Latest News
BGaming collaborates with Brazilian artistic duo in ongoing creative project
iGaming content provider BGaming has stepped up its support of local artists for its SiGMA Americas debut, building on its ongoing artistic collaboration project “When Art Meets Gaming” by making charitable donations for emerging creatives.
BGaming has teamed up with street art duo, Clandestinos Art, ahead of SiGMA Americas in Brazil next month. Having over 20 years of mural-creating experience, these two artists developed breathtaking interpretations of BGaming’s much-loved characters from Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Scratch Alpaca, Book of Cats MEGAWAYS™, Penny Pelican and Jogo do Bicho.
Visual storytellers Bruno Smoky and Shalak Attack, who make up the Clandestinos Art duo, bonded over their love of art and together developed a mural style that unifies both reality and the imaginary. This award-winning couple has gained international recognition with their unique artistic approach, techniques, and distinct subject matter.
Illustrations of BGaming’s game characters by Clandestinos Art will be integrated into a limited merch collection, branded gifts, and BGaming’s stand, which can be visited at SiGMA Americas in São Paulo from April 23rd to 25th.
As well as financially supporting Clandestinos Art, BGaming will make a donation of €10,000 to the A7MA Institute in Sao Paulo, which promotes street art in Brazil and supports young artists from the outskirts of the city. The game provider will also sponsor an activity to inspire children to enjoy art – they will paint murals together with art educators from A7MA Institute on the facades of their houses.
This latest partnership reaffirms BGaming’s ongoing commitment to supporting local talent, as it steps up its contributions by making a sizable donation to creative causes in Brazil.
Kate Puteiko, Chief Marketing Officer at BGaming, said: “We are so pleased to work with Clandestinos Art for this vibrant new take on our most iconic characters, to be showcased at SiGMA Americas next month.
“Our artistic collaborations at key industry events have become a highlight for many attendees. This time, we are also pleased to donate to art charities in Brazil, as well as continuing to support our collaborators as always financially.”
Clandestinos Art said: “We are usually painting large murals on the streets, and this is how most people know our work, but it was a pleasure to collaborate with BGaming and create these game characters through digital illustration!
“For us, it was a great opportunity to dive into this medium and keep true to our artistic styles. Each of us should have created three unique pieces and then united them all on the final collage piece. This is the essence of how we work as Clandestinos Art, bringing the best of both of our styles and melting them together! Wishing the BGaming team all the luck in Brazil, we will be there in colors and hearts.”
You can find out more about BGaming’s artistic collaboration and its creative games at SiGMA Americas on Stand D40 between 23rd and 25th April 2024. Book a meeting here.
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming collaborates with Brazilian artistic duo in ongoing creative project appeared first on European Gaming Industry News.
Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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