Latin America
BetGames deepens Betano partnership with bespoke crash game launch

Leading games provider BetGames has created a bespoke version of its debut crash game, Skyward, set to launch with the Betano brand for the Brazilian market.
BetGames’ bespoke version of Skyward contains adapted features for players in Brazil. Along with localised animations intended to meet the needs of its players, the project demonstrates the partnership’s commitment to bringing the most immersive gameplay experience possible.
Skyward is a high-energy crash game that engages players in a captivating plane-based adventure—boasting a visually striking design set against an aeriel backdrop, featuring a range of captivating animations that enhance the player’s enjoyment.
This new collaboration enriches Betano’s offer in the emerging Brazilian market. Potential infrastructure challenges with wait time and stability have been counteracted by augmenting the game which combats limited internet connection and preferences with low data consumption.
The gameplay appeals to all levels of gamblers, with a simplistic yet engaging format. Bravery is still the aim for all would-be aviators, with players reaping increasingly favourable rewards the longer they hold their nerve, with the maximum possible multiplier of x100,000.
Betano’s branded version of BetGames’ latest title is another addition to a line of projects that Kaizen Gaming, Betano’s parent company, has tasked the provider with, leveraging its growing reputation for producing tailored content for operators.
Ian Catchick, CPO at BetGames, said: “We’re excited to bring Skyward to Betano and enable its players to experience a dedicated and localised edition of our debut crash game, which has already received a positive reception internationally.
“With the hugely popular, high-frequency aircraft-themed crash game concept, Skyward brings a new level of excitement and engagement to our extensive portfolio of pre-existing games and opens the door to potential future partnerships in the market.”
Christos Mavridis, Head of Live Casino at Kaizen Gaming, said: “Betano is continuously looking to grow all areas of its operation in a competitive yet rewarding environment. Adding the localised version of Skyward to our catalogue of games, with its easy-to-follow format, is another step towards our ultimate goal – to provide the most unforgettable sports betting and gaming experience to our customers. We look forward to watching the aerial action unfold in our own branded game.”
1PRA1.BET.BR
Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR

The company will also appear on training uniforms and other club assets.
Starting this Saturday (April 26), when Avaí faced América-MG at Ressacada Stadium for the Brazilian Série B, the team will showcase a new master sponsor on their jerseys: the betting platform 1PRA1.BET.BR. The contract was signed on Friday (April 25) and is valid until April 2026. In terms of value, this agreement surpasses all previous sponsorship deals signed in past seasons.
In addition to featuring its brand in the main space on the jersey, the company will also appear on training uniforms, stadium assets (such as the big screen and field boards), and on the club’s social media platforms. Marketing activations will also be carried out throughout the year. Beyond men’s football, the agreement may also extend to other sports, which will be defined by both parties in the coming days.
“I’m proud to sign this agreement, which will be extremely beneficial for the club. It also demonstrates the strength of the Avaí brand and the value we can offer our commercial partners. We have big goals this year and will continue to seek further support to strengthen the institution in every aspect,” said Júlio César Heerdt, President of Avaí.
“It is a great pleasure for 1PRA1.BET.BR to announce our partnership with Avaí. Walking side by side with such a traditional club beloved by its fans is a point of pride for all of us. We strongly believe in the power of this union: the number one football club in Santa Catarina now paired with the number one entertainment platform. We’re very excited to take this step and confident that we will achieve great things together!” celebrated Tiago Grecco, Marketing Director at 1PRA1.BET.BR.
“We always work in Avaí’s best interest to bring more opportunities and valuable resources that can be reinvested into the club. This deal represents another collective effort by everyone here to strengthen Avaí in pursuit of even greater goals. We thank the leadership at 1PRA1.BET.BR for their trust, and I’m certain we’ll build a great relationship with mutual benefits for both the company and the team,” added Rodrigo Florenzano, Avaí’s Business Director.
In addition to 1PRA1.BET.BR, Avaí has sponsorship agreements with Genial Investimentos, WOA, Liderança, UniCesumar, and JTA Empreendimentos, as well as Volt Sport, the club’s official sportswear supplier.
The post Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR appeared first on Gaming and Gambling Industry in the Americas.
a betting platform
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.
Cancún
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.
-
ADG7 days ago
Arizona Department of Gaming Issues Multiple Cease-and-Desists
-
Uncategorized7 days ago
Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse
-
Africa5 days ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Altenar6 days ago
Altenar gains ground in Brazil with virtual sports certification
-
Africa7 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Asia6 days ago
NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
-
Compliance Updates7 days ago
Bede Gaming receives top level supplier certification from WLA
-
Asia6 days ago
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming