Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.

Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.

According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.

“The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.

“It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.”

The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.

The Brazilian Institute for Responsible Gaming (IBJR) has appointed Carlos Lima as its new Executive President. With extensive experience in Government Relations, Advocacy, and public policy development, the executive takes the helm of the organization at a pivotal moment for the consolidation of Brazil’s regulated fixed-odds betting and online gaming market.

As head of the Institute, Carlos Lima will be responsible for strengthening technical and institutional dialogue with the Federal Government, the National Congress, regulatory authorities, and civil society. His work will focus on improving the regulated environment and promoting the value of authorized operators that conduct their activities in compliance with Brazilian law.

“The maturation of Brazil’s betting market requires an approach grounded in data, transparency, governance, and legal certainty. The regulated environment is the most effective tool for ensuring consumer protection, preserving the integrity of the sector, and fostering its sustainable development,” said Carlos Lima.

According to the new Executive President, regulation represents a fundamental milestone in distinguishing authorized and supervised operators from illegal platforms that operate outside the law.

“Regulation serves as a seal of security for consumers and a benefit to society as a whole. By establishing clear rules, user protection mechanisms, and responsible gaming policies, it reduces the social and economic costs associated with the illegal market. Strengthening the regulated market means protecting citizens, creating jobs, attracting investment, and increasing public revenues,” he added.

Throughout his professional career, Carlos Lima has led strategic initiatives related to institutional relations, corporate governance, regulatory compliance, and sector-specific regulation in industries of significant economic and social relevance. His experience includes fostering collaboration between the public and private sectors on complex issues, always with a focus on building regulatory environments that are more transparent, predictable, and sustainable.

André Gelfi, co-founder of IBJR and one of the leading figures behind the regulatory process for the sector in Brazil, will continue to support the organization as a Board Member and Director. In this role, he will contribute to the continuity of the Institute’s institutional agenda and to the strengthening of the regulated market alongside the other members of the board.

Founded to promote a safe, responsible betting market aligned with international best practices, IBJR brings together some of the leading companies authorized to operate in Brazil. The Institute remains committed to safeguarding industry integrity, protecting consumers, and supporting the sustainable development of the sector across the country.