partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
SCCG Management has entered a strategic partnership with Trivver, Inc., a spatial AI technology company holding more than 165 global patents, to bring measurable AI-powered commerce experiences to gaming operators, casinos, sportsbooks, and entertainment brands.
SCCG Management, an advisory and consultancy firm serving publicly traded and privately held corporations across the global gaming, betting, and prediction markets sectors, today announced a new strategic partnership with Trivver, Inc., a spatial AI technology company based in Hideout, Utah. The partnership brings Trivver’s patented AI-powered Smart Objects into SCCG’s network of gaming operators, platform providers, and sports and entertainment brands.
Trivver holds more than 165 global patents covering spatial AI, immersive environment monetization, and viewability measurement, with technology that deploys across web, mobile, and smart glasses platforms without requiring an app download. Trivver enables gaming operators and brands to transform digital environments into measurable, interactive commerce experiences where every product, sponsorship, or promotion becomes intelligent, personalized, and directly shoppable. The company’s work includes a virtual banking experience built for JPMorgan Chase and, most recently, the June 11, 2026 launch of its PlayCanvas SDK on Google Cloud Marketplace, Trivver’s first commercial deployment of in-game advertising infrastructure, announced with supporting statements from Jack Buser, global director for Games, Strategic Industries at Google Cloud, and Will Eastcott, CEO and co-founder of PlayCanvas. The SDK lets developers building on the PlayCanvas engine deploy interactive in-world brand experiences inside browser-based games, personalized in real time using Google’s Gemini models, with Unreal Engine and Unity support in development. Its platform is designed to turn any product, brand asset, or advertising unit into an interactive 3D object inside an immersive environment, with built-in measurement of viewability and engagement aligned with IAB and MRC ad-measurement standards.
Trivver’s environments can be launched through a URL, QR code, or link, with inventory swapped in seconds without changing the destination address, and each smart object carries its own engagement data on screen coverage and dwell time. That data layer is what SCCG sees as the differentiator for gaming and entertainment use cases: an operator or rights holder can measure exactly how an audience engages with a branded 3D object inside a live casino stream, a fan-engagement environment, or a venue activation, not just whether it was displayed.
Under the partnership, SCCG will provide Trivver with strategic and regulatory advisory across gaming verticals, commercial introductions to operators and platform partners across its network, support for Trivver’s expansion into new international markets, and introductions to potential strategic partners and acquirers. The engagement will prioritize verticals where Trivver’s technology has direct application, including live casino, fan engagement and sports entertainment, music, and automotive. The fit runs in both directions: Trivver’s own positioning for its Enterprise AI Commerce Platform names Gaming, Casinos & Sports Betting as one of ten target verticals the platform serves.
“Trivver is exactly the kind of category-defining technology partner our network looks for. They hold more than 165 global patents, they just launched their PlayCanvas SDK on Google Cloud Marketplace, and their own platform already names gaming, casinos, and sports betting as a core vertical. Live casino, fan engagement, and immersive entertainment all have unused digital real estate, and Trivver’s spatial AI is built to monetize exactly that space, with measurement built to IAB and MRC standards.”
Stephen Crystal, Founder and CEO, SCCG Management
SCCG will draw on its established network of more than 100 partners across sportsbook operators, iGaming platforms, content studios, live casino providers, and B2B technology vendors to identify and support introductions for Trivver, alongside representation at major international gaming events including G2E Las Vegas, ICE London, and SBC events.
“Gaming has become one of the world’s largest digital commerce platforms. Together with SCCG we’re giving operators, brands, and entertainment companies a new way to engage audiences through AI-powered experiences that can be measured, personalized, and monetized in real time.”
Joel LaMontagne, Chief Executive Officer, Trivver, Inc.
The partnership adds to SCCG’s growing roster of technology partners bringing new categories of immersive, measurable digital experiences into the gaming and entertainment industry, and reflects the continued convergence of physical and digital engagement across live casino, sports, music, and automotive audiences. SCCG will begin with a market assessment and gaming-vertical analysis of Trivver’s technology, followed by initial introductions to qualified operators and platform providers across its network, with distribution and advisory support continuing throughout the engagement.
