partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Africa
African iGaming Alliance names SPRIBE a Platinum Supplier Member
The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.
AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.
According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.
Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:
“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”
The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
csr
UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff
The UAE Lottery, operated by The Game L.L.C., partnered with SmartLife Foundation and Premier Schools Accommodation – GEMS Education to deliver a financial awareness workshop in Abu Dhabi on 18 June, 2026.
Held at GEMS Education’s Premier Schools Accommodation, the session brought together more than 60 school bus drivers and helpers for training on budgeting and saving basics, fraud prevention, and retirement planning. The workshop also included quizzes and certificates.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Financial knowledge is a powerful enabler of confidence, and long-term financial stability. Through H.O.P.E., we are committed to driving initiatives that equip individuals with practical life skills to help them build better opportunities for themselves and shape a more secure future. This workshop reflects our belief in people-focused partnerships that create meaningful and lasting impact across communities.”
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we strongly believe that knowledge creates empowerment. Many bluecollar workers dedicate themselves tirelessly to supporting their families yet often have limited access to structured financial education. Through partnerships like this, we can help individuals make informed financial decisions, build healthier financial habits, and plan more confidently for the future.”
The organisers said the initiative sits under the “Opportunities” pillar of H.O.P.E., The UAE Lottery’s CSR platform covering Healthcare, Opportunities, Planet, and Enrichment, and is aligned with national priorities for social impact in the UAE.
The post UAE Lottery partners SmartLife and GEMS to run financial workshop for bus staff appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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