Latest News
European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
HIPTHER’s staple Quarterly Meetups for the Gaming industry have officially returned for 2024! The European Gaming Q1 Meetup 2024 took place on February 28 online, featuring an incredible lineup of speakers, including Ilya Machavariani, CEO and Senior Partner at 4H Agency, Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, Eberhard Dürrschmid, CEO at Golden Whale Productions, and John Chyriwsky, Head of Marketing at Fincore Ltd. HIPTHER’s Co-founder and Host-Extraordinaire, Zoltan Tuendik, moderated the panel discussions.
The Meetup sessions explored the gaming and technology industry, focusing on various topics such as the importance of innovation and transformation in the sector, strategies to combat offshore gambling, the emergence of Malta and the Isle of Man as iGaming industry hubs, potential future hubs for the gambling industry, marketing strategies in the gaming industry, and innovation in the gaming with a particular emphasis on personalization.
Gaming and TECH: Future Journey and Fight Against Offshore Gambling
The meeting kicked off highlighting the importance and intersection of gaming and technology industries, which will be explored at the upcoming MARE BALTICUM and Prague Gaming & TECH Summits by HIPTHER. Our first guest, Ilya Machavariani, CEO and Senior Partner at 4H Agency delved further into technology and the latest strategies in the global fight against offshore gambling.
Ilya discussed strategies to combat offshore gambling, proposing a separation into active and passive instruments. He suggested that governments should legalize all verticals of the industry and ensure operators obtain licenses. Ilya also emphasized the importance of transparent and sensible regulations and the role of technology in identifying and preventing access to offshore gambling sites. He highlighted the challenges of regulating and blocking websites from a governmental perspective and the need for international cooperation.
The discussion ended with a focus on improved consumer protection measures and the importance of educating consumers about potential risks associated with illegal gambling activities.
Gaming Industry Hubs: Malta, Isle of Man and Beyond
For the 2nd Session of the European Gaming Q1 Meetup, we welcomed Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, to discuss iGaming hubs and hotspots of the Gaming Industry. Kevin introduced their global headhunting company that primarily serves the gaming sector, recruiting for approximately 140 businesses. The discussion revolved around the factors contributing to Malta and the Isle of Man emerging as hubs for the iGaming industry, with Krysta highlighting Malta’s modernized infrastructure and highly regulated environment, and Kevin pointing out the supportive government and dedicated government agency in the Isle of Man, along with its tax breaks. Both islands were found to have a skilled workforce and a multilingual population. Kevin also discussed the benefits of living on the Isle of Man, emphasizing the slower pace of life, the island’s 40% open space, and its status as one of the safest places in Europe. The discussion ended on the topic of the government’s efforts to promote the island and attract businesses, with a focus on recruitment strategies for gaming companies in competitive markets.
The session concluded with a discussion on potential future hubs for the iGaming industry, with Krysta and Kevin emphasizing on the US, Canada, Spain, Portugal, the UK, and Bulgaria, highlighting the significant interest and potential opportunities in these regions.
Marketing, Communication, and Community building in iGaming
In this first Marketing-focused session, Zoltan hosted our special guest Jekaterina Dubnicka – Marketing & Communications Manager at Slotsjudge. The conversation focused on marketing strategies in the gaming industry, with Jekaterina explaining the shift towards more interactive and immersive content by leveraging social media and video interviews, and focusing on SEO tools to gain insights into audience interests. She also provided insight into the role of community in the gaming experience, the importance of navigating strict regulatory environments while maintaining compliance and a strong brand voice, the importance of innovation in content creation and delivery, and emerging trends in the gaming industry.
Innovation and Personalization in Gaming Industry
The last panel discussion focused on innovation in the gaming industry, with a particular emphasis on personalization. Eberhard Dürrschmid, CEO at Golden Whale, and John Chyriwsky, Head of Marketing at Fincore Ltd joined us to discuss innovation in iGaming and Sports Betting. John highlighted the potential for improvement in the area of personalization and user experience, suggesting that platforms should “step up” to respond better to user needs. Eberhard pointed out the industry’s flexibility and the importance of meeting customer expectations, while John emphasized the need to enhance customer experience, suggesting the use of real-time data to create personalized experiences. He cited examples of successful companies that prioritize customer experience, such as Amazon and Uber. Eberhard also discussed the potential of AI and machine learning in the industry. The conversation concluded with a group exercise where participants shared their hopes for technology implementation in the gaming industry by the end of 2024.
