Latest News
Playson invests in talented workforce with trio of promotions
Michael Tadross, Christos Zoulianitis and Martyna Scieszka set to lead respective units for award-winning provider
Playson, the fast-growing digital entertainment supplier, has revamped its corporate strategy with three internal promotions that align with the company’s ambitious business plans.
Michael Tadross, who has been with Playson for over six years, has been promoted to Director of Account Management. His new role will see him take even greater strategic leadership of the Account Management department and influence its further advancement.
Christos Zoulianitis has been promoted to Director of Market Strategy. His responsibilities now include developing and executing the company’s overall business strategy, introducing a new commercial approach that will secure market growth and brand exposure to all key focus markets.
Having started as an Account Manager in 2018, this is Zoulianitis’ third internal promotion at Playson, previously working under Head of Partnerships, showcasing his ability to communicate the organisation’s strategic vision and objectives by coordinating and evaluating strategic plans and initiatives.
Martyna Scieszka is now Head of Compliance following a strong performance since joining Playson just 14 months ago, providing the confidence for the studio she is ready to embrace additional responsibilities in a more senior role. Scieszka will spearhead Playson’s Compliance unit, fostering a culture of excellence as the company looks to extend its reach across regulated markets worldwide.
The latest promotions demonstrate the superior talent of Playson’s wider team and the company’s ongoing commitment to delivering career progression for its people, following the announcement of Vsevolod Lapin’s move to Deputy CEO last month.
Michael Tadross, Director of Account Management at Playson, said: “I am really excited to get started in my new role here at Playson.
“We have a unified team of experienced Account Managers and, as we continue to pursue our goal of expansion within regulated markets, I’m thrilled to further lead the team in facilitating Playson’s continued growth through striving to provide a first-class experience to our valued business partners.”
Christos Zoulianitis Director of Market Strategy at Playson, said: “For one of the long-serving members of the Playson team, I am delighted to be recognised with my promotion to Director of Market Strategy.
“Throughout my tenure we have experienced some good times and other more challenging ones, but with a clear vision in place coinciding with our ambitious growth plans, I am confident we can reach our goals.”
Martyna Scieszka, Head of Compliance at Playson, said: “Having worked in the iGaming industry for over a decade now, it’s great to now use my experience to enhance the compliance team at Playson.
“Our enhanced growth strategy is rapidly taking shape and I hope we can continue to secure some exciting licences.”
Alex Ivshin, CEO at Playson, said: “It brings us great pleasure make promotions from within the company. Michael, Christos and Martyna thoroughly deserve their new positions within Playson’s senior team.
“All three have demonstrated all the characteristics that we look for in our senior team as we continue to build and reach our goals. It’s great to know we have their experience and leadership.”
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
iGaming industry5 days agoPragmatic Play Releases its Latest Slot Game “The Big Dog House”
-
Aphrodite Legends of Olympus™5 days agoInspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
-
betting market5 days agoBiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
-
Altenar6 days agoPhilippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
-
Canada7 days agoSt8 extends Wazdan content distribution into Ontario
-
Aviator Studio6 days agoAviator Studio marks another major win in São Paulo court
-
Balkans7 days agoCT Interactive Launches Diamond Tree Jackpot on Efbet in Bulgaria
-
Aviator Studio6 days agoAviator Studio Achieves Major Legal Victory in São Paulo



