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Largest gaming trade show was a galactic success for NOVOMATIC

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This year’s ICE, Europe’s largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.

Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLive™ Studio.

Spotlight on the Very Important Player X-Perience

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The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.

NOVOMATIC also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort.

“Our V.I.P. X Galaxy™ 2.65 luxury cabinet has to be experienced – it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies,” explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.

Gaming highlights took visitors into new spheres

At the centre of the NOVOMATIC stand, the new V.I.P. X Royal™ 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDS™ link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer Power™ by GODS & LEGENDS™ Link and Athena Goddess of War™, for Greentube’s iGaming segment, posed for legendary photos with the visitors.

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Another gaming highlight at ICE was Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link. The new multi-game mixes also offered a very special gaming experience – Impera Line HD™ Edition 9 in a new design with additional features and the brand new Superia Games™ Premium 3 mix.

The innovative Superia GOLDEN LINK™ Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINK™ returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL version. The current IMPERA LINK™ Series 2 offers a unique variety of games with a total of 41 games in each category.

NOVOMATIC classics as well as new titles were included in the NOVOLINE™ Interactive Edition X4: From the underwater worlds of Lord of the Ocean™ and Dolphin’s Pearl™ deluxe to the hidden treasures of Book of Ra™ – Temple of Gold™ – this mix of games offered the perfect gaming experience for every guest.

The innovation highlight in the sports betting sector, the NOVOMATIC ActionBook™ Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The “Beat the Champ” challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.

Other product innovations on display in the dedicated ETG area included the LOTUS Roulette™ Genius and LOTUS Roulette™ PRO as well as the new high-speed multi-roulette wheel for the Novo Unity™ platform.

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Revolutionary on the booth was NOVOMATIC’s own casino management system: NOVOVISION™ once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.

The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation.

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Midnite appoints Alex Henderson as VP of Compliance to drive commitment to ‘doing things right’

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Fast-growing UK sportsbook and casino Midnite has further bolstered its team with the appointment of Alex Henderson as VP of Compliance.

Henderson joins Midnite with significant experience across compliance, regulatory affairs and operational risk within the gambling sector. He has worked with established operators, law enforcement agencies and advisory firms, bringing a balanced understanding of commercial and compliance challenges.

The addition of Henderson is the latest key addition for Midnite, after the appointment of Zach Amin as Vice-President of Sportsbook and Andrew Mook as Head of Brand Marketing – with both joining from Flutter.

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Henderson’s role will involve overseeing regulatory compliance, enhancing internal processes, and supporting Midnite’s continued focus on safer gambling and operational integrity under its UK licence.

He said: “I’m genuinely excited to be joining Midnite at such an exciting time in our growth story. Everyone I’ve met so far has been welcoming and clearly driven by a real passion for what they’re building. There’s a strong sense of ambition matched by a real commitment to doing things right.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. In April, Midnite announced an investment of about £7.7m to help fuel its growth ambitions. The company has subsequently secured high-profile sponsorship partnerships with the World Snooker Championship, Southampton Football Club and Sheffield United Football Club.

The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “We’re building Midnite to be the most exciting betting brand in the UK but also the most trusted and that means taking compliance seriously. Alex brings heavyweight experience and the mindset we value – sharp, pragmatic and unafraid to raise the bar. His appointment is in keeping the standards we expect and the culture we’re creating.”

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Groove Technologies Partners with “Azərlotereya” OJSC to Revolutionise Digital Gaming Experience

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Groove Technologies, a leading global iGaming platform and game aggregation solutions provider, today announced a landmark partnership with “Azərlotereya” OJSC, the official lottery organizer, iGaming and sports betting operator in Azerbaijan.

This collaboration will leverage Groove’s cutting-edge gaming platform and proven technological reliability to deliver an unparalleled digital experience to players across Azerbaijan.

With a vast portfolio of over 15,000+ games from over 150 top-tier providers and a robust, scalable infrastructure, Groove’s platform ensures seamless performance, security, and innovation.

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The partnership will introduce “Azərlotereya” players to a new era of immersive gaming, powered by Groove’s industry-leading payment solutions, real-time analytics, and player engagement tools.

Rachel Tourgeman, Head of Partnerships at Groove Technologies, stated: “This partnership is a testament to Groove’s ability to deliver world-class gaming technology at scale. “Azərlotereya” recognised our platform’s unmatched reliability and depth of content, key factors in providing players with a premium, frictionless experience. Together, we’re setting a new standard for digital lottery entertainment.”

“Azərlotereya” OJSC added: “Our mission is to bring innovation and trust to “Azərlotereya” gaming landscape, and Groove’s proven platform aligns with that vision. Their technology’s stability and expansive game library allow us to elevate our offerings while maintaining the high standards of security and compliance. This partnership marks a major leap forward for our digital transformation.”

Groove’s platform is engineered for high-traffic environments, ensuring zero downtime and lightning-fast transactions, a critical advantage for “Azərlotereya” OJSC’s growing player base. The integration also includes advanced responsible gaming features, reinforcing both companies’ commitment to safe and sustainable play.

Trusted by partners worldwide, Groove turns complexity into competitive advantage. With a commitment to transparency and player satisfaction, “Azərlotereya” continues to pioneer the future of gaming in the region.

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Yahale Meltzer, Co-Founder and COO of Groove Technologies, concluded: “At Groove, we don’t just power gaming platforms, we power possibilities. Collaborating with a forward-thinking partner like “Azərlotereya” allows us to demonstrate how technology can redefine an industry. This is just the beginning of a partnership that will drive innovation, engagement, and growth for years to come.”

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ZEAL invests in Swedish iLottery specialist Random State

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  • Co-investment by ZEAL and French lottery operator FDJ UNITED Ventures
  • Strategic partnership drives industry innovation and growth

ZEAL Network SE, Germany’s leading provider of online lotteries, is investing in the innovative Swedish iLottery and iBingo specialist Random State, alongside FDJ UNITED Ventures, FDJ UNITED’s startup investment fund.  With this co-investment, both partners reaffirm their commitment to advancing the global lottery industry.

Random State develops modern, digital instant lottery and bingo formats characterized by creative game design and a consistent focus on user experience. Notable clients include The UAE Lottery, the first regulated lottery in the United Arab Emirates and Delta Bingo Online, the digital arm of the Canadian gambling operator Delta Bingo & Gaming.

Investment creates value for all parties

The investment will enable Random State to strategically expand its sales and marketing activities and accelerate the development of new games – supporting the company’s continued growth trajectory. ZEAL, in turn, gains not only valuable insights into new game formats and mechanics but also benefits from the commercial partnership opportunities that come with the investment. This move is part of the strategic goal of ZEAL Ventures, the venture investment department of ZEAL, to actively shape the future of lottery and infuse innovation into ZEAL’s product portfolio.

The partnership with FDJ UNITED Ventures also highlights the increasing collaboration among leading European lottery operators, united by a shared ambition to bring fresh momentum to a modern and future-ready lottery landscape.

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Driving the future of the industry together

“With Random State, we are investing into innovation in the iLottery sector,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “The team impresses with creative game design and a deep understanding of diverse user preferences – providing us with valuable impulses for the development of our own portfolio.”

“Our vision is to reimagine the lottery – digital, user-centric, and globally connected,” said Mattias Westholm, CEO of Random State. “With ZEAL Ventures and FDJ UNITED Ventures, we’ve found strong, strategically-minded partners who share this ambition. This investment allows us to accelerate our innovation pipeline and expand into new markets and customer segments.”

The post ZEAL invests in Swedish iLottery specialist Random State appeared first on European Gaming Industry News.

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