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Kiron Interactive and Betika’s Kiron.Lite partnership sees rapid Kenyan growth

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Kiron Interactive, a leading provider of virtual sports and numbers games, has reported immediate success following the launch of its innovative data-lite platform, Kiron.Lite with the online gaming giant Betika in Kenya.

Kiron.Lite, an efficient, low-bandwidth solution, is specifically developed and tailored to meet the requirements of African markets. Following the Q1 launch, Betika’s turnover on virtual products considerably increased in the first four weeks.

By minimising mobile data usage for players, the platform presents games in a format that removes bandwidth-intensive visuals while still replicating the excitement of in-play betting. Integrated into Kiron’s Omnichannel RGS, BetMan, the intuitive system also seamlessly connects with the customer Wallet API.

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Betika’s customers now have access to Kiron’s hugely popular Virtual Sports games, offering familiar features for a complete betting experience, enabling 24/7 placement of multiple bets across a wide variety of sports fixtures using the same betting markets as real events.

The thrill of in-play betting every two minutes, enabled by a staggered schedule of events, provides essential replication of the excitement of sports betting, ensuring regular betting opportunities in a fully customisable package. From content and colour theme to odds and frequency of events, all are operator-selectable to meet the preferences of local audiences in any market.

The reported strong performance since the launch with Betika reflects the efficiency and flexibility Kiron.Lite delivers to the end-user experience.

Based in Nairobi, Kenya, Betika is an established sports betting and gaming brand with operations across multiple African countries. This new partnership expands access to the operator’s Kenyan player base, empowering them to enjoy sports betting entertainment in the most accessible format on their mobile devices. The Kiron.Lite collaboration marks a significant milestone in delivering innovative betting solutions to the Kenyan market.

Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption.

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“Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.”

Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible.

“We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”

Africa

African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO

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The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.

The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.

“I am deeply honoured to be appointed as the AIA’s first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,” said Kesitilwe.

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Board members welcomed Kesitilwe’s appointment:

Anthony Prissman, Betway Africa : “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”

Dan Thomson, betPawa : “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”

Gregory Parsons, SportyBet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”

Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”

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The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.

The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.

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Racing1 is exhibiting for the first time at the Grand Prix D’Afrique

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Full-service hub, uniting four content leaders of racing in 1/ST CONTENT, ARC, RMG and Tabcorp, is set to reinforce its existing racing alliance with SOREC at key Casablanca summit

Racing1, the brand name for the newly formed Strategic Alliance between 1/ST CONTENT, Arena Racing Company (ARC), Racecourse Media Group (RMG) and Tabcorp, is making its conference debut at the Grand Prix D’Afrique (11-13 September, Casablanca), thanks to its partners at SOREC (Société Royale d’Encouragement du Cheval).

The Grand Prix D’Afrique (GPA) has quickly become a must-attend annual event for African lotteries, organized by SOREC and run in conjunction with the African Lotteries Association (ALA). After three successful editions in Marrakesh, the GPA has now moved to Casablanca, Morocco’s economic capital, for this upcoming renewal.

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Racing1’s compelling daily timetable of engaging racing action from around the world (UK, North and South America, Turkey, Morocco, Australia, New Zealand and South Africa) boasts a 24/7 chronology to seamlessly complement any lottery or sportsbook programme across any time-zone, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their combined expertise to deliver targeted, localised solutions that appeal to assorted audiences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

Simon Fraser, spokesperson for Racing1, said: “It’s great to welcome industry delegates to our new stand, where we are demonstrating how Racing1 has conveniently crystallised a once-entangled worldwide web of racing rights into one package, enabling simpler consumption which is crucial in emerging markets.

“Via Racing1’s subsidiary product, Racing1 Markets, we can also demonstrate our one-stop-shop 24/7 racing solution, available in one simple contract and integration via our new iFrame, or existing API solution.

“Racing can be complicated, particularly for those unfamiliar with the space, and a key driver behind Racing1 is to simplify integration and contractual efforts for customers, whilst offering a fully outsourced 24/7 industry-leading offering direct to platforms and operators. It also signals Racing1’s wider intent to return better value to racing’s key stakeholders through more international deals, not merely through the domestic operators where racing is seen as a more traditionally consumed sport.

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“Stop by our stand to see how Racing1 benefits consumers and operators alike – with a complete racing package via one contract and one integration.”

The post Racing1 is exhibiting for the first time at the Grand Prix D’Afrique appeared first on European Gaming Industry News.

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BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

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BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

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Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

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