Press Releases
Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas
- Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
- Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
- Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)
Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.
Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:
Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;
In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;
UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.
As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.
Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”
BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.
Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition.
The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.
Watch out for the Pink Diamond symbol, which is an Expanding Wild appearing on the second, third, and fourth reel to substitute for all symbols on the same reel. It also holds the reel that lands on and triggers a free respin of the other reels.
A selection of special features is also available to add an extra layer of excitement to the gameplay, making it more fun for players to engage with the game while on their journey to a world of romance.
Free Respins
The Expanding Wild symbol triggers a Free Resin. When it is activated, the reels where the Wild symbol appears are held, and the rest start to rotate automatically.
Bonus Spin Mode
During the base game, the player can receive free Bonus Spins. The Jackpot Cards feature cannot be triggered during this mode.
Gamble
Play the game and multiply your winnings through the Gamble feature!
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition appeared first on European Gaming Industry News.
New and exciting game studio signs yet another top-tier operator to its unique subscription-based content model
BetCity, the popular online casino brand for players in the Netherlands, has become the latest big-name operator to add Cherry Play to its content offering.
Cherry Play is a new and exciting studio led by industry veteran Olga Bajela as Chief Executive Officer and has hit the market with a pioneering subscription-based commercial model.
BetCity is one of the first operators to join forces with Cherry Play, paying a licence fee instead of the standard revenue share to access the studio’s content and offer it to its players.
Cherry Play has been busy since making its market debut back in December, rolling out two classic slots like Multi Banks, Super Coin and Golden Cherry Jackpot system.
These titles are now available to players at BetCity with additional games landing in the operator’s lobby as soon as they leave the Cherry Play production line.
All of Cherry Play’s games are developed on the powerful Bragg Gaming technology stack, ensuring the highest quality of product and the most efficient operator integration.
Cherry Play is an ambitious provider on a mission to disrupt the slot provision space through great games and its unique commercial model with plans to secure licences beyond the Netherlands.
Olga Bajela, CEO of Cherry Play, said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.
“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.
“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”
The post Cherry Play adds BetCity to growing roster of partners in the Netherlands appeared first on European Gaming Industry News.
Pateplay is thrilled to unveil its latest strategic partnership with WWin, a premier online operator in Bosnia and Herzegovina.
Martin Yonovski, BDM & CMO at Pateplay, on the collaboration: “Partnering with WWin is a significant step forward for Pateplay. We’re eager to combine our strengths and expertise, and we’re confident this collaboration will open new doors for growth and huge success for both parties”.
Through this alliance, Pateplay is further accelerating its global expansion efforts, poised to achieve extraordinary milestones and deliver unparalleled experiences to players worldwide.
The post Pateplay’s newest partner in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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