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Kiron Interactive and Betika’s Kiron.Lite partnership sees rapid Kenyan growth

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Kiron Interactive, a leading provider of virtual sports and numbers games, has reported immediate success following the launch of its innovative data-lite platform, Kiron.Lite with the online gaming giant Betika in Kenya.

Kiron.Lite, an efficient, low-bandwidth solution, is specifically developed and tailored to meet the requirements of African markets. Following the Q1 launch, Betika’s turnover on virtual products considerably increased in the first four weeks.

By minimising mobile data usage for players, the platform presents games in a format that removes bandwidth-intensive visuals while still replicating the excitement of in-play betting. Integrated into Kiron’s Omnichannel RGS, BetMan, the intuitive system also seamlessly connects with the customer Wallet API.

Betika’s customers now have access to Kiron’s hugely popular Virtual Sports games, offering familiar features for a complete betting experience, enabling 24/7 placement of multiple bets across a wide variety of sports fixtures using the same betting markets as real events.

The thrill of in-play betting every two minutes, enabled by a staggered schedule of events, provides essential replication of the excitement of sports betting, ensuring regular betting opportunities in a fully customisable package. From content and colour theme to odds and frequency of events, all are operator-selectable to meet the preferences of local audiences in any market.

The reported strong performance since the launch with Betika reflects the efficiency and flexibility Kiron.Lite delivers to the end-user experience.

Based in Nairobi, Kenya, Betika is an established sports betting and gaming brand with operations across multiple African countries. This new partnership expands access to the operator’s Kenyan player base, empowering them to enjoy sports betting entertainment in the most accessible format on their mobile devices. The Kiron.Lite collaboration marks a significant milestone in delivering innovative betting solutions to the Kenyan market.

Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption.

“Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.”

Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible.

“We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”

Africa

PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event

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Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.

PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.

The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.

PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.

The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.

PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.

The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games renews Hollywoodbets Durban July activation partnership

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Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.

Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.

The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.

Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.

The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.

Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”

The post Booming Games renews Hollywoodbets Durban July activation partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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