partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
AB Trav och Galopp
Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner
Reading Time: < 1 minute
The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.
Annexio
St8 goes live with first UK partner, LottoGo
Reading Time: 1 minute
Casino games aggregator St8 has gone live with its first partner in the United Kingdom, following a successful integration with Annexio-owned lottery betting brand LottoGo.
Through the partnership, LottoGo now gains access to St8’s complete portfolio of premium casino content from hundreds of top-tier suppliers, along with a steady pipeline of upcoming releases all delivered through a single API.
The launch represents St8’s official entry into the UK market, coming shortly after the company secured its UK Gambling Commission (UKGC) remote gambling software licence in July this year.
Tom Brodie, Founder and CEO at LottoGo, said: “It’s an honour to be St8’s first partner in the UK. The integration has been remarkably fast and stress-free, with the St8 team supporting us at every step. With access to such a deep pool of high-quality content through a single API, we’re now able to bring LottoGo players an even richer selection of world-class casino content.”
Vladimir Negine, founder and CEO at St8, added: “LottoGo is a fast-growing, forward-thinking brand and an ideal match for us at St8. We’re proud to offer LottoGo seamless access to the industry’s best content. Delivering top-tier service is central to who we are, and we’re excited to support LottoGo as they scale their casino offering.”
St8 continues to rapidly expand its regulated footprint. As well as the United Kingdom, the aggregator holds licences or certifications in Romania, Malta, Isle of Man, Anjouan, and, most recently, Ontario.
Operators in regulated markets worldwide are choosing St8 not only for its deep content portfolio but also for the rich functionality offered beyond the core offering. This includes its powerful Bonus API for tailored promotions and instant rewards, a sophisticated reporting system with real-time, regulation-ready dashboards, and one of the industry’s most comprehensive thumbnail libraries- all available through St8’s unified API.
The post St8 goes live with first UK partner, LottoGo appeared first on European Gaming Industry News.
Asia
PG Soft unveiled as SiGMA South Asia sponsor
Reading Time: < 1 minute
PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.
-
Balkans6 days agoCT Gaming Shortlisted in Three Categories at BEGE Awards 2025
-
2025 Global Regulatory Awards6 days agoVixio Announces Winners for the 2025 Global Regulatory Awards
-
Booming Games6 days agoHo-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas!
-
Betclic6 days agoBetclic Becomes the First French Operator to Earn RG Check Certification
-
Australia5 days agoVGCCC: EGM Application Improvements Consultation
-
BGaming5 days agoWeek 47/2025 slot games releases
-
Anthony Dalla-Giacoma6 days agoSwintt serve up a new holiday slot with all the trimmings in Extra Win X Thanksgiving
-
CT Interactive6 days agoCT Interactive Expands in Romania with New Game Launch on Maxbet.ro



