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Largest gaming trade show was a galactic success for NOVOMATIC

Published

2 years ago

February 23, 2024

largest-gaming-trade-show-was-a-galactic-success-for-novomatic

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This year’s ICE, Europe’s largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.

Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLive™ Studio.

Spotlight on the Very Important Player X-Perience

The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.

NOVOMATIC also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort.

“Our V.I.P. X Galaxy™ 2.65 luxury cabinet has to be experienced – it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies,” explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.

Gaming highlights took visitors into new spheres

At the centre of the NOVOMATIC stand, the new V.I.P. X Royal™ 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDS™ link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer Power™ by GODS & LEGENDS™ Link and Athena Goddess of War™, for Greentube’s iGaming segment, posed for legendary photos with the visitors.

Another gaming highlight at ICE was Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link. The new multi-game mixes also offered a very special gaming experience – Impera Line HD™ Edition 9 in a new design with additional features and the brand new Superia Games™ Premium 3 mix.

The innovative Superia GOLDEN LINK™ Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINK™ returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL version. The current IMPERA LINK™ Series 2 offers a unique variety of games with a total of 41 games in each category.

NOVOMATIC classics as well as new titles were included in the NOVOLINE™ Interactive Edition X4: From the underwater worlds of Lord of the Ocean™ and Dolphin’s Pearl™ deluxe to the hidden treasures of Book of Ra™ – Temple of Gold™ – this mix of games offered the perfect gaming experience for every guest.

The innovation highlight in the sports betting sector, the NOVOMATIC ActionBook™ Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The “Beat the Champ” challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.

Other product innovations on display in the dedicated ETG area included the LOTUS Roulette™ Genius and LOTUS Roulette™ PRO as well as the new high-speed multi-roulette wheel for the Novo Unity™ platform.

Revolutionary on the booth was NOVOMATIC’s own casino management system: NOVOVISION™ once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.

The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation.

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THE WORLD SERIES OF POKER® REVEALS FULL SUMMER 2026 SERIES SCHEDULE

Published

12 hours ago

February 16, 2026

GamingAmericas.com

the-world-series-of-poker-reveals-full-summer-2026-series-schedule

The world’s biggest poker series returns to the Las Vegas Strip from May 26 through July 25

The World Series of Poker (WSOP®) today announced the daily event schedule for the 2026 World Series of Poker, the 57th edition of the world’s richest and most prestigious poker series. Returning to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip, the 2026 WSOP promises a summer of unparalleled action, where new legends will be made and 100 gold bracelets will be awarded.

The excitement begins on May 26 with a revamped lineup designed to maintain the momentum of 2025’s record-breaking season, which saw GGPoker ambassador Michael “The Grinder” Mizrachi capture the Main Event title and a $10,000,000 top prize.

The $10,000 Main Event & Free Daily Stream

As always, the centerpiece of the summer is the $10,000 No-Limit Hold’em World Championship, better known as the ‘Main Event’, which begins on Thursday, July 2. Play will proceed until the final table is reached on July 13, with specifics on the Main Event final table play dates and broadcast coverage to be announced at a later date.

To bring WSOP action to a wider international audience for free, a daily stream will be broadcast live on the official WSOP YouTube channel from May 26 through to the start of the Main Event. This daily broadcast will showcase the new and improved TV set in Paris Las Vegas and feature some of the game’s most recognizable commentators.

WSOP 2026 Highlights

Additional highlight events include:

Event #7 Heads Up No-Limit Holdem Championship – 64 players max (3-day event) – May 29 – $25,000 buy-in
Event #18 MONSTER STACK No-Limit Holdem (5-day event) – June 3 – $1,500 buy-in
Event #34 COLOSSUS No-Limit Holdem (3-day event) – June 10 – $500 buy-in
Event #41 Super High Roller No-Limit Holdem (3-day event) – June 13 – $250,000 buy-in
Event #47 High Roller Pot-Limit Omaha (4-day event) – June 15 – $25,000 buy-in
Event #50 MILLIONAIRE MAKER No-Limit Holdem (5-day event) – June 17 – $1,500 buy-in
Event #60 Poker Players Championship (5-day event) – June 21 – $50,000 buy-in
Event #63 Mystery Millions – No-Limit Hold’em (3-day event) – June 23 – $1,000 buy-in

Additional flights have also been added to several of our most popular bracelet events offering players more opportunities than ever before to play their favorite WSOP events.

