Latest News
Altenar appoints Sam Hill as Sales Director
Leading sportsbook hires industry veteran to expand on worldwide success
Altenar, the leading sportsbook and iGaming software supplier, has bolstered its executive team with the appointment of Sam Hill as its Sales Director.
Hill boasts almost 15 years’ experience within the industry, with this latest hire encompassing Altenar’s ambition to further extend its outreach globally.
Starting in the betting industry in 2010, Hill has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG.
He will now be heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe.
After previously working with the award-winning sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. He will also work closely with the company’s commercial team.
Commenting on the new appointment, Charlie Williams, Commercial Director at Altenar, said: “We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team.
“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”
Sam Hill, Sales Director at Altenar, said: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing.
“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”
The post Altenar appoints Sam Hill as Sales Director appeared first on European Gaming Industry News.
Latest News
iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Latest News
Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
- Signed Luka Modrić (football legend and AC Milan player) jersey
- Apple iPhone 17 Pro Max 256GB Deep Blue
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.
The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.
Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Amusnet
Week 44/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has unearthed its brand new addition to the Egyptian Empire series, Egyptian Rebirth – Hold & Hit. The electrifying game takes players deep within treasure-laden tombs etched with hieroglyphics across ancient columns. Players must weave their way past statues of forgotten gods on the hunt for other worldly riches.

Amusnet brings a burst of color and excitement with Bulky Fruits Buy Bonus, a fresh twist on the classic fruit theme. This lively new release packs plenty of flavor, energy, and fun, delivering nonstop entertainment and juicy surprises at every turn.

TaDa Gaming, a leading provider of premium casino content, has released 3 Coin Golden OX, the newest addition to its popular TriLuck series. Played on a 5×3 grid with 243 ways to win, 3 Coin Golden OX merges elegant visual design with dynamic gameplay.

PG Soft has released its 3-reel, 1-row Egyptian throwback title, Pharaoh Royals. Unfolding under the glowing constellations of ancient Egypt, Pharaoh Royals delivers a classic slot experience sparkling with mysticism and dynamic gameplay, featuring multipliers of up to x10 and an atmospheric soundtrack.

Slotland invites online casino players to step into the Castle of Horror — if you dare. Just in time for the spooky season, the new Castle of Horror slot game throws open its creaky gates and is treating players to a Halloween bonus feast. New and existing players can grab a 105% Match BOOnus and Free Chips.

Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy. The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice.


BGaming is proud to announce the release of Merge Up
2, the long-awaited sequel to the hugely popular cluster-pay title, Merge Up
. The new release elevates the original’s gameplay mechanics and design, using data-driven insights and research to give players exactly what they want.

Amusnet has released 40 Fruits and Gold, the newest addition to its vibrant online casino lineup. This game brings together the juicy charm of classic fruit slots and the shimmering sparkle of gold for a play experience that’s as refreshing as it is rewarding.

The show is about to begin… so find your seats, sit back and enjoy The Freak Show Revelation! B.T Parnum has gathered the freakiest freaks and created a program that is meant to shock the people! This is the second release from Sneaky Slots since the launch of Nip Tuck last month, with Gopnik and Gods Go Pew Pew up next!

Play’n GO pulls a signal from the void with Static Nightmare Abyssways
, a 6-reel video slot where the TV snow crackles, cables creep, and a quiet cul-de-sac hums with bad intent. ABYSSWAYS
Free Spins and an expanding reel window bring a creeping sense of discovery to every moment.

Blueprint Gaming has unveiled its latest branded release, Yogi Bear
, marking another milestone in the studio’s proven track record of delivering high-performing IP-led content. Yogi Bear
takes players on a light-hearted journey alongside Boo-Boo, Cindy Bear and Ranger Smith, with a focus on Money Collect and progressive rewards.

Playson, the accomplished digital entertainment supplier, welcomes players to join the party with Paddy Star: Smash and Win, where a charismatic leprechaun host and his Piggy Banks introduce the supplier’s innovative new mechanic. The brand-new Smash and Win feature activates when the leprechaun Wild symbol combines with any Bonus or Jackpot icon.

The post Week 44/2025 slot games releases appeared first on European Gaming Industry News.
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