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OnAir Entertainment Powers Rootz with Live Casino Content
Games Global, a leading supplier of online gaming content is expanding its global brand portfolio through a strategic alliance with online casino operator Rootz.
This collaboration aims to elevate the operator’s offering with an exciting live casino experience from OnAir Entertainment™, the select studio of live casino and game shows, marking a significant step in their ongoing growth and expansion efforts.
Players at Rootz will soon be able to enjoy a wide array of content from OnAir Entertainment™ including classics such as Roulette and Blackjack, as well as immersive titles including Casino Hold’em™, Nexus Roulette™ and Card Matchup.
Games Global’s partnership with Rootz marks the dawn of a new era in live gaming entertainment geared towards advancing the landscape of online gaming, jointly creating an exceptional gaming management platform.
This collaboration further underscores Rootz’s commitment to offering its players radical gaming experiences that redefine the live iGaming landscape.
Julie Allison, Chief Revenue Officer at Games Global, said: “As we embark on a collaborative journey with Rootz, our focus is on fostering partnership and support to enhance the live gaming experience. By combining their dynamic vision with our technological prowess, we aim to create an extraordinary player journey that reflects the strength of our united efforts.”
Sam Brow, CEO at Rootz, said: “We are eager to embark on this partnership with Games Global and OnAir Entertainment, welcoming a suite of acclaimed games to our portfolio. This marks a pivotal moment as we continue to expand our offerings and deliver exceptional gaming experiences to our players. We are confident that these additions will further enhance our diverse player base and engage players.”
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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