Latest News
Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff
Tzeract to provide its leading Bet Builder product in the cutting-edge supplier’s first commercial partnership
Kambi Group plc, the world’s trusted sports betting partner, today announced its AI-powered trading division Tzeract has partnered with kwiff to provide its powerful Bet Builder product to the innovative sports betting operator.
The partnership represents the first commercial deal for Tzeract since it was officially launched as a standalone division earlier this year, marking a significant step forward for Kambi as it continues to expand its range of modular services.
Tzeract will initially provide kwiff with its industry-leading Bet Builder football product ahead of the highly anticipated Euro 2024 football tournament, ensuring kwiff customers enjoy an unparalleled betting experience throughout the competition. Additional sports will be added during the course of the partnership.
Unlike other third-party products, Tzeract’s Bet Builder has been designed to seamlessly integrate into an operator’s existing sportsbook and can utilise either the operator’s existing pricing or leverage Tzeract’s AI-generated odds. Working with kwiff, the super-charged betting operator, known for its proprietary platform, sportsbook and innovative modular tech stack, presented Tzeract both of these opportunities.
Having powered football pricing for the Kambi network since 2022, Tzeract is on a mission to establish a new standard in sports betting by providing an indispensable service which empowers operator innovation and makes it possible to bet on anything, at any time.
As part of the Kambi Group, Tzeract benefits from Kambi’s vast network data to inform its state-of-the-art AI-powered algorithmic trading capabilities in combination with increasingly rich sports data.
David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”
Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”
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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.
eSports
NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry
NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.
The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.
Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.
“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.
Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”
H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”
Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.
The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.
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