Coming up Next:
Watch the recording of the European Gaming Q1 Meetup on HIPTHER TV, and keep an eye out for our next European Gaming Quarterly Meetups!
Latest News
2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards
2RBO Affiliates is proud to announce that it was honored with the Affiliate Marketing Campaign of the Year award at the 19th annual International Gaming Awards (IGA).
The ceremony took place on January 18th, at the Intercontinental Hotel Barcelona, bringing together the global elite from both the online and land-based gaming sectors.
The “Affiliate Marketing Campaign of the Year” is a highly competitive category designed to recognize innovative approaches to brand recognition and popularity. In selecting the winner, IGA judges evaluate the unique strategies that generate the most significant impact, drive sales, and successfully develop a business’s identity.
“We are incredibly honored to receive this recognition from our peers and industry insiders,” said Aviv Rosenblit, Head of Affiliates at 2RBO. “This award validates our commitment to pushing creative boundaries and delivering scalable, sustainable growth for our partners through innovation and transparency.”
2RBO Affiliates continues to set the pace for the industry with its advanced platform and a portfolio of leading iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet. By seamlessly integrating unique gamification features with state-of-the-art designs, the program delivers an unmatched user experience that maximizes partner profitability and long-term engagement.
Supported by renowned industry newspaper The iGaming Post, the IGA is celebrated as the “biggest and best charity event of the year.” By winning this nomination, 2RBO Affiliates solidifies its position as a high-performance leader dedicated to fostering long-term partnerships through personalized support and innovative tracking tools.
For more information about the affiliate program and their award-winning campaigns, visit 2rbo Affiliates.
About 2RBO Affiliates
2RBO Affiliates is a high-performance affiliate program representing top-tier iGaming brands. By combining modern gamification and flexible commission models with real-time performance data and proactive compliance measures, 2RBO delivers a superior experience for partners worldwide, ensuring growth and loyalty in a competitive landscape.
About the International Gaming Awards (IGA)
The International Gaming Awards (IGA) recognizes excellence across the global gaming industry. Bringing together professionals from every tier—from mobile gaming innovators to luxury casino operators—the IGA celebrates industry leadership while raising vital funds for deserving charities worldwide.
eSports
Razer Enters into Multiyear Deal with VALORANT Esports EMEA
Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.
For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.
Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.
Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.
The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Tom Horn Gaming Releases Wild Tribe Wall
Tom Horn Gaming has released Wild Tribe Wall, a brand-new 5×5 scatter pays slot that takes players deep into a mysterious rainforest, where ancient tribes guard powerful riches.
Wild Tribe Wall is packed with engaging mechanics and introduces a completely reworked UX and UI, designed to make gameplay faster, cleaner and more intuitive. Key features are available instantly, cutting out unnecessary clicks and keeping players fully focused on the action.
Gameplay options such as Infinity Spins and Turbo Mode are now accessible with a single click. Bonus Buy has also been streamlined, with three clearly visible buttons – Buy Free Spins, Free Spins Booster and QuickX – placed directly under the reels for immediate access without disrupting the gameplay flow.
Wild multipliers and distinct bonus buy options
Wild multipliers range from x1 up to x50 and substitute for all symbols except Scatters. When multiple wilds land in a winning combination, their values are added together.
The bonus system adds depth and progression. Free Spins, triggered by three scatters, are fully retriggerable, while Super Free Spins, activated by four scatters, remove lower multipliers and guarantee only high-value wild multipliers on the reels, significantly increasing win potential. Players can also buy direct access to Free Spins or Super Free Spins, activate the Free Spins Booster for a higher bonus trigger chance, or enable QuickX to guarantee wild multipliers on every spin for maximum intensity.
“With Wild Tribe Wall, we focused on creating a more intuitive, user-friendly game that simply feels great to play. By reworking the UX and making features instantly accessible, we’ve removed friction from the experience. Combined with frequent wins and strong visuals, the game leaves players feeling genuinely satisfied with the gameplay,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Built to deliver frequent wins and consistent engagement, Wild Tribe Wall offers a highly satisfying gameplay rhythm. A strong hit rate, combined with wild multipliers, BlastX and layered bonus features, ensures wins are regular, impactful and easy to follow from the very first spin.
The post Tom Horn Gaming Releases Wild Tribe Wall appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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