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European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs

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HIPTHER’s staple Quarterly Meetups for the Gaming industry have officially returned for 2024! The European Gaming Q1 Meetup 2024 took place on February 28 online, featuring an incredible lineup of speakers, including Ilya Machavariani, CEO and Senior Partner at 4H Agency, Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, Eberhard Dürrschmid, CEO at Golden Whale Productions, and John Chyriwsky, Head of Marketing at Fincore Ltd. HIPTHER’s Co-founder and Host-Extraordinaire, Zoltan Tuendik, moderated the panel discussions.

The Meetup sessions explored the gaming and technology industry, focusing on various topics such as the importance of innovation and transformation in the sector, strategies to combat offshore gambling, the emergence of Malta and the Isle of Man as iGaming industry hubs, potential future hubs for the gambling industry, marketing strategies in the gaming industry, and innovation in the gaming with a particular emphasis on personalization.

 

Gaming and TECH: Future Journey and Fight Against Offshore Gambling

The meeting kicked off highlighting the importance and intersection of gaming and technology industries, which will be explored at the upcoming MARE BALTICUM and Prague Gaming & TECH Summits by HIPTHER. Our first guest, Ilya Machavariani, CEO and Senior Partner at 4H Agency delved further into technology and the latest strategies in the global fight against offshore gambling.

Ilya discussed strategies to combat offshore gambling, proposing a separation into active and passive instruments. He suggested that governments should legalize all verticals of the industry and ensure operators obtain licenses. Ilya also emphasized the importance of transparent and sensible regulations and the role of technology in identifying and preventing access to offshore gambling sites. He highlighted the challenges of regulating and blocking websites from a governmental perspective and the need for international cooperation.

The discussion ended with a focus on improved consumer protection measures and the importance of educating consumers about potential risks associated with illegal gambling activities.

 

Gaming Industry Hubs: Malta, Isle of Man and Beyond

For the 2nd Session of the European Gaming Q1 Meetup, we welcomed Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, to discuss iGaming hubs and hotspots of the Gaming Industry. Kevin introduced their global headhunting company that primarily serves the gaming sector, recruiting for approximately 140 businesses. The discussion revolved around the factors contributing to Malta and the Isle of Man emerging as hubs for the iGaming industry, with Krysta highlighting Malta’s modernized infrastructure and highly regulated environment, and Kevin pointing out the supportive government and dedicated government agency in the Isle of Man, along with its tax breaks. Both islands were found to have a skilled workforce and a multilingual population. Kevin also discussed the benefits of living on the Isle of Man, emphasizing the slower pace of life, the island’s 40% open space, and its status as one of the safest places in Europe. The discussion ended on the topic of the government’s efforts to promote the island and attract businesses, with a focus on recruitment strategies for gaming companies in competitive markets.

The session concluded with a discussion on potential future hubs for the iGaming industry, with Krysta and Kevin emphasizing on the US, Canada, Spain, Portugal, the UK, and Bulgaria, highlighting the significant interest and potential opportunities in these regions.

 

Marketing, Communication, and Community building in iGaming

In this first Marketing-focused session, Zoltan hosted our special guest Jekaterina Dubnicka – Marketing & Communications Manager at Slotsjudge. The conversation focused on marketing strategies in the gaming industry, with Jekaterina explaining the shift towards more interactive and immersive content by leveraging social media and video interviews, and focusing on SEO tools to gain insights into audience interests. She also provided insight into the role of community in the gaming experience, the importance of navigating strict regulatory environments while maintaining compliance and a strong brand voice, the importance of innovation in content creation and delivery, and emerging trends in the gaming industry.

 

Innovation and Personalization in Gaming Industry

The last panel discussion focused on innovation in the gaming industry, with a particular emphasis on personalization. Eberhard Dürrschmid, CEO at Golden Whale, and John Chyriwsky, Head of Marketing at Fincore Ltd joined us to discuss innovation in iGaming and Sports Betting. John highlighted the potential for improvement in the area of personalization and user experience, suggesting that platforms should “step up” to respond better to user needs. Eberhard pointed out the industry’s flexibility and the importance of meeting customer expectations, while John emphasized the need to enhance customer experience, suggesting the use of real-time data to create personalized experiences. He cited examples of successful companies that prioritize customer experience, such as Amazon and Uber. Eberhard also discussed the potential of AI and machine learning in the industry. The conversation concluded with a group exercise where participants shared their hopes for technology implementation in the gaming industry by the end of 2024.

 

Coming up Next:

Watch the recording of the European Gaming Q1 Meetup on HIPTHER TV, and keep an eye out for our next European Gaming Quarterly Meetups!

 

3 Pigs of Independence Hog & Win

Gaming Corps launches 3 Pigs of Independence Hog & Win

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New 3 Pigs slot uses a 3×5, 243-ways setup with a Hold & Win-style bonus and a stated 5,000x max win.

Gaming Corps has launched 3 Pigs of Independence Hog & Win, a new title in its 3 Pigs slot series. The Sweden-based, publicly listed developer said the game is themed around US Independence Day.