New Events & Summer Circuit Momentum

To maximize the excitement, the 2026 schedule introduces several high-impact events and a seamless transition into the Circuit season:

Event #1 Mini Mystery Millions No-Limit Holdem (3-day event): A $550 buy-in featuring a massive $1M bounty prize guarantee – May 26
Event #11 GGMillion$ High Roller No-Limit Holdem (3-day event): A $10,000 buy-in prestige event with two starting flights – May 31
Event #16 U.S. Circuit Championship No-Limit Holdem (3-day event): A $1,700 buy-in event following the success of WSOP Paradise – June 2
Event #53 Five Card Pot-Limit Omaha (3-Day event): A $1,500 buy-in PLO event – June 18
Event #91 “Pick Your PLO” (3-Day event): A $1,500 buy-in Dealer’s Choice format including PLO, PLO8, Five-Card PLO (High), and Big O – July 9
Summer Circuit: For the first time, a WSOP Circuit will begin during the final days of the bracelet series, running from July 14 – 25, ensuring the action in Las Vegas never slows down. The full schedule and other details will be available at WSOP.com

Executive & Ambassador Reaction

“As we saw in 2025, thousands of incredible stories are waiting to be told at the World Series of Poker,” said Ty Stewart, Chief Executive Officer of WSOP. “We’re more committed than ever to being poker’s unquestioned biggest stage and to shining a brighter spotlight on our favorite game.”

“Our favorite time of year is around the corner, and we cannot wait to once again welcome the poker world back to the Horseshoe Las Vegas and Paris Las Vegas,” said Jack Effel, Senior Vice President of Poker Operations at Caesars Entertainment. “This summer’s World Series of Poker promises more action and more opportunities to play your favorite events than ever before, from the first ‘Shuffle Up and Deal!’ to the crowning of the Main Event champion.”

“GGPoker’s WSOP Express satellites allow enthusiasts all over the world to follow in the footsteps of their heroes. Whether you are an international player qualifying via GGPoker or a domestic U.S. player winning your seat via WSOP Online, we want to see you taking your shot at the gold in 2026!” said Daniel Negreanu, GGPoker Global Ambassador and seven-time WSOP bracelet winner.

WSOP+ Registration & Accommodations

Players can now access all tournament details via the WSOP+ app, which has already been updated with the full schedule. Registration for all summer events will open soon, streamlining the path to the podium. Players planning to visit the WSOP this summer should install the app and complete registration before arriving in Las Vegas; those who participated in WSOP 2025 and previously verified their identity do not need to do so again this year unless their personal information has changed or a new payment method is used.

Reduced room rates are available across Caesars Entertainment’s Las Vegas resorts for the series. To access them, visit caesars.com, select a date between May 26 and July 25, 2026, and use promo code WSOP26.

WSOP Player Of The Year

The 100 bracelet events that make up the World Series of Poker 2026 will shape the race for the revamped WSOP Player of the Year (POY) competition. New for 2026, WSOP will award $1M in total to POY competitors, with the player who finishes first receiving a $100,000 WSOP Paradise 2026 package.

This year’s POY race starts at the World Series of Poker Europe 2026, which will be hosted in Prague, Czechia, from March 31 through April 12. For more details on the 2026 POY competition, please visit the WSOP POY page.

More Information & Online Qualification

Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.

To qualify online for WSOP 2026, please visit GGPoker.com to find out more about WSOP Express, or wsoponline.com if located in the United States.

The post THE WORLD SERIES OF POKER® REVEALS FULL SUMMER 2026 SERIES SCHEDULE appeared first on Americas iGaming & Sports Betting News.

CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

Published

18 hours ago

February 16, 2026

Wladimir P.

ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Berlin

BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem

Published

19 hours ago

February 16, 2026

Wladimir P.

blast-and-brawl-stars-bring-their-first-ever-joint-live-event-to-berlin-as-part-of-new-global-competitive-ecosystem

Global esports entertainment company BLAST, in partnership with Brawl Stars, is bringing the first-ever live in-person Brawl Cup to Berlin from 15–17 May 2026. The three-day event promises top-tier international competition alongside a full fan experience at the Uber Eats Music Hall.

This landmark event is part of BLAST’s new multi-year partnership with Brawl Stars, creating a refreshed, large-scale competitive ecosystem for the mobile action game available on iOS and Android. The collaboration introduces a global calendar of events, expanded live broadcasts, and blockbuster arena shows, setting a new standard for Brawl Stars esports.

A Milestone for Brawl Stars Competitive Scene

As BLAST’s first standalone live event for Brawl Stars, Brawl Cup Berlin marks a key milestone in the new competitive season. The 3-day format showcases BLAST’s growing footprint in Europe and reinforces Supercell’s commitment to expanding Brawl Stars’ global competitive circuit.

Under this partnership, BLAST will:

Deliver 32 broadcast days per year across six competitive seasons
Host three major live events annually
Enable teams to qualify through regional competitions across EMEA, North America, South America, APAC, and China

Top teams from each region will compete in marquee in-person events, bringing world-class competition directly to live audiences.