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SGG Media & Pro League Network Announce Social Media Sports Partnership

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SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.

Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.

PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”

Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .

AB Trav och Galopp

Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner

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Mindway AI, a leading provider of artificial intelligence and neuroscience-based software solutions for the gambling industry, is proud to announce its partnership with ATG (AB Trav och Galopp), Sweden’s foremost betting company. This collaboration marks a significant step towards fostering responsible gambling and enhancing player protection through the integration of Mindway AI’s GameScanner technology.
Sweden is considered a challenging landscape when it comes to responsible gambling regulation, and Mindway AI is poised to support ATG in navigating this complex environment. GameScanner, a sophisticated tool developed by Mindway AI, leverages innovative AI and expert human assessment to deliver real-time, individualised and full player base detection of at-risk or problematic gambling behaviours, offering a “Virtual Psychologist” experience. This technology will now be integral to ATG’s efforts in promoting safer and more sustainable gambling practices.
“Responsible gambling is our most important sustainability issue. With GameScanner, we are further strengthening our commitment to responsible gambling and enhancing the safety of our customers” states Sophie Linghag, Head of Fair Play at ATG.
“We are thrilled to partner with ATG, a company that shares our commitment to responsible gambling and player protection,” said Rasmus Kjaergaard, CEO of Mindway AI. “By integrating GameScanner, ATG can provide their customers with a safer gambling experience, supporting not only individual players but also the broader Swedish horse racing industry.”
ATG, with a legacy of supporting the Swedish horse industry since 1974, is dedicated to offering exciting and fair gambling experiences on horses, sports, and casino. Through this partnership, ATG aims to lead the way in enhancing safety and sustainability in the gambling industry, ensuring that their patrons enjoy betting in a secure and responsible environment.

The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.

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Annexio

St8 goes live with first UK partner, LottoGo

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Casino games aggregator St8 has gone live with its first partner in the United Kingdom, following a successful integration with Annexio-owned lottery betting brand LottoGo.

Through the partnership, LottoGo now gains access to St8’s complete portfolio of premium casino content from hundreds of top-tier suppliers, along with a steady pipeline of upcoming releases all delivered through a single API.

The launch represents St8’s official entry into the UK market, coming shortly after the company secured its UK Gambling Commission (UKGC) remote gambling software licence in July this year.

Tom Brodie, Founder and CEO at LottoGo, said: “It’s an honour to be St8’s first partner in the UK. The integration has been remarkably fast and stress-free, with the St8 team supporting us at every step. With access to such a deep pool of high-quality content through a single API, we’re now able to bring LottoGo players an even richer selection of world-class casino content.”

Vladimir Negine, founder and CEO at St8, added: “LottoGo is a fast-growing, forward-thinking brand and an ideal match for us at St8. We’re proud to offer LottoGo seamless access to the industry’s best content. Delivering top-tier service is central to who we are, and we’re excited to support LottoGo as they scale their casino offering.”

St8 continues to rapidly expand its regulated footprint. As well as the United Kingdom, the aggregator holds licences or certifications in Romania, Malta, Isle of Man, Anjouan, and, most recently, Ontario.

Operators in regulated markets worldwide are choosing St8 not only for its deep content portfolio but also for the rich functionality offered beyond the core offering. This includes its powerful Bonus API for tailored promotions and instant rewards, a sophisticated reporting system with real-time, regulation-ready dashboards, and one of the industry’s most comprehensive thumbnail libraries- all available through St8’s unified API.

The post St8 goes live with first UK partner, LottoGo appeared first on European Gaming Industry News.

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Asia

PG Soft unveiled as SiGMA South Asia sponsor

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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.

PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.

Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue.  SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.

PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”

The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.

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