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Galactic X-perience: NOVOMATIC skyrockets into new gaming spheres at ICE 2024
With an elegant stand design and a diversified product portfolio, NOVOMATIC guarantees an incredible X-perience for visitors at ICE 2024 in London. Show participants can look forward to a wide range of leading gaming technology solutions: new product launches as well as established fan favorites will create excitement on the NOVOMATIC booth.
The anticipation is huge for the most important gaming event in Europe, taking place from February 6-8, at the ExCeL exhibition centre in London. As the largest exhibitor, NOVOMATIC will showcase a wide range of innovative products. State-of-the-art gaming solutions for various industry segments and markets will inspire visitors and lead them towards new gaming spheres.
NOVOMATIC will present its full range of products and gaming solutions such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and NOVOVISON™ will showcase their latest product portfolio.
Every player deserves to feel like a V.I.P.
The spotlights are on VIPs at ICE this year: the recently launched V.I.P. X cabinet series from NOVOMATIC is aimed at discerning gaming guests and, of course, operators who want to welcome their gaming guests with corresponding top-class gaming entertainment. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens, and an integrated sound system in a comfortable armchair: factors that ensure an intensive gaming experience and maximum immersion. This Very Important Player X-perience will be enhanced at ICE with the launch of a spectacular new cabinet – Think bigger! The V.I.P. X Galaxy™ 2.65 presents itself in its galactically large form and scores with unique seating comfort and design. The exclusive luxury lounge chair leaves nothing to be desired. With the ultra-wide set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.
Following the product launch at last year’s ICE, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors will find these NOVOMATIC classics at the trade show featuring the latest content. All three cabinets in the BLACK EDITION II series are characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. The BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 multiscreen variants are each equipped with two Full HD LCD screens in 27″ and 32″ respectively, as well as a topper of the same dimensions. The sister model BLACK EDITION II 1.49J perfectly complements the cabinet series and, with its elegant 49″ J-curve monitor, offers a state-of-the-art setting for presenting the extensive NOVOMATIC upright games catalogue.
Gaming highlights take visitors into new spheres
Showcasing new progressive links which are already legendary: the two top titles GODS & LEGENDS™ Link and CASH FLOOD™ Link are added to the Linked Progressives. The four games of the GODS & LEGENDS™ Link are a real visitor’s magnet and will be presented at the trade show in the brand new V.I.P. X Royal™ cabinet. Divine game characters take players to mythical worlds of ancient Greece, Egypt, Asia, and Scandinavian Viking times. Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link furthermore provide triple the excitement on the gaming floor.
The latest Superia GOLDEN LINK™ Volume 2 complements the portfolio and guarantees an inspiring gaming experience with five fresh titles and just as many all-time classics. The high performing Jackpot XTENSION LINK™ comes as Volume 2 with five new titles and delights with famous games such as Golden Book of Ra™ and Golden Charming Lady™ in its own XL version. The new IMPERA LINK™ Series 2 offers a unique gaming variety with a total of 41 games in every category.
The two new multi-game mixes at ICE will be very special: Impera Line HD™ Edition 9 in a new design with additional features and Superia Premium Mix 3. Don’t miss the chance to experience it at the show. All-time classics from NOVOMATIC as well as fresh modern titles can also be found in the NOVOLINE™ Interactive Edition X4. Whether you want to immerse yourself in the underwater worlds of Lord of the Ocean™ or Dolphin’s Pearl™ deluxe or search for hidden treasures in the Book of Ra™ – Temple of Gold™ – this game mixes offer the perfect enjoyment for every guest.
Brand new is the NOVOMATIC ActionBook™ Edge 1.43J, heralding the future of sports betting kiosks: more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at ICE 2024. The new sports betting kiosk ActionBook™ Edge 1.43J perfectly complements the NOVOMATIC ActionBook™ Compact 1.27 desktop kiosk and the dual screen version, NOVOMATIC ActionBook™ Plus 2.27.
Visit the NOVOMATIC booth and be surprised by more than just the products. Great prizes and surprises are waiting for our customers as well as a sporting challenge: Are you ready to beat the champ?
Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG, is looking forward to welcoming visitors: “As the biggest NOVOMATIC showcase this year, ICE is a great spectacle that should not be missed. We are proud to be presenting an exceptional product portfolio for all markets and segments that offers a suitable solution for every requirement of our customers – from the V.I.P. X series for the premium casino to the ActionBook™ for the sports betting sector. Be inspired by the variety of products at ICE and convince yourself of the high quality of NOVOMATIC products on site. Come to our booth – we look forward to welcoming you!”
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on Gaming and Gambling Industry in the Americas.
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