Grupo LBBR, operator of the betting brands Luck.bet, Start Bet and 1PRA1, has appointed Paulo Gasparotto as its new director of Compliance, the company said in a statement.

The group said the hire is part of a governance push aimed at meeting the requirements of Brazil’s regulated betting environment. Alongside the appointment, Grupo LBBR said it has established a dedicated structure focused on Compliance, anti-money laundering and counter-terrorist financing (PLD/FTP), and regulatory matters.

According to the company, measures implemented include strengthened internal controls, a review of policies and procedures, and upgrades to monitoring processes designed to prevent financial crimes. The operator also said it has increased integration across operational, legal, technology and regulatory teams.

“Estamos elevando o nível das nossas empresas com o fortalecimento de controles internos, revisão de políticas e aprimoramento contínuo dos mecanismos de monitoramento e prevenção a ilícitos financeiros. A proposta é atuar de forma proativa diante das exigências regulatórias, com uma estrutura sólida e integrada que assegure eficiência operacional, gestão de riscos e confiança para todo o ecossistema do negócio”, afirma Paulo Gasparotto.

Looking ahead, Grupo LBBR said it plans to continue developing its compliance and PLD/FTP program, strengthen its internal integrity culture, enhance risk management mechanisms, and consolidate regulatory processes to support sustainable growth.

MediaTroopers, the leading digital marketing and customer acquisition firm, has doubled down on its commitment to serving Brazil’s regulated gaming market with the announcement of a new local entity, including a registered company, a front office, and local banking infrastructure.

The newly established entity will serve as a strategic bridge for MediaTroopers’ global partners, including operators, vendors, and financial institutions, seeking to enter the newly regulated Brazilian market. The local entity will also serve as a point of contact for active operators in the market, offering its tools as a local service hub to help operators enhance their business outreach in the region.

As Brazil’s regulated market continues to position itself as one of the most important regulatory opportunities for operators across the globe, MediaTroopers continues to cement itself as the go-to acquisition firm to help clients make the most of this growth by providing localized market access, operational support, relevant acquisition strategies, and targeted solutions designed to enhance performance in the region.

Through its local entity, MediaTroopers can continue providing services, such as localized player acquisition, media buying, affiliate strategy, and more, at a more regional level. For MediaTroopers, Brazil aligns with its broader strategy of delivering sustainable, compliant operations in high-growth markets.

“Brazil represents one of the most exciting growth opportunities in regulated iGaming, and MediaTroopers is fully committed to supporting operators in this market,” said Shmulik Segal, CEO of MediaTroopers.

“By establishing a local company, front office, and banking infrastructure, we are creating a stronger operational foundation for our clients. This presence allows us to act both as a bridge for international brands entering Brazil and as a service hub for active operators looking to scale responsibly and efficiently.”