Pariplay® expands influence in New Jersey through PlayStar launch

NeoGames S.A subsidiary Pariplay® is continuing to expand its influence and audience reach in New Jersey, after launching its content with visionary operator PlayStar.

A wide range of feature-rich and innovative slots are now available to PlayStar players through the Fusion® aggregation platform, supporting the ambitious operator’s long-term growth strategy.

Leading titles from Pariplay®’s in-house studio Wizard Games, including top performers Dragons of the North, Spirit of Mustang and Wolf Riches, have gone live, in addition to cutting-edge content from up-and-coming developers within the company’s Ignite® programme and a range of third-party providers.

The roll-out of Fusion® content aligns with PlayStar’s commitment to introducing a game-changing approach to online gambling in North America, with a focus on personalisation, engagement and customer experience.

Pariplay®’s Fusion® platform provides a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. It consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Shivan Patel, Vice President of North America at Pariplay, said: “Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region. PlayStar has already made waves in New Jersey since its launch last year and we are thrilled to establish what I’m sure will be a very positive partnership.”

Dan Alexander, CCO at PlayStar, said: “It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey. We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.”