partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
Coljuegos
Coljuegos and Spanish National Police Sign Cooperation Agreement to Combat Illegal Gambling
Coljuegos and the Spanish National Police signed an international cooperation agreement to combat illegal gambling, fraudulent betting, sports corruption and money laundering, phenomena that affect public safety and finance transnational organised crime networks.
The agreement establishes a solid and lasting framework for collaboration between both institutions, focused on the prevention, control and punishment of illegal activities related to gambling, especially in digital environments.
“This procedure strengthens our capacity to combat illegal gambling beyond our borders. Organized crime does not operate in isolation, and that is why international cooperation is key to protecting legality, transparency, and public trust,” said Marco Emilio Hincapié, president of Coljuegos.
One of the central aspects of the agreement is the exchange of strategic and operational information, the use of technological tools for tracking online betting, support in financial investigations, and cooperation through agencies such as Interpol and Europol to confront criminal networks operating between Colombia and Spain.
The alliance also includes the training and development of officials, the development of joint actions, and awareness programs on integrity in sports and betting, with the aim of preventing the fixing of sporting events and fraud associated with illegal platforms.
“We are taking a decisive step against illegal platforms that operate from abroad and that affect both public resources and the most vulnerable populations,” he said.
The cooperation agreement will be valid for four years, renewable only once, and reinforces the commitment of both entities to the fight against fraud, corruption and illegal gambling, consolidating a common front between Colombia and Spain to protect the integrity of the sector and the safety of citizens.
The post Coljuegos and Spanish National Police Sign Cooperation Agreement to Combat Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Yossi Shayovits, Spinomenal’s Head of Business Development commented: “We’re very happy to join forces with Giochi24 and amplify our presence in the regulated Italian market. Italy continues to be an integral market where there is huge potential and we’re confident our games will be a firm favourite with Giochi24’s casino community.”
Paolo Di Feo, Giochi24’s CEO added: “Our success is built on curating the most complete offering of regulated games that Italian players have a true affinity for. Working with Spinomenal supports our wider mission and ensures we can give our players the best titles on the market.”
The post Spinomenal Boosts Italian Market Presence With Giochi24 Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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