiGMA Americas

Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors

Published

11 months ago

April 30, 2024

largest-gambling-fair-in-latin-america-breaks-record-in-2024-with-14,000-visitors

The 2024 edition of the largest sports betting, lotteries, affiliates, and iGaming event in Latin America concluded last Thursday (25^th). BiS SiGMA Americas was held over three days at the Transamerica Expo Center in São Paulo.

With the best structure ever offered on the continent for sector meetings, BiS 2024 made history with a record public attendance. According to the organizers, approximately 14,000 people visited the venue on the 23rd, 24th, and 25th.

Additionally, the tradeshow also registered a 30% increase in its physical space to accommodate new companies.

In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliates, and other areas of the industry.

European Gaming Congress 2024 (Warsaw, Poland)

“The event was a success. We saw an increase in public attendance and space. There was a lot of discussion about the future of the market, regulation, and what it can bring to this segment,” explained event Co-founder Alessandro Valente.

BiS and SiGMA Awards

Besides the Transamérica, the event also featured an awards ceremony on Tuesday and Wednesday nights at Um Rooftop. The awards recognized the dedication of professionals and companies that contributed most to the growth of the Brazilian industry.

BiS SiGMA Americas: Multilingual and Multicultural

According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest from groups of other nationalities in entering or intensifying their operations in the national territory is enormous, as evidenced in this edition.

After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries, with more than 35 languages spoken over the three days. All panels and lectures with internationally renowned figures offered simultaneous translation options.

Carlos Cardama, one of the show creators, highlights: “This is the best event of its kind in Latin America, and we were able to offer lectures with substantial market content. It is a pride to see how many countries we were able to gather here in Brazil.”

“I want to thank everyone for their trust, and I am sure that we have achieved our goal of exchanging information and technologies from the sector and generating business,” he adds.

In such a significant year for gaming in Brazil, due to the implementation of awaited regulations, the 2025 edition of BiS SiGMA Americas is already eagerly anticipated by thousands of people as it helps to chart the short, medium, and long-term directions of the sector.

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ANJL

BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil

Published

4 weeks ago

February 24, 2025

GamingAmericas.com

bis-sigma-americas-announces-institutional-partnership-with-anjl-to-strengthen-the-new-regulated-betting-market-in-brazil

BiS SiGMA Americas 2025, which will take place between April 7th and 10th at the Transamerica Expo Center, in São Paulo, announced a partnership with ANJL (National Association of Games and Lotteries), strengthening the credibility of the event, which is the main event in the iGaming sector in Brazil.

Brazil is going through an important moment in the industry with regulation, and ANJL has an essential role in the entire development of this process. The partnership with BiS SiGMA Americas reinforces the sector’s best practices and the commitment to transparency and security in the market.

The Association represents – and only accepts as members – companies that operate legally in the country. “ANJL defends the interest of member companies and promotes the recognition of the sector as productive in the economy, whether to generate new jobs or contribute to governments’ tax collection, in addition to acting to combat minors’ access to betting games and the operation of websites that do not have authorization to operate”, explained the President of ANJL, Plinio Lemos Jorge.

ANJL’s support will further increase the specialized content and strategic opportunities in the sector, which were already expected in the new edition of BiS SiGMA Americas, in addition to providing connections between operators, regulators and stakeholders.

At BiS SiGMA Americas 2025, lectures and panels were expected, and these will feature ANJL leaders, who will enrich the experience of the audience present. They will also be in discussions, bringing the Association’s experience to the event.

“BiS SiGMA Americas is the most relevant event in the sector, bringing together the main players to discuss the future of the market. Our partnership reinforces ANJL’s commitment to promoting a regulated, safe and sustainable environment for the gaming and lottery industry in Brazil”, stated the President of ANJL.

The Marketing Director of BiS SiGMA Americas, Nuno Bispo, highlighted how the partnership qualifies the event. “We are very proud to have the institutional support of ANJL, which plays a fundamental role in building the regulated market in Brazil. This partnership guarantees that BiS SiGMA Americas 2025 will be an even more qualified environment for debates and strategic connections.”

Registration for BiS SiGMA Americas 2025 is now open and can be done on the website. Approximately 18 thousand people are expected at the event. Guarantee your registration now for the biggest event in the iGaming sector in Brazil and have the opportunity to participate in the discussions that will define the future of the sector in the country.

The post BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil appeared first on Gaming and Gambling Industry in the Americas.

BiS SiGMA Americas

Advance tickets for BiS SiGMA Americas are now on sale

Published

2 months ago

January 28, 2025

GamingAmericas.com

advance-tickets-for-bis-sigma-americas-are-now-on-sale

Tickets for BiS SiGMA Americas 2025 are now available at a promotional price until February 10, 2025. After this date, prices will be adjusted. The public can choose between Standard, Premium and Platinum categories, each offering exclusive benefits:

Promotional price list (until February 10, 2025):

STANDARD: R$ 299

Access to the fair during the three days of the event.

PREMIUM: R$ 939

Includes all Standard benefits, with access to conference auditoriums and exclusive recordings of the lectures.

PLATINUM: R$ 2,199

Includes all Premium benefits, plus:

Participation in the BiS Awards ceremony, with a gala dinner during the awards ceremony

Exclusive access to networking drinks during the three days at the event’s official hotel..

Guaranteed entry to the closing party on April 10th.

BiS SiGMA Americas 2025 Highlights

In addition to the presence of the main companies in the sector, the event will be a showcase for technological and regulatory innovations, with discussions relevant to the development of the industry. The complete program includes, in addition to the fair, a poker tournament, the BiS Awards – an awards ceremony that recognizes the best in the sector –, networking drinks and a super closing party on the last day of the event.

How to purchase your tickets

Tickets can be purchased directly through the event’s official website.

For more information on how to be a sponsor, exhibitor at the fair or carry out a strategic action at the event, contact the organizing team through the event’s official page.

The website has a permanent humanized customer service chat to offer support and information in the best possible way.

The post Advance tickets for BiS SiGMA Americas are now on sale appeared first on Gaming and Gambling Industry in the Americas.

Andre Filipe Neves

Salsa Technology Hails Hugely Successful BIS SiGMA Americas

Published

11 months ago

April 30, 2024

GamingAmericas.com

salsa-technology-hails-hugely-successful-bis-sigma-americas

Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.

From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.

“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”

Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.

During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.

“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”