Connect with us

Latest News

Microgaming unveils new corporate and Play It Forward websites

Published

on

microgaming-unveils-new-corporate-and-play-it-forward-websites
Reading Time: 2 minutes

 

Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition

While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.

The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.

Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.

In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.

With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.

Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.

With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.

Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune

Published

on

slotmatrix-unleashes-fiesta-fueled-thrills-with-muertos-fortune

SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.

Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.

The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.

A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.

As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.

Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”

The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

2026 Bacta Awards

Honouring excellence: Bacta Awards for standout contributors

Published

on

honouring-excellence:-bacta-awards-for-standout-contributors

Bacta utilized the platform offered by its premier EAG Expo to recognize three industry members who have excelled in their responsibilities. The 2026 Bacta Awards were awarded to Alan Claypole from Blueprint Operations (Supply Chain Champion), Alan Walker from Clacton Pier (Seaside Hero), and James Sturgess from Luxury Leisure (Community Champion).

Elaborating on the Awards initiative, Bacta President Joseph Cullis stated: “Our sector has numerous committed individuals who endlessly exert effort, making significant contributions to both Bacta and the wider community.

“The Bacta Awards honour individuals who have excelled, whether through outstanding community engagement or significant contributions to the industry. They also showcase the standards and values that define Bacta membership, including a commitment to professionalism and to operating in an ethical, sustainable, responsible, and transparent manner.”

“I was delighted that we could utilise EAG, which is the biggest annual concentration of Bacta members to recognise and celebrate the work of Alan Claypole, Alan Walker and James Sturgess – all extremely worthy recipients.

It was a great honour to welcome our Bacta Award Winners and to honour them in front of their peers.”

James Sturgess – Community Champion: James Sturgess, Regional Operations Director at Luxury Leisure which operate Admiral in the UK, has been at the forefront of the company’s partnership with the British Heart Foundation (BHF) to install a potentially life-saving defibrillator in every one of their AGC venues. Every year in the UK around 40,000 people suffer an out of hospital cardiac arrest, but less than one in ten survive. Immediate CPR and defibrillation can double a person’s chances of surviving a cardiac arrest. The partnership between Luxury Leisure and the BHF will mean that life-saving defibrillators are readily available if a customer, or someone in the community suffers a cardiac arrest. Thanks to the generosity of Admiral customers and colleagues the partnership has raised an incredible £500,000 for the British Heart Foundation, providing essential support for thousands of people in communities across the country.

Alan Walker – Seaside Hero: Alan Walker recently celebrated his 80th birthday, and has spent half a century in the amusement industry including more than a decade working at Clacton Pier. Alan is the pier’s head of coin operation services and works with colleagues some of whom are 60 years his junior. Alan spent nine years in the Army before he took up a post as a service engineer at Music Hire Group in his native North East. From there he progressed into management with the firm. He moved on to join the Noble Organisation – both in the North East and Blackpool – before taking up a role running amusements for the resorts division of First Leisure. His next job was with Family Leisure in London, and he has worked with Connaught Leisure, J Holland and Sons before joining Billy and Elliot Ball at Clacton Pier. Alan said that he was very proud to have received the award from Bacta. Reflecting on the award he said: “I was shocked to be honest, but it is nice to be honoured in that way for something you love doing.”

Alan Claypole – Supply Chain Champion: The Blueprint Operations Director of Technical and Product Development has a distinguished history of overseeing the Bacta Standards and leading on Bacta’s engagement with the Gambling Commission on the critical issue relating to the review of Technical Standards. Alan has an encyclopaedic knowledge of the technology that delivers gambling entertainment and shares his knowledge and insight for the betterment of the industry and for Bacta member businesses. Bacta President Joseph Cullis said: “Alan brings the level of expertise that any amount of money simply could not buy. He leads on technical discussions for Bacta and is able to draw on an unbelievable depth of knowledge. It is absolutely essential that manufacturers are aligned and the work undertaken by Alan on behalf of Bacta has a significant impact on both manufacturers and operators.”

The post Honouring excellence: Bacta Awards for standout contributors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Anne Marie Caulfield CEO of the Gambling Regulatory Authority of Ireland

GRAI: Problem gambling higher among those exposed to gambling as children

Published

on

grai:-problem-gambling-higher-among-those-exposed-to-gambling-as-children

Research by the ESRI’s Behavioural Research Unit, commissioned by the Gambling Regulatory Authority of Ireland, indicates that problem gambling is significantly more prevalent among individuals who were exposed to gambling during childhood. The research revealed that the prevalence of problem gambling is notably greater in individuals who gambled during childhood, had parents who engaged in gambling, or whose parents viewed gambling favorably.

‘Problem gambling’ refers to a situation where an individual’s gambling interferes with and harms their life, leading to adverse effects on finances, health, and social relationships.

The study collected anonymous online feedback from a representative sample of over 1,600 adults. The researchers examined present gambling habits in relation to childhood experiences while accounting for social background.

The information showed a significant connection. Children who engaged in gambling were nearly twice as prone to experience issues with gambling later in life. Having a gambling parent raised the risk of problem gambling by one third, and parental views on gambling similarly influenced this risk.

People who both gambled as children and had a parent who gambled a lot were four times more likely to suffer from problem gambling.

The majority of the sample had engaged in at least some form of gambling when under 18 years old. The most common forms were slot machines, scratch cards, horse or dog betting, gambling amongst friends, bingo and lotteries.

Anne Marie Caulfield, CEO of the Gambling Regulatory Authority of Ireland, said, “This research provides clear evidence of the long-term potential harms resulting from childhood exposure to gambling. It reinforces the importance of a well-regulated gambling sector that protects children and those vulnerable to gambling harm. It also points to the need for awareness and education among our young people, their parents, and guardians on gambling related harms.”

To coincide with the release of this report, the GRAI have published advice for parents on how best to approach the topic of gambling and associated dangers with their children on our website. This advice was developed in collaboration with the HSE Addiction Services and provides a useful tool for parents.”

The post GRAI: Problem gambling higher among those exposed to gambling as children appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania