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SOFTSWISS Enters African Market Through Turfsport Acquisition

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SOFTSWISS, a leading tech company in the iGaming industry, acquires a majority stake in Turfsport, a leading South African provider of multichannel wagering software for sports, horse racing, and lotto. This move aligns with the SOFTSWISS goal of expanding its international presence.

For over 35 years, Turfsport has been offering fully managed end-to-end solutions for online, mobile, and retail operators. The total number of bets placed by all Turfsport clients across various platforms exceeds 1.5 billion annually. Currently, more than 40 operators in South Africa utilise Turfsport’s platform for horse racing, lotto, and sports betting.

Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. I am pleased to announce the completion of this long-awaited deal. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America. 

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What’s even more valuable for us is that we not only gain market presence but also access technologies developed over the last 35 years by world-class specialists. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners.”

Christian Neuberger, CEO at Turfsport, comments: “To provide more innovation and react faster to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team. 

Both companies look forward to delivering innovative product enhancements and services, giving our customers the competitive edge to grow and succeed in an increasingly dynamic market. We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”

The strategic move of the Turfsport acquisition aims to strengthen the SOFTSWISS product portfolio, catering to regional needs. In addition, leveraging Turfsport’s excellent reputation and visibility in the African market, SOFTSWISS will reinforce its local presence. 

The SOFTSWISS team is eager to share insights into the South African market during ICE London 2024 at Stand N8-231.

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About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 1,700 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

About TurfSport

Founded in 1983, Turfsport is a leading South African provider of end-to-end solutions for online, mobile, and retail operators in the wagering industry. The company, based in Cape Town, South Africa, has a wide product portfolio, including lotto, online and land-based sports betting, horse racing, live games, and virtual sports.

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Africa

Altenar obtains National Manufacturer licence in South Africa

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Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

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This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.

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Africa

SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

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Africa

888bets Goes Live in Malawi

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888bets has launched in Malawi, expanding the online operator’s presence across Africa.

The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.

888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].

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“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”

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