Playson, the fast-growing digital entertainment supplier, has expanded its UK footprint after launching its leading games with Flutter Entertainment’s Paddy Power and Betfair brands.

The partnership sees Playson’s top-performing titles Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win go live across both operators’ online casino offerings in the UK via Relax Gaming’s aggregation platform.

Further titles from Playson’s portfolio are set to follow in the coming months, as well as expansion of the partnership into the regulated markets of Spain, Italy and Brazil.

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Playson’s latest tie-up underlines its continued expansion across leading regulated markets with its feature-first titles and sought-after mechanics continuing to appeal to internationally recognised operators and their players.

Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.

“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”

Gaming Innovation Group has announced the signing of three brand new partners to its revolutionary social casino platform SweepX, as GiG’s pioneering technology continues to revolutionise the potential for operator brand expansion throughout the social casino market.

The three new partner agreements include a globally recognised social casino brand, a cryptocurrency affiliate leveraging strategic brand growth and engagement and an industry veteran led European iGaming business looking to expand their brand reach into North America. These deals highlight the expanding reach of GiG’s solutions, aligning with its ambitious plans for sustained market growth with the announcement carrying extra significance as the first live launch of SweepX is expected soon.

SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the US, Europe, and Latin America—with a custom-built sweepstakes front end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.

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Tailored to meet the growing demand in the US sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.

The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.

GiG will be demonstrating its advanced B2B iGaming platform, sportsbook, social casino sweepstakes platform and AI solutions to the new look ICE 2025 in Barcelona, from the 20-22 January.

Richard Carter, Chief Executive Officer at GiG, commented: “These three new agreements highlight the enormous potential within the significantly expanded addressable markets that SweepX allows us to access. By aligning our innovative technology with the evolving needs of the social casino sector, we’re unlocking new opportunities for growth, and firmly establishing GiG as a leading force in the future of the market. These new partnerships exemplify our ability to deliver cutting-edge solutions at scale, positioning GiG to capitalise on the tremendous growth potential we can look forward to leveraging.”