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Microgaming unveils new corporate and Play It Forward websites
Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition
While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.
The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.
Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.
In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.
With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.
Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.
With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.
Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.
“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
G2 Esports
G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
G2, one of the world’s leading entertainment and esports brands, announced the upcoming English-language launch of its original fantasy-action series, Red Aura, on WEBTOON, a leading digital comics platform. Launching on Saturday, 6th June under the platform’s WEBTOON Originals label, the series marks the next step in G2’s expansion into digital-first entertainment. Inspired by the defining moments and competitive spirit behind G2’s rise, Red Aura reimagines the organisation’s legacy through bold shonen-inspired storytelling.
After debuting in Japan on LINE MANGA in October 2025, where it reached #9 in New Series on the opening weekend, Red Aura now launches on WEBTOON’s English-language platform as an Originals series. With 20 episodes available immediately, including 15 free episodes and 5 Fast Pass chapters, Red Aura offers readers expanded access to the series from day one, ahead of weekly releases across a planned 42-episode first season.
At the centre of the series is Asa, a young girl who dreams of becoming the greatest Nomad who ever lived. Driven by the same pursuit of greatness at the heart of G2, Red Aura unfolds in a fantasy-action world shaped by rivalry, perseverance and competition, where Asa must learn to master her abilities while facing dangerous enemies and the brutal consequences of ambition.
Red Aura was brought to life through collaboration with KISAI Entertainment, the studio behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, alongside Japanese Art Director Runbel, who works on the previously #1 action fantasy series in Japan and Korea – Skill Master Levels Up. Designed specifically for WEBTOON’s vertical-scroll format, the series also experiments with platform-native creative techniques, including a chapter that visually integrates music into the reading experience.
To celebrate the launch, G2 creator and VALORANT streamer Shanks will host a live reading of Red Aura, with further details to be announced soon.
“Red Aura was created as a way to reimagine the ambition and competitive spirit that have defined G2 over the last decade. Following the response to the Japanese launch, we’re excited to now bring the series to a global audience through WEBTOON. Expanding into original entertainment has been a major focus for G2, and Red Aura is only the beginning of what we want to build,” said Sabrina Ratih, COO of G2.
“The world of Red Aura is fresh and original, which made it really enjoyable to work on. It was a lot of fun working with producer Daniel using camera work to create cool action panels that have never been seen before, and I was always inspired by his passion to try new things. I am very honored to have been a part of it. I hope you enjoy it.”
Since its inception over a decade ago, G2 has expanded beyond esports through ventures across entertainment, culture, and original content. From collaborations with Smiley and Solo Leveling, to the launch of G2’s 62 media house and expansion into Gerard Piqué’s Kings League, Red Aura represents G2’s continued investment in anime-inspired entertainment and original storytelling designed for digital-first audiences.
The post G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Endorphina
Endorphina Releases Football 2026
Endorphina has released its latest slot Football 2026. Just in time for this summer’s football frenzy, this new 5-reel, 4-row ball blasting online slot with 100 fixed paylines, Hold and Win, Jackpot Collecting, and Bonus Pop, gives everyone the chance to win their own trophies.
With Collector, Extended and Boost goals to score, and Min, Mid, Max and Ultra jackpots to lift, football lovers will want to be the star player on that field every time. And look out for a Pile Feature where those strikes just keep being netted, one on top of the other.
Don’t forget that players can score even more big cup cash in the classic Risk Game. If their card of choice beats the dealer’s they can keep trying to double their wins up to 10 times.
With all eyes on the prize, Endorphina takes this game to world class levels. Football 2026 gives cup-winning cross-platform performance, super strike loading and ball controlling gameplay across mobile, tablet and desktop devices – anytime, anywhere.
The post Endorphina Releases Football 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World Cup. Created by Wieden+Kennedy São Paulo, the campaign follows a lonely video game NPC (Non-Playable Character) who escapes the artificial world of a football game to experience the intensity, unpredictability and collective emotion of a real World Cup. Set to a reimagined version of the song “Mr. Lonely,” the film positions football fandom as something too powerful to be simulated.
The work launches under the global platform “Believing Makes it Real” and will roll out across 14 countries in South America and Europe, supported by live activations and fan engagement initiatives tied to the tournament. The campaign will be 360° with dedicated adaptations per country and three main character adjustments tailored to the cultural idiosyncrasies of different regions.
“The FIFA World Cup is the ultimate anchor in global sports, and for a campaign spanning so many different markets, we wanted to match that ambition. Our brief was to articulate the raw, collective emotion of being a fan, a feeling so intense it transcends even the most advanced digital simulation. This film captures that powerful truth, reinforcing our global platform, ‘Believing Makes it Real,’ and positioning Betano at the heart of the sport’s most genuine and unpredictable moments,” said Pablo Puertas, Kaizen Gaming – Betano, Marketing Director.
“Our challenge was finding a fresh, globally resonant way to talk about the World Cup. The campaign starts in a cold, automated universe and follows the journey of an NPC discovering what happens when an entire world truly believes. It’s a contrast that turns football emotion into something impossible to program,” said Felipe Paiva and José Ferraz, Group Creative Directors at Wieden+Kennedy SP.
The campaign also reinforces Betano’s growing relationship with FIFA. The brand was recently named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America, following previous partnerships around the FIFA World Cup Qatar 2022 and the FIFA Club World Cup 2025.
The 2026 edition — hosted across the US, Mexico and Canada — will be the largest in FIFA history, featuring 48 national teams for the first time.
The post Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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