partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Compliance Updates
PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads
PlayCity, the state agency overseeing the gambling and lottery sector in Ukraine, has partnered with streaming platform Kick to further accelerate the blocking of illegal gambling ads on the platform.
“We are directly providing Kick’s headquarters with a list of channels that violate legislation and illegally advertise gambling,” PlayCity said.
The agency said that the first two channels on the platform were blocked during the past week.
In addition, at the agency’s request, access was restricted last week to 37 accounts across TikTok, Instagram, Twitch and Kick, with the blocked accounts having a combined audience of more than 895,000 users.
Specifically, access was restricted to 20 TikTok accounts with 473,000 followers, 11 Instagram accounts with 314,000 followers, four Twitch channels with 107,000 followers, and two Kick channels with 1200 followers.
“Blocking such content helps quickly stop the recruitment of users into gambling through illegal advertising campaigns,” PlayCity said.
The post PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Sky City Acoma Casino Hotel Selects QCI Resorts, the Unified Intelligence Platform for Resorts
Quick Custom Intelligence (QCI) announced that Sky City Acoma Casino Hotel has selected QCI Resorts, QCI’s Unified Intelligence Platform for Resorts.
Built on the QCI AGI Platform, QCI Resorts provides a single operational system encompassing hotel management, food and beverage, point-of-sale, marketing, player development, loyalty, analytics, enterprise intelligence, and integrated gaming systems. Operating from a single real-time software stack, the platform enables teams across the property to operate the entire business through a unified intelligence layer.
The deployment supports Sky City Acoma Casino Hotel’s commitment to operational excellence while establishing a foundation for AI-assisted decision-making across the entire enterprise.
“From both an operational and financial perspective, the ability to securely operationalize AI within the casino environment represents one of the most significant technology advancements we have seen in years. QCI Resorts provides a practical path toward AI-assisted resort operations while maintaining the governance, security, and operational controls required in gaming. The platform’s ability to deliver actionable intelligence through natural language interaction is particularly compelling,” said Dennis Amos, CFO of Sky City Acoma Casino Hotel.
Sky City Acoma Casino Hotel joins a growing group of forward-thinking operators moving beyond the fragmented technology architecture that has defined the industry for decades. As resort operations become increasingly complex, operators are recognizing that the future will not be built on more integrations, more data warehouses, and more disconnected applications. It will be built on a single unified operational system.
“For decades, the hospitality industry has pursued the vision of a unified platform through integration. QCI Resorts represents a fundamentally different approach. It is not an integration platform for resort systems. It is the system. Hospitality, food and beverage, marketing, loyalty, operations, and intelligence operate from a single real-time software stack and a common intelligence layer. Gaming remains integrated where regulations require it, but the resort itself operates as one unified system. We’re excited to partner with Sky City Acoma Casino Hotel as they help define the future of resort operations,” said Andrew Cardno, Co-Founder and CTO of QCI.
The deployment reflects growing recognition throughout the gaming industry that the future belongs to a single unified operational system that redefines how a resort runs.
“Resorts are approaching the same inflection point that transformed other industries. The future will belong to operators running on unified intelligence systems, not collections of disconnected software. Sky City Acoma is helping define what that future looks like,” added Cardno.
The post Sky City Acoma Casino Hotel Selects QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.
Alex Wolf Founder & CEO ScratchOdds
SCCG Management Partners with ScratchOdds to Bring a Modern Player-Engagement Platform to the Global Lottery Industry
SCCG Management has entered into a strategic market representation partnership with ScratchOdds, the mobile-first lottery platform that personalizes how players engage with the lottery across more than 41 US states. ScratchOdds turns official, real-time odds data into a transparent, goal-based experience, helping players choose the games that fit their budget and what they actually want from play, and driving the kind of engagement and retention that lottery operators are working to modernize. The partnership positions SCCG as the distribution and advisory channel for ScratchOdds’ expansion into B2B lottery partnerships, white-label licensing, affiliate revenue, and capital formation, connecting the platform to lottery commissions, iLottery operators, affiliate networks, and technology providers across the broader gaming ecosystem.
What ScratchOdds Does
ScratchOdds is a consumer mobile app and web platform that makes lottery play personalized and transparent. Lottery games are not all alike, and different games suit different players and different goals. The real odds shift every day as prizes are claimed, but until now no consumer-facing platform turned that complexity into a clear, personalized experience.
