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Groove’s latest technology and aggregation enhancements power B2B high-performance

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iGaming casino platform provider and aggregator Groove has been staying close to their vision of establishing a new standard of service by bringing the joy and excitement of iGaming to operators through a multitude of initiatives during 2023 culminating in the introduction of new technology in the aggregator’s Back-Office that drives additional accessibility and performance.

During 2023, rebranded Groove introduced a new logo, website, and technology upgrades which are more consistent with the platform’s mission to help player-focused iGaming operators find their groove by putting trailblazing end-to-end platforms, expertise, and personalised support at their fingertips so they can create engaging and valuable user experiences.

With their promise of adding over 100 new games per month the aggregator was busy signing 18 new game providers including Playtech and Spribe thereby broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners. Push-API was developed and introduced during the year so that all game information is now included automatically in the API with no need for operators to take information manually from Groove’s market-leading Back-Office.

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16 new operators were on-boarded as part of the Groove collaboration with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games. The company also significantly expanded their lottery offerings which resulted in a partnership with leading lottery provider Sisal.

Of course, Groove kept upping-the-ante on marketing by attending the industry’s biggest shows with a whirlwind of appearances and exhibits of the new brand at ICE London, iGB Amsterdam, SBC Barcelona as well as branching out to SBC Tbilisi for the first time.

Groove’s award-winning technology development continued unabated in order to fulfil operator needs and introduced a raft of new technical tools including the ability to set RTP by brand; the introduction of frbs for a number of game providers; launch of the data-driven flagship Recommender tool that suggests the best and most relevant content for operators; upgrades, enhancements and improvements to the UI and UX; and, a key enhancement of a new Demo Mode in the Back-Office.

Amidst the flurry of 2023 announcements was the news that Groove is now supporting sweepstakes casinos.

Yahale Meltzer, COO and co-founder at Groove, said: “We are busy building infrastructure ready to implement new and exciting tools for 2024, which we will be delighted to discuss at ICE next February in London; or the industry can catch-up with us at any number of global shows including Brazil, Lisbon, Prague, Miami, G2E or at SiGMA Europe at the end of next year. We look forward to 2024 and showcasing our ground-breaking technology amongst the world’s biggest iGaming contenders.”

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Zimpler partners with Swish to unlock direct participation – transforming access to Swish payments for highly regulated industries

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Swish is opening up to PSPs for the first time – eliminating the need for businesses to partner with a bank to get access. Zimpler is breaking new ground as the first PSP to integrate directly with Getswish, the company behind Sweden’s most widely used instant payment method.

This change removes one of the biggest onboarding barriers for businesses in highly regulated industries. Until now, merchants needed direct banking relationships to access Swish – an often costly, time-consuming, and restrictive process. Through Zimpler’s direct participation, businesses can now integrate Swish faster, at a lower cost, and with greater stability.

“This is a game-changer for the Swedish payments landscape,” says Johan Strand, CEO of Zimpler. “Many businesses in regulated sectors have faced challenges accessing payment solutions due to complex banking requirements. By offering a direct route, we’re giving merchants a faster, more efficient way to access one of Sweden’s most trusted payment methods.”

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Beyond direct merchant access, this could open up the possibility for Zimpler to act as a Swish provider for other PSPs, making the solution even more widely available.

Urban Höglund, CEO of Getswish, adds: “Swish has always been about speed, security, and ease of use. With this partnership we make it possible for more companies to accept Swish payments.”

With the rise of account-to-account (A2A) payments and increasing pressure for frictionless payment solutions, this collaboration signals a major shift in Sweden’s financial ecosystem.

The post Zimpler partners with Swish to unlock direct participation – transforming access to Swish payments for highly regulated industries appeared first on European Gaming Industry News.

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BitLine

Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

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Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry. 

Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.

Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets. 

This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience. 

“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”

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Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”

“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”

The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding  services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.

The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.

The post Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development appeared first on Gaming and Gambling Industry in the Americas.

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1/ST

BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP

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Bestseat360 proudly produced an unprecedented multi-view streaming experience for the 2025 Pegasus World Cup, held at Gulfstream Park on January 25, in collaboration with 1/ST CONTENT, a pioneering force in enhancing the visibility and engagement of U.S. horse racing. This year’s event introduced a streaming experience that set a new benchmark for the industry, featuring 13 live races streamed on the Pegasus World Cup website.

In a landmark first for the U.S. racing landscape, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. This collaboration with JockeyCam, renowned for its cutting-edge POV camera technology used in prestigious events like the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup and Breeders’ Cup, adds a new dimension to race viewing.

“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete RotondoSVPRacing and Wagering1/ST.

“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig MeekFounder Director for Bestseat360.

“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”

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Bestseat360 is set to expand its innovative Multiview platform across various sports in the U.S., UK, Europe, and Australia. Their flexible business model includes sponsorship, advertising, and pay-per-view options, making this revolutionary technology accessible to a broader audience and ensuring the continued growth of engagement in horse racing and other sports.

The successful streaming of the 2025 Pegasus World Cup not only highlights the event’s significance but also sets the stage for future advancements in the viewing experience, ensuring that horse racing continues to captivate and engage fans worldwide.

The post BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP appeared first on Gaming and Gambling Industry in the Americas.

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