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WA.Technology & Supabets Forge Strategic Partnership to Accelerate African Expansion

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WA.Technology, a leading provider of B2B iGaming solutions, is delighted to announce its strategic partnership with Supabets, a premier South African operator.

This collaboration is a significant step in WA.Technology’s expansion into the African market, with Supabets set to widen its comprehensive website offering across 22 markets in the continent, placing WA.Technology as one of Africa’s leading providers of iGaming solutions, technology, and content.

With a shared vision for innovation and excellence, WA.Technology and Supabets aim to bring the African iGaming landscape to a new level. Supabets, renowned for its engaging sports betting, live sports, online casino, and more, brings unequalled sports betting and gaming experiences to its users. Founded in 2008 and headquartered in Sandton, Gauteng in South Africa, Supabets has become a leading name, offering more than 1300 betting markets.

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WA.Technology’s ambitious expansion into Africa through the launch of WA.Africa, a localised omnichannel platform that integrates mobile, retail, and online provision, all supported by a specialist African market team, made this exciting new partnership possible. WA.Africa harnesses the continent’s vast growth potential by delivering exceptional, personalised speciality platforms explicitly tailored for Africa, benefitting from NE Group’s extensive experience and knowledge of local markets for a user and client-centric approach.

WA.Technology’s cutting-edge content, technology, and operational services will be the backbone of Supabets’ expansion as its WA.Africa platform, content, and operational services will power the brand’s sportsbook, casino, and lottery services via its online and retail operations throughout the additional 22 markets.

Tim Scoffham, CEO of WA.Technology, said, “Africa has been a pivotal part of our strategy for 2024. WA.Technology’s full spectrum of products, solutions, and services, combined with Supabets’ substantial, established footprint in South Africa, will set a new benchmark for the African iGaming sector. We are eager to support Supabets’s journey to becoming the African market’s leading operator and service provider. This is just the beginning for WA.Africa as we set a new standard in bespoke African iGaming. We look forward to working with Supabets on this exciting new venture.”

The Anastassopoulos Family, Founders of Supabets Gaming Group, said, “We are delighted to announce our partnership with WA.Technology, heralding a new era of pioneering iGaming solutions in Africa. Together, we’re primed to revolutionise gaming experiences across the continent. Our collaboration will introduce innovative gaming platforms, immersive user experiences, and enhanced accessibility for players and operators across Africa.”

This partnership signifies a major leap towards achieving a consumer-centric business that speaks honestly to its audience. Supabets’ mission is to shape the iGaming industry’s future and build a customer-centred company that continually redefines what ‘best experience’ means.

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As WA.Technology and Supabets embark on this exciting venture, the future of iGaming in Africa looks brighter than ever. With WA.Technology’s commitment to excellence, this partnership will expand business operations and create unique experiences and new opportunities, shaping the future of African iGaming by delivering unrivalled iGaming journeys to users across the continent.

Africa

Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.

Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.

The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.

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KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.

The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.

Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.

Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”

Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.

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Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.

Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”

The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Play’n GO announces landmark South African partnership with Hollywoodbets

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

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Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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