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Microgaming unveils new corporate and Play It Forward websites
Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition
While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.
The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.
Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.
In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.
With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.
Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.
With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.
Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.
“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.
PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.
The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.
PokerStars is headlining the series with three Main Events on May 24:
- a $109 tournament with a $1.5m guarantee,
- a $1,050 Main Event with a $2.5m guarantee,
- and a $5,200 Main Event with a $2m guarantee.
Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.
The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
More relevant data as follows:
- PokerStars: https://www.pokerstars.com/ Official operator site for tournament schedule and eligibility by market.
- PokerStars Blog: https://www.pokerstars.com/poker/news/ Company’s news hub where the full Anniversary Series details and formats are typically published.
- PokerStars Power Path: https://www.pokerstars.com/poker/promotions/power-path/ Source for information on the $0.50+ qualification routes referenced in the announcement.
The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bumper $6m guaranteed Main Events headline month-long online festival; as PokerStars turns 25 and Sunday Storm reaches 15 year milestone
PokerStars is marking 25 years at the heart of the game with an Anniversary Series guaranteeing over $50 million. Running from May 10 to June 3, the series celebrates a quarter century of leading the online poker revolution and kicks off with Phase 2 of the Sunday Storm as part of its 15th anniversary.
The Anniversary Series has been built with buy-in levels aimed at all players, with qualifiers starting at $0.55 and buy-ins moving all the way up to a high-rolling $15,000. A 461-tournament schedule will provide the big fields, big moments, and big prizepools that have defined PokerStars.
Players will also get the chance to take their share of over $650,000 of Anniversary Series Lucky Dip tickets that are going to be given away. In addition, Anniversary Series leaderboards will run from May 10 to June 3, featuring $100,000 in cash prizes across weekly Low, Medium, and High tiers, alongside the overall Player of the Series Leaderboard.
$50M SERIES, BUILT FOR EVERY PLAYER
The Anniversary Series delivers a full spectrum of buy-ins, from $5.50 to $15,000, as well as must-play flagship events that are expected to attract big fields:
- Three-tiered Main Events on May 24:
- $109 Main Event: $1.5M GTD
- $1,050 Main Event: $2.5M GTD
- $5,200 Main Event: $2M GTD
- Weekly Sunday highlights, including:
- Sunday Million
- Sunday High Rollers
- Mystery Bounty specials
- Second Chance Main Events (PKO) on May 31, giving players another shot at major prizes
The full tournament schedule, which includes various formats and structures, can be seen at: pokerstars.ro/poker/learn/news/anniversary-series/
CELEBRATING 25 YEARS OF POKERSTARS
The Anniversary Series is more than a tournament festival, it’s a celebration of PokerStars’ legacy as a global leader in poker. Over the past 25 years, PokerStars has dealt more hands, hosted more tournaments, and created more life-changing moments than any other poker site.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
SUNDAY STORM ANNIVERSARY
PokerStars is also celebrating the 15th anniversary of the Sunday Storm with a Progressive Knockout tournament with a $500,000 guarantee for just a $11 buy-in. Phase 1’s are underway with Phase 2, the final stage, taking place on May 10.
QUALIFY FOR LESS THAN A DOLLAR
True to PokerStars’ commitment to accessibility, players can qualify for the biggest events from as little as $0.50 via Power Path and $0.55 via satellites.
In addition, PokerStars will also introduce a revamped Power Path Pass on April 27, including a new $530 Bronze Pass offering 25% added value throughout the summer. The upgraded edition will be redeemable as an online ticket bundle for the Anniversary Series events, giving players the opportunity to unlock $530 worth of Anniversary Series tickets, plus 25% extra. More Bronze Passes with 25% added value will be redeemable soon.
For more details head to the PokerStars website, or visit the PokerStars blog.
The post POKERSTARS CELEBRATES 25 YEARS WITH OVER $50M GUARANTEED ANNIVERSARY SERIES appeared first on Americas iGaming & Sports Betting News.
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