partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Alex Sumsky
High Roller Technologies Enters into Strategic Marketing Agreement with Forever Network
High Roller Technologies, operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a definitive, exclusive strategic marketing agreement with Forever Network, formalizing the parties’ previously announced Letter of Intent.
The executed agreement establishes High Roller as Forever Network’s exclusive prediction markets partner across its owned and operated properties, in support of High Roller’s planned launch of a regulated event-based prediction markets product in the US.
Under the terms of the definitive agreement, Forever Network will leverage its expansive digital footprint, high-engagement social media brands, and data-driven content ecosystem to drive brand awareness, customer acquisition, and long-term audience engagement for High Roller’s prediction markets offerings. Campaigns will include integrated content distribution, fan engagement activations, and targeted audience initiatives across Forever Network’s portfolio of sports-focused properties.
Forever Network is a Sydney-based social-first sports media and fan engagement company reaching hundreds of millions of sports fans worldwide. In 2025, the company delivered more than 20 billion impressions across its platforms to 450 million people, reflecting significant scale and sustained audience growth across multiple major sports verticals.
“Executing this definitive agreement with Forever Network represents a meaningful step forward in our U.S. prediction markets strategy. Their ability to consistently engage passionate, digitally native sports fans aligns directly with our vision for building a socially integrated, event-driven prediction markets platform. Together with our Crypto.com collaboration, we are assembling a best-in-class ecosystem to support a responsible and impactful market entry,” said Seth Young, Chief Executive Officer of High Roller Technologies.
Forever Network’s flagship brand, Basketball Forever, ranks among the highest-engagement sports media destinations for millennial audiences, with additional expansion across multiple global sports communities and interactive fan formats. The company’s audience profile—fans who are highly engaged in real-time sports narratives, performance analysis, and outcome-driven discussion—closely aligns with the behavioral dynamics of prediction market participation.
“Formalizing our partnership with High Roller allows us to deepen the intersection between sports media, fan engagement, and market-based participation. Prediction markets reflect how modern fans want to engage — socially, analytically, and in real time. We’re excited to help introduce High Roller’s offering to our global community,” said Alex Sumsky, Co-Founder of Forever Network.
The post High Roller Technologies Enters into Strategic Marketing Agreement with Forever Network appeared first on Americas iGaming & Sports Betting News.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
PG Soft signs on as key sponsor for SBC Summit Malta 2026
PG Soft has been named a key sponsor for SBC Summit Malta 2026, set for 28-30 April 2026 at the InterContinental Hotel in Malta.
Under the deal, PG Soft will be the sole sponsor of a 3x2m LED screen positioned at the event’s main entrance and welcome area. The company said the installation will use a fully customisable frame for brand and video content.
PG Soft will also brand the LED Walkway Tunnel connecting the exhibition floor with the lunch and conference areas. The tunnel is described as two 6m-wide LED walls forming a corridor, with PG Soft’s video content and branding running on a loop throughout the event.
A PG Soft spokesperson said: “SBC Summit Malta is one of the premier events on the European iGaming calendar, and we’re proud to be part of the 2026 edition. Our sponsorship reflects PG Soft’s continued ambition to support and be present at the events that matter most to our industry.”
The post PG Soft signs on as key sponsor for SBC Summit Malta 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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