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Gaming Americas Q1 2024 Meetup: Balancing Slot Mechanics and the US Legislation Roundup

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HIPTHER’s Virtual Quarterly Meetups for the Gaming industry have officially returned for 2024! The Gaming Americas Q1 Virtual Meetup took place on February 28, featuring an informative panel on Innovating Slot Mechanics, and our staple US Legislation Round-up.

HIPTHER’s Co-Founder, Zoltan Tuendik, hosted the first session about Slot Mechanics, featuring Connor Blinman, Head of Games at Gaming Corps, and Raph Di Guisto, Founder at Silverback Gaming. For the Q1 US Legislation Roundup, the “usual suspects” Martin Lycka, SVP for American Regulatory Affairs & Responsible Gambling at Entain, Bill J. Pascrell III, Esq, Partner at Princeton Public Affairs Group Inc, and Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC, reunited for a session that offered ample insight into the latest regulatory updates in the United States.

The first part of the Meetup primarily focused on the future direction of the gaming industry, including emerging trends in slots and game mechanics, the potential of virtual reality and multiplayer technology in the casino industry, and the game development process. The US Legislation Roundup walked us through the challenges faced by the online gambling industry due to the popularity of unregulated offshore sites, the sports betting industry, the legalization of iGaming in various states, the regulation of online gambling and sports betting, and the future of online sports betting and iGaming services.

 

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Innovating Slot Mechanics: Balancing Novelty with User Experience

Connor and Raph discussed the game development process, highlighting the importance of understanding the target audience, conducting market research, and introducing innovative mechanics. They anticipate a trend towards medium volatility games with increased player engagement. They also discussed the potential of skill-based and personalized gaming experiences, as well as integrating multiplayer technology. The conversation underscored the complexities of the market and the need for continuous innovation. They discussed the challenges of introducing a new feature in the competitive slots game market and the importance of adapting and innovating. They also focused on reducing player fatigue and burnout and adapting to evolving market needs. The discussion ended with a focus on measuring the success of new game mechanics after their release using player feedback and data analysis.

 

Q1 US Legislation Roundup: Online Gambling Challenges, New Markets,Taxation, and Sports Betting Industry

Jeremy discussed the difficulties faced by the online gambling industry due to the popularity of unregulated offshore sites among players in regulated markets. He questioned the incentives for players to switch to regulated sites and acknowledged this as a challenge for both the industry and regulators.The conversation between Jeremy, Bill, and Martin revolved around sports betting, particularly in New York and North Carolina, with a focus on tax rates and policy. The need for investing in consumer protection, innovation, and improved customer experience was emphasized.

Bill Pascrell discussed the challenges and progress of online gaming in various states, including the potential tax increase proposed in New Jersey and the readiness of other states to legalize iGaming. The conversation primarily focused on the introduction of sports betting legislation in various states and its potential impact. The panelists also briefly touched on the possibility of regulating online casino and poker games in Maryland. The conversation emphasized the importance of bringing in interested operators, incentivizing them with bonuses, deductions, and reasonable tax rates.

Bill, Martin and Jeremy had a wide-ranging discussion about the sports betting industry. They highlighted the role of Senator Hoskins and his support for the industry. They also touched upon the public perception of the industry and the need for responsible gambling. The conversation explored the challenges of regulating the Black Market and the potential for increased tax revenue. The group also acknowledged the need for the industry to proactively educate the public about its benefits. Towards the end, they discussed the difficulty of creating a positive narrative around the industry.

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Bill, Jeremy, and Martin discussed the regulation of online gambling and sports betting, emphasizing the need for a balance between industry growth and job creation, and addressing concerns about dysfunction and stakeholder engagement. They also touched on the potential of technological innovation and the risk of entrenched market shares. The conversation concluded with a reminder about the importance of integrity, compliance, legality, and responsible gaming in the industry. The trio discussed the need to respect tribes and engage with them in negotiations. The issue of betting on college sports was raised, highlighting potential risks for players and the need for regulation. The discussion ended with a brief mention of the NCAA tournament and the importance of commercial operators’ support for legislation.

