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Relax enhances Italian footprint following SKS365 partnership

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Relax Gaming, the iGaming aggregator and supplier of unique content, has strengthened its presence in the Italian market by agreeing a deal with SKS365, one of the leading operators in Italy through its flagship brand Planetwin365.

The partnership will see the Planetwin365 online casino launch an array of award-winning titles from Relax’s online portfolio including Book of Power, Shark Wash and 2023 smash hit, Money Train 4.

The integration of Relax Gaming titles will add greater depth to the wide array of content available to players across the highly competitive Italian market with SKS365’s portfolio significantly boosted thanks to the partnership.

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Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “We have made no secret about how much potential we see in the Italian market with its large audience seeking an array of content. We are thrilled to have partnered with one of the biggest operators in the country and we are positive that the integration with SKS365 will significantly benefit both parties as we provide more cutting-edge content to Italian players.”

Kristina Lozo, Casino Manager at SKS365, said: “We are always looking to deliver more content to our players and to meet and exceed their expectations. Partnering with Relax and integrating such a rich library of content will certainly ensure that we are providing an array of titles that will maximise enjoyment and engagement from our player base.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is delighted to announce the launches of Piggy Winner™ and Gold Mine Fortune™ in the United Kingdom, Gibraltar and Malta iGaming jurisdictions.

Piggy Winner

Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Featuring a dynamic 5×3 reel layout with 10 win-lines, the game features Inspired’s Cash Collector mechanics giving players an exciting chase to big rewards.

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Players can trigger the Free Spins Bonus by landing three bonus scatters, unlocking 10 Free Spins with the chance to collect cash-filled Piggy Banks using the hammer feature. Additional gameplay enhancements include the Gamble feature, Fortune Spins, and Fortune Bet, which increases the likelihood of triggering Free Spins and unlocking up to 50 spins. For instant action, Bonus Buy provides direct entry into the bonus round for a premium.

With medium volatility and a fast-paced format, Piggy Winner offers players an exciting pig-tastic adventure filled with tasty wins.

Gold Mine Fortune

Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts. Featuring thrilling base play and multiple Free Spins bonuses, the game offers a wealth of opportunities for big wins.

Players can unlock up to three Free Spins Bonus features, with the potential to trigger them together for the ultimate Mega Free Spins Bonus. Expanding reels, cascading golden nuggets, and lucrative multipliers heighten the excitement, while features like Bonus Buy, Fortune Bet, and Gamble provide additional ways to enhance the gameplay.

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With its action-packed bonus rounds, Gold Mine Fortune offers players a rewarding adventure where every spin has the potential to strike gold.

Claire Osborne, VP of Interactive at Inspired said, “We’re excited to launch Piggy Winner and Gold Mine Fortune this spring. With its exciting mechanics, Piggy Winner forms part of Inspired’s growing portfolio of pig-themed content, while Gold Mine Fortune paves the way as the first of our gold mine-themed game. Both are standout slots that showcase our commitment to delivering high-quality, engaging games. We’re confident players will love these new releases, and we look forward to bringing even more exciting titles to the market this year.”

These latest additions reinforce Inspired’s dedication to innovation and entertainment, offering captivating gameplay and rewarding experiences for casino players worldwide.

The post INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE appeared first on European Gaming Industry News.

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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event.  Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.

Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.

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By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.

Unmatched Authenticity

With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.

Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.

This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.

So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.

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By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.

Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.

This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.

Increased Promotional Lifespan

Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.

When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.

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This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.

A Human Approach to Modern Marketing

As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.

It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way

Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.

 

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Author: Troy Paul CEO and Founder of SGG Media.

The post Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events appeared first on Gaming and Gambling Industry in the Americas.

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Million Games and Yugo Workshop Unveils Wild Island – A Thrilling Slot Adventure Under the Million Stars Program

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Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features.

A Tropical Paradise with a Volcanic Surprise

Step onto Wild Island, where crystal-clear waters, lush palm trees, and golden beaches create the perfect getaway—or so it seems. As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.

Featuring Sticky Wild Multipliers, Free Spins, and a Bonus Buy optionWild Island is built for players seeking both excitement and big win potential, with a maximum payout of 6,000x the bet and an RTP of 96.18%.

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Game Features That Bring the Heat

Volcanic Free Spins

Landing three or more Volcano Scatter symbols ignites the Volcanic Free Spins round, awarding 10 Free Spins. As the island transitions to a mystical night-time setting, all Wilds become Sticky, remaining in place until the Free Spins end, creating thrilling opportunities for major payouts.

Sticky Wild Multipliers

Sticky Wilds aren’t just persistent—they’re powerful. Appearing with either a x2 or x3 multiplier, these fiery symbols amplify wins across their paylines, bringing players closer to the coveted 6,000x max payout.

Bonus Buy – Instant Action!

For those eager to unleash the volcano’s full potential, the Bonus Buy feature allows players to skip straight to the Free Spins round, guaranteeing an eruption of excitement from the first spin.

A Proven Partnership Under the Million Stars Program

As part of the Million Stars Partner Program, Yugo Workshop has established itself as a force to be reckoned with, delivering innovative and engaging casino games to players. Wild Island continues the studio’s streak of dynamic slot releases, bringing immersive storytelling, feature-rich gameplay, and high-quality production to the forefront.

Wild Island is now available across all partner casinos. Are you ready to brave the wild and chase legendary wins? Play now and let the island’s magic unfold!

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The post Million Games and Yugo Workshop Unveils Wild Island – A Thrilling Slot Adventure Under the Million Stars Program appeared first on European Gaming Industry News.

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