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LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

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The report marks LiveScore’s 25th anniversary and analyses insights from nearly 25,000 football fans, revealing the synonymous relationship between evolving fandom and technology

The report showcases how the advancements of technology have underpinned an increase in accessibility to information and looks forward to what the future holds

As part of its 25th anniversary, leading global sports media platform LiveScore has launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements.

Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, and consume the sport, in tandem with technological innovation.

Over the past 25 years, LiveScore has evolved into one of the world’s leading real-time sports updates and streaming service providers, with 50 million monthly users. Founded in 1998, the brand is marking its 25th anniversary by publishing Evolution of Fan, which contains industry-leading commentary and forecasts what the future may hold for the industry.

The Evolution of Fan report explores how technology has enabled fans to feel more connected to the teams, players and goals which matter most to them over the last 25 years, the impact of social media and sentiment towards the fragmentation of content with the increased number of broadcasters and streaming service providers.

The report covers a timeframe from the emergence of the internet through to today’s world of real-time data, artificial intelligence, and virtual reality. The ever-changing tapestry of fan culture, the matchday experience and iconic moments are documented alongside technological innovations which have defined the trends which have emerged over the last quarter-century.

The extensive data and insights show that the vast majority of fans (92%) engage with football news and content at least daily, while the same number believe the technology allowing them to keep up to date with football news and results in real-time has had a positive impact on their experience.

This technology, which encompasses real-time updates and access to historical match data and statistics, has enriched the understanding and appreciation of the game for 84% of fans, with the same number feeling more connected to their favourite teams since the emergence of instant score updates.

Sam Sadi, CEO of LiveScore Group said: “Thanks to LiveScore’s loyal users, we have been able to uncover some fascinating insights of how fans have enjoyed their favourite sport over the last quarter-century, and how technology has guided habits, accessibility and passion.

“The Evolution of Fan report is not only a nostalgic and future-facing read for fans in equal measure but also offers insights to advertisers, brands and industry peers on how they can leverage the fan experience to reach and connect with a huge audience of engaged football fans.”

LiveScore is a pioneering force in the fan match experience, shaping and defining how fans engage with the beautiful game, tracing their journey from the simplicity of Teletext updates to the cutting-edge era of instant updates and accessibility. Data and news from leagues around the world are accessible instantly for fans globally, keeping them updated and informed through their devices.

As well as casting an eye over the 25-year journey which has led football fans to the digital age of real-time updates and immersive experiences, the Evolution of Fan report also looks ahead to the next generation of fandom; from a new era of broadcast rights re-bundled into direct-to-consumer platforms, a highly personalised fan experience and virtual reality revolutionising the in-stadium experience, and artificial intelligence dynamically curating football content based on individuals’ data.

Australia

RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.

The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.

Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.

“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.

The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.

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Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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Africa

Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.

This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.

These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.

“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.

“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.

The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.

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