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Microgaming unveils new corporate and Play It Forward websites

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Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition

While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.

The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.

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Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.

In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.

With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.

Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.

With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.

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Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

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Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment

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As a global hub for cutting-edge discussions and educational initiatives, we at HIPTHER and European Gaming are honored to support the upcoming Online Conference on Problem Gambling, hosted by the Danish Problem Gambling Committee. Scheduled for Wednesday, January 15, 2025, from 3:00 PM to 5:00 PM (Danish time), this event promises to be a vital gathering of researchers, policymakers, and stakeholders addressing one of the most pressing challenges in the gambling industry.


Why You Should Attend

Problem gambling affects millions worldwide, influencing not just individual lives but also families and communities. This conference provides a unique opportunity to learn from leading international and Danish researchers about the latest advancements in problem gambling prevention, treatment methodologies, and regulatory strategies.


Highlights of the Program

The carefully curated program ensures a comprehensive look at the key issues and solutions surrounding problem gambling:

  • Welcome and Opening Remarks
    Marie Weinreich Petersen, from the Danish Problem Gambling Committee, will kick off the event, setting the stage for an insightful discussion.
  • Introduction by Anders Dorph, Director of the Danish Gambling Authority, highlighting the role of regulatory bodies in tackling gambling-related harm.
  • Keynote Presentation by Jakob Johnsson, a clinical psychologist and PhD from the Karolinska Institutet. His presentation, “Preventing Gambling Problems – A Step-Wise Approach for Duty-of-Care,” will focus on creating structured frameworks to mitigate risks effectively.
  • Flash Talk by Anna Westh Stenbro, a psychologist and PhD candidate at Aarhus University Hospital, exploring the comparative effectiveness of internet-based therapy versus traditional cognitive behavioral therapy in treating gambling disorders.
  • Research Insights from Anne Mette Thorhauge, Associate Professor at the University of Copenhagen. Her talk, “Gamblified Game Mechanisms in Danish Children and Young People’s Gaming,” dives into the impact of game mechanics that mimic gambling on youth behavior.
  • Keynote Presentation by David C. Hodgins, a prominent researcher from the University of Calgary, on “How Much Is Too Much? Development and Impact of Lower Risk Gambling Guidelines.” This talk will address the critical question of establishing thresholds for safer gambling.
  • Interactive Q&A and Final Remarks
    Participants will have the chance to engage directly with speakers, followed by closing insights from Marie Weinreich Petersen.

Key Themes to Watch For

  • The Role of Duty-of-Care in Gambling Prevention: Learn about structured approaches to reducing harm while fostering responsible gambling practices.
  • Innovations in Therapy: Discover how online therapeutic interventions are transforming the treatment landscape for gambling disorders.
  • Youth and Gambling-Like Gaming Mechanisms: Explore the overlap between gaming and gambling and its implications for younger demographics.
  • Evidence-Based Guidelines: Gain a deeper understanding of how lower-risk gambling thresholds are developed and their real-world impact.

How to Participate

The conference will take place online, making it accessible to a global audience. To join, simply register via this link by Monday, January 6, 2025, 3:00 PM (Danish time). A link to access the virtual event will be shared with registrants closer to the date.


HIPTHER’s Commitment to Responsible Gaming

Our involvement in supporting this event underscores HIPTHER’s dedication to fostering responsible gaming and raising awareness about gambling-related harms. By backing initiatives like this, we aim to drive meaningful conversations and actionable outcomes within the industry.

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Mark your calendars for January 15, 2025, and join us for a transformative discussion on combating problem gambling. Together, let’s pave the way for safer and more sustainable gaming environments worldwide.

The post Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment appeared first on European Gaming Industry News.

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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

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How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.

With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey. 

Expertise Comes First

The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:

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  • High level of professionalism and expertise in the team
  • Security of operations at all stages
  • Supplier’s long-term and reliable reputation
  • Flexible approach to collaboration terms
  • Creation of new opportunities for business revenue growth

Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report

Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”

Sources of iGaming Insights

According to respondents, the top 5 sources of information about the iGaming industry are:

  • Recommendations from colleagues, partners
  • Industry news resources
  • Company websites that provide products and services
  • LinkedIn
  • Employees of partner companies

The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking. 

“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.

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The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.

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GIANTX unveils its team for the Spanish Superliga of League of Legends

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The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).

The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.

The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.

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Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.

GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.

The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.

The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.

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