Brazil
GLI® First Lab to Achieve Accreditation by the Secretaria De Prêmios e Apostas to Certify Betting Systems, Live Game Studios, and Online Games to be used by Fixed-odds Lottery Operators for Brazil
Gaming Laboratories International (GLI®) has become the first laboratory to achieve accreditation to certify for betting systems, live game studios, and online games to be used by fixed-odds lottery operators by the Secretaria De Prêmios e Apostas (SPA) in Brazil.
The accreditation means GLI is authorized to test and certify equipment, programs, instruments, and devices that comprise betting systems, live game studios, and online games to be used by fixed-odds lottery operators for the recently enacted national regulatory regime of Brazil.
“We commend the outstanding work that SPA has done in creating a regulatory framework by adapting global best practices to their jurisdiction need and thank them for the transparency and professionalism of this laboratory accreditation process,” said Karen Sierra-Hughes, GLI Vice President for Latin America, Caribbean, and Spain. “We are grateful for the trust put in our work by Brazilian operators and suppliers in the past years in their self-regulatory efforts to voluntarily adhere to compliance processes, which puts them in the position to transition effortlessly to the rise of regulations that are in development today. We have witnessed the efforts that the government and the industry had made throughout all these years to regulate different forms of gaming and lottery, and we feel fortunate to have been part of it while sharing our global expertise and putting the local focus needed in providing support customized to the Brazil culture and particularities of this unique market. We are looking forward to being part of this very exciting time in Brazil and now finally also as an official accredited laboratory for this great country.”
GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts towards regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.
This milestone is the latest for GLI in Latin America. Last month, GLI became the first lab to achieve accreditation to test online gaming, wagering, and retail sports betting in Peru. Last year in Brazil, GLI was the first lab authorized to test and certify for the Lottery of Parana LOTTOPAR, and GLI will become accredited in all states where laboratory accreditation will be required in Brazil.
Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.
The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.
The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.
Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).
George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”
Hristofor Hristov, Commercial Director Aggregation at bragg, commented:
“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”
The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
-
América Latina6 days agoLas diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
Latest News6 days ago
Connect with N1 Partners at G Gate Conf 2026
-
Gmonitor.ai6 days ago
Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados
-
game-launch6 days ago
Million Games launches East West Wild slot with progressive multipliers
-
Africa6 days ago
Booming Games signs content deal with World Sports Betting in South Africa
-
Latest News6 days agoSportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market
-
eSports7 days ago
G2 partners with PUBG MOBILE Esports to scale Western Europe competition
-
AI6 days ago
Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
