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SGG Media & Pro League Network Announce Social Media Sports Partnership

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SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.

Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.

PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”

Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

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Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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data and odds

PandaScore signs esports odds and data deal with Thrillzz social sportsbook

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PandaScore has signed a partnership with Thrillzz, the US social sportsbook built by Geckos Games, to supply esports odds, statistics and betting products.

Thrillzz will use PandaScore’s esports products to expand its competitive offering across eBasketball, Counter-Strike, League of Legends and Dota 2, alongside an esports soccer product that is already live on the platform.

The agreement comes as Thrillzz scales across the US market. The company said it has surpassed one million installs across more than 40 states.

Oliver Niner, Head of B2B at PandaScore, said: “Thrillzz has built real momentum in the US social space, and we are delighted to support that growth with an esports offering that gives its players genuine choice and round-the-clock action.

“Our esports soccer product has already found an audience on the platform, and after so much interest in the World Cup the timing could not be better to broaden the range further. We look forward to working closely with the team as they continue to scale.”

Chen Sheleg , CPO & Co-founder of Geckos Games, added: “Thrillzz Social Sports players want competitive, sports-led entertainment that does not stop when the whistle blows, and PandaScore gives us exactly that.

“Adding a full esports range, on top of the soccer product already performing so well, lets us deliver the kind of 24/7 experience our community is looking for. PandaScore’s products and the support of its trading team made this an easy partnership to move forward with.”

The post PandaScore signs esports odds and data deal with Thrillzz social sportsbook appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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