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Combating Cyber Threats: SOFTSWISS and Cloudflare Unveil Case Study
SOFTSWISS, a reliable iGaming software provider, collaborates with Cloudflare, Inc. (NYSE: NET), a leading connectivity cloud company, to share their experience in defending against and preventing cyber threats. The co-produced case study sheds light on the most common cyber security issues, aiming to bolster the safety of the iGaming industry.
The iGaming stakeholders face numerous cyber security challenges, including frequent Distributed Denial of Service (DDoS) attacks and malicious bot activities. The main attack targets are financial data and other personally identifiable information (PII).
In addressing these challenges, SOFTSWISS implements a comprehensive strategy, which includes adapting to evolving threats, fostering internal vigilance, prioritising response and continuity plans, investing in advanced skills, and promoting proactive communication and transparency following incidents.
As its user base expands, SOFTSWISS has migrated a portion of its security infrastructure to Cloudflare’s comprehensive suite of tools. Leveraging the Cloudflare global network, SOFTSWISS has seen up to a 20% performance improvement in traffic from its EU-based data centre to remote regions such as Southeast Asia and South America. Many years of working together in the cloud have helped SOFTSWISS grow its business, as outlined in a case study describing the experience of combating shared threats.
Sergey Kastukevich, Deputy CTO at SOFTSWISS, comments: “Last year, cyber security returned with renewed vigour into the iGaming industry, which faced a few large-scale attacks. Having such a reliable partner as Cloudflare helps us ensure the safety of our products and fight threats more effectively. Cloudflare acts as the sole entry point to our network infrastructure, protecting us from various attacks, especially at the network and transport layers. Cloudflare’s protection allows us to concentrate our security efforts on fewer attack vectors, freeing up resources to improve our products for clients.”
Andy Lockhart, VP EMEA at Cloudflare, adds: “Businesses like SOFTSWISS operating in the iGaming, sports betting, and online gambling industry need to implement a solid and holistic connected performance and cybersecurity solution. Just in the fourth quarter of 2023, Cloudflare blocked an average of 182 billion cyber threats each day globally.”
SOFTSWISS maintains the highest standards for its products, keeping them secure and proving their high quality. Being an ISO-27001 certified company, SOFTSWISS also received GLI-19 and GLI-33 certifications for its Casino Platform and Sportsbook last year.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post Combating Cyber Threats: SOFTSWISS and Cloudflare Unveil Case Study appeared first on European Gaming Industry News.
affiliate marketing
N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces
Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.
In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.
Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.
What brought you to N1 Partners, and what was the deciding factor?
When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.
The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.
What’s more challenging in team management: scaling results or developing the team itself?
Scaling results is definitely more challenging.
We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow.
That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.
At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.
What qualities define a strong affiliate manager today?
First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.
Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.
I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.
And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.
How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?
Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.
As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.
At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.
What are the most common pitfalls when working with partners, and where do teams usually lose money?
Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.
Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.
From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.
How do you build relationships with key partners so they don’t just stay, but grow with you?
I focus on a personalized approach and building trust-based relationships with a long-term perspective.
I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal.
We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.
What helps you stay focused and make decisions under constant pressure?
Prioritization and structured task management are key.
It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.
If you weren’t in iGaming…
I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.
Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.
Top-3 Blitz
What mistakes most often prevent affiliate teams from growing?
-
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results. - Lack of communication with the manager.
Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
- Mixing traffic from different sources without proper segmentation.
These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.
What do you look at first when evaluating a partner?
- Audience fit and traffic quality.
The traffic must match our target audience and meet internal profitability benchmarks. - Flexibility and willingness to collaborate.
The ability to adapt quickly and find win-win solutions is key. - Previous performance.
I look at historical data, results in other campaigns, and how consistently the partner meets agreements.
What factors most influence traffic profitability today?
- Cost of acquisition and player retention.
It has become harder to both acquire and retain users. - Funnel and landing page optimization.
Even high-quality traffic can drop off if the funnel is too long or complex. - Continuous campaign optimization and bid adjustments.
Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.
Working with N1 Partners
Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces
Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.
In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.
Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.
What brought you to N1 Partners, and what was the deciding factor?
When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.
The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.
What’s more challenging in team management: scaling results or developing the team itself?
Scaling results is definitely more challenging.
We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow.
That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.
At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.
What qualities define a strong affiliate manager today?
First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.
Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.
I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.
And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.
How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?
Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.
As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.
At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.
What are the most common pitfalls when working with partners, and where do teams usually lose money?
Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.
Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.
From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.
How do you build relationships with key partners so they don’t just stay, but grow with you?
I focus on a personalized approach and building trust-based relationships with a long-term perspective.
I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal.
We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.
What helps you stay focused and make decisions under constant pressure?
Prioritization and structured task management are key.
It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.
If you weren’t in iGaming…
I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.
Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.
Top-3 Blitz
What mistakes most often prevent affiliate teams from growing?
-
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results. - Lack of communication with the manager.
Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
- Mixing traffic from different sources without proper segmentation.
These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.
What do you look at first when evaluating a partner?
- Audience fit and traffic quality.
The traffic must match our target audience and meet internal profitability benchmarks. - Flexibility and willingness to collaborate.
The ability to adapt quickly and find win-win solutions is key. - Previous performance.
I look at historical data, results in other campaigns, and how consistently the partner meets agreements.
What factors most influence traffic profitability today?
- Cost of acquisition and player retention.
It has become harder to both acquire and retain users. - Funnel and landing page optimization.
Even high-quality traffic can drop off if the funnel is too long or complex. - Continuous campaign optimization and bid adjustments.
Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.
Working with N1 Partners
Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces appeared first on Americas iGaming & Sports Betting News.
Latest News
N1 Partners puts Deputy Head Vlad Chernov in the spotlight in N1 Faces
Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.
In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.
Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.
What brought you to N1 Partners, and what was the deciding factor?
When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.
The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.
What’s more challenging in team management: scaling results or developing the team itself?
Scaling results is definitely more challenging.
We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow.
That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.
At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.
What qualities define a strong affiliate manager today?
First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.
Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.
I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.
And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.
How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?
Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.
As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.
At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.
What are the most common pitfalls when working with partners, and where do teams usually lose money?
Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.
Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.
From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.
How do you build relationships with key partners so they don’t just stay, but grow with you?
I focus on a personalized approach and building trust-based relationships with a long-term perspective.
I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal.
We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.
What helps you stay focused and make decisions under constant pressure?
Prioritization and structured task management are key.
It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.
If you weren’t in iGaming…
I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.
Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.
Top-3 Blitz
What mistakes most often prevent affiliate teams from growing?
-
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results. - Lack of communication with the manager.
Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
- Mixing traffic from different sources without proper segmentation.
These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.
What do you look at first when evaluating a partner?
- Audience fit and traffic quality.
The traffic must match our target audience and meet internal profitability benchmarks. - Flexibility and willingness to collaborate.
The ability to adapt quickly and find win-win solutions is key. - Previous performance.
I look at historical data, results in other campaigns, and how consistently the partner meets agreements.
What factors most influence traffic profitability today?
- Cost of acquisition and player retention.
It has become harder to both acquire and retain users. - Funnel and landing page optimization.
Even high-quality traffic can drop off if the funnel is too long or complex. - Continuous campaign optimization and bid adjustments.
Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.
Working with N1 Partners
Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
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