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SBC Summit North America to Discuss the Uncharted Path of iGaming in the United States

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The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the United States by the successes in the sports betting field.

The ‘iGaming’ conference track, scheduled for Wednesday, May 8th, will bring together senior iGaming professionals to share their invaluable insights on key topics within the sector. Attendees, numbering 5,000, can anticipate in-depth discussions on the reinvention of land-based experiences through digital integration, debates on whether iGaming is cannibalizing land-based operations, and strategies for developing profitable iGaming applications, among other compelling subjects.

The panel titled ‘Why Online Casino Legislation Hasn’t Kept Pace With Sports Betting’ will explore the lack of regulatory attention iGaming has received in North America. Industry experts Adam Glass (Director of B2B Services, Rush Street Interactive), Elizabeth Suever (Vice President, Government Relations, Bally’s), Brandt Iden (VP Government Affairs, Fanatics Betting & Gaming), Cesar Fernandez, (Senior Director Head of State Government Relations, FanDuel), and moderator Shawn Fluharty (President-Elect, National Council of Legislators from Gaming States (NCLGS)) will aim to explain the disparity between sports betting and iGaming, explore the regulatory and revenue models for the two sectors, and discuss new approaches from lobbyists and legislators.

The panel ‘Omnichannel Effectiveness: From Land-Based to Digital and Back’, will discuss the necessity for land-based operations to prioritize the creation of omnichannel experiences. Industry experts Bobby Soper (CEO, Sun Gaming), Matt Reback (President & CEO, Galaxy Gaming), Oliver Bartlett (Vice President of Gaming – Product & Content, BetMGM), Nick Patrick (Co-Founder and CEO, Radar), Stacey Rowland (Vice President and General Counsel, Genting Americas) and panel moderator Zoe Ebling (VP Interactive, AGS), will underscore the importance of seamless navigation between land-based and digital platforms for players, the requisite infrastructure for optimal player retention, and how land-based establishments can reinvent themselves to be accessible to all.

The panel titled ‘Blurred Lines: When is a Game of Skill Really a Game of Chance?’ will delve into the subtle differences between games that rely on skill and those that rely on luck. Industry experts CJ Fisher (Partner, Co-Chair, Gaming Department, Fox Rothschild), Jeff Hakala (Special Investigator, Connecticut Consumer Protection), Rafael DiCarlo (General Manager, Gaming NA Bancard) and panel moderator Matt Para (Principal, 10MB, LLC), will analyze instances of ambiguous iCasino and sports betting practices and explore the distinction between skill and luck in the eyes of regulators.

The conference session titled ‘Game Design 101: Launching a Profitable Product’ will bring together a host of professionals to discuss key strategies for launching a successful iGaming application. Industry luminaries Ricardo Cornejo (VP of Online Gaming, Caesars Entertainment), Alex Ursa (Head of Gaming, Betr), Doug Fallon (Group Director of Content, Bragg Gaming), Rich Criado (VP, Product & Fanatics Game Studios, Fanatics Betting and Gaming) alongside panel moderator Tony Plaskow (Commercial Director, Pixiu Gaming), will explore the essential tools companies require to effectively promote their products, foster loyalty, and achieve high player retention rates. Additionally, it will provide valuable insights and advice for game studios aiming to successfully launch their latest games.

Delegates will also have the opportunity to bolster their knowledge of the North American landscape through dedicated conference tracks covering leadership, sports betting, affiliates & marketing, industry & growth, compliance & regulation, and payments & tech. Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum and the Player Protection Symposium (entry to the pre-day conferences will require a separate ticket).

 

Fortune Factory Studios

Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion

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Games Global has launched Gold Blitz Fortune Tower Fusion™ in collaboration with its exclusive partner Fortune Factory Studios, the companies said on 25th June 2026. The new title expands the Gold Blitz™ franchise and introduces the Wild Fusion multiplier tower.

In the base game, the slot features bi-directional Pays. The companies said landing a collect icon on reel three alongside Prize Activators triggers the Fortune Tower™, awarding prizes up to 15x for purple activators and 1,000x for blue activators.

Games Global said Gold Blitz™ tokens and wilds are collected in separate pots during base play and can randomly activate one of two bonuses. Landing three bonus symbols triggers a bonus game where players choose between the Gold Blitz Fortune Tower™ and Wild Fusion Fortune Tower™ features.

The Gold Blitz Fortune Tower™ uses the franchise’s Cash Collect mechanic, with Above Reel Interaction awarding prizes from the Fortune Tower™. In the Wild Fusion Fortune Tower™, cash values convert to multipliers of up to 20x, applying to wins containing wilds.

