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Widget leverages behavioural data to suggest intelligent, personalised prompts

Altenar has launched a brand new Bet Suggestions widget to enhance user engagement through intelligent, trend-led selection prompts.

Through the innovative feature, additional suggestions sourced from commonly paired selections based on real betting behaviour are displayed after the player adds a bet to their betslip.

The Bet Suggestions widget draws on aggregated data from previous activity and helps users discover relevant and popular combinations, creating a more dynamic betting experience for the player and increased revenue for operators.

Bet Suggestions is the latest feature released by Altenar this year to improve engagement, following on from other well-received enhancements such as Bet Cards and Slice Markets, which contributed to the company winning an award for the Most Innovative Sportsbook Feature.

Antonis Karakousis, Director of Operations at Altenar, said: “At Altenar, our focus is always on creating smarter, more engaging experiences for both players and operators. The Bet Suggestions widget harnesses real betting behaviour to deliver intelligent, relevant prompts that keep users engaged while helping operators maximise the value of every interaction.”

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Altenar has extended its longstanding partnership with Nordplay Group to support the launch of the Onerush brand in Sweden with its award-winning sportsbook technology.

Nordplay Group’s legal entity Buccone Trading Limited recently acquired a licence to operate in Sweden and has quickly gone live with Onerush, powered by Altenar’s sportsbook module. Through Altenar’s fully-managed sportsbook solution, including a vast number of customisable features, 24/7 customer support and advanced reporting tools, the operator is now in a strong position to succeed in the market from launch.

The deal is an extension of an existing partnership which has seen Altenar’s sportsbook being used to great success by the Frank & Fred and Jubla brands in Sweden.

The agreement demonstrates Altenar’s strength as a long-term partner with expertise to help new entrants localise and stay a step ahead when attracting new audiences.

Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.

“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”

Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.

“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”

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Industry veterans Nikos Zygouris and Alfred Bashllari bring more than three decades of combined experience to build sportsbook provider’s product strategy

Altenar has reinforced its sportsbook product credentials with the appointment of Nikos Zygouris as Head of Sportsbook Product and Alfred Bashllari as Sportsbook Product Consultant.

With extensive experience in iGaming and sports betting, both new hires bring a wealth of knowledge to support Altenar’s consistent focus on innovation and high-performance solutions that deliver more value to operators.

Zygouris joins the company from Campeon Gaming, where he served as Head of Product. Additionally, he holds more than 12 years of industry experience from leading suppliers and operators such as Novibet, Intralot and OpenBet. His passion for product innovation and collaborative working will play a key role in shaping Altenar’s roadmap.

Bashllari brings two decades of product development, operations and M&A experience, having held senior roles at major providers including Sportradar, Betgenius, Scientific Games and OPAP. His deep understanding of the sports betting, gaming and lottery sectors will support Altenar’s strategic decision-making.

Both appointments mark another step forward in Altenar’s evolution as a partner-led technology provider, enhancing its ability to deliver scalable, flexible and market-ready sportsbook solutions for a growing number of operators worldwide.

Antonis Karakousis, Director of Product at Altenar, said: “As we expand into new markets and push the boundaries of what our sportsbook can deliver, it’s vital that we continue to invest in product leaders. Nikos and Alfred bring a wealth of experience and strategic thinking that will directly support our long-term goals. We’re excited to welcome them aboard.”

Nikos Zygouris, Altenar’s Head of Sportsbook Product, said: “I’m delighted to join the product team at Altenar following what has already been a hugely successful year for the provider. They continue to prove that they are on the pulse of the industry and attuned to what the customer needs. I look forward to contributing to Altenar’s ambitious plans going forward.”

Alfred Bashllari, Sportsbook Product Consultant at Altenar, said: “Altenar’s commitment to product excellence and its approach to exceeding expectations really stood out to me and is one of the reasons I’m thrilled to join the team. I’m excited to see how we can drive forward innovative solutions that help our clients grow.”

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