Africa
WA.Technology & Supabets Forge Strategic Partnership to Accelerate African Expansion
WA.Technology, a leading provider of B2B iGaming solutions, is delighted to announce its strategic partnership with Supabets, a premier South African operator.
This collaboration is a significant step in WA.Technology’s expansion into the African market, with Supabets set to widen its comprehensive website offering across 22 markets in the continent, placing WA.Technology as one of Africa’s leading providers of iGaming solutions, technology, and content.
With a shared vision for innovation and excellence, WA.Technology and Supabets aim to bring the African iGaming landscape to a new level. Supabets, renowned for its engaging sports betting, live sports, online casino, and more, brings unequalled sports betting and gaming experiences to its users. Founded in 2008 and headquartered in Sandton, Gauteng in South Africa, Supabets has become a leading name, offering more than 1300 betting markets.
WA.Technology’s ambitious expansion into Africa through the launch of WA.Africa, a localised omnichannel platform that integrates mobile, retail, and online provision, all supported by a specialist African market team, made this exciting new partnership possible. WA.Africa harnesses the continent’s vast growth potential by delivering exceptional, personalised speciality platforms explicitly tailored for Africa, benefitting from NE Group’s extensive experience and knowledge of local markets for a user and client-centric approach.
WA.Technology’s cutting-edge content, technology, and operational services will be the backbone of Supabets’ expansion as its WA.Africa platform, content, and operational services will power the brand’s sportsbook, casino, and lottery services via its online and retail operations throughout the additional 22 markets.
Tim Scoffham, CEO of WA.Technology, said, “Africa has been a pivotal part of our strategy for 2024. WA.Technology’s full spectrum of products, solutions, and services, combined with Supabets’ substantial, established footprint in South Africa, will set a new benchmark for the African iGaming sector. We are eager to support Supabets’s journey to becoming the African market’s leading operator and service provider. This is just the beginning for WA.Africa as we set a new standard in bespoke African iGaming. We look forward to working with Supabets on this exciting new venture.”
The Anastassopoulos Family, Founders of Supabets Gaming Group, said, “We are delighted to announce our partnership with WA.Technology, heralding a new era of pioneering iGaming solutions in Africa. Together, we’re primed to revolutionise gaming experiences across the continent. Our collaboration will introduce innovative gaming platforms, immersive user experiences, and enhanced accessibility for players and operators across Africa.”
This partnership signifies a major leap towards achieving a consumer-centric business that speaks honestly to its audience. Supabets’ mission is to shape the iGaming industry’s future and build a customer-centred company that continually redefines what ‘best experience’ means.
As WA.Technology and Supabets embark on this exciting venture, the future of iGaming in Africa looks brighter than ever. With WA.Technology’s commitment to excellence, this partnership will expand business operations and create unique experiences and new opportunities, shaping the future of African iGaming by delivering unrivalled iGaming journeys to users across the continent.
Africa
Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets
Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.
Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”
Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”
The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office
Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.
She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.
Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.
In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.
“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.
Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.
The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Broadway Platform Partners with Ghanaian Operator Afrinova
Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.
The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.
Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.
The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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