Betting brand takes prominent placement across broadcasts, arenas and digital, with a focus on the league’s Super Friday matchday.

HockeyAllsvenskan has appointed DBET as its main partner under a three-year agreement starting with the 2026/27 season. The deal runs through the 2028/29 season.

Under the partnership, DBET will receive visibility across HockeyAllsvenskan TV broadcasts, arenas and digital platforms, alongside joint activation opportunities. DBET will also take a central role in Super Friday, the league’s highest-profile matchday, with the parties planning new formats built around matches, statistics and the wider league experience.

DBET operates under Immense Group and focuses on the Nordic sports betting market. The company said it already works across basketball, handball and other sports, and positioned HockeyAllsvenskan as its next step in that portfolio.

Marcus Adler, Nordic Head of DBET, said: “HockeyAllsvenskan is one of Sweden’s most engaging and supporter-connected leagues, with strong local roots that we at DBET truly value. Sport that brings local communities together sits at the heart of our strategy, and ice hockey is a natural and welcome addition to a portfolio where we already work across basketball, handball and several other sports.”

Gabriel Monidelle, CEO of HockeyAllsvenskan, said: “We are very pleased to welcome DBET as the main partner of HockeyAllsvenskan. Together, we want to create an even stronger experience for our supporters and continue developing the league.” On Super Friday, he added: “Our ambition is to continue developing Super Friday together with DBET and the clubs through new activations around some of our biggest match days.” Linnea Leijonklo, Commercial Manager at HockeyAllsvenskan, said: “There is a shared ambition in this partnership to build on the commercial opportunities while also developing the collaboration responsibly together with the league and the clubs.”

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REEVO has announced a new partnership with Top Gaming, an innovative slot provider focused on delivering original casino content built around unique gameplay mechanics and strong player engagement. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with content designed to stand out in highly competitive regulated markets.

Through this partnership, Top Gaming’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a growing collection of entertainment-driven slot experiences through a single and efficient integration. The addition of Top Gaming reinforces REEVO’s commitment to continuously enhancing its platform with diverse and high-performing content that delivers real value to operators.

For REEVO, this partnership reflects its continued strategy of collaborating with creative and forward-thinking studios that bring originality and strong performance to its aggregation platform.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Top Gaming is another exciting step forward for REEVO as we continue to strengthen our aggregation platform with innovative and engaging content. Top Gaming brings a fresh and distinctive approach to game development that aligns perfectly with our vision of delivering diverse experiences that help operators stand out in competitive markets. At REEVO, we are focused on building an ecosystem that combines creativity, performance, and scalability, and this partnership is a strong reflection of that strategy.”

Top Gaming’s portfolio includes a variety of entertainment-focused titles that blend strong gameplay mechanics with modern slot design, helping operators deliver engaging experiences to a broad player audience.

Karlo Carlini, Commercial Director at Top Gaming, added: “We are very excited to partner with REEVO and expand the reach of Top Gaming’s content through such a strong aggregation platform. We believe this collaboration will help bring our innovative and entertainment-focused games to a wider international audience.”

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BetMakers Technology Group has announced a long-term extension of its partnership with evoke plc, further strengthening the relationship between the two companies across global racing wagering solutions.

Under the renewed agreement, evoke brands including William Hill will continue to utilise BetMakers’ RaceOdds solution, formerly known as Price Manager, across key racing markets. The agreement reinforces BetMakers’ position as a leading provider of racing trading technology, pricing and managed services to tier-one operators globally.

The RaceOdds suite of products delivers automated racing pricing, trading and risk management functions across thoroughbred, harness and greyhound racing, enabling operators to efficiently scale racing offerings while improving operational performance and customer experience.

BetMakers Technology Chief Operating Officer, Martin Tripp said the extension “highlighted the strength of the long-standing relationship between the two businesses.”

“evoke brands; William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,”

“This extension reflects the confidence the team at evoke has in our racing technology and ability to support enterprise-scale operators across multiple jurisdictions.”

evoke plc Director of Racing Mark Howarth said BetMakers “continued to play an important role in the group’s racing strategy.”

“BetMakers has been a strong and trusted partner to our business for a number of years,” added Howarth.

“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”

The renewed agreement continues BetMakers’ momentum in delivering enterprise racing solutions to leading operators across regulated wagering markets globally.

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