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BETER to showcase its latest products at ICE London 2024
In-demand provider to present novelties from its BETER Sports, BETER Esports and BETER Live divisions
BETER is packed and ready for ICE London for what is set to be the biggest expo to date for the leading provider of next-gen betting content and data. The company will be showcasing products from its BETER Sports, Esports and Live casino divisions.
ICE London runs from February 6th to 8th and brings together operators, suppliers, and other stakeholders from across the world for three days of discussions, product displays and networking events.
The BETER team will be in attendance throughout at stand N5-340 welcoming visitors and demonstrating its robust suite of exciting products to existing and new customers.
BETER Sports offers the world-renowned Setka Cup table tennis tournaments and includes newest Ping Pong Point events, along with basketball tournaments under the BSKT Cup. In total, all sports disciplines provide over 10,000 events per month.
BETER Esports provides one of the most comprehensive products on the market, offering more than 30,000 events each month through its proprietary ESportsBattle tournaments. This includes popular disciplines such as eFootball, eBasketball, eHockey, and CS2.
BETER Live features a suite of premium live games, including the impressive Gravity Series. The latest addition, Gravity Sic Bo, enhances the classic game by introducing up to 36 multipliers per round, allowing players to multiply their winnings from x5 to x1000. Visitors can also get a sneak peek at BETER Live’s new bonus engine, which offers exciting features like Bet & Get and Leaderboard Tournaments.
Two members of the team will also be speaking at the Esports Betting Conference held at Excel London within ICE VOX on February 8. Chuck Robinson, Chief Revenue Officer, will take to the stage to share insights from the organisation and the successful performance of ESportsBattle tournaments. Evgeniy Bekker, Esports General Manager, will participate in a panel discussion about data in esports.
Gal Ehrlich, BETER CEO, said: “We are thrilled to be returning to ICE and to showcase our growing line-up of premium next-gen betting products. This is a very important ICE for us as we look to make more operators aware of our in-demand content and how it can elevate the experience offered to players.”
Chuck Robinson, CRO at BETER, added: “As ICE London promises to be one of this year’s marquee events, we are excited to demonstrate how our next generation content portfolio provides an unrivalled entertainment experience for both casino and sports bettors.”
G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
The post TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship appeared first on Gaming and Gambling Industry in the Americas.
Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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