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WA.Technology Sets Sights on SBC Summit Rio 2024

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WA.Technology is excited to confirm its attendance at the upcoming SBC Summit Rio, from March 5-7, at the distinguished Windsor Convention & Expo Center, Rio de Janeiro, Brazil.

WA.Technology will be at stand A320 on the lower floor to present its full spectrum of iGaming solutions, products, and services. Building on the momentum of success at ICE London 2024, where WA.Technology captivated attendees with upgraded and feature-rich solutions, ethical local farming collaboration with Brazilian superfood company Authentic Fruits, and exciting free prize giveaways WA.Technology is poised to continue its Latam growth and impact in the global iGaming industry.

The WA.Technology team is keen to engage with the vibrant Brazilian and broader Latam market at one of the region’s most anticipated events. SBC Summit Rio will draw industry leaders from across the globe, and visitors will enjoy insights into Latam’s growing iGaming market, spotlighting the continent’s potential and importance in the sector.

In the spirit of friendship, so integral to SBC Summit Rio, WA.Technology will host an exclusive, free-to-enter poker tournament offering a welcoming atmosphere for 60 invited players to compete in a friendly yet competitive setting. The event is scheduled for Tuesday, March 5, at the Windsor Barra Hotel and promises to be a summit highlight with the chance to take home a great prize. Professionals, clients, friends, and enthusiasts can take advantage of the relaxed atmosphere and get to know one another in a fun and friendly way before the main event kicks off. The tournament is also part of WA.Technology’s commitment to promoting responsible gaming and adhering to the highest industry compliance standards.

The tournament will also be an opportunity for WA.Technology to let friends discover more about its forthcoming online poker platform, WA.Poker, that is soon to be fully upgraded and reimagined. The new and improved WA.Poker is

designed to enhance the poker experience, offering simple integration, exceptional user engagement, and an exemplary suite of features tailored to operators and players alike. The re envisioned WA.Poker will be fully optimised to increase players’ acquisition, engagement and retention for increased client satisfaction.

Through strategic collaborations and key appointments, WA.Technology continues to solidify its presence in Latin America. The recent partnership with Latam Entertainment further enhances WA.Technology’s prominence, especially its entry into Mexico. The alliance not only broadens WA.Technology’s influence in Latam but also facilitates significant projects and showcases its commitment to pursuing a legitimate and authentic presence in its biggest market to date.

Additionally, the appointment of Waldir Marques as Director of Regulatory Affairs strengthens the WA.Technology’s regulatory compliance positioning, particularly in Brazil. Marques brings a wealth of experience and insight into iGaming regulation, further enabling WA.Technology to expand its operations in a legally compliant manner. These developments highlight WA.Technology’s dedication to providing market-driven, localised solutions that enhance revenue for operators and improve player engagement and experience across Latin America.

Central to WA.Technology’s showcase at SBC Summit Rio is the upgraded WA.Platform. The company’s new and improved flagship product introduces several advancements designed to elevate user engagement and streamline operator service. Key features include sophisticated AI-driven casino adaptations and personalisation, a localised content management system, enhanced security protocols, and a suite of tools designed for comprehensive customisation and management to create smooth client experiences and unique and satisfying player journeys with increased acquisition, engagement, and retention.

WA.Technology will also spotlight its latest game offerings from various verticals, including WA.Sports, WA.Casino, WA.Lottery, and WA.Fantasy. Visitors can discover the new and exciting games and services unveiled for WA.Lottery and WA.Fantasy, demonstrating the company’s dedication to enriching content and emphasising its integration capabilities, innovative features, and the value they add.

Visitors to stand A320 can also learn about WA.Technology’s venture into Africa with the WA.Africa platform, a localised omnichannel platform that integrates mobile, retail, and online provision that offers unique Afrocentric solutions, user experiences, and tailored services.

WA.Technology’s involvement in the summit highlights its role as a key player in Latam, committed to delivering solutions that meet the specific needs of markets such as Brazil. Tim Scoffham, CEO of WA.Technology spoke about the event: “SBC Summit Rio provides an excellent venue for us to demonstrate our commitment to the Latin American market and our ability to offer tailored, cutting-edge solutions designed to support our clients’ success.”

WA.Technology’s attendance at SBC Summit Rio marks an essential step in the company’s strategy to deepen its engagement with the Latin American market. Meet the team and explore the future of iGaming with WA.Technology at SBC Summit Rio, stand A320 on the lower floor, to discover how your iGaming vision can become a reality. Contact the team to book a meeting.