The panel concluded with thoughts on the future of online sports betting and iGaming services. The speakers emphasized the importance of agreements with individual states and the federal government to offer these services. The role of human interaction in understanding stakeholders’ interests and pain points was highlighted, and the potential for legalizing sports betting in California and other states was discussed, while acknowledging the problems with the black market. The need for a more efficient way to engage with tribes and the necessity of regulation were stressed as next steps to drive out the black market.

 

Coming up Next:

Watch the recording of the Gaming Americas Q1 Meetup on HIPTHER TV, and keep an eye out for our next Gaming Americas Quarterly Meetups for 2024!

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Compliance Updates

Ukrainian Security Service, NCEC and AUGO Shut Down 133 Illegal Online Casinos

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Ukraine’s Security Service, the State Service of Special Communications and Information Protection, the National Commission for the State Regulation of Electronic Communications, Radiofrequency Spectrum and the Provision of Postal Services (NCEC), and the Association of Ukrainian Gambling Operators (AUGO) have jointly blocked 133 illegal online casinos operating within Ukraine’s digital space.

According to AUGO’s press release on Tuesday, Derzhspetszviazok issued Directive No. 435/3236 on July 1, ordering the blocking of IP addresses and websites involved in illegal gambling. The directive was sent to internet providers and industry associations on July 3 and is mandatory for implementation within three working days—by July 8.

The association estimates that the joint operation disrupted a shadow business generating UAH 3 to 5 billion in illicit turnover every quarter.

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Beyond blocking the sites with technical and software tools, the operation included broader organisational and technical efforts targeting the infrastructure that enabled these illegal platforms to function. Notably, unauthorised financial processing was halted, and associated P2P transactions were frozen.

“In chess terms – white has made the first move, and black is already losing pieces on the board… No, w’re not grandmasters yet. But this will be a decisive chess match, and we’re convinced the illegal players will eventually have no choice but to leave the game,” said AUGO President Oleksandr Kohut, as quoted in the press release.

He emphasised that illegal casinos – most of which now have ties to Russia – inflict direct harm on the Ukrainian state, legal businesses and its citizens. These sites, which are frequently cloned after being blocked, also pose a high risk of fraud and the leakage of players’ personal and financial data.

This marks the first time the Security Service, Derzhspetszviazok, and NCEC have actively partnered with AUGO on such an initiative. The association, which was launched three months ago, provided software, analytical and informational support for the operation to dismantle the illicit online gambling sector.

Kohut affirmed that AUGO remains committed to further collaboration with regulators – including the Ministry of Digital Transformation and the newly formed PlayCity agency – as well as with law enforcement to swiftly detect and shut down illegal casinos online. AUGO also plans to work with state regulators to inform media outlets of future blocking decisions as soon as they are made and communicated to telecom operators.

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The post Ukrainian Security Service, NCEC and AUGO Shut Down 133 Illegal Online Casinos appeared first on European Gaming Industry News.

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Compliance Updates

New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling

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A new study commissioned by the Gambling Regulatory Authority of Ireland (GRAI) /Department of Justice, Home Affairs and Migration and undertaken by the Economic and Social Research Institute (ESRI) shows that betting and gambling companies offering special offers or inducements encourages people to gamble more than they would otherwise, even when the odds offered are “bad”.

Special offers or inducements, such as free bets and moneyback guarantees are regularly used by gambling companies in their marketing campaigns. The study found that vulnerable people such as those at higher risk of becoming problem gamblers, were most at risk of gambling more, and losing more, as a result of being offered inducements.

In a controlled experiment run with a sample of 622 men under 40, participants, were given money to place up to six realistic bets on the Euro 2024 football tournament.

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Half of the participants were randomly selected and shown offers of free bets and moneyback guarantees on some bets. which caused these participants to spend over 10% more than those who were not given inducements. The inducements also reduced the number of participants opting not to bet by nearly half. Even inducement bets that were designed as “bad”, showing odds far below market rates, were undertaken by participants in this group, who were three times more likely to spend money on “bad” bets.

These findings illustrate the harm inducements cause, particularly to those who are susceptible to gambling harm.

