Latest News
Singular appoints Phil Garner as new Managing Director
Singular, an international software company, has appointed Phil Garner as the new Managing Director to lead the company’s next phase of growth as a technology provider for its parent Flutter Entertainment, the world’s leading online sports betting and iGaming operator. Phil Garner takes over from George Shamugia, a co-founder and Managing Director at Singular for over a decade, who will now remain active in the business as Chief Architect while continuing to support the leadership transition.
“We are thrilled to welcome Phil as the new Managing Director. His extensive industry experience and profound understanding of our products will support Singular in leveraging our technology to further drive growth to the whole Group and to provide an even better player experience for the brands we support,” says Darko Gacov, Singular’s co-founder and Director of Operations.
Phil Garner isn’t completely new to Singular, as he comes from PokerStars, a brand owned by Flutter Entertainment, and has previously worked closely with the Singular team on various projects. Formerly a Senior Director of Infrastructure and Platform Services, Phil Garner’s work at PokerStars has been instrumental in ensuring a successful cloud transformation journey to AWS. In the past, Phil Garner held tech leadership roles within the Flutter Group in Sports, PAM, and Payments.
Commenting on his appointment, Phil Garner said: “It is an honor to take on the role of Managing Director at Singular and build upon the foundational and continued success. Singular has tremendous potential in powering high-growth markets as part of the Flutter Group and I look forward to working closely with my team as we continue to deliver growth at an accelerated pace and reinforce Singular’s position as tech leader in the sports betting and gaming industry.”
Phil Garner highlights Singular’s opportunity for increased knowledge-sharing with larger Flutter brands, as well as to strengthen its ecosystem with assets from the Flutter Edge, the Group’s competitive advantage where it shares talent, technology, product, and capital across its global portfolio of brands. As he states, “The major focus will be to enable Singular to be part of the Flutter Edge and charge our capabilities in markets with high-growth potential.”
He adds: “I would like to express my gratitude to George Shamugia who played a pivotal role in the brand’s success throughout the years. I’m glad we will continue working together as we pursue our vision and grasp the new opportunities that lay ahead for the team and the business.”
Singular is the brand behind award-winning software solutions that stand out with their flexibility, reliability, and innovation. The expertise of the people, high-quality software, and the company’s unshakeable commitment to its company culture, made Singular a recognized leader in the industry. In 2021, Singular was acquired by Flutter Entertainment and joined its international division, taking place among some of the most innovative and well-known brands in the sports betting and gaming industry.
Conferences
HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students
“Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.”
A Summit Built on Substance
The HIPTHER Prague Summit 2026 features:
- Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
- A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
- In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
- A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics
Who Can Apply for a Free Ticket
The No-Limit Free Tickets initiative is open to:
- iGaming Operators
- Affiliates
- Startups
- Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation
Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.
How to Claim a Free Pass
Eligible participants can request their free delegate pass by emailing:
Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.
About HIPTHER
HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.
More information: hipther.com/events
The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming
Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”
The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Smart Director of Product Gaming at AppsFlyer
AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition
AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.
In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.
“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”
Additional key insights from the State of Gaming for Marketers 2026
- Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.
Methodology
AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.
The full report is available at: appsflyer.com/resources/reports/gaming-marketers/
The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.
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