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Microgaming unveils new corporate and Play It Forward websites

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Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition

While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.

The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.

Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.

In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.

With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.

Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.

With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.

Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Beef Casino

CasinoCanada enters partnership with Beef Casino

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CasinoCanada enters partnership with Beef Casino , CasinoCanada has formed a strategic partnership with Beef Casino, an online gaming platform operated by Royal Partners. The collaboration aims to strengthen Beef Casino’s visibility in Canada through targeted digital promotion and editorial coverage.

CasinoCanada will produce detailed reviews, analytical comparisons, and SEO-driven content tailored for Canadian players. The initiative is designed to generate organic traffic, deliver transparent insights into Beef Casino’s offerings, and support its expansion in the regional market.

CasinoCanada is an online casino information portal operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”

Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, a leading direct advertiser in the gambling sector, the platform features 17 proprietary products and serves over 1 million active users worldwide. Its offering includes thousands of premium gaming titles, from popular slots to a comprehensive Live Casino experience, supported by advanced encryption and 24/7 customer service via live chat, email, and hotline.

Lena Patrubeika, Head of EU Department at Royal Partners, added: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”

The agreement underscores both parties’ focus on transparency, operational efficiency, and sustainable growth in Canada’s competitive iGaming market.

The post CasinoCanada enters partnership with Beef Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft named as sponsor for SBC Summit Rio 2026

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PG Soft named as sponsor for SBC Summit Rio 2026 , PG Soft, a world-class digital mobile games company, has been named as sponsor of SBC Summit Rio 2026, taking place from 3–5 March 2026 at Riocentro in Rio de Janeiro, Brazil.

As part of the sponsorship, PG Soft will receive extensive brand visibility throughout the venue. The company will act as the Entrance Arch Sponsor for Pavilion 4, ensuring its branding is prominently displayed to attendees entering through one of the pavilion’s three main access points. Additional exposure includes a large inflatable blimp positioned across the exhibition space and six hanging banners installed along the main walkway.

PG Soft will also appear as a Supporting Sponsor of the Casino & Sports Betting Zone, with a company profile featured on the official SBC Summit Rio website. Further visibility will be delivered through an LED screen located near the Pavilion 4 Entrance Arch, where a 30-second promotional video will run continuously during the event.

SBC Summit Rio 2026 brings together operators, suppliers, affiliates and regulators from across the global gaming ecosystem, with a strong focus on Latin America’s rapidly developing market landscape.

PG Soft’s sponsorship highlights the company’s ongoing commitment to growth across Latin America and its strategy of supporting key international industry events.

A PG Soft spokesperson commented: “SBC Summit Rio is a must-attend event for the Latin American iGaming community and global industry players. We’re pleased to support the 2026 edition and showcase our growing presence in Brazil and beyond.”

The post PG Soft named as sponsor for SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece

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GoldenRace and Spinmatic reveal a major extension of their enduring partnership with Interwetten, officially launching their complete range of premium content in the Greek market; a key collaboration between two industry frontrunners who have dedicated years to refining their joint offerings.

Although these brands have had a very successful collaboration since 2020, this recent venture into Greece showcases the lasting resilience and continuous development of their alliance. With a proven history of excellence in various international markets, this decision emphasizes their collective dedication to expanding their success worldwide.

By entering the Greek market, these firms are utilizing years of established reliability to offer one of the most advanced and captivating gaming collections available, showcasing GoldenRace’s top-tier Virtual Sports and Spinmatic’s varied array of inventive slot games.

“Interwetten has been more than just a partner since 2020; they are a key collaborator in our global growth strategy. Moving into the Greek market together is the latest chapter in a long history of synergy. We are constantly expanding our horizons, and we are confident that Interwetten’s sophisticated player base will appreciate the realism and innovation we continue to build together.” – Martin Wachter, CEO and Founder of Softquo Holding.

Interwetten, a genuine trailblazer as one of the earliest online sports betting providers globally, provides a platform that now reflects GoldenRace and Spinmatic’s commitment to quality and responsible entertainment.

This growth represents the organic development of a long-established connection founded on dependability and a shared comprehension of players’ genuine desires.

The post GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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