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Scandinavian success behind Soft2Bet awards recognition

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Betinia‘s strong performance in the key Nordic markets of Sweden and Denmark has been rewarded by a raft of shortlist nominations and awards.

Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully done this with its Betinia brand in Scandinavia.

Betinia is a B2C website that is operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.

Its growth was powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features.

 

These led to:

  • +65% increase in average GGR compared to non-gamified brands, with 60% of players participating;
  • More than 50% of the Betinia player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%;
  • average revenue per user (ARPU) grew by more than 70%.

 

Industry recognition

These achievements have been recognised by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months such as ‘Company of the Year’ and ‘Turnkey Supplier of the Year’ at the iGaming Sword Awards.

Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.

Soft2Bet was also shortlisted in the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards and for the International Gaming Awards and Casino Guru Awards.

Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “The be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognised in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”

Oksana Tyshankova, Chief Marketing Officer at Soft2Bet,  added: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year. Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.” 

and European Casino Awards

IGT Celebrates 50 Years with Major Wins at ICE Barcelona 2026

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IGT announced that it was recognised with top honours in three distinguished award programmes held in conjunction with ICE Barcelona 2026: the International Gaming Awards, ICE Landmark Awards, and European Casino Awards, where Everi, an IGT brand, was honoured.

At the International Gaming Awards, IGT was named “Slot Provider of the Year”. This annual awards programme recognises premier online and land-based casino suppliers and operators from around the world and is judged by a panel of leading gaming industry professionals.

IGT was honoured with an ICE Landmark Award in celebration of the Company’s 50th anniversary. Presented by Clarion Gaming, this awards programme celebrates organisations and individuals whose innovation, leadership and dedication have helped shape the global gaming landscape.

At the European Casino Awards, Everi’s Premium Cash Redemption Terminal (CRT) payment technology won “Best Cash Handling Product”. This annual awards programme, judged by a panel of independent industry experts, recognises and rewards passion and innovation for gaming operators and suppliers across Europe.

“These awards highlight the power of IGT’s expanded portfolio and our ability to innovate across gaming, digital and financial technology. As we mark 50 years of shaping the gaming industry, the ICE Landmark Award reinforces our legacy while we continue to invest in growth, innovation and differentiated solutions for our customers and their players,” said Hector Fernandez, Incoming CEO of IGT.

The post IGT Celebrates 50 Years with Major Wins at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 International Gaming Awards

Mr Vegas Wins Online Slots Operator of the Year at the 2026 International Gaming Awards

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Mr Vegas, a brand under the Immense Group, has been recognized as the Online Slots Operator of the Year at the 19th annual International Gaming Awards 2026.

The event occurred at the Intercontinental Hotel Barcelona before ICE 2026, uniting operators, suppliers, and industry leaders from the worldwide iGaming industry.

The International Gaming Awards is among the industry’s most enduring and highly regarded awards programs.

The victory signifies the second straight year that an Immense Group brand has won the Online Slots Operator of the Year award, after Videoslots’ win in 2025. In 2024, Mr. Vegas was recognized as Rising Star of the Year, emphasizing the brand’s swift ascent in a more competitive online casino industry.

The most recent award concludes a remarkable year for Mr Vegas, as the brand has consistently enhanced its visibility through impactful marketing initiatives. This has encompassed sponsorship of the popular UK television program Big Brother, the Grand Slam of Darts, and front-of-shirt sponsorship for Sheffield Wednesday Football Club.

Marco Trucco, CMO of Immense Group, said: “Mr Vegas completed its journey from a challenger brand to a player’s favourite in just a few years. It’s the success story that plays a significant role in the Immense Group’s strategy.”

The post Mr Vegas Wins Online Slots Operator of the Year at the 2026 International Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Marks 10 Years with Landmark Award Recognition at ICE Gaming

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Amusnet has been honoured with the prestigious Landmark Award, presented during a special ceremony at ICE Gaming. The award, recognising milestone achievements and standout contributions across the global gaming sector, was received on behalf of the company by Amusnet CEO Ivo Georgiev, as Amusnet celebrates its 10-year anniversary.

The recognition highlights a decade of progress and impact, celebrating Amusnet’s achievements in driving growth, expanding its global footprint, and consistently delivering high-performing gaming content and solutions. It also reflects the company’s commitment to sustainability and building long-term value through strong partnerships across regulated markets.

Commenting on the award, Ivo Georgiev said: “This award reflects ten years of teamwork, trust, and a clear vision. I accept it on behalf of our teams and partners, and we’re proud to continue building what comes next together.”

Receiving the award at ICE Gaming underscores Amusnet’s position as a trusted and forward-looking industry leader and marks an important milestone as the company looks ahead to its next decade of growth.

The post Amusnet Marks 10 Years with Landmark Award Recognition at ICE Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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