Affiliate Industry
Affilka by SOFTSWISS Scores 91% Satisfaction in Kantar Survey
With an impressive 91% satisfaction rate, Affilka by SOFTSWISS, an innovative affiliate marketing management solution, unveils the outcomes of its recent customer satisfaction survey by Kantar.
Kantar, the world’s leading marketing data and analytics agency, completed a comprehensive survey among Affilka’s clients in October 2023. The survey addressed pivotal issues, including overall satisfaction, Affilka’s image characteristics covering both functional and emotional aspects, and account manager satisfaction.
Key factors while choosing an affiliate marketing management platform
Based on the survey results, the key functional characteristics that emerge as top priorities when selecting an affiliate marketing management platform include:
- Uninterrupted operation of the product and referral links
- Product safety
- Flexible commissions and deals for affiliates
- Convenience of working with the partner database
- Availability and speed of data upload
Remarkably, Affilka’s clients express significant satisfaction with these key factors. A considerable number, accounting for 49% of respondents, highlighted that they are likely to recommend it as the platform that covers all their business needs.
Speaking about overall satisfaction, 42% of the respondents who gave the highest rating expressed complete satisfaction with the platform’s performance. Almost half of the respondents were content but reported some minor issues. The average overall satisfaction score stood at 8.1 out of 10.
Functional and emotional characteristics
Affilka stands out from other affiliate marketing software providers due to its crucial functional characteristics. It excels in swift business communication at all stages, ensures prompt and high-quality resolution of operational issues via dedicated account managers, and boasts robust functionality tailored to meet essential business requirements.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments: “We are truly delighted to receive such a positive evaluation of our efforts. However, it’s crucial to highlight that these surveys primarily aim to identify areas for ongoing improvement. Insights from Kantar’s surveys will guide our future endeavours, enhancing the quality of our products and services. This invaluable feedback serves as a cornerstone in our unwavering dedication to constant improvement.”
The respondents also highlighted key emotional characteristics that have an impact on their choice of platform. The lineup of the most valuable aspects that set the SOFTSWISS affiliate platform apart from competitors covers the following characteristics:
- Long-term and reliable partnership
- Top-level service
- High professionalism and expertise of employees
- Secure platform solutions
Account manager satisfaction
The satisfaction score for account managers surpasses the overall satisfaction, standing at 9.1 out of 10, while 58% of respondents rated their account managers with a perfect 10. Noteworthy, 97% of clients expressed satisfaction with the quality of work of Affilka’s account managers. This exceptional rating is attributed to the high level of competence displayed by account managers, coupled with their prompt response and accessibility, which have garnered the highest levels of satisfaction among the clients.
Approximately 44% of respondents engage with their account managers 2–3 times a week. In summary, the noteworthy feedback from the survey participants emphasises that the service completely meets their needs: “Account managers exert consistent effort on a daily basis. They are constantly making SOFTSWISS look like the best company in the industry.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE
MightyTips has been shortlisted for the HIPTHER GamingTECH Awards 2025 as the Best Sportsbook Affiliate in Central and Eastern Europe. The ceremony, which will occur on March 25, 2025, at the Prague Gaming & TECH Summit 2025, celebrates excellence and transformational impact within the CEE iGaming industry.
MightyTips has been nominated for the Best Sportsbook Affiliate award alongside its mother company, SEOBROTHERS, and several industry heavyweights such as Better Collective.
MightyTips highlights
The nomination follows a year of growth for the online sports portal. Over the last 12 months, MightyTips has continued to generate consistent traffic to major online sportsbooks in the CEE region, most notably Poland and Romania. In addition to providing daily football predictions across multiple competitions and tournaments to regular users, MightyTips has markedly improved its site’s overall user experience. It has focused on creating a modern aesthetic, improved navigation across its betting tips pages, and in-depth sportsbook reviews.
The newly designed pages have enhanced loading speeds, making it much quicker for users to access the latest sportsbook listings, get an overview of expert ratings, navigate welcome bonuses, and make more informed decisions when selecting an online iGaming provider. These meticulous alterations have paved the way for further updates and larger UX/UI improvements, which will be implemented in 2025. These changes include a brand new football prediction page and redesigned bonus cards, offering users a comprehensive rundown of the latest sign-up offers.
What MightyTips said
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are overjoyed to be shortlisted for Best Sportsbook Affiliate at the GamingTECH Awards and participate in this event targeting industry professionals. We are delighted that the hard work of our team has been acknowledged and recognised for our continued efforts to deliver high-quality content and an intuitive platform to all of our users in these regions.”
What are the GamingTECH Awards
The HIPTHER GamingTECH Awards celebrate industry excellence and innovation within the iGaming sector, focusing on the Central and Eastern European regions. The final votes will be cast at the Prague Gaming & TECH Summit 2025, which takes place on March 25-26 in Vienna House by Wyndham Andel’s, Prague.
HIPTHER, a media and event platform, delivers cutting-edge insights and networking opportunities in the gaming, fintech, blockchain, and compliance sectors. Through its 15 news portals and international conferences portfolio, HIPTHER provides industry professionals with the latest regulatory updates, technological advancements, and market trends, fostering a community where innovation meets responsibility.
The post MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE appeared first on European Gaming Industry News.
Affiliate Industry
1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool
Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
MightyTips is excited to announce a strategic partnership with the online sportsbook brand FruityKing. This collaboration, which began on February 21, 2025, aims to enhance betting insights and experiences for players in the UK. By featuring FruityKing prominently on MightyTips.com, new players will gain valuable insights into this reputable brand, while FruityKing will benefit from increased visibility and traffic.
Potential and active FruityKing customers can elevate their betting experience by accessing MightyTips’ expert daily football previews and tips, covering multiple leagues and competitions.
FruityKing is an established online iGaming brand with over a decade of industry presence. It operates under ProgressPlay Limited, a well-known white-label casino and sportsbook solutions provider.
ProgressPlay is licensed and regulated by the Malta Gaming Authority and the Great Britain Gambling Commission. The company powers several recognised online betting platforms, including SpinzWin, JeffBet, BetStorm, Monster Casino, and Vegas Mobile Casino, ensuring a regulated and secure environment for UK players.
FruityKing is also part of Excel Affiliates, which oversees marketing partnerships and player acquisition strategies for several iGaming brands, including Spinzwin, BETRINO, Monster Casino, Conquer Casino, Great Britain Casino, Online Casino London, and Vegas Wins.
Designed to “provide quality entertainment to people who enjoy gambling”, FruityKing offers odds on 25+ traditional sports and 10+ eSports alongside an intuitive user interface for seamless navigation. The platform supports 24/7 customer assistance and over 15 payment methods, including Apple Pay, Instant Bank Transfer, and leading e-wallets.
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to have secured this partnership with FruityKing. We look forward to working with this exciting sportsbook and showcasing its offerings to a UK audience. Increasing the visibility of both brands will be the key, and we feel confident that we can deliver results.”
Tejaswini R, Affiliate Marketing Executive at FruityKing, added: “It has been a pleasure collaborating with MightyTips on past projects. The experience has been nothing short of exceptional. Their team demonstrated high professionalism and an effortless ability to adapt to our needs. We truly value their dedication and collaborative spirit throughout our work together. The partnership has been incredibly rewarding, and we are excited to continue building on this strong foundation in the future.”
The post MightyTips and FruityKing announce new partnership targeting the UK appeared first on European Gaming Industry News.
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