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SOFTSWISS Invests in Largest European Social Casino

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, acquired a significant stake in Ously Games GmbH, the driving force behind the fastest-growing European social casino SpinArena.net. 

As a result of these investments, SOFTSWISS partnered with the German enterprise Ously Games GmbH to develop a new comprehensive software solution for social casinos, aligning with recent iGaming industry trends.

Social casinos, a fast-developing trend in online entertainment, offer a unique fusion of popular casino games and social networking features. Unlike traditional casinos, they operate without real-money betting, utilising virtual currency for gameplay. Social сasinos revenue primarily stems from virtual goods sales, enriching gameplay without monetary risks.

The business model of launching a social casino has no licence requirements or advertising restrictions and grows globally year by year. As per modest estimates of Business Research Insights, the global social casino games market is projected to reach 10 billion euro by 2030. About 85 million people around the globe daily play at social casinos according to the Australian Communications and Media Authority

The largest by the number of slot games European social casino, SpinArena.net, provided by Ously Games GmbH, has seen its player base triple since the beginning of 2023, surpassing 700 thousand players.  With a collection of over 3,000 games from almost 40 providers, the casino reached a one million euro annual turnover

Ivan Montik, Founder of SOFTSWISS, comments on the agreement: “Anticipating the development of social casinos within the iGaming industry, SOFTSWISS made strategic investments to diversify its portfolio. Together, we aim to create a comprehensive platform for social casinos, enriching the robust ecosystem of iGaming products provided by our company.”

Ously Games GmbH founder Jochen Martinez shares his expectations: “We are delighted to forge a strategic partnership with the global technology provider SOFTSWISS. This alliance brings invaluable insights, innovations, and profound expertise to both parties. The deal demonstrates our commitment to driving growth and mutual development. Collaborating with SOFTSWISS opens new horizons and ensures access to top-notch resources and support essential for thriving in the competitive iGaming landscape.”

Social casinos are not just a modern trend. They are revolutionising the future of online gambling. The phenomenon sets new industry standards and offers players an unparalleled, safer gaming experience by providing a unique blend of gaming, social engagement, and innovation. Players can engage in various activities, such as connecting with friends, sending gifts, and participating in tournaments, all while playing games like poker, slots, and roulette, with an emphasis on social interaction.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

The post SOFTSWISS Invests in Largest European Social Casino appeared first on European Gaming Industry News.

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The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan.

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The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.

Don’t miss your chance

The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.

The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.

How affiliates earn points

The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:

  • Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
  • Take the survey (25 points)
  • Share your insights by contributing expert commentary (30 points)
  • Prove your creativity through a dedicated SMM challenge (25 points)
  • Leave a review on a selected platform (20 points)

As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.

Exclusive AC Milan experiences

By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:

  • 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
  • 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
  • 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
  • 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.

Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.

The Rossoneri Hub as the central platform

All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.

A strategic moment within the sports season

Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.

TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Fairplay Exchange

Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival

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Fast-growing UK betting operator Fairplay Exchange helped racing fans start the Cheltenham Festival in style.

As eager punters from London poured into Paddington Station to make their way to Gloucestershire for day one of the Festival, Fairplay Exchange offered lucky travellers the chance to enter a quiz and have their rail fare covered in free bets.

Fans were put to the test by Sky Racing presenter Callum Halliwell, a familiar face to the racing community. Those who aced the quiz received the cost of their train fare as a free bet from Fairplay Exchange, giving them an extra boost ahead of a week packed with racing action.

Even participants who didn’t win the fare-back prize walked away with a free bet, reinforcing Fairplay Exchange’s commitment to giving back to fans and enhancing the overall Festival experience.

Lawrence Stoker, Chief Operating Officer at Fairplay, said:

“The Cheltenham Festival is the highlight of the year for many racegoers. The excitement starts the moment you board the train at Paddington, and we wanted to make that journey even more enjoyable.

Whether you’re a die-hard racing fan or a casual day-tripper, we hope our campaign added some extra fun to the morning commute and even gave you a little working capital for the week ahead.”

Fairplay Exchange’s mission is simple: revolutionise how people wager, collect, and distribute funds on social bets.

In today’s cashless, tech-driven world, social bets often rely on carrying cash or coordinating bank transfers. Whether it’s a round of golf, a game of pool in the pub, or challenging friends online, the Fairplay app provides a seamless way to hold, distribute, and payout funds safely and instantly.

The post Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Golden Horsey Winner Grand Chance™

Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets

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Inspired Entertainment, Inc.  is thrilled to unveil the debut of Golden Horsey Winner Grand Chance™ in the UK and Maltese iGaming markets as well as in UK B3/CAT C retail.

Golden Horsey Winner Grand Chance races onto the reels as a progression of the acclaimed slot, Golden Winner Grand Chance™, fusing the franchise’s successful, record-setting mechanics with an energetic horse racing motif. It provides participants with a new, seasonal adventure that’s filled with significant winning possibilities and dynamic gameplay for top-tier omni-channel gaming enjoyment.

Participants can take part via various bonus entry options, such as Free Spins, Gold Bar Stack, Gamble, Fortune Spins offered in both retail and interactive formats, along with Fortune Bet and Bonus Buy in the interactive version. Collector Jockeys, paired with the advanced Grand Chance mechanic, creates multipliers and uncovers pot prizes for thrilling, nail-biting moments. Unexpected reel modifiers and adjustable volatility in the interactive format guarantee that each spin brings thrill and suspense, providing both online and brick-and-mortar operators with a flexible and captivating game suitable for a wide range of players, just in time for the eagerly awaited UK horse-racing season.

Dave Johnston, Head of Inspired’s Bell-Fruit Game Studio, said: “Golden Winner Grand Chance has been a fan favourite for both online players and retail audiences, so bringing it to life with a horse racing twist felt like the perfect next step. It is a playful, fast-paced slot, that’s full of fun, winning moments, precisely what players love, and we can’t wait to see them enjoy this seasonal spin on what has become, a classic favourite.”

The post Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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