Latin America
WA.Technology Sets Sights on SBC Summit Rio 2024
WA.Technology is excited to confirm its attendance at the upcoming SBC Summit Rio, from March 5-7, at the distinguished Windsor Convention & Expo Center, Rio de Janeiro, Brazil.
WA.Technology will be at stand A320 on the lower floor to present its full spectrum of iGaming solutions, products, and services. Building on the momentum of success at ICE London 2024, where WA.Technology captivated attendees with upgraded and feature-rich solutions, ethical local farming collaboration with Brazilian superfood company Authentic Fruits, and exciting free prize giveaways WA.Technology is poised to continue its Latam growth and impact in the global iGaming industry.
The WA.Technology team is keen to engage with the vibrant Brazilian and broader Latam market at one of the region’s most anticipated events. SBC Summit Rio will draw industry leaders from across the globe, and visitors will enjoy insights into Latam’s growing iGaming market, spotlighting the continent’s potential and importance in the sector.
In the spirit of friendship, so integral to SBC Summit Rio, WA.Technology will host an exclusive, free-to-enter poker tournament offering a welcoming atmosphere for 60 invited players to compete in a friendly yet competitive setting. The event is scheduled for Tuesday, March 5, at the Windsor Barra Hotel and promises to be a summit highlight with the chance to take home a great prize. Professionals, clients, friends, and enthusiasts can take advantage of the relaxed atmosphere and get to know one another in a fun and friendly way before the main event kicks off. The tournament is also part of WA.Technology’s commitment to promoting responsible gaming and adhering to the highest industry compliance standards.
The tournament will also be an opportunity for WA.Technology to let friends discover more about its forthcoming online poker platform, WA.Poker, that is soon to be fully upgraded and reimagined. The new and improved WA.Poker is
designed to enhance the poker experience, offering simple integration, exceptional user engagement, and an exemplary suite of features tailored to operators and players alike. The re envisioned WA.Poker will be fully optimised to increase players’ acquisition, engagement and retention for increased client satisfaction.
Through strategic collaborations and key appointments, WA.Technology continues to solidify its presence in Latin America. The recent partnership with Latam Entertainment further enhances WA.Technology’s prominence, especially its entry into Mexico. The alliance not only broadens WA.Technology’s influence in Latam but also facilitates significant projects and showcases its commitment to pursuing a legitimate and authentic presence in its biggest market to date.
Additionally, the appointment of Waldir Marques as Director of Regulatory Affairs strengthens the WA.Technology’s regulatory compliance positioning, particularly in Brazil. Marques brings a wealth of experience and insight into iGaming regulation, further enabling WA.Technology to expand its operations in a legally compliant manner. These developments highlight WA.Technology’s dedication to providing market-driven, localised solutions that enhance revenue for operators and improve player engagement and experience across Latin America.
Central to WA.Technology’s showcase at SBC Summit Rio is the upgraded WA.Platform. The company’s new and improved flagship product introduces several advancements designed to elevate user engagement and streamline operator service. Key features include sophisticated AI-driven casino adaptations and personalisation, a localised content management system, enhanced security protocols, and a suite of tools designed for comprehensive customisation and management to create smooth client experiences and unique and satisfying player journeys with increased acquisition, engagement, and retention.
WA.Technology will also spotlight its latest game offerings from various verticals, including WA.Sports, WA.Casino, WA.Lottery, and WA.Fantasy. Visitors can discover the new and exciting games and services unveiled for WA.Lottery and WA.Fantasy, demonstrating the company’s dedication to enriching content and emphasising its integration capabilities, innovative features, and the value they add.
Visitors to stand A320 can also learn about WA.Technology’s venture into Africa with the WA.Africa platform, a localised omnichannel platform that integrates mobile, retail, and online provision that offers unique Afrocentric solutions, user experiences, and tailored services.
WA.Technology’s involvement in the summit highlights its role as a key player in Latam, committed to delivering solutions that meet the specific needs of markets such as Brazil. Tim Scoffham, CEO of WA.Technology spoke about the event: “SBC Summit Rio provides an excellent venue for us to demonstrate our commitment to the Latin American market and our ability to offer tailored, cutting-edge solutions designed to support our clients’ success.”
WA.Technology’s attendance at SBC Summit Rio marks an essential step in the company’s strategy to deepen its engagement with the Latin American market. Meet the team and explore the future of iGaming with WA.Technology at SBC Summit Rio, stand A320 on the lower floor, to discover how your iGaming vision can become a reality. Contact the team to book a meeting.
About WA.Technology
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GiG
GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time
GiG Software Plc, a leading B2B iGaming technology company, has announced its entry into the Mexican regulated market with the launch of long-standing partner LuckyDays in the region, as the successful partnership powers into its fourth regulated market and its first in Latin America.
The deal carries extra significance as GiG’s first launch in Mexico, adding another regulated market to its vast list of live jurisdictions and further increasing its capacity to offer opportunity for growth to its partners.
GiG is one of the few global regulated market experts that can offer enhanced, next generation platform capabilities. iGaming platform CoreX, is a powerful, secure, and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties. In prioritising powerful functionality that greatly elevates localisation and gamification features that offers partners a competitive advantage in their local markets.
As part of the deal, LuckyDays will again benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into LuckyDays’ toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.
Online gaming in Mexico continues to provide a steady growth trajectory with Gross gaming revenue (GGR) projected to reach $3.7 billion by 2028, according to data supplied by H2, with regulation enforced by Mexico’s General Directorate of Games and Raffles..
Richard Carter, Chief Executive Officer at GiG, said: “We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.”
A spokesperson at LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”
Latest News
SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market
PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.
Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.
The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.
This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.
After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.
Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.
Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”
Latest News
THE UNIT SIGNS WITH SPORTINGTECH’S BRAZIL BRANDS
The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, has entered a collaboration with leading sports betting and iGaming provider Sportingtech.
Sportingtech is a renowned provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Sportingtech’s iGaming platform offers everything covering sportsbook and casino via a modular system and intuitive back office for a fully omni-channel solution.
The Unit will develop apps for Sportingtech’s brands in Brazil, with The Unit bringing its expertise in creating native iOS and Android applications tailored to the specific needs of clients. This partnership has already included a successful redesign of Sportingtech’s sportsbook, with The Unit utilising its ability to design and develop robust, scalable platforms which deliver a seamless user experience.
Paddy Casey, Co-founder at The Unit, said: “Sportingtech is one of the leading suppliers in the sports betting and iGaming industries, and we are thrilled to announce this exciting partnership.
“We are pleased to bring our extensive knowledge and expertise to ensure Sportingtech’s brands operate with the strongest possible mobile app.
“This follows the launch of Sportingtech’s redesigned sportsbook, where our team were able to provide our bespoke software development services to address unique business requirements and challenges.
“We very much look forward to working with Sportingtech and making the most of the synergies this partnership will present.”
Tommy Molloy, Chief Product Officer from Sportingtech, said: “Partnering with The Unit reflects our commitment to delivering tailored solutions that empower operators to stand out in competitive markets like Brazil. The Unit’s expertise as a trusted developer ensures our partners can achieve peak performance and provide unparalleled user experiences.
“Following the successful launch of our newly redesigned sportsbook, this collaboration reinforces our focus on continuous improvement and flexibility, enabling us to offer an industry-leading turnkey platform that sets new standards in customisation and growth.”
With offices in Ireland and Moldova, and a newly-formed USA division opening in New York in January 2025, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
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