partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Altenar
Altenar joins CIBELAE as associate member
Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.
CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).
Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.
Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”
“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”
The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Game Development
Nailed It! Games and Lottomart launch co-branded Goal Bonanza slot
Nailed It! Games has partnered with Lottomart to release a co-branded edition of its football-themed slot Goal Bonanza, timed for rising player interest ahead of the World Cup period.
The collaboration integrates Lottomart branding into the game, including a striker character in a branded kit set against a floodlit stadium backdrop.
The branded version retains the core mechanics from the original Goal Bonanza, including Wild Reels, escalating multipliers, jackpot-style rewards and the Goal Bonus feature, with momentum driven by consecutive wins and multiplier progression.
Chris Ruddock, Commercial Director at Lottomart, said:
“Football brings huge energy and engagement, especially in a World Cup build-up year. Launching a branded version of Goal Bonanza allows us to bring that excitement directly into our platform in a way that feels uniquely Lottomart. It’s a strong example of the type of creative partnerships we want to keep building.”
Mauro Dos Santos, Business Development Manager at Nailed It! Games, commented:
“At Nailed It! Games, we were thrilled to work on a custom Goal Bonanza game for Lottomart, because we knew it was a perfect opportunity to team up and showcase the game, and to build on our productive partnership. You might say, it was an open goal.”
The post Nailed It! Games and Lottomart launch co-branded Goal Bonanza slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ai-pricing
OpticOdds adds TCL AI WNBA player prop pricing to its API
OpticOdds has expanded its WNBA betting data offering by integrating The Crowd’s Line AI (TCL AI) player prop pricing into the OpticOdds API, delivering real-time, AI-driven WNBA player prop lines.
The company said the WNBA player prop lines are generated entirely from TCL AI’s in-house models, rather than market averaging or consensus pricing. OpticOdds positions the independent pricing as a differentiated signal for sportsbooks looking to offer distinct WNBA markets.
OpticOdds said each player prop is delivered with full probability distributions and confidence-adjusted vig, aimed at helping operators manage risk, steer action toward higher-confidence markets, and price alternate lines with more precision. The integration combines TCL AI’s machine-learning engine with OpticOdds’ API and trading infrastructure, with the companies saying clients can access fair value prices, identify mispriced lines, and deploy WNBA player props with limited operational effort.
Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.
“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”
Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.
“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”
The post OpticOdds adds TCL AI WNBA player prop pricing to its API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Affiliate Industry6 days agoAlberta’s Next Step into a Regulated Commercial Gambling Market: What it Means for Operators and Affiliates
-
Africa6 days agoPlayson goes live with Betika in Kenya and Uganda
-
Central Europe6 days agoZEAL launches Dream Car Raffle charity lottery in Germany
-
Africa7 days agoGoldenRace and Spinmatic mark five years with aggregation partner Playlogiq
-
Baungartner7 days agoCómo Brasil está estructurando un nuevo modelo de integridad y juego responsable
-
Akshat Rathee5 days agoManish Agarwal Joins NODWIN Gaming Board as Non-Executive Director
-
BETBY7 days agoHow Brazil is structuring a new model of integrity and responsible gaming
-
AGCO5 days agoPlatipus Gaming secures Ontario supplier licence



