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Microgaming unveils new corporate and Play It Forward websites
Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition
While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.
The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.
Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.
In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.
With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.
Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.
With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.
Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.
“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
TRUEiGTECH has announced the launch of an enterprise-grade prediction market platform, designed to help operators, platform owners, and institutions build outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face growing competition and regulatory complexity, prediction markets are emerging as a fast-growing adjacent category. By converting collective expectations into tradable probability signals, operators can offer differentiated products without the need for entirely new user acquisition channels.
TRUEiGTECH-built prediction markets are already deployed by operators across the USA and Europe, with additional rollouts underway. Once a niche, prediction markets are now becoming primary offerings for iGaming operators. Analysts forecast that leading platforms could handle $1 trillion in annual trading volume by 2030, up from roughly $10 billion today, with revenues potentially exceeding $10 billion.
Why Operators Are Turning to Prediction Markets
Prediction markets offer several advantages:
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“Bet-on-anything” model – create markets across business, finance, entertainment, politics, and emerging trends.
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Faster market entry – ideal for existing iGaming operators with infrastructure in place.
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Early-mover advantage – tap into a category still developing globally.
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Global momentum – strong uptake in the U.S. and other regulated markets where event-driven participation is growing.
Flexible Deployment Models
TRUEiGTECH co-founder Prish Kumar explained:
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
Operators can use TRUEiGTECH platforms to launch new prediction markets or extend existing offerings, with flexibility and scalability at the core. The platform is designed to be regulation-ready for markets in the USA, Europe, and other regulated jurisdictions.
TRUEiGTECH: Enterprise iGaming Solutions
TRUEiGTECH specializes in enterprise-grade betting and trading infrastructure, offering:
-
Casino Platforms – AI-driven online casino software , multi-game aggregation, player account management, and compliance-ready architecture.
-
Sweepstakes Platforms – legally structured software for markets with restricted real-money gaming.
-
Sportsbook Software – advanced odds management, risk control tools, and real-time in-play betting.
-
Casino Games – responsive slots and custom content optimized for performance and integration.
-
Lottery Platforms – supporting draw-based, instant win, and hybrid formats with regulatory reporting.
All solutions are built for regulated markets across the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Americas iGaming & Sports Betting News.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
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