BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.

The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.

Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.

All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.

Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.

“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.

“Our teams are looking forward to fruitful collaboration.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.

“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”

Hard Rock Bet has launched a responsible gaming website offering educational content, support resources, and interactive tools.

The Seminole Hard Rock Digital operator said its portal contains information on setting deposit, wager, and session limits.

Users can also find information on using time-out features and self-exclusion, with links to national and state-level resources also included.

“We consider ourselves to be our players’ partner in responsible gaming, and this new site gives our community the guidance, tools and support needed for a confident and enjoyable gaming experience,” said Danny Crook, Hard Rock Digital’s senior vice president of operations.

The responsible gaming website is part of Hard Rock Bet’s role in Responsible Gaming Education Month in the US, organised by the American Gaming Association.