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LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS
The report marks LiveScore’s 25th anniversary and analyses insights from nearly 25,000 football fans, revealing the synonymous relationship between evolving fandom and technology
The report showcases how the advancements of technology have underpinned an increase in accessibility to information and looks forward to what the future holds
As part of its 25th anniversary, leading global sports media platform LiveScore has launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements.
Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, and consume the sport, in tandem with technological innovation.
Over the past 25 years, LiveScore has evolved into one of the world’s leading real-time sports updates and streaming service providers, with 50 million monthly users. Founded in 1998, the brand is marking its 25th anniversary by publishing Evolution of Fan, which contains industry-leading commentary and forecasts what the future may hold for the industry.
The Evolution of Fan report explores how technology has enabled fans to feel more connected to the teams, players and goals which matter most to them over the last 25 years, the impact of social media and sentiment towards the fragmentation of content with the increased number of broadcasters and streaming service providers.
The report covers a timeframe from the emergence of the internet through to today’s world of real-time data, artificial intelligence, and virtual reality. The ever-changing tapestry of fan culture, the matchday experience and iconic moments are documented alongside technological innovations which have defined the trends which have emerged over the last quarter-century.
The extensive data and insights show that the vast majority of fans (92%) engage with football news and content at least daily, while the same number believe the technology allowing them to keep up to date with football news and results in real-time has had a positive impact on their experience.
This technology, which encompasses real-time updates and access to historical match data and statistics, has enriched the understanding and appreciation of the game for 84% of fans, with the same number feeling more connected to their favourite teams since the emergence of instant score updates.
Sam Sadi, CEO of LiveScore Group said: “Thanks to LiveScore’s loyal users, we have been able to uncover some fascinating insights of how fans have enjoyed their favourite sport over the last quarter-century, and how technology has guided habits, accessibility and passion.
“The Evolution of Fan report is not only a nostalgic and future-facing read for fans in equal measure but also offers insights to advertisers, brands and industry peers on how they can leverage the fan experience to reach and connect with a huge audience of engaged football fans.”
LiveScore is a pioneering force in the fan match experience, shaping and defining how fans engage with the beautiful game, tracing their journey from the simplicity of Teletext updates to the cutting-edge era of instant updates and accessibility. Data and news from leagues around the world are accessible instantly for fans globally, keeping them updated and informed through their devices.
As well as casting an eye over the 25-year journey which has led football fans to the digital age of real-time updates and immersive experiences, the Evolution of Fan report also looks ahead to the next generation of fandom; from a new era of broadcast rights re-bundled into direct-to-consumer platforms, a highly personalised fan experience and virtual reality revolutionising the in-stadium experience, and artificial intelligence dynamically curating football content based on individuals’ data.
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Esportes Gaming Brasil
Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience
Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.
With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.
“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.
The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.
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The Ministry of Electronics and IT (MeitY) in India has issued 1298 orders between 2022 and 2024 to block online betting, gambling, and gaming websites. But executives from real money gaming firms allege that non-compliant offshore platforms continued to thrive in India.
Additionally, the Directorate General of Goods and Services Tax Intelligence (DGGI), in a note published in March, said it had blocked 357 non-compliant offshore RMG entities, with 700 more under scrutiny.
With the ban on homegrown RMG platforms, offshore entities are expected to thrive, cornering the entire Indian market through a web of channels on social media messaging platforms and proliferation of these apps operated from regulatory havens.
“The cracking down on offshore platforms led us to believe that the centre was focussed on curbing these operators by working with the homegrown industry as partners. There were risk and analytics people advising the government on illegal money flows and suspicious behaviour,” an executive with knowledge of the matter said.
Executives added that the industry co-operated with the government on cracking down the offshore entities during the past few months. Offshore entities continued to promote their services through outdoor advertising, despite government orders to block them, they said.
Executives noted that bans on legitimate operators in states like Andhra Pradesh and Tamil Nadu pushed RMG activity towards offshore companies in the past.
They cautioned that after a complete ban is imposed on companies in India, there could be a rise in instances of financial distress and money laundering, since offshore entities are immune to regulatory scrutiny.
“The demand does not evaporate because of this ban, the demand is still there. It’s just that a different set of operators will be available now to fulfill that,” an executive said.
PRAHAR’s (Public Response Against Helplessness and Action for Addressal) July 2024 survey of 2500 gamers in Telangana—where RMG has been banned for eight years—found more than 94% of players still accessing offshore or illicit apps through VPNs, Telegram groups, or sideloaded platforms.
The post MeitY Blocked 1300 Illegal Sites But Offshore Platforms Still Exist appeared first on European Gaming Industry News.
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