About SCCG Management
SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.
About Trivver
Trivver, Inc. is a spatial AI technology company specializing in 3D smart object technology, immersive environment monetization, and augmented reality deployment across web, mobile, and smart glasses platforms. Trivver is the Enterprise AI Commerce Platform that enables organizations to create, deploy, measure, personalize, and monetize interactive experiences across web, mobile, gaming, smart TVs, and emerging wearable devices. The company holds more than 165 global patents, launched its PlayCanvas SDK on Google Cloud Marketplace in June 2026, and has worked with organizations including JPMorgan Chase. Trivver is led by Chief Executive Officer Joel LaMontagne. For more information, visit trivver.com.
The post SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce appeared first on Americas iGaming & Sports Betting News.
Accel Entertainment Inc. has announced that its subsidiary, Century Gaming Technologies Nevada (Century), has entered into a new route agreement with Green Valley Grocery Convenience Stores, further expanding Accel’s Nevada operations.
Through the agreement, Accel supports all active Green Valley Grocery locations owned and operated by Anabi Oil, representing approximately 600 electronic gaming terminals across Southern Nevada. This is the second significant transaction between Anabi Oil and Century in 2026. In January, Accel became the gaming partner for all of Anabi’s Rebel Convenience Store locations across Las Vegas.
The new agreement leverages Accel’s operational expertise, game and entertainment offerings, data analytics, and promotional systems to further customer engagement, improve operational efficiency, and drive growth over time. As of July 1, Accel’s Nevada operations deliver state-of-the-art gaming and technology solutions to more than 525 locations, which include over 4000 gaming terminals.
“Adding approximately 600 terminals across the Green Valley Grocery locations is a meaningful step for our Nevada business. Together with Rebel, we’re now supporting all Anabi-affiliated Southern Nevada locations, representing a concentrated, high-quality piece of our Nevada network that we intend to strategically invest in and grow. This agreement highlights our continued momentum in Nevada and our confidence in the long-term growth potential of this market. When we partnered with Anabi Oil earlier this year on their Rebel locations, we knew we were building something with real staying power. Accel’s agreement with Green Valley Grocery is a direct reflection of that — a partnership that’s already working, now extended across a much larger footprint. Anabi has been a tremendous partner to work with, and we’re proud to deepen that relationship across Southern Nevada,” said Andy Rubenstein, Chief Executive Officer of Accel Entertainment.
“When we brought Accel on as our gaming partner for Rebel earlier this year, we saw firsthand what their platform and team could deliver. Extending that relationship to our Green Valley Grocery locations was an easy decision. We’re excited to grow alongside them across both brands and confident this partnership will create real value for our customers and the communities we serve,” said Sam Anabi, CEO of Anabi Oil.
The post Accel Entertainment Enters into a New Route Agreement with Green Valley Grocery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aggregator adds high-volatility slots including Hades Harvest, Deep Sea Mafia and Radiate to its operator network.
Hub88 has added Backseat Gaming and sister studio Clutch Gaming to its supplier network via a double integration deal, expanding the content available to operators on its aggregation platform.
The integration makes a number of titles available through Hub88, including Hades Harvest, Deep Sea Mafia and Radiate. Hub88 positioned the move as a way to broaden its catalogue with high-volatility content.
Ollie Castleman, Managing Director at Hub88, said: “Backseat Gaming and Clutch Gaming bring a level of craft and personality that stands out.
“By choosing both complementary studios run by the same team, our partners gain the flexibility to reach different player preferences. With both brands already making a splash in the industry, we’re sure this content will become an unmissable addition to lobbies.”
Debbie Cooper, Head of Commercial Operations at Backseat Gaming, said: “Partnering with Hub88 marks an exciting next step for Backseat Gaming and Clutch Gaming as we look to expand our reach across the iGaming industry.
“Hub88’s proven aggregation platform and extensive operator portfolio give us the ideal network to get our content in front of new audiences quickly and efficiently. We’re excited to work alongside their team and bring our game content to their partners.”
The studios said they plan to release one game per week from each provider, with both brands managed by the same team and positioned to target different player tastes.
The post Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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