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Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas

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  • Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
  • Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
  • Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)

 

Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.

Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:

Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;

In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;

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UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.

As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.

Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”

BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.

 

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Boyd Gaming

BOYD GAMING TO SELL FANDUEL INTEREST FOR $1.755 BILLION

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All-Cash Transaction Unlocks Significant, Unrealized Value for Boyd Shareholders
Boyd, FanDuel Extend Market-Access Agreements through 2038

Boyd Gaming Corporation announced it has entered into a definitive agreement to sell the Company’s 5% equity interest in FanDuel Group to Flutter Entertainment plc for cash consideration of $1.755 billion.

The transaction is expected to close in the third quarter of 2025, subject to regulatory approvals. The Company intends to use net proceeds to reduce debt.

Keith Smith, President and Chief Executive Officer of Boyd, said: “This transaction unlocks the tremendous unrealized value that our investment in FanDuel has created for our Company. As a result, we are in a significantly stronger financial position to continue executing our strategy of investing in our properties, pursuing growth opportunities, returning capital to our shareholders, and maintaining a strong balance sheet.”

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In addition to purchasing Boyd’s equity interest in FanDuel, Boyd and FanDuel will terminate certain existing market-access agreements between the parties and enter into new agreements to provide, among other things, for an extended term through 2038. The agreements will also provide Boyd with a fixed fee per state from FanDuel’s mobile sports-betting operations in IowaIndianaKansasLouisiana and Pennsylvania, as well as FanDuel’s online casino operations in Pennsylvania, upon the close of this transaction.  FanDuel will also continue to operate Boyd’s retail sportsbooks outside of Nevada through mid-2026, after which time Boyd will assume responsibility for these operations.

Under terms of the revised market-access agreements with FanDuel, the Company now expects its Online segment will generate $50 million to $55 million in operating income and Adjusted EBITDAR for the full year 2025, and approximately $30 million in 2026.

Smith added: “The partnership between Boyd and FanDuel has been a remarkable success for both companies.  FanDuel has emerged as the nation’s clear leader in online sports-betting, while Boyd has been able to leverage this partnership to profitably participate in the rapid growth of sports betting across the country.  It has been a privilege to work with the Flutter and FanDuel teams, and we look forward to supporting FanDuel’s continued growth and success through our market-access agreements across the country.”

Moelis & Company LLC served as exclusive financial advisor to Boyd Gaming on the transaction.  Morrison & Foerster LLP served as legal advisor to Boyd Gaming on the transaction, with Brownstein Hyatt Farber Schreck, LLP advising on the commercial agreements.

The post BOYD GAMING TO SELL FANDUEL INTEREST FOR $1.755 BILLION appeared first on Gaming and Gambling Industry in the Americas.

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Central Europe

Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering

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Pioneering the next chapter of regulated iGaming in Germany, Spielbanken Bayern and leading live-casino specialist Stakelogic have gone live with brand-new online live casino solutions.

On 28 May 2025, spielbanken-bayern-online.de rolled out a set of Automatic Roulettes. The launch marks the inaugural step in a phased roadmap that will soon see more Roulette and Blackjack.

Bavaria became Germany’s first state to introduce online live-casino games in April 2024. Since beginning 2025, Spielbanken Bayern has worked hand-in-hand with the Bavarian regulator and Stakelogic to craft a best-in-class solution that combines strict compliance with an engaging, secure, and reputable gaming offering.

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Stephan van den Oetelaar, CEO at Stakelogic, added: “It is both an honour and a privilege to develop further with Spielbanken Bayern on Germany’s first legal online casino. The timeline was ambitious, but our combined teams delivered. In the coming months, we will continue to optimise and enrich the portfolio with additional premium content.”

This landmark collaboration cements Spielbanken Bayern’s position as Germany’s online live-casino trail-blazer while underscoring Stakelogic’s reputation for marrying regulatory rigour with next-generation player experiences.

The post Spielbanken Bayern and Stakelogic Launch brand new Live-Casino Offering appeared first on European Gaming Industry News.

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Africa

Sportingtech Extends Strategic Partnership with 888Africa

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Sportingtech, the multi-award winning iGaming platform provider, has extended its partnership with 888Africa for another three years – reinforcing a relationship that has rapidly become one of the most successful in African iGaming. The extension signals a continued commitment to trust, performance, and shared expansion ambitions in one of the industry’s most dynamic regions.

Since launching together in 2022, Sportingtech and 888Africa have established an effective operating partnership, successfully delivering top-tier sports betting and casino experiences across key African markets. During this time, 888Africa has recorded customer base growth of over 800%, underlining the strength of the collaboration.

As part of the renewed agreement, 888Africa will benefit from Sportingtech’s enhanced platform, featuring an updated sportsbook and casino UI/UX designed to drive deeper engagement and deliver strong performance in competitive markets.

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Anthony Murphy, Commercial Director at Sportingtech, said: “This renewal shows the value of doing things properly – understanding local markets, building solid tech foundations, and working in true partnership. We’ve built a strong relationship with the team at 888Africa and are ready to keep pushing their growth further.”

Christopher Coyne, CEO at 888Africa, added: “Sportingtech has been a key part of our African success in Mozambique. 888 is now #1 for market share in Mozambique and without doubt the Sportingtech Platform has been a part of this result. The Platform has proven to be stable and high performing, we’ve made big strides in the partnership over the last while and I cannot speak highly enough about Tom Ustunel, Colin McDonagh and the whole team as partners.”

The post Sportingtech Extends Strategic Partnership with 888Africa appeared first on European Gaming Industry News.

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