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NeoGames extends agreement with Czech market leader SAZKA
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, has announced a three-year contract extension with its long-standing Czech lottery customer, SAZKA, with the agreement to remain in effect until the end of 2028. SAZKA, a part of Allwyn, is a multi-national lottery operator with leading market positions in the Czech Republic, Austria, Greece, Cyprus, Italy, the United Kingdom, and the United States (Illinois).
The agreement ensures that SAZKA will continue to leverage NeoGames’ industry-leading iLottery and iGaming solutions, including its market-leading NeoSphere platform and a diverse portfolio of interactive games.
The contract renewal will also see SAZKA integrate content aggregation into its offering, to be supplied by NeoGames’ subsidiary Pariplay, with the addition set to significantly enhance the lottery’s online gaming offering.
In partnership with NeoGames, SAZKA has established itself as one of the most robust and successful online lotteries in Europe. The long-standing collaboration, which began with the lottery’s 2017 launch of NeoGames’ iLottery solution, has driven remarkable growth for the European leader.
The contract extension solidifies the strong partnership between the two companies, further underscoring NeoGames’ commitment to providing customers in the iLottery sector with cutting-edge solutions.
Moti Malul, CEO of NeoGames, said: “We consider SAZKA one of our most important and strategic customers, so we are thrilled about this extension. SAZKA has made remarkable growth in its online lottery channels, and we are proud to manage the operator’s entire digital activity, providing seamless operational support as it navigates the many regulatory changes taking place across the continent.”
Jan Horyna, Chief iGaming Officer at SAZKA, said: “We’re pleased to announce the extension of our partnership with NeoGames. This collaboration isn’t just about technology; it’s about a mutually fruitful working relationship and about the value we’re creating for our players. Together, we’re redefining what online lottery can be, and we’re eager to continue pushing the boundaries and set new standards as we build on the work we’ve undertaken throughout this longstanding partnership.”
The post NeoGames extends agreement with Czech market leader SAZKA appeared first on European Gaming Industry News.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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