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BETSSON SECURES NAMING RIGHTS FOR THE GREEK CUP

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Betsson, the leading global betting operator, and the Hellenic Football Federation (HFF) are proud to jointly announce a new chapter in Greek football as Betsson takes on the role of the naming sponsor for the Greek Cup. This three-year agreement marks a decisive step in Betsson’s enduring commitment to long-term investments in Greek sports.

Beyond providing financial support for the Greek Cup, Betsson and HFF share a common objective to enhance the football experience both on and off the pitch.

“We welcome Betsson as the naming sponsor of the Hellenic Cup for the next three years. We are pleased to have reached this agreement, through which HFF gains a strong partner in its ongoing effort to enhance the Cup. Consequently, we create a strong partnership that will bring benefits for the organization and the tournament. This reflects our commitment to the continuous improvement of HFF events, and in this case, the Cup, which is an institution with a very long history and prestige in which all teams have the opportunity to distinguish themselves” stated Mr. Panagiotis Mpaltakos, the President of Hellenic Football Federation.

Celebrating its 60th anniversary this year, Betsson has recently strengthened its position as one of the leading supporters of Greek sport.

“We are incredibly proud to support the Greek Cup, further solidifying our long-term investment and commitment to Greek sports. I’ve had the privilege to witness the commendable and inspiring efforts of the Betsson Greece team. Their strategic approach seamlessly blends sports support with a series of initiatives aimed at actively engaging not only fan bases but also the broader society. This holistic approach has resonated well throughout the region,” stated Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Arcangelo Lonoce Head of Business Development at Habanero

Habanero goes live in Greece with full games portfolio

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Supplier says Greek operators can now access more than 100 slots and table games as it extends its regulated Europe footprint.

Habanero has gone live in Greece, making its full catalogue of more than 100 slots and table games available to operators in the market for the first time. The supplier announced the launch on 02 June 2026.

Habanero said Greek operators will gain access to a range of its established titles including Hot Hot Fruit, Mystic Fortune Deluxe, Wealth Inn and Santa’s Village, alongside new and upcoming releases.

The company positioned the Greece rollout as the latest step in its European expansion. Habanero said it is now active in more than 25 European markets, supported by licences including the Malta Gaming Authority (MGA) and Swedish Gambling Authority (SGA).

Arcangelo Lonoce, Head of Business Development at Habanero, said: “Greece is a market we’ve been working towards for some time and going live here feels like a natural next step for our trajectory. We’re now active in just about every major European regulated market, which is a real testament to the appetite for Habanero content among the biggest brands in the industry.

“Greek players are going to love what we bring, our perennial classics have proven themselves across Europe time and again while our newer releases continue to boost engagement for our partners. The intelligent mathematics, immersive graphics and pitch-perfect sounds that define our games translate well in every market we enter and Greece will be no different.”

The post Habanero goes live in Greece with full games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot S.A

Bally’s Intralot Signs New Lottery Contract with Hellenic Lotteries

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Bally’s Intralot S.A. has signed a new contract with Hellenic Lotteries S.A., part of Allwyn Hellas (formerly OPAP), to deploy its industry-leading lottery technology solutions.

Following an international tender, Hellenic Lotteries was recently awarded the exclusive right to operate and manage Greece’s state lotteries (passive lotteries and instant games) for a period of 12 years, starting as of May 2, 2026. It is noted that the company also held the previous state lotteries’ license for a period of 12 years.

Bally’s Intralot has been awarded a contract to seamlessly migrate Hellenic Lottery’s existing Bally’s Intralot lottery system to its latest technology stack. Specifically, Bally’s Intralot will deploy a turnkey lotteries and instant games management solution based on its flagship LotosX Omni ecosystem. Bally’s Intralot will continue to support Hellenic Lotteries in delivering games, through its broad retail network while providing for digital integration. The contract covers an initial one-year base period, with the option to either extend annually for up to 3 years, or to continue for the full duration of the Concession.

Jan Karas, Chairman and CEO of Allwyn Hellas, said: “We are pleased to be cooperating with Bally’s Intralot, in the new era of Hellenic Lotteries. Ensuring business continuity, revamping and evolving our products, and upgrading customer experience are key pillars of our plans for the new 12-year concession. We look forward to continuing to work with Bally’s Intralot on technology solutions that will help us meet customer expectations, offer innovative propositions and drive business, while improving our efficiency, productivity, and responsible operations.”

“Allwyn Hellas and Hellenic Lotteries are valued long-standing partners and we are honored to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people, and our long‑term commitment to supporting regulated lottery operators. Working closely with Hellenic Lotteries, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth and innovation,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

The post Bally’s Intralot Signs New Lottery Contract with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Greece

Amusnet Goes Live with Superbet in Greece

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Amusnet Greece has launched its portfolio on Superbet.gr, marking an important step in strengthening its presence in the Greek regulated market.

Through this partnership, the players can now enjoy a selection of Amusnet’s most popular and proven titles, known for their engaging gameplay, reliability and high-quality design. The rollout features 69 top-performing titles, providing a robust selection of content from day one.

The initial release for Greece includes world-renowned games such as Shining Crown and Shining Crown Buy Bonus, the 14 Golden Coins Link Jackpot titles and the popular “Hot” series featuring Super Hot, Power Hot and Burning Hot. These games offer players a balanced mix of classical mechanics and modern features, tailored to the local audience’s preferences.

“We are grateful to be part of Superbet’s entry into the Greek market and excited about the opportunities this partnership brings. With our strong local presence and proven performance in the market, we are confident we can support Superbet in building a competitive and engaging offering from day one,” said Jelena Stankovic, Director at Amusnet Greece.

“Partnering with Amusnet, a globally renowned provider with strong traction in the Greek market, marks another milestone in our ambitious growth journey, while elevating our commitment to delivering a next-level, immersive entertainment experience for our customers,” said Stathis Leontaritis, Casino Lead at Superbet Greece.

The launch further reinforces Amusnet’s commitment to expanding its footprint in key regulated markets while delivering tailored, high-quality content to local audiences through trusted partners like Superbet.

The post Amusnet Goes Live with Superbet in Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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