Leading sports gaming research platform Props.Cash is expanding its responsible gaming efforts by partnering with Birches Health, a national provider of gaming education resources and support services. As Responsible Gaming Education Month continues, Props.Cash and Birches Health have announced plans for a dedicated integration of custom educational content and resources for responsible play on Props.Cash platforms. In line with the company ethos of helping educate and inform bettors, the partnership aims to instill and encourage sustainable, healthy behaviors.

“This partnership aligns with our unwavering commitment to our community by offering another ‘tool in the belt’ to ensure sports betting remains fun and safe. At the core, all of us at Props.Cash are sports enthusiasts, and it is imperative to have partners like Birches Health in order to make sure the joy of being a sports fan is always at the forefront, and there is a resource at anyone’s disposal to tap into should that enjoyment or relationship with sports betting ever come into question. Companies like Birches Health are creating accessibility and support for those in our industry who may need it, and we are proud to call them a partner,” said Michael Sansom, Vice President of Marketing at Props.Cash.

“We are excited to partner with a company like Props.Cash that over the years has developed a reputation for putting its customers first. Their research tools are impressive, and we’re looking forward to supplementing the offering with new elements that promote Responsible Gaming best practices,” Birches Health founder Elliott Rapaport said.

Birches Health and Sporttrade are pleased to kick off Problem Gambling Awareness Month (March) by announcing a partnership. This initiative focuses on increasing public awareness of problem gambling and promoting awareness, prevention, treatment and recovery services. The partnership will center on ensuring that users of the Sporttrade platform have access to a robust catalog of customized responsible gaming resources and services.

Birches Health is a behavioral health services provider that focuses on the prevention and treatment of problem gambling and gambling disorder, gaming disorder and related mental and behavioral health problems in the United States. Birches Health provides modernized solutions for responsible gaming including online educational resources, learning modules and convenient treatment options designed and led by licensed, specialized behavioral health clinicians. Birches Health’s mission is to provide convenient, comprehensive care and resources to individuals facing challenges related to problem gambling and other behavioral addictions. For more information, visit Birches Health at https :// BirchesHealth. com/.

“In the initial conversation with Birches Health, it was a no-brainer that this industry needs this and I want to make sure Sporttrade patrons have access to this valuable resource,” the Chief Compliance Officer for Sporttrade, Arpita McGrath, said. “My biggest question at the end of the initial conversation with Birches Health was ‘how quickly can we implement this?’.”

Sporttrade places a unique emphasis on customer care with support that extends beyond regular service to helping players become smarter and more responsible players.

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“Through a collective focus on the promotion of responsible gaming and sustainable play, we are ensuring that individuals are able to access these resources,” the founder of Birches Health, Elliott Rapaport, said. “We are pleased to partner with Sporttrade to ensure that individuals looking for these resources are able to swiftly and securely access high quality care.”