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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch





With record growth of 25% of new customers since 2023, Betting Hero continues to deliver the most qualified bettors to major sportsbook operators
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has today announced that on the back of its recent market entry into North Carolina, it has activated its landmark 500,000th customer for an affiliated operator.
With a pioneering live engagement strategy, Betting Hero has been at the forefront of creating a new betting audience across regulated U.S. states since the repeal of PASPA in July of 2018. Having delivered over 110,000 new bettors in 2023 alone, the activation experts have hit this latest milestone with a concerted pre-registration effort, which kicked off on March 1st in North Carolina.
“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
Betting Hero is currently live across over 20 regulated sports betting states with in-person customer acquisition through Betting Hero Live Activation. It also complements its operator partnerships with unique, added-value insights and research under its Betting Hero Research division, providing operators with unparalleled offerings as well as an industry-defining holistic view of bettors.
“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.


FansUnite’s Betting Hero Expands Presence in Pennsylvania Through Agreement with Bankroll




FansUnite Entertainment has announced that its US-based brand Betting Hero, the leading live activation and customer experience company in the sports betting industry, has entered into an agreement with Bankroll, a new luxury sports bar experience coming this fall to Philadelphia, Pennsylvania.

As part of the strategic partnership, Betting Hero will help build out Bankroll’s sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.

Bankroll’s guest experience program provides hands-on sports betting education, including setting up a betting app account, teaching users about the different types of bets they can place, and educating them on how to pay for their online gambling, manage their finances, and withdraw their winnings.

“This latest venture with Bankroll is another illustration of why Betting Hero is expanding so rapidly and why their unique offerings have made them the top live activation company in the country. Philadelphia has some of the most passionate sports fans anywhere. Betting Hero will help those fans become more engaged, more educated sports bettors at what is destined to be an unrivaled sports landmark in the city,” Scott Burton, CEO of FansUnite, said.


Betting Hero has partnered with more than 200 restaurants and bars in more than 20 states. The company has registered more than 75,000 customers since its acquisition by FansUnite in November 2021, and more than 250,000 since its inception in 2018.

“Betting has become an integral part of the sports fan experience. Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers. We’re excited to deploy Betting Hero’s sports betting expertise in partnership with Bankroll to create this unique venue catered toward bettors,” Jai Maw, President of Betting Hero, said.

“We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans. Our unique concierge service will provide customers customized content, coaching and community unlike any other venue or platform,” Padma Rao, CEO of Bankroll, said.

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