partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
EGT Digital
EGT Digital joins World Lottery Association as Associate Member
The supplier says the move supports its lottery market expansion and engagement with global operators.
EGT Digital has been accepted as an Associate Member of the World Lottery Association (WLA), the company said.
The company described the membership as a milestone in its lottery sector strategy, positioning it to engage with the WLA’s network of lottery organizations and other stakeholders.
Vladimir Dokov, CEO of EGT Digital, commented: “Becoming an Associate Member of the World Lottery Association is an important step in our long-term strategy for growth within the lottery sector. We are committed to providing reliable, secure, and innovative solutions that help lottery operators meet evolving player expectations while maintaining the highest standards of responsibility and integrity. We look forward to collaborating with fellow WLA members and contributing to the continued development of the industry.”
EGT Digital said it will use the membership to exchange expertise with other WLA participants and contribute to industry discussions, while continuing to invest in technologies and products for gaming and lottery operators across regulated markets.
The post EGT Digital joins World Lottery Association as Associate Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Colorado Lottery
The Colorado Lottery Publishes Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for Lottery Digital Solution Contract
Pollard Banknote Limited announced that the Colorado Lottery has published a Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for the Lottery Digital Solution contract following a competitive procurement process.
The comprehensive program encompasses an iLottery platform, website and mobile application, player loyalty and rewards, marketing programs, and games. The award is subject to the protest period (reference §24-109-102, C.R.S., as amended, and Procurement Rule R-24-109-102-01, et seq.) and the completion of a standard background investigation and execution of the formal contract.
“We are honored that the Colorado Lottery has entrusted us with this opportunity,” said Doug Pollard, CoChief Executive Officer, Pollard Banknote.
The post The Colorado Lottery Publishes Notice of Intent to Award Pollard Banknote as the Apparent Successful Vendor for Lottery Digital Solution Contract appeared first on Americas iGaming & Sports Betting News.
Andre Medeiros
Zitro Digital Goes Live on Brazino777 in Brazil
Zitro Digital, the online arm of leading gaming supplier Zitro, is further expanding its footprint in Brazil through a new partnership with Brazino777, one of the country’s most recognized online operators. The agreement strengthens Zitro Digital’s position in a key regulated market and reflects the company’s continued commitment to Latin America’s iGaming sector.
Brazino777 players now have access to Zitro Digital’s full portfolio, spanning slots and Video Bingo titles that combine the company’s proven land-based heritage with content developed exclusively for the digital space.
“At Brazino777, we are focused on delivering high-quality, top-performing games to our players. Zitro Digital’s portfolio strengthens our offering, and we’re confident it will resonate strongly with our Brazilian audience as we continue to grow and evolve our platform,” said Andre Medeiros, country manager for Brazil at Brazino777.
“Brazil is an important market for us, one where we see a strong connection with players and the local gaming culture. Launching our portfolio with Brazino777 gives us the opportunity to bring our content to a new segment of players, as part of our continued growth in the Latin American digital gaming scene,” said José Javier Martí, CCO at Zitro Digital.
The post Zitro Digital Goes Live on Brazino777 in Brazil appeared first on Americas iGaming & Sports Betting News.
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