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Brazil iGaming Regulation

Esportes Gaming Brasil Joins IAB Brasil to Reinforce Responsible Advertising Standards

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Esportes Gaming Brasil, the parent group behind licensed betting brands Esportes da Sorte, Onabet, and Lottu, has officially joined IAB Brasil (Interactive Advertising Bureau). The move signals a major commitment to high-standard digital advertising and transparent marketing practices within Brazil’s newly regulated iGaming landscape.

IAB Brasil is the country’s leading authority on digital advertising, bringing together agencies, media platforms, and advertisers to foster a sustainable and ethical ecosystem.

A Commitment to Transparency in a Regulated Market

As Brazil completes its first full regulatory cycle, the role of advertising has shifted from pure customer acquisition to a tool for consumer protection. By aligning with IAB Brasil, Esportes Gaming Brasil aims to ensure its marketing efforts prioritize player safety and educational communication.

Key aspects of this partnership include:

  • Adherence to Best Practices: Implementation of the IAB Brasil “Digital Advertising Guide for Sports Betting,” released in August 2025.

  • Consumer Education: Using advertising to help players identify licensed, monitored, and safe platforms.

  • Ethical Marketing: Moving away from aggressive “get rich quick” narratives and focusing on high-energy, responsible entertainment.

Leadership Insights: Compliance as a Competitive Edge

The group’s leadership views this membership as a natural extension of their “Responsible Gaming” DNA, which already includes rigorous internal training and AI-driven player monitoring.

“IAB Brasil plays a fundamental role in shaping responsible digital communication,” said Hugo Baungartner, Executive Director of Institutional Relations and Strategic Partnerships at Esportes Gaming Brasil. “In a regulated environment, advertising is not just commercial—it is essential to help consumers identify which platforms are licensed and safe.”

Supporting Long-Term Industry Credibility

Participation in IAB Brasil also allows Esportes Gaming Brasil to contribute to broader industry policy discussions and knowledge-sharing. This strategy is designed to strengthen the long-term credibility of the Brazilian betting market, ensuring it remains a sustainable sector built on trust and operational integrity.

The post Esportes Gaming Brasil Joins IAB Brasil to Reinforce Responsible Advertising Standards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil iGaming Regulation

Esportes Gaming Brasil joins IAB to reinforce responsible advertising standards

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Esportes Gaming Brasil, the group behind the licensed online betting brands Esportes da Sorte, Onabet and Lottu, has joined IAB Brasil (Interactive Advertising Bureau Brasil), the country’s leading organisation for digital advertising standards and best practices.

The move reinforces the group’s commitment to responsible communication and transparent marketing practices within Brazil’s newly regulated betting and online gaming market.

IAB Brasil plays a central role in fostering and regulating the digital advertising ecosystem in the country, bringing together advertisers, agencies, media companies and adtech providers to promote sustainable growth through education, research and industry-wide initiatives.

In August, the organisation released its first dedicated guide for digital advertising in the sports betting and online gaming sector. The document provides clear guidance on responsible communication practices and outlines legal and ethical requirements introduced under Brazil’s regulatory framework.

By joining IAB Brasil, Esportes Gaming Brasil aligns itself with a broader industry effort to raise standards, promote consumer awareness and ensure that advertising serves as a tool for education and protection, rather than solely acquisition.

Esportes Gaming Brazil Executive Director of Institutional Relations and Strategic Partnerships, Hugo Baungartner, commented: “IAB Brasil plays a fundamental role in shaping responsible digital communication in Brazil. Joining the organisation is a natural step in our ongoing commitment to transparency, compliance and responsible marketing. In a regulated environment, advertising is not just commercial — it is essential to help consumers identify which platforms are licensed, monitored and safe.”

Participation in IAB Brasil also supports the group’s wider strategy of contributing to policy discussions, knowledge-sharing and best practices that strengthen the long-term credibility and sustainability of Brazil’s regulated betting ecosystem.

The post Esportes Gaming Brasil joins IAB to reinforce responsible advertising standards appeared first on Americas iGaming & Sports Betting News.

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Andre Medeiros

Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes™:Wand of Riches™ 2, Trinity Treasures™ Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra™ deluxe, Diamond Link™: Mighty Sevens, and Cash Connection™ – Golden Sizzling Hot™.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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