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Microgaming unveils new corporate and Play It Forward websites

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Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition

While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.

The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.

Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.

In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.

With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.

Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.

With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.

Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Eastern Europe

FeedConstruct locks up exclusive Romanian football data and streaming rights

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Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.

FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.

FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.

The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.

Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.

The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aztec Spell – Hold & Hit 3x3

Spinomenal releases Aztec Spell – Hold & Hit 3×3

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Spinomenal has released Aztec Spell – Hold & Hit 3×3, adding a new Hold & Hit title to its slots portfolio.

The game runs on a 3×3 reel set and uses the Quetzal Bird as the Wild, substituting for all symbols except Bonus symbols. Two special Bonus symbols drive the main feature: Bonus symbols can land only on reels one and three, while Bonus Collect can land only on reel two.

The Bonus Game triggers when Bonus Collect lands alongside one or more Bonus symbols. Triggering symbols lock and the feature starts with three spins; during the feature only Bonus and Bonus Collect symbols can appear. Each spin can award multipliers of x1, x2, x5, x7, x10, and x15, and the round ends after three spins without a win or when total collected winnings reach the max x5000 multiplier.

Spinomenal said Grand, Major, Minor, and Mini in-game jackpot symbols can appear during the feature and pay immediately. A Bonus Blast feature can also trigger randomly to add extra Bonus and Bonus Collect symbols, and Spinomenal said Bonus Collect can still collect values even if it lands without starting the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Aztec Spell – Hold & Hit 3×3 casts players into a mysterious jungle on the hunt for Aztec riches enhanced by some cool gameplay features. The titles’s beautiful visuals and proven Hold & Hit mechanics come together perfectly to give players an experience for the ages.”

The post Spinomenal releases Aztec Spell – Hold & Hit 3×3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anthony Keen

Hard Rock Workers in Virginia Join Teamsters

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A group of 221 table games dealers and dual rates at Hard Rock Hotel & Casino Bristol have voted to join Teamsters Local 519. They’re seeking a fair first contract that includes higher wages, improved benefits, and a strong voice on the job.

“Dealers and dual rates are the backbone of the gaming floor, and when they stand together, they have the power to win real improvements on the job. It was the best decision to choose the Teamsters, and we’re proud to support them as they move forward in securing a fair first contract,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.

The dealers are responsible for operating table games such as blackjack, roulette, and poker. They manage the games, handle chips and payouts, and ensure games are conducted fairly and efficiently.

“It was a team effort from start to finish, and we had the best team to fight for representation, including our organizer, Marty Hinch. At the drop of a hat we were ready to support this group in their effort to join the Teamsters. Their determination carried over, and they’re going to reap the benefits,” said Wes Trotterchaud, President of Local 519.

“Choosing to join the Teamsters was about securing respect, stability, and a voice on the casino floor. We’re ready to negotiate a contract that reflects the hard work we do every day,” said Anthony Keen, a table games dealer/dual rate and proud new member of Local 519.

Nationwide, the Teamsters represent nearly 6000 members at casinos and casino hotels.

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.

The post Hard Rock Workers in Virginia Join Teamsters appeared first on Americas iGaming & Sports Betting News.

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