Latest News
Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race
Global sporting stars have come together alongside Allwyn, a leading multi-national lottery operator, to shine a light on the role of sport in building a better world. Colin Jackson, former GB Olympian and world record holder; Marc Herremans, Belgian wheelchair Ironman triathlete; and Professor Nick Webborn CBE, Chair of the British Paralympic Association, have united alongside Allwyn to encourage people from around the world to take part in the 2024 Wings for Life World Run on 5 May, targeting a record one million participants in the world’s biggest simultaneous race.
Established in 2014, The Wings for Life World Run is a uniquely inclusive global event. All participants start at the same time, worldwide. There is no fixed finish line, instead the virtual Catcher Car begins its chase 30-minutes after the start and increases in speed, passing participants one by one until the last participant is caught. Once overtaken, you are a finisher. With hundreds of thousands running, rolling, or walking at the same time in the world’s largest simultaneous race.
100% of all entry fees and donations are given to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. The Wings for Life World Run has raised €43m for Wings for Life, a non-profit foundation which provides funding for international scientific research on spinal cord injury.
The World Health Organisation estimates there are up to 500,000[1] new spinal cord injuries every year. Depending on the severity of the injury, that can lead to paralysis, sensory disturbance, and even breathing problems. These injuries typically occur as a result of an accident in daily life, which in an instant drastically changes a person’s life. The Wings for Life World Run unites people from around the world to help change the trajectory of these injuries by funding cutting-edge research projects.
Professor Nick Webborn CBE, in addition to acting as Chair of the British Paralympic Association is a researcher in Paralympic sports medicine and wheelchair tennis player, who himself suffered a spinal cord injury at a young age said: “As we approach the Paris 2024 Paralympics, it is a great time to demonstrate the importance of inclusivity in sports. Spinal cord injury can have a profound effect on an individual and those around them, and staying physically active is especially important for disabled people to maintain their health. The vision of the British Paralympic Association is ‘Through sport, a better world for disabled people’. The values of Allwyn and the Wings for Life World Run marry perfectly with this vision, and highlights what makes participating in this event so valuable. I am delighted to be able to support Wings for Life to help raise funds to find a cure for spinal cord injury through research.”
Allwyn’s three-year agreement as official global partner of the 2024 Wings for Life World Run sees it encouraging over 7,000 employees and others from Austria, Czech Republic, Switzerland, Greece & Cyprus, UK, and the United States to participate and raise funds. Allwyn’s partnership with Wings for Life World Run is just one of the contributions made as part of its commitment to give back to good causes.
Colin Jackson and Marc Herremans, as Sports Director and Wheelchair Sports Director for the Wings for Life World Run, visited Allwyn colleagues at their offices in Watford and Prague to explain the cause and impact of the event, and to encourage people to take part.
Marc Herremans commented: “I have experienced first-hand how a spinal cord injury can transform your life. With the support of Allwyn colleagues and global participants in this year’s race, we move one step closer to improving the quality of life of people with spinal cord injuries around the world.”
Colin Jackson added: “The Wings for Life World Run is truly an event like no other. Seeing the enthusiasm of people to join in, knowing they take part alongside thousands of others, is always inspiring. Allwyn’s mission to change lives for the better is what the race is all about, and their support makes our mission possible.”
Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “Allwyn’s commitment to inclusivity and giving back to good causes makes our partnership with the Wings for Life World Run a perfect match. We are proud to be going into our second year as official global partner to this unique and inspiring event. With each person wheeling, running, or walking their own race together, however we take part, we all win.”
The post Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race appeared first on European Gaming Industry News.
API integration
Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio
Editor’s Take
Why this matters: The crash game vertical is currently one of the most crowded in iGaming. For aggregators like Hub88, the challenge isn’t just adding more games, but adding different games. Solidicon’s debut of a “racing crash” mechanic with Quackinator offers operators a fresh twist on the standard “multiplier curve” format, potentially engaging a demographic looking for more visual excitement than the typical line-graph interface.
Hub88, the fast-growing aggregation platform, has announced a new content partnership with Solidicon, a Swedish game studio recognized for its visually distinct and artistic approach to casino game design.
This integration brings Solidicon’s full suite of titles onto Hub88’s seamless API, making them immediately available to a global network of operators.
A New Spin on Crash Games The headline addition to the platform is Quackinator, a title marketed as the “world’s first racing crash game.” As the crash genre continues to dominate player preferences in emerging markets, Solidicon is attempting to evolve the format by blending high-speed racing mechanics with the traditional risk-reward crash structure.
Alongside Quackinator, the deal includes other high-performing titles such as Navigator and Supershoot Crash, all of which are designed by Solidicon’s team—a group self-described as “a collective of nerds and dreamers” founded in 2006.
Management Commentary The partnership focuses on delivering “novel” experiences to players who are increasingly fatigued by standard slot mechanics.
Jess Inglott, Head of Supplier Relations at Hub88, emphasized the visual quality of the new additions:
“Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
For Solidicon, the deal represents a significant distribution upgrade. Robert Ackerman, CEO of Solidicon, noted:
“Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators. Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio appeared first on Gaming and Gambling Industry Newsroom.
Andre Medeiros
Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches
2, Trinity Treasures
Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra
deluxe, Diamond Link
: Mighty Sevens, and Cash Connection
– Golden Sizzling Hot
.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
B2B
Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box
platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News4 days agoVegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
-
Latest News4 days agoRegistration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona
-
Latest News5 days agoTop 5 Newest High-RTP Slots at Social Casinos This Month
-
Dominic Sawyer VP Growth at Tequity7 days agoTequity and iBankroll forge strategic partnership
-
David Reynolds Director of Games Strategy & Partner Management at Games Global6 days agoGames Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™
-
Compliance Updates6 days agoFinland’s Gambling Reform Is Official – What Happens Next?
-
Central Europe5 days agoScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership
-
Gamepop6 days agoGAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture



