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Largest gaming trade show was a galactic success for NOVOMATIC
This year’s ICE, Europe’s largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.
Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLive™ Studio.
Spotlight on the Very Important Player X-Perience
The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.
NOVOMATIC also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort.
“Our V.I.P. X Galaxy™ 2.65 luxury cabinet has to be experienced – it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies,” explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.
Gaming highlights took visitors into new spheres
At the centre of the NOVOMATIC stand, the new V.I.P. X Royal™ 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDS™ link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer Power™ by GODS & LEGENDS™ Link and Athena Goddess of War™, for Greentube’s iGaming segment, posed for legendary photos with the visitors.
Another gaming highlight at ICE was Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link. The new multi-game mixes also offered a very special gaming experience – Impera Line HD™ Edition 9 in a new design with additional features and the brand new Superia Games™ Premium 3 mix.
The innovative Superia GOLDEN LINK™ Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINK™ returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL version. The current IMPERA LINK™ Series 2 offers a unique variety of games with a total of 41 games in each category.
NOVOMATIC classics as well as new titles were included in the NOVOLINE™ Interactive Edition X4: From the underwater worlds of Lord of the Ocean™ and Dolphin’s Pearl™ deluxe to the hidden treasures of Book of Ra™ – Temple of Gold™ – this mix of games offered the perfect gaming experience for every guest.
The innovation highlight in the sports betting sector, the NOVOMATIC ActionBook™ Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The “Beat the Champ” challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.
Other product innovations on display in the dedicated ETG area included the LOTUS Roulette™ Genius and LOTUS Roulette™ PRO as well as the new high-speed multi-roulette wheel for the Novo Unity™ platform.
Revolutionary on the booth was NOVOMATIC’s own casino management system: NOVOVISION™ once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.
The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.
Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“
Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation.
Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.
Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.
As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.
The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.
“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”
The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Fan Engagement
Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize
Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.
The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.
For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite‘s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.
Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.
Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.
Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.
“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”
Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”
Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.
The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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