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BETSSON SECURES NAMING RIGHTS FOR THE GREEK CUP

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Betsson, the leading global betting operator, and the Hellenic Football Federation (HFF) are proud to jointly announce a new chapter in Greek football as Betsson takes on the role of the naming sponsor for the Greek Cup. This three-year agreement marks a decisive step in Betsson’s enduring commitment to long-term investments in Greek sports.

Beyond providing financial support for the Greek Cup, Betsson and HFF share a common objective to enhance the football experience both on and off the pitch.

“We welcome Betsson as the naming sponsor of the Hellenic Cup for the next three years. We are pleased to have reached this agreement, through which HFF gains a strong partner in its ongoing effort to enhance the Cup. Consequently, we create a strong partnership that will bring benefits for the organization and the tournament. This reflects our commitment to the continuous improvement of HFF events, and in this case, the Cup, which is an institution with a very long history and prestige in which all teams have the opportunity to distinguish themselves” stated Mr. Panagiotis Mpaltakos, the President of Hellenic Football Federation.

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Celebrating its 60th anniversary this year, Betsson has recently strengthened its position as one of the leading supporters of Greek sport.

“We are incredibly proud to support the Greek Cup, further solidifying our long-term investment and commitment to Greek sports. I’ve had the privilege to witness the commendable and inspiring efforts of the Betsson Greece team. Their strategic approach seamlessly blends sports support with a series of initiatives aimed at actively engaging not only fan bases but also the broader society. This holistic approach has resonated well throughout the region,” stated Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Greece

ImagineLive Announces Strategic Partnership with Winmasters

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ImagineLive has announced a strategic partnership with Winmasters, one of Greece’s leading online gaming platforms. This collaboration marks Imaginelive’s official entry into the Greek market, further expanding its European footprint.

Winmasters’ strong regional presence and diverse gaming portfolio make them an ideal partner for ImagineLive, as both companies continue to deliver innovative and engaging experiences for the Greek market place. Imagine Live is the home of truly great table games and highly playable game show-style content that delivers a premium experience every time.

The post ImagineLive Announces Strategic Partnership with Winmasters appeared first on European Gaming Industry News.

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Betsson: Four Years of Corporate Social Responsibility in Greece

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To mark four years of operations in Greece, Betsson hosted a special event focused on its social impact, highlighting strategic partnerships and key initiatives supported through the Betsson Foundation.

Since entering the Greek market, Betsson has placed social contribution at the core of its local operations, consistently investing in initiatives across health, sport and education that benefit local communities.

During the event, several projects were presented, such as the series “Betsson in your Village,” presented by TV personality and Betsson ambassador Grigoris Arnaoutoglou. Through this initiative, defibrillators are donated to remote communities across Greece, enhancing emergency health infrastructure where it is needed most.

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Key partnerships were also celebrated, reflecting Betsson’s belief in the power of sport as a platform for social good. Collaborations with AEK Betsson BC, Aris Midea Thessaloniki, OFI Crete F.C., the Hellenic Football Federation, and Alimos NAC Betsson were highlighted as part of the Group’s ongoing commitment to responsible engagement through sport.

Betsson’s broader social responsibility programme in Greece also includes partnerships with organisations such as Bloode, which promotes awareness and voluntary blood donation, and the Greek Association of Women Entrepreneurs (SEGE), which supports female entrepreneurship and economic empowerment.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson has successfully delivered numerous meaningful initiatives, as highlighted in this event. I am particularly proud that many of these actions reflect our deep desire to be an active and positive force in society. This commitment is a fundamental pillar of our company, not only in Greece, but across all the markets in which we operate.

“From sponsoring Boca Juniors in Argentina, to Inter in Italy, and of course OFI in Crete – who reached the Greek Cup Final this year – our goal is to build relationships that extend beyond the pitch and truly connect with the communities around us.

“None of this would be possible without our partners who share our vision, and the Betsson employees whose passion, empathy, and dedication drive these efforts forward.”

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At part of the event, honorary plaques were presented to partners and organisations in recognition of their contribution and contributions.

Looking ahead, Betsson also announced its CSR focus for 2025: raising awareness and promoting the prevention of bullying. Through targeted campaigns, Betsson aims to foster a culture of respect, inclusion and acceptance.

With consistency and purpose, Betsson continues to invest in initiatives that make a lasting and positive difference in society.

The post Betsson: Four Years of Corporate Social Responsibility in Greece appeared first on European Gaming Industry News.

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Growthfund Launches International Tender for the Concession of Greek State Lotteries

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Growthfund has launched an international tender process for the concession of the exclusive right to produce, manage, operate, promote, and exploit the Greek State Lotteries for a period of at least 10 years.

The concession right pertains to the following lotteries: the Instant State Lottery, the State Housing Lottery, the Popular Lottery, the Special Social National Lottery, the National Lottery and the Extraordinary or Special Lottery drawn by the European Association of State Lotteries (AELLE).

The tender will be conducted in two phases. In Phase A, interested parties are invited to submit an expression of interest by July 23, 2025, at 16:00. In Phase B, pre-qualified participants will be invited to submit binding offers.

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Currently, the exclusive right to the State Lotteries has been granted to the company “Hellenic Lotteries S.A. – Production, Operation, Distribution, Promotion and Management of Lotteries.”

Detailed information about the tender process is available in the Invitation for Expression of Interest on Growthfund’s website: StateLotteriesEoI.

The post Growthfund Launches International Tender for the Concession of Greek State Lotteries appeared first on European Gaming Industry News.

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