Greece
OpenBet and OPAP Partner to Deliver Enhanced Retail Betting Experience

Leading Greek gaming company leverages a wide range of betting markets and odds, as well new features, and functionalities, across its retail estate
OpenBet, a leading content, platform, and service provider to the sports betting industry, has extended its long-term partnership with OPAP, the leading gaming company in Greece to deliver an enhanced retail betting experience.
In this new framework, OpenBet’s technology platform and products are now leveraged across OPAP’s retail estate.
The migration involved more than 3,000 OPAP stores across Greece and an estimated 20,000 terminals, which are powered by OpenBet’s full suite of world-class betting technology and trading content.
Established in 1958, OPAP, a member of the Allwyn Group, is the leading gaming operator in Greece and one of the most renowned in its sector globally. As part of its business strategy, the company is seeking to develop a compelling retail betting proposition and provide more options and greater entertainment experiences to its customers.
OpenBet’s platform enables OPAP to offer new features and functionalities to its retail customers. From a back-end perspective, OPAP benefits from numerous software capabilities, including multipricing that allows the company to provide different odds and betting markets across retail and online. The launch of the new retail betting platform follows the successful launch of OPAP’s new online sportsbook, which is also powered by OpenBet.
Jan Karas, CEO of OPAP, commented: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.”
Jordan Levin, Group CEO of OpenBet, added: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”
Athens
BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
Greece
Spinmatic plays big in Greece with Pamestoixima

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is thrilled to announce a landmark partnership with OPAP and their flagship digital brand Pamestoixima, marking an incredible step forward in one of Europe’s hottest regulated markets – where we’ve already been making a strong impact.
With over 60 years of history, OPAP is one of the most established names in Europe. Through Pamestoixima, its renowned digital platform, OPAP has earned the trust of millions of players thanks to its reliability, cutting-edge features and strong commitment to responsible gaming. Basically: if you play in Greece, you know Pamestoixima.
So it was only natural for Spinmatic to join them. After months of building momentum in Greece with several operators, our top-performing games have now found their place at Pamestoixima.
“Partnering with OPAP and its brand Pamestoixima is not just a milestone for Spinmatic – it is a turning point for the Greek online gaming market. Together with the OPAP casino team, we are building a synergy that combines Spinmatic’s innovative, high-performing content with OPAP’s unrivalled market leadership and player trust. This is more than a go-live: it is the foundation of a shared journey, where both teams work as one to deliver excitement, responsible content and real value to the Greek gaming ecosystem.” Vassileios Efthymiou, Softquo’s Country Director for Greece.
IRRESISTIBLE CONTENT
This partnership is a powerful validation of our content and a unique opportunity to grow alongside one of Europe’s most influential operators. It places Spinmatic at the heart of Greece’s vibrant online gaming ecosystem, allowing us to strengthen our presence.
“This partnership with OPAP/Pamestoixima is a true validation of our strategic focus on delivering top-performing content tailored to local markets. We are confident that our locally-focused games, combined with OPAP/Pamestoixima’s unparalleled market leadership, will ensure a long-term winning experience for players. We are incredibly excited about the journey ahead.” Norbert Mathies, Spinmatic’s Managing Director.
So, what’s hitting Pamestoixima? Spinmatic’s hottest titles have finally joined one of the country’s biggest platforms. Think thrilling adventures, creative twists and non-stop entertainment – the kind of games already keeping players hooked elsewhere. Now it’s Pamestoixima’s turn.
The post Spinmatic plays big in Greece with Pamestoixima appeared first on European Gaming Industry News.
Bell Link
efbet already offers EGT Digital’s games to its customers in Greece

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EGT Digital and efbet once again expanded their successful partnership, after the leading operator has added the provider’s gaming content to its Greek site. As a result, visitors to efbet.gr can now enjoy the top-performing slot titles from Bell Link and Clover Chance jackpots.
“We are very happy that our collaboration with efbet is so fruitful and after Bulgaria and Romania our games are available to their Greek customers as well,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that our slots will captivate local players with their wide thematic diversity and numerous bonuses and will demonstrate impressive results that will cement our position as one of the operator’s most preferred providers of iGaming solutions.”
efbet team also expressed satisfaction with the deal: “It is of crucial significance for us to provide our customers with access to the best gaming content in all markets where we operate. Our partnership with EGT Digital is an important step towards achieving this goal. I am confident that their games in Greece will once again show an excellent performance, meeting and even outperforming our expectations.”
The post efbet already offers EGT Digital’s games to its customers in Greece appeared first on European Gaming Industry News.
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