partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
African Gambling Market
SOFTSWISS Powers New South African Challenger PantherBet as Market Hits €75bn
Editor’s Take
Why this matters: South Africa is rapidly becoming the crown jewel of African iGaming. With the National Gambling Board reporting a massive surge in turnover to over €75 billion, the market is moving past its “emerging” phase into a highly competitive, high-volume jurisdiction. For SOFTSWISS, empowering a new entrant like PantherBet isn’t just about adding a logo to the client sheet; it’s a strategic proof-point that their localized tech stack can handle the specific demands (data lightness, mobile-first UX) of Southern Africa’s premium segment.
The Full Story
SOFTSWISS, the global tech leader in iGaming solutions, has confirmed a major new partnership in the African market, announcing that it is now powering PantherBet, a newly launched operator in South Africa.
The deal sees PantherBet utilizing the award-winning SOFTSWISS Sportsbook and Casino Platform as its technological backbone, marking another milestone in the supplier’s expansion across regulated African jurisdictions.
A Market on the Rise The partnership comes at a critical time for the region. Recent figures from South Africa’s National Gambling Board (NGB) revealed that the country recorded a gambling turnover of EUR 75.47 billion (R1.5 trillion) during the 2024/25 financial year—a significant leap from the EUR 55.3 billion recorded the previous year.
Against this backdrop of explosive growth, PantherBet launched in September with a strategy focused on “premium” entertainment. Unlike many data-light, simplified betting sites in the region, PantherBet is positioning itself with a focus on modern design and intuitive user experience (UX), aiming to build long-term trust with a maturing player base.
Management Commentary Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, noted that the operator’s vision aligns with the supplier’s capabilities:
“Partnering with operators who share our dedication to responsibility and high-quality entertainment is central to our strategy. PantherBet entered the market with a clear vision and a focus on quality, performance, and local relevance… we see enormous potential in PantherBet as they continue developing their presence in the region.”
Andrey Rozhkov, CEO at PantherBet, emphasized the importance of stability and compliance in their choice of partner:
“Our purpose as a company is to provide responsible, safe, and accessible entertainment while becoming one of the most innovative, reputable, and trusted leaders in our industry. Partnering with SOFTSWISS supports that purpose. The company’s global reputation, compliance expertise, and proven ability to empower premium brands give us the foundation to grow with confidence.”
Strategic Context SOFTSWISS has been heavily investing in its South African intelligence, recently releasing market reports including the South Africa: iGaming Market Overview 2025. This partnership serves as a practical application of those insights, deploying a tech stack already battle-tested in LatAm and Europe to meet specific local demands.
The post SOFTSWISS Powers New South African Challenger PantherBet as Market Hits €75bn appeared first on Gaming and Gambling Industry Newsroom.
243 Crystal Fruits
Tom Horn Gaming Unlocks New Markets with Major Alea Aggregation Deal
Editor’s Take
Why this matters: In the race for distribution, direct integrations are becoming less common for mid-sized studios. Partnering with a “super-aggregator” like Alea—known for its focus on API performance and data security—gives Tom Horn Gaming instant access to hundreds of operator brands without the technical bottleneck of individual integrations. This move signals a push to maximize the yield from their back catalog of 100+ games in both mature and emerging markets simultaneously.
The Full Story
Tom Horn Gaming, the omnichannel software supplier, has significantly widened its distribution capabilities by signing a new partnership with Alea, the award-winning iGaming aggregator.
The agreement sees Tom Horn’s entire portfolio of over 100 titles integrated into Alea’s aggregation ecosystem. This includes the supplier’s best-performing classic slots such as 243 Crystal Fruits and The Secret of Ba, as well as recent releases like Tao Tree Coins.
Technical & Strategic Fit For Tom Horn Gaming, the deal is a strategic lever to penetrate new jurisdictions more efficiently. By plugging into Alea’s centralized API, the studio gains immediate access to Alea’s extensive roster of operator partners. The collaboration focuses heavily on delivering “localized” content—games specifically tailored to regional preferences and regulatory requirements—without the friction of individual technical setups.
Management Commentary Both companies emphasized the role of compliance and technical reliability in the deal.
Ondrej Lapides, CEO of Tom Horn Gaming, commented on the strategic alignment:
“Partnering with Alea allows us to bring our games to even more operators and players in markets where we’ve long been committed to delivering tailored, reliable, and engaging content. Alea’s focus on compliance and seamless delivery perfectly complements our own ambitions for growth in both mature and emerging regions.”
Eduard Verdaguer, Partnerships Manager at Alea, highlighted the supplier’s reputation:
“Tom Horn Gaming has built a strong reputation for creating accessible, market-tailored content that players know and trust.”
This partnership marks the latest in a series of commercial expansions for Tom Horn Gaming in late 2025, reinforcing its status as a staple content provider for regulated markets.
The post Tom Horn Gaming Unlocks New Markets with Major Alea Aggregation Deal appeared first on Gaming and Gambling Industry Newsroom.
API integration
Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio
Editor’s Take
Why this matters: The crash game vertical is currently one of the most crowded in iGaming. For aggregators like Hub88, the challenge isn’t just adding more games, but adding different games. Solidicon’s debut of a “racing crash” mechanic with Quackinator offers operators a fresh twist on the standard “multiplier curve” format, potentially engaging a demographic looking for more visual excitement than the typical line-graph interface.
Hub88, the fast-growing aggregation platform, has announced a new content partnership with Solidicon, a Swedish game studio recognized for its visually distinct and artistic approach to casino game design.
This integration brings Solidicon’s full suite of titles onto Hub88’s seamless API, making them immediately available to a global network of operators.
A New Spin on Crash Games The headline addition to the platform is Quackinator, a title marketed as the “world’s first racing crash game.” As the crash genre continues to dominate player preferences in emerging markets, Solidicon is attempting to evolve the format by blending high-speed racing mechanics with the traditional risk-reward crash structure.
Alongside Quackinator, the deal includes other high-performing titles such as Navigator and Supershoot Crash, all of which are designed by Solidicon’s team—a group self-described as “a collective of nerds and dreamers” founded in 2006.
Management Commentary The partnership focuses on delivering “novel” experiences to players who are increasingly fatigued by standard slot mechanics.
Jess Inglott, Head of Supplier Relations at Hub88, emphasized the visual quality of the new additions:
“Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
For Solidicon, the deal represents a significant distribution upgrade. Robert Ackerman, CEO of Solidicon, noted:
“Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators. Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 Strengthens Aggregation Platform with Solidicon’s Artistic Game Portfolio appeared first on Gaming and Gambling Industry Newsroom.
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