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OpenBet and OPAP Partner to Deliver Enhanced Retail Betting Experience

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Leading Greek gaming company leverages a wide range of betting markets and odds, as well new features, and functionalities, across its retail estate 

OpenBet, a leading content, platform, and service provider to the sports betting industry, has extended its long-term partnership with OPAP, the leading gaming company in Greece to deliver an enhanced retail betting experience.  

In this new framework, OpenBet’s technology platform and products are now leveraged across OPAP’s retail estate. 

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The migration involved more than 3,000 OPAP stores across Greece and an estimated 20,000 terminals, which are powered by OpenBet’s full suite of world-class betting technology and trading content. 

Established in 1958, OPAP, a member of the Allwyn Group, is the leading gaming operator in Greece and one of the most renowned in its sector globally. As part of its business strategy, the company is seeking to develop a compelling retail betting proposition and provide more options and greater entertainment experiences to its customers. 

OpenBet’s platform enables OPAP to offer new features and functionalities to its retail customers. From a back-end perspective, OPAP benefits from numerous software capabilities, including multipricing that allows the company to provide different odds and betting markets across retail and online. The launch of the new retail betting platform follows the successful launch of OPAP’s new online sportsbook, which is also powered by OpenBet.  

Jan Karas, CEO of OPAP, commented: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.” 

Jordan Levin, Group CEO of OpenBet, added: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.” 

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Greece

Spinmatic scales up in Greece and other core markets with Novibet

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Spinmatic, leading B2B provider of premium casino games, keeps growing massively across key markets such as Greece, by working hand in hand with Novibet, cutting-edge gametech operator known for its strong presence across multiple international markets.

This partnership allows Spinmatic to extend its reach well beyond Greece, offering players worldwide access to its top-tier casino games, known for popular mechanics, rich themes and superior graphics.

Norbert Mathies, Managing Director at Spinmatic, has proudly stated: “It’s a pleasure to be part of Novibet’s offering in core markets and reach all their players with our superior casino games. Greece has been a stronghold for us and we’re thrilled to build on that success and extend it worldwide.”

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This partnership is part of a broader Softquo Holding strategy as GoldenRace,  Spinmatic’s sister company and trusted Virtual Sports provider Greece and worldwide, is also partnering with Novibet.

Foteini Matthaiou, Casino Product and CRM Director at Novibet said, “This exciting partnership with Softquo marks a significant step forward in enhancing our gaming portfolio and delivering an enriched experience to our players. We are confident that teaming up with Softquo will drive innovation and bring fresh entertainment options to our valued customers.”

As part of its non-stop expansion, Spinmatic brings a selection of fruit-themed Slots – long-time favourite among players – including the top ranked Sizzling Blaze Deluxe. It also introduces its fast-paced Crash games, with adrenaline-fueled titles like Meteoroid & Meteoroid Deluxe.

Players will enjoy Spinmatic’s Jackpot collection – highly sought-after in Greece and around the globe – with different titles like Sizzling Blaze Jackpot Deluxe & Poseidon Jackpot available depending on the country.

The post Spinmatic scales up in Greece and other core markets with Novibet appeared first on European Gaming Industry News.

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Greece

Hellenic Gaming Commission Partners with Mindway AI to Launch Gamalyze on Official Website

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The Hellenic Gaming Commission (HGC) proudly announces its latest partnership with Mindway AI, a leader in solutions for responsible gambling based on neuroscience, advanced AI and expert analysis. This collaboration marks a significant advancement in the Greek gaming sector with the integration of Gamalyze, an award-winning, gamified reinvention of the self-test, now available on the HGC’s official website.

Gamalyze is designed to enhance player protection by offering insights into individuals’ gambling behaviour. This pioneering tool evaluates and profiles players, enabling early identification of potentially harmful gambling patterns. By providing personalised feedback, it empowers individuals to make informed choices about their gaming activities. This initiative underscores the HGC’s commitment to safeguarding players while promoting a sustainable and responsible gaming environment.

Gamalyze is a revolutionary gamified reinvention of the traditional self-test, transforming it into an engaging online card game designed to enhance self-awareness in gambling-related risk profiles and decision-making. Leveraging insights from neuroimaging, Gamalyze evaluates each player’s decisions during gameplay, providing a comprehensive report that highlights their strategic approach and sensitivity to rewards and losses. This innovative platform not only offers personalised feedback but also delivers tailored advice, empowering players to better understand and manage their gambling behaviours.

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The launch of Gamalyze on the HGC website represents a pivotal moment not only for Greece but also for the global gaming industry. As one of the first collaborations between an international gambling regulator and a world-class AI technology provider, this partnership sets a new benchmark for regulatory practices and player protection measures.

The President of the Hellenic Gaming Commission (HGC), Dimitrios Ntzanatos, stated: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”

Mindway AI’s CEO, Rasmus Kjaergaard, also expressed enthusiasm about the partnership: “Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.”

As the gaming landscape continues to evolve, the HGC and Mindway AI remain at the forefront of innovation, ensuring that player protection remains a top priority. Gamalyze is now accessible through the Hellenic Gaming Commission’s website, offering a new era of transparency and responsibility in the Greek market and beyond.

The post Hellenic Gaming Commission Partners with Mindway AI to Launch Gamalyze on Official Website appeared first on European Gaming Industry News.

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Compliance Updates

Soft2Bet Expands European Footprint with Launch of ElaBet.gr in Greece

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Soft2Bet has officially launched ElaBet.gr in Greece, marking another major milestone in its strategic expansion across Europe. Securing a Greek operating licence reinforces the company’s commitment to regulated markets, bringing its industry-leading gamification features to one of Europe’s most established gaming landscapes.

This achievement reflects a collaborative effort between Soft2Bet’s product, compliance, and marketing teams, ensuring full alignment with the high standards set by the Hellenic Gaming Commission (HGC). Greece represents one of the region’s most dynamic and promising markets, and Soft2Bet is confident that ElaBet.gr unique offerings will introduce new opportunities for both the group and Greek players.

ElaBet.gr enters the market with a fully tailored approach, delivering a highly localised gaming experience that sets it apart from existing operators. The brand features Greek-speaking live casino tables and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have all been designed to resonate with local players and enhance engagement.

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In addition to its bespoke content, ElaBet.gr is powered by Soft2Bet’s award-winning gamification mechanics, providing a dynamic, mission-based experience that strengthens player engagement and retention. The brand’s launch builds on Soft2Bet’s proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with an application currently underway for a New Jersey licence.

Founder and CEO of Soft2Bet, Uri Poliavich, commented: “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”

ELA Bet’s launch is a key step in Soft2Bet’s broader European expansion strategy, demonstrating the company’s ability to adapt, localise, and innovate in highly competitive regulated markets. As Soft2Bet continues to grow, it remains committed to introducing market-leading products, strengthening its global presence, and delivering exceptional experiences to players and partners alike.

The post Soft2Bet Expands European Footprint with Launch of ElaBet.gr in Greece appeared first on European Gaming Industry News.

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