Under the Gambling Regulation Act 2024, the legislation which underpins the work of the GRAI, inducements or encouragement to gamble further will soon be an offence and licensed operators will no longer be allowed to offer free bets which are targeted at individuals and specific groups. Multiple European countries have also begun to regulate inducements.

Participants were surveyed after the study on their knowledge and understanding of inducements. Even amongst regular betters, most did not know that there were restrictions on free bets and that they would not receive their stake back if they won a free bet.

Paul Quinn, Chairperson of the GRAI, said: “I very much welcome this research from the ESRI examining the impact of inducements to gamble on gambling behaviours. Having a clear evidence base is critically important to the GRAI as we commence our work in regulating the gambling industry. This latest research will help inform that work and in educating the public on this matter.

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“This study clearly indicates the damaging effect of certain practices around inducements. It underlines the importance of the provisions of the Gambling Regulation Act in limiting a person’s exposure to inducements to gamble. We look forward to working with Minister O’Callaghan in addressing the issue as we implement the new regulations.”

Anne Marie Caulfield, CEO of the GRAI, said: “The ESRI’s findings confirm that not only is the general public not aware of the dangers associated with inducements to bet, but also that the impact of these inducements go beyond simple marketing by betting companies.

“It is our responsibility to ensure that gambling operators do not encourage excessive or compulsive gambling behaviour, and that we protect vulnerable people in our society, such as children and young people and those more likely to experience gambling harm.

“The Gambling Regulation Act 2024 sets out obligations for licensees in the way in which inducements can be offered, including a ban on targeted inducements, and the findings of this study affirm these measures.”

Diarmaid Ó Ceallaigh, Postdoctoral Research Fellow, Behavioural Research Unit, ESRI, said: “Our findings imply that gambling offers aren’t merely marketing tools, but pose a real risk of financial harm, particularly among vulnerable groups.

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“The results support the case for stricter regulation of gambling offers in Ireland, following steps already taken in other European countries, such as banning sign-up bonuses, restricting offers to at-risk individuals, and capping their value.”

The post New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling appeared first on European Gaming Industry News.

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Compliance Updates

VNLOK Calls for Strict Action Against Illegal Providers and Balanced Approach to Gambling Regulation

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The latest impact assessment by the Dutch Gaming Authority (KSA) shows that players on the legal market are increasingly being protected. Since the introduction of new playing limits and duty of care rules on 1 October 2024, fewer players are setting high limits and losing smaller amounts.

The number of accounts losing €1000 or more has dropped by over 75% to 0.9%. At the same time, the number of accounts per player remains stable (an average of 2.4 accounts per player). The so-called “hopping” behaviour between legal providers is therefore absent.

There are, however, worrying signals about a further growing illegal market. The previous report of the KSA already showed that for every euro gambled online, Dutch people spend €0.50 on illegal gambling sites. Now it appears that since the introduction of the new rules, the average monthly search volumes for illegal gambling sites have increased by 23% to almost 1 million. VNLOK warns: the control and protection of vulnerable players will be lost in this way. While the legal market is strictly regulated, the illegal supply remains too easily accessible for vulnerable players.

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Björn Fuchs, chairman of VNLOKs, said: “It is good that the new rules for players who gamble legally are effective. At the same time, we cannot close our eyes to the other half: the illegal market. It is precisely the players who wager the most money and vulnerable groups, such as minors and young adults, who seem to continue to find their way to the illegal supply. That is precisely the group that is most at risk.”

VNLOK emphasized that an excess of new regulations will have undesirable effects. Fuchs added: “If well-intentioned regulation is piled on top of regulation, this will drive more players to the illegal supply. That is where – without any form of supervision or protection – major problems arise.”

VNLOK has called for strict action against illegal providers and for a balanced approach to regulation: effective where necessary, but without unnecessarily hindering the player and the legal supply. VNLOK urges that all findings from the latest impact assessment must be taken into account when creating new rules.

The post VNLOK Calls for Strict Action Against Illegal Providers and Balanced Approach to Gambling Regulation appeared first on European Gaming Industry News.

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