Alexander Monsma, Team Manager, Game Sales at Games Global, said: “Each new iteration of the Gold Blitz™ franchise aims for subtle differentiation while staying true to its roots. This release pairs two Fortune Tower™ bonuses and Prize Activators, adding a distinct twist on the Cash Collect mechanic.” Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Gold Blitz™ is one of the most versatile and recognisable game brands across the industry, and Fortune Factory continues to find exciting ways to extend its lifecycle. Gold Blitz Fortune Tower Fusion™ marks another milestone in one of Games Global’s best-performing series.”

The post Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Toucan report: Casino.org leads AI search visibility among US iGaming affiliates

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Casino.org ranks as the most visible US-facing iGaming affiliate across major AI platforms, according to a new AI Search Visibility report from Toucan International. The study tested 100 iGaming-related consumer prompts across ChatGPT, Gemini, Claude and Perplexity.

Toucan said it ranked 146 affiliates using four measures: the number of times a brand was cited, the number of prompts it was cited in, the total number of times the brand was mentioned, and the number of prompts mentioned in. Casino.org scored 96.8 out of 100, driven by 198 citations across 61 of the 100 prompts—giving it a 19-point lead over BettingUSA.com.

BettingUSA.com placed second with an overall score of 77.6. Toucan noted the affiliate had the most “times mentioned” (27) and “prompts mentioned in” (23), but appeared in fewer “prompts cited in” (50), which the report weighted most heavily. SportsLine ranked third with a score of 74.4, leading the study on “prompts cited in” with 64 and recording 178 total citations.

Covers.com (72.2) and RotoWire (69.8) rounded out the top five. Toucan said the top three affiliates accounted for 37% of citations from a total of 1,755 across the dataset, with the remaining 143 affiliates comprising the rest.

George Webb, Organic Search Director at Toucan International, said: “What the findings reveal is that there is a clear dominance among some of the top affiliates, there is a reasonably broad ecosystem, and dominance isn’t a foregone conclusion.

“We gave the number of prompts a brand is cited in the highest weighting, at 40 per cent, because it’s the best measure of authority in AI Search. Total citations tell you how often a brand shows up, but those can stack up inside a handful of answers. The number of prompts you’re cited in tells you how many different questions the AI trusts you to answer, and that breadth is much harder to earn and much harder for a rival to take off you. It’s also where the commercial value sits: the wider the range of prompts you appear in, the more of the real search demand you’re exposed to.

“Casino.org’s leadership in the report stems almost entirely from citation volume (198) rather than prose mentions (26), meaning it appears as a referenced source rather than a naturally embedded recommendation, whereas BettingUSA.com punches above its citation weight (94) by securing 27 prose mentions, suggesting more organic integration into AI reasoning.

“What I would express to the brands looking to make gains in AI search is that the results are not random and that best practice in terms of how you present onsite content, technical setup and targeting backlinks and coverage from the sources that LLMs are trained on, through Digital PR, can see you improve.”

The post Toucan report: Casino.org leads AI search visibility among US iGaming affiliates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio

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Kendoo has launched 4 Fire Rockets, a new slot added to its 4 Pots portfolio, the supplier said on 25th June 2026. The title is now available for demo and real-money play across Kendoo partner platforms.

According to the company, 4 Fire Rockets builds on Hold & Win gameplay with an “upgraded 4 Pots system” and adds a Collect feature, random multipliers, a Life feature and a Double Reels mechanic. The Hold & Win bonus triggers by landing one or more Bonus symbols, locking values while players get a series of respins.

Kendoo said Multiplier symbols can apply 2x, 3x or 5x boosts to Bonus values, while Double Reels duplicates the entire bonus board so play continues across two sets of reels. The Collect symbol can appear during the bonus to gather the values of a specific type of Bonus symbol and remains locked until the round ends.

The Life feature may trigger when respins are running out, adding an extra Bonus symbol and refreshing the counter. Kendoo also highlighted four jackpot tiers from Mini to Grand, with the Grand paying up to 1,000x total bet; with Double Reels active, the company said players can potentially land two Grand Jackpots in a single bonus.

Olga Mugliett, Commercial Director at Kendoo, said: “When we introduced 4 Pots, the response from players showed there was real appetite for a format that offers multiple things to chase at once. With 4 Fire Rockets, we wanted to build on that while making every bonus round feel less predictable.

“The combination of Double Reels, Collect feature, Multiplier feature and the possibility of extending the action through Life creates plenty of moments where a feature can suddenly take a different direction. Those twists are often what players remember most, and that’s something we focused on heavily throughout development.”

The post Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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