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Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race
Global sporting stars have come together alongside Allwyn, a leading multi-national lottery operator, to shine a light on the role of sport in building a better world. Colin Jackson, former GB Olympian and world record holder; Marc Herremans, Belgian wheelchair Ironman triathlete; and Professor Nick Webborn CBE, Chair of the British Paralympic Association, have united alongside Allwyn to encourage people from around the world to take part in the 2024 Wings for Life World Run on 5 May, targeting a record one million participants in the world’s biggest simultaneous race.
Established in 2014, The Wings for Life World Run is a uniquely inclusive global event. All participants start at the same time, worldwide. There is no fixed finish line, instead the virtual Catcher Car begins its chase 30-minutes after the start and increases in speed, passing participants one by one until the last participant is caught. Once overtaken, you are a finisher. With hundreds of thousands running, rolling, or walking at the same time in the world’s largest simultaneous race.
100% of all entry fees and donations are given to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. The Wings for Life World Run has raised €43m for Wings for Life, a non-profit foundation which provides funding for international scientific research on spinal cord injury.
The World Health Organisation estimates there are up to 500,000[1] new spinal cord injuries every year. Depending on the severity of the injury, that can lead to paralysis, sensory disturbance, and even breathing problems. These injuries typically occur as a result of an accident in daily life, which in an instant drastically changes a person’s life. The Wings for Life World Run unites people from around the world to help change the trajectory of these injuries by funding cutting-edge research projects.
Professor Nick Webborn CBE, in addition to acting as Chair of the British Paralympic Association is a researcher in Paralympic sports medicine and wheelchair tennis player, who himself suffered a spinal cord injury at a young age said: “As we approach the Paris 2024 Paralympics, it is a great time to demonstrate the importance of inclusivity in sports. Spinal cord injury can have a profound effect on an individual and those around them, and staying physically active is especially important for disabled people to maintain their health. The vision of the British Paralympic Association is ‘Through sport, a better world for disabled people’. The values of Allwyn and the Wings for Life World Run marry perfectly with this vision, and highlights what makes participating in this event so valuable. I am delighted to be able to support Wings for Life to help raise funds to find a cure for spinal cord injury through research.”
Allwyn’s three-year agreement as official global partner of the 2024 Wings for Life World Run sees it encouraging over 7,000 employees and others from Austria, Czech Republic, Switzerland, Greece & Cyprus, UK, and the United States to participate and raise funds. Allwyn’s partnership with Wings for Life World Run is just one of the contributions made as part of its commitment to give back to good causes.
Colin Jackson and Marc Herremans, as Sports Director and Wheelchair Sports Director for the Wings for Life World Run, visited Allwyn colleagues at their offices in Watford and Prague to explain the cause and impact of the event, and to encourage people to take part.
Marc Herremans commented: “I have experienced first-hand how a spinal cord injury can transform your life. With the support of Allwyn colleagues and global participants in this year’s race, we move one step closer to improving the quality of life of people with spinal cord injuries around the world.”
Colin Jackson added: “The Wings for Life World Run is truly an event like no other. Seeing the enthusiasm of people to join in, knowing they take part alongside thousands of others, is always inspiring. Allwyn’s mission to change lives for the better is what the race is all about, and their support makes our mission possible.”
Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “Allwyn’s commitment to inclusivity and giving back to good causes makes our partnership with the Wings for Life World Run a perfect match. We are proud to be going into our second year as official global partner to this unique and inspiring event. With each person wheeling, running, or walking their own race together, however we take part, we all win.”
The post Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race appeared first on European Gaming Industry News.
BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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