The game runs on a 3×5 grid with 243 ways to win. Gaming Corps said it is built around “Hog & Win”, its pig-themed take on Hold & Win, where Prize Coins worth 1x to 5x the total bet can land in the base game and be collected via Collector Vaults.

According to the studio, the Bonus Hog & Win Game is triggered by collecting red, white and blue Pig Coins, with a stated top prize of 5,000x the total bet. In the bonus, the Red Pig “Grow” upgrade can add rows to increase the grid up to five symbols high, the White Pig “Boost” applies multipliers up to 10x, and the Blue Pig “Extra” adds respins. The Liberty Pig can also appear and reveal as one of the three Pig Coins.

The game also includes four collectable Banknote Prizes—Hamilton, Oinkrew, Grunt and Benji—which fill progress bars toward larger rewards, Gaming Corps said. A “Lose to Win” mechanic can also trigger on losing spins to reshape the grid into a win or send players into the Hog & Win feature.

Viacheslav Pechernyi, Product Owner at Gaming Corps, said: “The 3 Pigs have become real characters for us, and half the fun is deciding where they turn up next. An American Independence theme was the perfect fit for their loudest, brightest adventure yet.

“Beneath the celebration there is a genuinely rewarding game, with the Hog & Win feature, the grid-growing upgrades and the Banknote Prizes giving players plenty to chase. It is bold, good fun, and we think it will go down well wherever the 3 Pigs have found a following.”

The post Gaming Corps launches 3 Pigs of Independence Hog & Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Astana to host IESF World Esports Championship 2027

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IESF signs host agreement with Kazakhstan’s Ministry of Tourism and Sports and the Qazaq Cybersport Federation in Astana.

Astana has been confirmed as the host city for the IESF World Esports Championship 2027 (WEC27), following a host agreement signing ceremony involving the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation.

IESF said the event is expected to draw participation across more than 150 IESF Member Federations through the qualifiers, with national teams competing via IESF-recognized national member structures.

“WEC27 will be more than a championship. It will be a global celebration of nations, athletes, and the future of esports,” said Vlad Marinescu, President of IESF. “For every player, there is no greater honor than competing under their national flag and officially representing their nation on the world stage. That is what makes the World Esports Championship so powerful and so unique. In 2027, Astana will welcome the world and proudly stand as the Esports Capital in the World of Esports, uniting our Member Federations, athletes, fans, and communities. Kazakhstan has shown remarkable vision, ambition, and commitment, and we are confident that WEC27 will deliver an unforgettable championship and a lasting legacy for the global esports family.”

Yerbol Myrzabosynov, Minister of Tourism and Sports of the Republic of Kazakhstan, said: “We are honored that the International Esports Federation has entrusted Kazakhstan with hosting the World Esports Championship 2027. This reflects the confidence in our country’s ability to deliver an event of the highest international standard. Hosting WEC27 reinforces our commitment to advancing esports and creating new opportunities for young people through sport, technology, education, and international cooperation. We look forward to welcoming the World of Esports to Astana and showcasing Kazakhstan as a destination capable of delivering world-class international events.”

Kuanyshbek Yessekeyev, Chairman of the Board of Trustees of the Qazaq Cybersport Federation, added: “We sincerely thank the International Esports Federation for the trust and confidence placed in Kazakhstan to host the World Esports Championship 2027. This is a historic milestone for our esports community and a testament to the progress we have achieved together with our partners. Alongside IESF, the Ministry of Tourism and Sports, and our national stakeholders, we are committed to delivering an outstanding championship for athletes, fans, and the World of Esports. WEC27 will inspire future generations, accelerate the growth of esports in Kazakhstan, and strengthen our country’s position as a leading esports and digital innovation hub.”

IESF said more details, including schedule, qualification pathway, venues, official titles, ticketing, and the event program, will be announced in the coming months via its official channels.

The post Astana to host IESF World Esports Championship 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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QTech expands crash and fast games lineup with XUP Studio content

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QTech has signed a new content agreement with XUP Studio to add more crash and fast games to its aggregation platform, extending its catalogue for operators across emerging markets including Latin America and Africa.

XUP Studio was founded in 2025 and is focused on crash and fast games. The studio said it is building new mechanics rather than relying on reskins. It currently has three games live, including Pingwin and Pigaboom, with four more in development and a further three planned for 2026.

Philip Doftvik, QTech’s CEO, said: “XUP Studio’s initial launch of some jaw-dropping crash and fast games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. After such a dazzling beginning, we can’t wait to see what’s next from this rising star.”

Nikoloz Kadjaev, Co-Founder of XUP Studio, added: “Our idea was to build new mechanics in the fast and crash game segments. With the market flooded by reskins, XUP’s vision has always been to create something truly unique – not just visually, but mechanically as well. Emboldened by the breakout success of Pigaboom, our team will continue building games with mechanics that stand apart from everything else on the market. Having such a strong in-house think-tank enables us to carefully craft each product to a high standard. We are in no rush, never compromising on quality for faster delivery. In short, we don’t copy – we create something fresh that we would love to play ourselves.

“Partnering with QTech represents an ideal opportunity for us to strengthen our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators, unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth.”

The post QTech expands crash and fast games lineup with XUP Studio content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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