partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership

SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Latest News
Amusnet Strengthens its Swiss Presence with First-Ever Tournament at jackpots.ch

Amusnet has expanded its footprint in the Swiss iGaming market with the launch of its very first local tournament, organised in collaboration with jackpots.ch. Running from September 1 to September 7, the campaign introduces local operators and players to Amusnet’s Tournaments, a promotional tool specially designed to enhance entertainment and deliver measurable results for operators.
Hristiyan Spasov, Commercial Manager at Amusnet, said: “We are excited to introduce Amusnet’s first tournament in Switzerland in collaboration with jackpots.ch. Our Tournament Tool is designed to create transparent, engaging competitions that reward players while giving our partners clear, measurable results. This launch is an important step in deepening our presence in the Swiss market.”
Some top-performing and player-favourite titles, such as 20 Golden Coins, Hot Deco, Candy Palace, Burning Hot and 27 Eternal Hot, along with the rest of Amusnet’s games available at jackpots.ch, are part of the tournament.
The first-ever Swiss tournament of Amusnet features a prize pool carefully tailored to the participants, with the top winner receiving a smartphone of their choice worth CHF 1350. The runner-up will take home a CHF 500 Bitcoin gift card, while the third-place finisher earns a CHF 250 voucher from Digitec Galaxus, the country’s largest online retailer. Players ranked from fourth to tenth will each be rewarded CHF 50 in real money.
Driven by Amusnet’s Tournaments, the campaign is designed to deliver a fun, competitive experience for players while giving operators maximum flexibility. The promotional tool allows events to be tailored with customizable rules, timeframes, ranking criteria and prize options, all backed by an easy-to-use setup and live leaderboard. Its adaptability makes it a powerful engagement driver, ensuring fair, transparent tournaments that capture player interest and support operator business goals.
The collaboration with jackpots.ch highlights Amusnet’s commitment to local market growth and tailored entertainment experiences. By combining top-notch gaming content with innovative engagement tools, the company continues strengthening its position as a trusted partner to leading operators across the globe.
The post Amusnet Strengthens its Swiss Presence with First-Ever Tournament at jackpots.ch appeared first on European Gaming Industry News.
Greece
Betsson Named Official Sponsor of Mykonos BC

Betsson has announced a new partnership with Mykonos Basketball Club, taking on the role of the basketball team’s naming sponsor. From the upcoming season, the club will compete as Mykonos Betsson BC in the top tier of Greek basketball, marking an important milestone for both the team and Betsson.
Through this agreement, Betsson supports the club in its debut season at the highest level of the sport, reinforcing a shared commitment to promoting sports development, fostering athletic education, encouraging fair play and strengthening social cohesion.
Thanos Marinos, Managing Director of Betsson in Greece, said: “For us at Betsson, the partnership with Mykonos BC goes beyond a sponsorship agreement. It is a relationship built on shared values, respect, and mutual ambition. With over 60 years of international experience in entertainment and gaming, Betsson combines its global footprint with the dynamic and international appeal of Mykonos, creating a collaboration with substance and long-term potential, both on and off the court. We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community.”
Alexandros Angeletakis, President of Mykonos BC, said: “Partnering with a leading international company like Betsson, gives us strength and confidence to face future challenges with optimism. Together, we are building solid foundations for the future with a shared vision of high performance, professionalism, and responsibility. Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results.”
This sponsorship reflects Betsson’s broader strategy of investing in sport and community initiatives in markets where it operates, reinforcing its role as a partner that creates value in sport and in the communities it serves.
The post Betsson Named Official Sponsor of Mykonos BC appeared first on European Gaming Industry News.
1/ST
Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.
“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”
The 2026 Pegasus World Cup will be held in January.
The post Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier appeared first on Gaming and Gambling Industry in the Americas.
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