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Playson boosts market share in Switzerland with Swiss4Win by Casino Lugano

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Swiss4Win player base set to benefit from a selection of Playson’s top-performing slots

Playson, the fast-growing digital entertainment supplier, has expanded further across Switzerland in partnership with Swiss4Win, the online casino brand of tier one operator Casino Lugano.

The major deal with one of Switzerland’s most well-known casino brands follows a strong year of growth in the market for Playson. As part of the agreement, Swiss4Win’s players now have access to a trio of creative releases, including Energy Coins: Hold and Win, Royal Joker: Hold and Win, and Book of Gold: Multichance.

Casino Lugano was launched in 2002 and built on its popularity as a safe and Swiss made casino by launching online brand Swiss4Win. It currently offers slots, live casino, table games and tournaments.

Playson continues to pursue further European growth with momentum in the year ahead and this latest deal in Switzerland shows the high demand for its rich games’ portfolio across the continent.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to enjoy further growth in Switzerland with this major partnership. It is an honour to continue growing in the country with a tier 1 operator like Casino Lugano. We are confident that Swiss4Win’s renowned position in the market, combined with our energetic and engaging slots, will create an attractive proposition that players greatly enjoy.”

Paolo Sanvido, CEO at Casino Lugano, said: “Playson’s slots are in high demand in Switzerland, and we are delighted to integrate a selection of their games on www.swiss4win.ch. We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi

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The UAE Lottery has opened its first retail shop in M40, Musaffah, Abu Dhabi, the company said on April 15, 2026.

The store offers in-person purchase of physical tickets for the Lucky Day Draw and Pick 3 games, with payments made at the location. The company said the shop is staffed to help customers understand available games and answer lottery-related questions.

The UAE Lottery also positioned the location as a branded customer-facing space with interactive displays and on-site support, aiming to complement its existing digital channels.

The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and that it provides responsible gaming tools and resources for participants.

The post The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alessandra Rosati Country Manager (Italy) at Booming Games

Booming Games adds 100 slot titles to Casino di Venezia online platform

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Deal expands Booming Games’ Italy footprint and boosts Casino di Venezia’s digital catalogue with titles including Cash Pig 2 15,000.

Booming Games has signed a partnership with Casino di Venezia to distribute its casino content on the Italian operator’s digital platform.

Under the agreement, Casino di Venezia has integrated 100 Booming Games titles. The initial rollout includes Cash Pig 2 15,000, 64 Gold Coins Hold and Win 20,000 and Buffalo Hold and Win Extreme.

Booming Games positioned the deal as part of its strategy to grow in regulated markets and increase reach in Italy. The supplier also said it plans to accelerate releases this year, including localised content tailored to specific markets.

Alessandra Rosati, Country Manager (Italy) at Booming Games, said: “We are pleased to be partnering with Casino di Venezia, a brand with unrivalled pedigree and an outstanding reputation for delivering premium gaming content. The collaboration marks the latest chapter in our pursuit to broaden the reach of our premium titles in Italy, a market that presents a number of exciting growth opportunities. We’re confident that this is the beginning of a successful, long-term relationship with Casino di Venezia and look forward to working with the team.”

The post Booming Games adds 100 slot titles to Casino di Venezia online platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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