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SGG Media & Pro League Network Announce Social Media Sports Partnership

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SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.

Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.

PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”

Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .

Curious Games

Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal

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Relax Gaming, an aggregator and supplier of unique content in the iGaming sector, has revealed a new collaboration with Curious Games, a game studio established by veterans of interactive entertainment and a creative team responsible for several major Hollywood blockbuster films, including multiple Oscar and BAFTA winners, signaling the studio’s debut in the online gaming market.

With the agreement, Curious Games will become part of Relax Gaming’s Silver Bullet program, allowing access to Relax’s broad distribution network of top-tier operators and regulated markets globally.

The studio seeks to deliver a unique perspective on slot development, merging captivating design, top-tier production quality, and advanced player mechanics with entertaining gameplay tailored for contemporary gaming audiences.

Curious Games, in collaboration with Relax Gaming, will create a next-gen lineup of visually captivating titles aimed at enhancing entertainment and player engagement in the iGaming industry.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Curious Games represents exactly the kind of ambitious and creative studio we are proud to support through our Silver Bullet programme.

“The team brings a truly unique perspective to our industry, combining world-class film production experience with a passion for interactive entertainment. Their approach to game creation aligns perfectly with our commitment to delivering differentiated, high-quality content to operators and players worldwide.

“We’re pleased that Curious Games has chosen Relax Gaming as their partner for this journey, and we look forward to helping bring their vision to the global iGaming audience.”

Soner Memish, Co-Founder and Chief Executive Officer at Curious Games, added: “With our background in interactive entertainment and large-scale creative productions, we saw a clear opportunity to include more immersive experiences and next-generation player mechanics into the iGaming space.

“Relax Gaming stood out immediately as the ideal partner for this next chapter. Their reputation, collaborative approach and powerful distribution network made them the natural choice for our entry into the industry. Together, we look forward to introducing a new style of gaming entertainment that blends high production values with compelling gameplay experiences.”

The post Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGS

AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf

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AGS, the global gaming supplier, teamed up with Yaamava’ Resort & Casino at San Manuel in Southern California to host a two-day launch celebration for its newest slot family, Ultra Werewolf™.

The event kicked off on Wednesday, March 4, with special guests Kevin Smith and Jason Mewes, reprising their iconic roles as Jay and Silent Bob from the 90s cult classics Clerks, Mallrats, and Jay and Silent Bob Strike Back. Smith and Mewes were the first to experience the game and shared their impressions during a live recording of their SMPodcast, “Jay & Silent Bob Do Yaamava’.”

The fang-tastic festivities continued the following day with an unveiling celebration attended by Yaamava’ Resort & Casino and AGS representatives, culminating in an exciting slot pull for Club Serrano Members.

Guests were immersed in a comic book–inspired world, featuring a life-sized Werewolf, two werewolf “hunters” from the game, interactive photo opportunities, and custom werewolf-themed slot chair covers. The VIP reception offered themed mocktails, wolf-ear headbands, and free spins on Ultra Werewolf Fury™ and Ultra Werewolf Strike™. Four lucky participants who played the Ultra Werewolf games were entered into a draw for $1,000 in Free Play, with one lucky winner receiving $5,000 in Free Play.

Mark DeDeaux, Senior Vice President and General Manager, Slots at AGS, said:
“Yaamava’ Resort & Casino is the perfect venue to celebrate the dedication and partnership that goes into a world premiere of a slot game. The Ultra Werewolf brand extension builds on the thrilling storyline of the original Werewolf™, one of AGS’ most successful premium games. The new franchise takes it further with a unique comic book theme, more bonus features, and all-around excitement. Our collaboration with Yaamava’ and shared focus on delivering innovative, unforgettable player experiences made this the ultimate way to ‘Catch the Wolf.’”

Kenji Hall, General Manager of Yaamava’ Resort & Casino, added:
“Ultra Werewolf represents the kind of creative, high-impact game design that elevates the entire industry. Yaamava’ is dedicated to leading the market in entertainment innovation, and we’re proud to host the launch of AGS’ latest breakthrough.”

The excitement continues, with Ultra Werewolf slot drawings scheduled for March 22, where four Club Serrano players will each win $1,000 in Free Play, and one lucky winner will receive $5,000 in Free Play plus a limited-edition silver Justice League comic collector card.

Ultra Werewolf™ will be available exclusively at Yaamava’ Resort & Casino for a limited time before expanding to additional casinos nationwide.

The post AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetWright

BetWright teams up with Sky Sports Racing as official sponsor

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BetWright has revealed a new sponsorship agreement with Sky Sports Racing, enhancing the brand’s visibility in horse racing and broadening its exposure through one of the sport’s most popular broadcasting platforms.

As a result of the partnership, BetWright sponsor idents will be included in Sky Sports Racing’s live coverage of UK racing, connecting the brand with a top horse racing broadcaster in the UK and Ireland.

The agreement signifies another advancement in BetWright’s ongoing growth in major sports media agreements as the company aims to engage racing fans through top-tier coverage of the sport.

Sky Sports Racing presents live racing from prominent racecourses in the UK, France, the US, and other key international racing regions, providing daily coverage, in-depth analysis, previews, and reviews for an avid audience of racing fans.

Chris Dilley, Sales Director of Sky Sports Racing added: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”

David Matthews, CEO of BetWright, said: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.”

The post BetWright teams up with Sky Sports Racing as official sponsor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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