Players start by choosing a goal, whether that is winning a jackpot, winning a big prize, breaking even, or getting the best overall value, along with a budget. ScratchOdds then matches them to the lottery games that best fit that intent, using official prize-inventory data it aggregates daily from more than 41 US states, normalizes, and recalculates into real-time odds for every active game. The result is informed, transparent play: instead of buying blind, players see the actual odds behind each game and choose one that fits what they are actually after.
That personalization is what drives engagement. ScratchOdds converts 14.9% of iOS installs into paying subscribers, three to five times the industry benchmark, wins back roughly one in ten cancelled subscribers, and holds a 4.7-star rating. The platform serves a registered user base of more than 110,000 players and is built mobile-first for the modern lottery player.
The platform was founded by Alex Wolf, a technical founder whose previous company was acquired, and counts Bishop Woosley, former president of the North American Association of State and Provincial Lotteries (NASPL), among its advisors. The combination of proven technical execution and deep lottery industry credibility positions ScratchOdds for expansion into B2B licensing, white-label partnerships with lottery commissions, and affiliate revenue, and to extend its platform across draw games, iLottery, and other lottery formats.
Why This Matters for the Gaming Industry
Lottery is the largest gaming vertical in the United States, generating over $100 billion in annual ticket sales. Instant games represent the dominant share of that revenue today. Yet the lottery sector has attracted far less technology innovation than sports betting or iGaming, particularly at the consumer engagement layer.
That gap creates significant opportunity. State lottery commissions are actively exploring digital engagement tools, mobile-first experiences, and data-driven personalization to reach younger demographics and modernize the player experience. iLottery expansion continues to gain momentum, with more states authorizing online lottery sales each year. Affiliate networks and media companies are beginning to recognize lottery as an underserved content vertical with strong consumer demand.
ScratchOdds is positioned at the center of this shift. Its engagement platform and data infrastructure, already covering more than 41 states and recalculating odds daily across thousands of active games, can be white-labeled for lottery commissions and operators seeking to offer modern, transparent, personalized experiences to their players. The goal-based personalization that drives high session frequency and repeat visits on the consumer side maps directly onto the engagement and retention challenges operators face as they move into digital channels. And because the platform is built around lottery game data broadly rather than a single product, it is designed to extend across draw games, iLottery, and other lottery formats.
What SCCG Brings to the Partnership
SCCG Management will represent ScratchOdds across the gambling and sports entertainment ecosystem, leveraging its network of operator relationships, lottery industry contacts, technology providers, and investor relationships built over more than 33 years in the industry.
The engagement covers SCCG’s standard four-workstream advisory structure: capital introductions, international expansion, commercial partnership development across affiliates and white-label channels, and strategic advisory including M&A introductions. ScratchOdds will also receive access to SCCG’s marketing and content infrastructure, including newsletter distribution to approximately 34,000 gaming industry professionals, thought leadership placement, event visibility, and amplification through SCCG’s digital channels.
Stephen Crystal, Founder and CEO of SCCG Management, will serve as the primary relationship conduit, introducing ScratchOdds to qualified operators, lottery-adjacent platforms, investors, and potential acquirers across SCCG’s global network.
“Lottery is the largest gaming vertical in America and one of the least disrupted by technology. ScratchOdds has built something genuinely new: a real-time analytics layer for scratch-off games that consumers actually use. The white-label and affiliate opportunities are significant, and our network is built to connect those dots.” Stephen Crystal, Founder and CEO, SCCG Management.
“Lottery is one of the largest and least-modernized categories in gaming, and the opportunity isn’t simply better data, it’s a better, more transparent experience for players. ScratchOdds personalizes how people engage with the lottery, matching them to games that fit their goals and budget through real-time official odds, and that personalization is what drives our engagement and retention. SCCG’s network gives us the reach to bring that platform to lottery commissions and iLottery operators worldwide as we expand across scratch-offs, draw games, and iLottery.” Alex Wolf, Founder & CEO, ScratchOdds.
Target Verticals
The partnership will focus on connecting ScratchOdds to several categories of gaming and lottery businesses where a modern player-engagement platform addresses a direct operational or commercial need: state lottery commissions exploring digital engagement and branded player experiences, iLottery platform providers seeking consumer-facing engagement and data modules, lottery affiliate networks and media companies building data-driven lottery content, convenience store and retail chains evaluating consumer engagement tools for lottery sales, and international lottery operators considering US-style personalized lottery experiences for their own markets.
The post SCCG Management Partners with ScratchOdds to Bring a Modern Player-Engagement Platform to the Global Lottery Industry appeared first on Americas iGaming & Sports Betting News.
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